Spotify said on Wednesday that it reached an exclusive multiyear licensing deal with popular podcast “Armchair Expert,” adding to the streaming service’s growing repertoire of audio programs. “Armchair Expert,” launched in 2018, is cohosted by comedian Dax Shepard and Emmy-nominated producer Monica Padman.
Full Answer
Which podcasts are exclusive to Spotify?
Podcasts exclusive to Spotify include “ The Michelle Obama Podcast ” and “ The Joe Rogan Experience .” The Swedish streaming giant also has inked a multiyear partnership with Archewell, with Prince Harry and Meghan producing podcasts.
Why is Spotify investing so much in podcasts?
Dax Shepard, a tired dad who hates waking up in the middle of the night to pee, was floating an idea. Spotify has been investing heavily in podcasts, acquiring companies to strengthen its investment in producing audio programs and inking exclusive licensing deals with the most popular podcasters.
How does Spotify use social media influencers to promote podcasts?
Spotify’s deals with social media influencers are for audio-only podcasts, but the company has rolled out other podcasts with video footage. One of Spotify’s most recent high-profile deals was with podcaster Joe Rogan for an exclusive video and audio podcast worth roughly $100 million.
What is the Best Kept Secrets Podcast on Spotify?
On Spotify, Pons’ “Best Kept Secrets” podcast, where people reveal something they haven’t disclosed to their families, launched last week. In the first episode, the topic of sex dungeons comes up.
How do you get a podcast deal on Spotify?
How To Submit A Podcast To SpotifyVerify your podcast meets Spotify's requirements. ... Create a Spotify account. ... Agree to the Terms & Conditions. ... Enter your RSS feed link. ... Verify you own the podcast. ... Enter details about your podcast. ... Review and submit your podcast.
How much did Spotify pay Joe Rogan podcast?
Spotify paid Joe Rogan at least $200 million to host The Joe Rogan Experience exclusively on its platform, according to the New York Times—double the Wall Street Journal's initially reported figure of $100 million for the controversial comedian who has come under fire recently for his past use of racial slurs and his ...
How much does Spotify pay you for a podcast?
Spotify pays 2/3 of every dollar they make on the content to rights holders, including payment for premium tier content and advertisements.
What was Joe Rogan's deal with Spotify?
$200 millionSpotify Bet Big on Joe Rogan. It Got More Than It Counted On. The deal that brought his podcast to Spotify is said to be worth over $200 million, more than was previously known. Accusations that he spreads misinformation have roiled the company.
How much is Joe Rogan's deal worth?
Joe Rogan's Net WorthNameJoseph James RoganJoe Rogan's Net Worth (2022)$100 MillionSource of WealthPodcast host, UFC commentatorResidenceNewark, New Jersey, U.S.Marital StatusJessica Ditzel (2009- Present)3 more rows•Apr 13, 2022
What is Joe Rogan's net worth?
$120 millionJoe Rogan is an actor, comedian, and martial arts expert from the United States. He is also a UFC commentator and podcast host with a an estimated total net worth of more than $120 million .
Can you monetize Spotify podcast?
In tandem with opening access, Spotify announced it's rolling out monetization for video podcasts—specifically subscriptions, which it launched for audio shows last year and through which it will give creators 100% of revenue until the end of this year. (Starting in 2023, it'll take a 5% cut of subscription fees.)
How many listeners do you need to make money on a podcast?
You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.
How do make money off podcasts?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
How does Spotify make money?
Spotify, which had 299 million monthly active users as of June 30, makes money through ad-free monthly subscriptions and from advertising on the free version of the service. To drive even more listeners to its site, the company has been making a big push into the podcast space.
How much of Spotify listening is non-music?
The company aims to have 20% of the listening on its service be non-music. Sep. 9, 2019. He declined to say how much Spotify is paying influencers for these deals, but an industry source said such deals could reach seven figures. For Spotify, they are another way to attract new audiences to the streaming platform.
What is digital music?
When the iTunes Music store debuted 16 years ago, digital music meant buying a CD and uploading it to a computer or illegally downloading a song from a file-sharing service. Not all influencers are signing exclusive podcast deals with Spotify.
