Audio is not just music
The audience for podcasts is growing, and consumer demand for this type of content on audio platforms is also climbing substantially. Thinking of the audio streaming industry as music only misses a substantial business opportunity.
Exclusive agreements
Spotify has been signing up celebrities to bring exclusive podcast content to its platform. Among the top names are the likes of Joe Rogan, Kim Kardashian, DC Comics, Michelle Obama, and Prince Harry.
Last words
Even with 90% of the company's revenue coming from paid subscribers, there is still plenty of room for growth in the 10% generated by ads, especially with the use of podcasts as a tool. As an alternative, subs revenue could also get a boost from Spotify’s podcast initiatives.
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