Podcast FAQ

spotify premium podcast ads

by Corine Connelly MD Published 2 years ago Updated 1 year ago
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Spotify doesn’t play or include ads that interrupt the music listening experience of Premium subscribers. However, some podcast creators may include third-party advertising, host-read endorsements, or sponsorship messages in their episodes.

Full Answer

What are the best podcasts available on Spotify?

Though with such a strong list of true crime podcasts now available via Spotify, you’d be forgiven feeling overwhelmed with choice. Cults, conspiracies, cold cases and all in between, true crime can delve from fascinating to heartbreaking in a moment ...

Are ads on Spotify worth it?

Your cost per mille (or cost per thousand ad impressions) would, therefore, be somewhere between $15-25. This is more pricey than your CPM on some other PPC platforms (including Facebook, which averages around $7 for 1,000 impressions, but the engaged audience who mustlisten to your ads can make this jump in price worthwhile.

Why does Spotify have ads?

Added the Spotify Car Thing to my keyboard instead and here are my thoughts on it so far:

  • Good for studying. Keeps me from constantly getting distracted and changing songs from my phone or pc.
  • Really like that you can set certain playlists to the buttons on top. Saves me time.
  • I have dual monitors and I used to just use one monitor basically dedicated to Spotify. ...
  • Touch screen is laggy
  • Honestly, just looks really cool.

Should I put my podcast on Spotify?

Spotify

  • You should always look out for MP3 quality, but it’s especially important to Spotify. ...
  • Create a Spotify account. ...
  • With your podcast details in hand, complete the verification process—including your first audio file—and fill out the information Spotify needs.

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Do Spotify premium podcasts have ads?

Spotify doesn't play or include ads that interrupt the music listening experience of Premium subscribers. However, some podcast creators may include third-party advertising, host-read endorsements, or sponsorship messages in their episodes.

Does Spotify Premium remove ads on podcasts?

Spotify Premium users, at all levels, get ad-free listening to music. If you read their pricing page, Spotify promises “ad-free music listening,” or that users can “listen to music, ad-free.” They don't say anything about an ad-free podcast listening experience.

Why am I hearing ads on Spotify premium?

Why am I seeing this ad? @fuzzyvagina - Those are classed as "Music Announcements" not advertisements. You can however hide them by going to Edit/Spotify > Preferences > Music Announcements > Tick Hide on Discover Page and restart your client.

How do I block ads on Spotify podcast?

Use VPN to block Spotify adsDownload Clario.Sign-up for a free trial.Select a different VPN location from yours. For example, Switzerland or Singapore have less audio ads then most other countries.Log in to Spotify and enjoy listening with a little to no ads.

Can you stop ads on podcasts?

About this type of block, enter Adblock Radio which is an ad blocker for live radio broadcasts and podcasts created by Alexandre Storelli. According to its author, Adblock Radio uses techniques such as voice recognition, acoustic fingerprinting and machine learning to detect advertising formats.

Why does Joe Rogan have ads on Spotify?

As for Rogan, Spotify sells ad space in his podcast directly to advertisers, meaning they have to opt-in to appear there. Spotify also has brand safety controls that let advertisers choose the topics of the podcasts they support.

How do Spotify podcast ads work?

Spotify is today introducing a new ad format aimed at podcasters which it's calling “Call-to-Action Cards” — or CTA cards, for short. The feature, which is powered by Spotify's streaming ad insertion technology, will display a visual ad in the Spotify app when the audio ad begins to play.

Does Spotify have premium?

Yes, I am logged into my Spotify account which has premium. No, it does not happen with music. Yes, it happens on every device (app & website through Firefox & Chrome on Windows 10, app & website through Firefox on Ubuntu, and the Android app on a Samsung Galaxy S8 running Pie) I checked, and the only podcast that serves ads (specifically ...

Does Spotify allow podcasts to have ads?

You say in one sentence that Spotify allows podcasts to insert streaming ads then on the next sentence that it's not something you can control. It absolutely is in Spotify's control. It's Spotify's platform. I pay for premium so that I don't get ads.

Can you skip a Spotify podcast?

Instead, the listener (including the Premium subscriber) is forced to scroll the ad to its end, only to be greeted by another ad that requires the same skip-through process.

Can Spotify control podcast ads?

Spotify’s first answer to irate customers seems to be that they can’t control the ads on Spotify’s podcast shows. “Spotify gives the podcast hosts the option to choose if they would like to have a dynamic ad slot in their podcast,” a customer service rep explained to Montesi.

Does Spotify have podcast ads?

Less than one month ago, Spotify introduced ‘Spotify Podcast Ads,’ and confirmed that Premium subscribers wouldn’t be spared. “All Spotify users receive an on-demand podcast listening experience that may include ads or sponsorships,” the company recently stated. “Spotify Premium offers users an ad-free music listening experience.

Does Spotify have Joe Rogan?

Last year, Spotify signed one of the hottest podcasters in the world to an exclusive deal. This year, The Joe Rogan Experience can only be enjoyed on Spotify — that is, after listening to about 10 minutes of ads from multiple sponsors before the start of every episode. Even worse, Spotify is now inserting ads within the podcast at regular intervals, and making those ads difficult to skip if you’re driving, working out, walking the dog, or doing anything else while listening to the show in the background.

Is Spotify ad free?

Spotify has even changed the verbiage on its Premium sign-up page to clarify that only music listening is ad-free. “No ad interruptions,” the pitch page says. “Enjoy uninterrupted music ” (italics ours).

Is Spotify betting on paying subscribers?

That sounds a bit risky, though Spotify may be betting that paying subscribers won’t care. Unfortunately, the cost of being wrong is that paying customers will flee to rivals like Apple, Amazon, or Google, all of whom have ample podcast (and music) selections.

Does Spotify have ads?

So instead of being ‘not something Spotify can control,’ it turns out that Spotify is specifically placing ads in podcasts it produces or otherwise controls. In other words, Spotify is double-dipping by first charging Premium users $9.99-a-month, then serving ads to those paying customers. That sounds a bit risky, though Spotify may be betting ...

Spotify Podcast Ads: The Positives

The good things about this are obvious. You can create an ad that will play for people who are already interested in podcasts. It's not like advertising pancakes to a bunny. The target audience will already be using a podcast app. When they hear the Spotify podcast ad, it's easy to try the podcast. The “Learn More” button on their screen helps.

Spotify Podcast Ads: The Negatives

Notice how I said this, about Spotify. “They claim to have 220 million ‘ad-supported' listeners and 172 million Premium subscribers.”

What Does This Mean for Podcasters?

Let's say you sign up and create a Spotify podcast ad. Some who hear it will be casual Spotify users. They expect to hear ads whether they like it or not. They probably fast-forward through any ad before listening. Other listeners will be committed Spotify users, paying a premium to avoid ads. Then, they hear yours.

Spotify Podcast Ads: Great In Theory, But What About in Practice?

Again, only you can decide what's right for your podcast. No two podcasts are alike. No one strategy or combination of tools will work to promote every single podcast. You can target your podcast advertising with Overcast, or a cross-promotion partnership.

Premium Spotify users are receiving podcast ads

Something that is usually normal in services that offer content for free is the appearance of advertising at certain times, both in the middle and before each content.

Users want the option to remove or hide podcasts

Users think that having music and podcasts unified in the application is something that is generating many problems and annoyances, even those who use the service paying a monthly subscription.

Update 1 (December 15)

11:20 am (IST): Spotify allegedly added an option to filter out podcasts from home screen. This way users can get rid of those podcasts that they don’t want to listen.

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