Is podcasting a new concept?
For the rest of the world, it’s still a new concept.”. For social media stars, podcasting has become a popular medium where they can discuss more adult topics and speak for a longer period of time than, say, TikTok’s typical 15-second video.
Does Pons have a podcast?
Pons’ relationship with Spotify promoting her music was in part why she chose to go to the streamer with her podcast, said Sam Shahidi, chief creative officer of Shots Studios, Pons’ management firm. Unlike Apple or Google, which offer separate apps for podcasts, Spotify has its music and podcasts all in one app.
Does Spotify have audio only?
Spotify’s deals with social media influencers are for audio-only podcasts, but the company has rolled out other podcasts with video footage. One of Spotify’s most recent high-profile deals was with podcaster Joe Rogan for an exclusive video and audio podcast worth roughly $100 million.
Can podcasts increase celebrity?
It can also increase their value and celebrity if done well, said Eunice Shin, a partner at consultancy Prophet. Advertisement. Podcasts are also another outlet for influencers to diversify their reach away from the volatility of social media platforms that can change based on algorithms.
Who is the chief content officer of Spotify?
Dawn Ostroff, Spotify’s chief content officer, says she plans on making hundreds of original podcast series next year as part of a strategy to expand the streaming platform’s podcast offerings. The company aims to have 20% of the listening on its service be non-music. Sep. 9, 2019.
Is Armchair Expert free on Spotify?
Spotify declined to disclose the financial terms of “Armchair Expert’s” licensing deal, which also gives Spotify a first look with Armchair Umbrella Network. “Armchair Expert” will be free and available exclusively on Spotify starting July 1. Dawn Ostroff, Spotify’s chief content officer, says she plans on making hundreds ...
Is Spotify investing in podcasts?
Advertisement. Spotify has been investing heavily in podcasts, acquiring companies to strengthen its investment in producing audio programs and inking exclusive licensing de als with the most popular podcasters.
How many podcasts are there on Spotify?
Since the podcast market has been growing rapidly, Spotify wants to gain from its podcasts. The company ended the first quarter with over 1 million podcasts on its platform. In 2019, there were 700,000 podcast titles on the company’s platform.
How much will podcasts cost in 2021?
According to the data from IAB, the US podcast advertising market will likely reach $1.0 billion in 2021 from $105.7 million in 2015. Apple (NASDAQ:AAPL) has been focusing on podcasts to reduce its dependence on iPhones. The iPhone business has been declining and took a hit amid COVID-19.
Is Spotify a podcast?
Spotify has been making big investments in podcasts, which is a lucrative business that generates high revenue. On Thursday, the company entered a partnership with Warner Bros. and DC Entertainment to expand its podcast business. According to a report from Variety, Warner Bros. and DC Entertainment will showcase their original slate ...
Is Kim Kardashian West on Spotify?
The collaboration will increase the premium storytelling content on Spotify and bolster its sales. According to The Wall Street Journal, Spotify has reached a deal with popular reality celebrity Kim Kardashian West for a unique podcast related to criminal justice. The podcast will be showcased exclusively on Spotify.
How much is Alex Cooper's podcast on Spotify?
Alex Cooper and the widely popular “Call Her Daddy” podcast will be moving to Spotify in an exclusive deal worth $60 million, according to Variety. Get Unlimited Skips and Ad-Free Music. Only $9.99/Month After. T&Cs Apply. Cooper, 26, announced the move on Instagram.
How much is Call Her Daddy on Spotify?
Spotify strikes $60 million podcast deal with Barstool’s ‘Call Her Daddy’. Spotify has officially purchased another podcast. Alex Cooper and the widely popular “Call Her Daddy” podcast will be moving to Spotify in an exclusive deal worth $60 million, according to Variety. Get Unlimited Skips and Ad-Free Music.
Does Spotify have a deal with Michelle Obama?
Spotify didn ’t stop there. In the past two years, the Swedish audio streaming platform also signed deals with Barack and Michelle Obama’s Higher Ground Productions, as well as celebrity Kim Kardashian. The specific terms of both agreements are unknown.
