Personal reasons to start a podcast:
- You’re passionate about a topic or have something to say
- An easy platform to create content
- You Can Create Long Form Content
- Podcasting Can Help You Build a Personal Brand
- Can be an alternate revenue source
- Develop multiple different skill sets
- There Are Minimal Start-Up Costs
- Podcasting Can Be More Fulfilling Than Video
Is it worth starting a podcast?
Not only is podcasting a new and exciting medium poised to take off exponentially, but podcasts themselves are great for producing or reproducing content. If you already have audio or video classes, you can quickly and easily turn them into podcast episodes.
Why you shouldn't make a podcast?
You think it needs little time. Many people think that podcasting needs a bit of reading and a little bit of speaking, and anyone can record an episode quickly. And such people shouldn't start a podcast, because it is going to demand a lot more of your time.
How profitable is a podcast?
Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25. The Ringer had about 420 million downloads in 2018, earning $15 million in ad revenue (paywall).
Are podcasts hard to start?
Starting a podcast isn't difficult, but there are a number of steps you'll need to go through in order to get it launched. In this podcasting tutorial, we'll walk you through every step of the process: Choosing a topic & name. Show and episode format.
Should you start a podcast in 2021?
Don't wait another year to start a podcast With so many more listeners tuning into podcasts, there's never been a better time to start one than 2021. Building a successful show doesn't happen overnight, though. You'll have to do plenty of tightening up and tinkering to create the show you envision.
Should I start a podcast or youtube channel?
Podcast Users are More Engaged: Podcasts are better for engagement because people can listen at their pace. They spend a lot more time on the same podcast than on Youtube. Podcast Users are More Loyal: A listener is more likely to spend money on a product if they listen to a podcast and get to know the brand.
Does Spotify pay you for podcasts?
Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.
Can you make a living off a podcast?
All you have to do is read your ads on your podcast recording according to your agreement. In fact, sponsorships are the most lucrative way to make money from your podcast. According to IAB and PwC, advertisers spent $678 million in 2019 and will spend more than a billion in 2020.
Do podcasts on Spotify make money?
The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.
What are the top 5 things to know before starting a podcast?
Know the 'What' and 'Why' from the Beginning. ... Focus on the Value You Bring to Your Audience. ... You Don't Need to Spend a Fortune—But You DO Need a Quality Setup. ... Podcasting Takes a LOT of Planning and Organization. ... Plan to Manage Your Web Presence. ... You'll Get Bad Feedback. ... It's Not Easy to Make Money as a Podcaster.
What makes a podcast successful?
Keep the topic simple. A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.
What I wish I knew before starting a podcast?
43 Podcasters Speak Out: What's One Thing You Wish You Knew Before Starting a Podcast2.1 Make Your Podcast Guests Feel Comfortable.2.2 Launch Your Podcast With a Bang.2.3 Focus On Marketing Your Podcast.2.4 Don't Wait Too Long Before Starting Your Podcast.2.5 Invest in Your Podcast.2.6 Your Podcast Niche is Important.More items...•
Why do people use podcasts?
For certain businesses or individuals, a podcast that is developed properly can be a fantastic way to grow your brand and awareness. For individuals, that are interested in speaking at conferences and probably eventually writing books, a popular podcast can help them leverage those opportunities.
Is it better to have a podcast or a blog?
So, if a podcast is going to be a primary focus of your business, and you are able to produce a daily or even weekly show, you are much more likely to grow a larger audience. However, as already explained, for my personal situation a blog is much easier to maintain and grow.
Do podcasts have to be online?
Your podcast doesn’t have to be your sole online presence. Instead, it can help boost your overall brand. For example, if you have an existing website related to a business you own, it is much better to embed a podcast explaining more about a service you provide.
Can you transcribe a podcast?
Podcasts can also turn into blogs rather effortlessly, if you show notes. You can transcribe your podcast and post it on your website. When transcribing, you’ll want to clean up any speaking mistakes and otherwise add focus to your thoughts.
Is podcasting like YouTube?
Podcasting isn’t like YouTube. Once you record a podcast, you can’t then directly upload it to a site where people get podcasts, such as the Apple Store or Spotify. Instead, you need to upload it to a podcast hosting platform. The platform then connects with various podcast directories, allowing others to download it. Popular podcast hosting platforms include Buzzsprout, Libsyn, and Soundcloud.
Do podcasts make money?
Podcasts don’t have to make money directly. A successful podcast can lead your audience to some other avenue, such as a product or service you sell. However, this doesn’t mean every episode of your podcast should promote your product or other products using affiliate links. Instead, you want your show to increase awareness of your brand among your audience. Ultimately, that’ll lead to sales down the road, but don’t turn your podcast into an infomercial full of calls to action.
Is it hard to build an audience on a blog?
Unless you’re a professional copywriter, crafting enough blog posts to build an audience is both time-consuming and difficult. Even just a few typos or awkward sentences in a blog can be enough to destroy your credibility with your audience.
The potential of podcasting
More than 39 million or 15 percent of Americans had listened to a podcast in 2014, up from 12 percent in 2013, according to Edison Research.
The realities of podcast production
Podcasting on the surface seems pretty straightforward. Record audio, upload it to iTunes and you’re on your way. However, the reality of producing a podcast is that there are more steps than people realize.
Bring something new to market
The reason shows like Seria l capture the imagination is that they are new and innovative. So when figuring out what your podcast could cover, you want to ensure that you’re not just knocking off what’s already out there.
Written By
Maggie Patterson is a communications strategist focused on storytelling as the way to make marketing meaningful. With 15 years experience, she works with entrepreneurs and corporations to help them tell the stories that matter and boost the bottom line in the process.
Why are podcasts so popular?
Not only can podcasts provide you with a creative outlet, but they can also help you meet new and interesting people. Podcasts' rising popularity isn't surprising. They're a great way to consume information without requiring much effort. You can listen to them while running, commuting, or studying. But have you ever thought about starting your own ...
Is podcasting popular on Spotify?
The popularity of podcasting is evident in how seriously both Spotify and Apple are taking the medium. There plenty of reasons to jump on the bandwagon and start creating your own unique content. Hosting a podcast show could open the door to multiple opportunities.
Is podcasting a hobby?
Beyond making it your full-time job one day, you could also meet exciting people. At the very least, podcasting can serve as a hobby that gives you a creative outlet. Or, if you don't like it, you can move on and find something else that interests you instead.
Transcript
In the last episode, I discussed what the heck podcasting is and how podcasting works. But the big question is: Should you start a podcast?
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Why are podcasts so successful?
Successful podcasts are rarely scripted and only lightly edited. As such, the host's personality has a chance to shine through in a seemingly unfiltered way. Much like video, podcasts are one of the quickest ways to build personal connections and trust between a host and an audience. At a time when we have endless options for all of our purchasing decisions, trust is essential to building brand loyalty, and giving people a voice and a personality to connect to your brand helps to foster that trust.
How many people listen to podcasts?
According to Edison Research, 24% of Americans have listened to a podcast in the last month. Not only that, the popularity of podcasts continues to rise. To say that podcasts are having a moment would be an understatement.
How many characters are in a podcast?
But where blog posts and social media are limited to a few hundred words, or 140 characters, a podcast allows you to go deeper into your content. According to Salesforce, "Three percent of monthly podcast consumers listen to the beginning of a podcast only.
What is the format of a podcast?
The most common format for a podcast is an interview. As the host of your own show, bringing guests on to interview allows you not only to expand the information you're providing to your audience by tapping into your guest's expertise but also to support industry partners. By asking someone to be a guest on your show, you're giving them access to your audience, potentially helping your guest grow their reach. Likewise, if your guests promote the episode to their followers, you also tap into their audience. Both you and your guests can benefit from the added exposure, and by thinking of them as a guest you may also deepen your professional relationship with them as well.
Why do you ask someone to be a guest on your show?
By asking someone to be a guest on your show, you're giving them access to your audience, potentially helping your guest grow their reach. Likewise, if your guests promote the episode to their followers, you also tap into their audience.
What is the point of a podcast?
The whole point of a podcast is that people listen to it, so give them a reason to click on one of your episodes. Make it clear to people what they will get from listening to your show. If you look on any podcast directory you will see shows with titles like “How To…”, “Five Tips For…” etc.
What is a podcast host?
Media or Podcast hosts are services that store your audio and allow your listeners to listen, download, and subscribe to your podcast. One common misconception when learning how to start a podcast is that you upload your podcast to places like iTunes. This actually isn’t the case.
How many episodes of a season of podcast?
When you start a seasonal podcast, each season will usually have a theme. You might create episodes based on that theme or topic for 6-12 episodes, then have a break. After a month or two, you’ll launch a new season (with another theme/topic) and repeat the process.
The Potential of Podcasting
The Realities of Podcast Production
- Podcasting on the surface seems pretty straightforward. Record audio, upload it to iTunesand you're on your way. However, the reality of producing a podcast is that there are more steps than people realize. As Chris Cerrone, co-host of The Cerrone Show, explains, "People totally underestimate the time it takes to do a consistent podcast. I didn't have a detailed plan going int…
Bring Something New to Market
- The reason shows like Serial capture the imagination is that they are new and innovative. So when figuring out what your podcast could cover, you want to ensure that you're not just knocking off what's already out there. When entrepreneur Jon Nastor wanted to start a podcast, he knew there were a lot of shows interviewing entrepreneurs about their ...