Podcast FAQ

what is a podcast network

by Annette Pouros Published 2 years ago Updated 1 year ago
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A podcast network is a collection of podcasts under the umbrella of one company, which promotes those shows with a shared platform of advertisers. While the original goal of podcast networks was to bring in more ad revenue, becoming part of a network today often comes with other benefits, like help getting your podcast produced and distributed.

Podcast networks are collections of different shows that are produced, distributed, or made available to advertisers through a single company. The number of shows they host varies, but they're often connected by similar content themes or audiences.Jun 12, 2022

Full Answer

How to launch a podcast network?

  • Publicity – getting your show listed on “Best of” lists and in other online sources relevant to your show and your ideal listeners.
  • Marketing – Utilizing your existing social media and web properties. ...
  • Cross-promotion of member shows on other podcasts in their space. ...

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How to start a podcast for your radio station?

Podcasts should be in bite sized chunks no longer than 30 minutes. Be methodical about your approach, split up each show into 10-15 minute sections. You then have more to show and can stagger your content in a breadcrumb fashion. Equipment You Need to Start a Podcast for Your Radio Station.

What are some interesting podcasts?

Renegades: Born in the USA

  • Bunga Bunga. If you thought a certain leader of the free world was wild and wacky, wait'll you hear this. ...
  • The Rabbit Hole. As far as podcasts go, The New York Times is most known for The Daily. ...
  • Blind Spot: The Road to 9/11. ...
  • Wind of Change. ...
  • Slow Burn. ...
  • In Bed with Megan and Nick. ...
  • Making Space: The Female Frontier. ...
  • We Crashed. ...
  • Fiasco: Bush v. ...
  • Crossfire. ...

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How to subscribe to a podcast on your phone?

How to subscribe to a podcast in the Podcasts app on iPhone. Launch the Podcasts app on your iPhone or iPad. Tap Browse. Scroll down to the Featured Channels section. Source: iMore. Find a channel you're interested in and tap it. If the channel has a subscription option, you'll see it at the top of the channel banner.

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What is the purpose of a podcast network?

A podcast network is a company that sells ads on podcasts. It connects advertisers and publishers (creators) and takes a fee for successful ad sales. A podcast network can produce its own shows, partner with big production groups, and collaborate with independent creators.

How does a podcast network make money?

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

How do you create a podcast network?

1. Strive for ConsistencyAdding our network logo to each individual show's logo.Creating an audio ID (a short, unique and recognizable sound/music riff) for the end of each podcast episode of every member show *still in the works.Building a social media push across all platforms surrounding an official launch date.More items...

What is a podcast and how does it work?

A podcast is a collection or series of digital audio files that are made available for downloading or listening via the Internet. Each individual audio recording is known as a podcast episode. Podcasts are typically hosted by an individual or individuals who lead a conversation, share stories, or report the news.

Do podcast networks pay?

Podcast networks monetize and promote your show It also varies based on which point in the show it is included. According to Improve Podcast, advertisers usually pay: $6-20 CPM for pre-roll ads (before the episode, usually lasting 20-30 seconds).

Can you make a living off a podcast?

So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.

How much does it cost to start a podcast network?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

How do I manage my podcast network?

1:194:26How to Start a Podcast Network - YouTubeYouTubeStart of suggested clipEnd of suggested clipFit consideration number three have a plan creating a podcast network is very much so like creatingMoreFit consideration number three have a plan creating a podcast network is very much so like creating a business and so you want to make sure that you have a plan where you get down the nitty-gritty.

How do I get my podcast picked up?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

What is an example of a podcast?

A radio program distributed exclusively over the Internet and listened to on people's iPods is an example of a podcast. (iPOD broadCAST) An audio broadcast for playback in the computer or mobile device.

Why is it called podcast?

Etymology. "Podcast" is a portmanteau of "iPod" and "broadcast". The earliest use of "podcasting" was traced to The Guardian columnist and BBC journalist Ben Hammersley, who coined it in early February 2004 while writing an article for The Guardian newspaper.

What is the difference between YouTube and a podcast?

Podcasts also require a subscription to access the content. YouTube is free to use, and many videos are freely accessible. Podcasts are harder to access than YouTube channels because they are not as popular. Podcasts are also harder to reach an audience because they do not have the same wide reach like YouTube.

What is a podcast network?

PodcastOne (which is a podcast network) has a great definition: “A podcast network is a collection of podcasts that are produced, distributed or made available to advertisers through a single company, or network.”.

What is podcast production help?

Production help. Podcast networks want you to produce the best show possible, so they’re often happy to offer production assistance. This help might be as simple as advice from experienced podcasters, or as robust as editing services, researching services, marketing assets, or coaching.

How long do podcast ads last?

Ads are typically placed at three different points within the episode. Pre-roll ads (before the episode) usually last 20-30 seconds. Mid-roll ads (in the middle of the episode) usually last 60 seconds.

Why do podcast networks take a portion of your ad revenue?

Naturally, podcast networks are businesses that want to generate profit, which is why they take a portion of the ad revenue you generate. As your show grows in size, this portion can become substantial. Some shows leave their podcast networks once they grow large enough to demand premium advertising dollars on their own.

How many downloads does a podcast receive?

These are the most popular podcast networks. They only accept shows that receive about 50,000 downloads per episode.

How many downloads per week for podcast?

Most podcast networks require you to publish at least one episode published per week and to get at least 1,000 downloads per week (or 5,000/month). They also require you to participate in mandatory cross promotions with other shows in the network. That said, the most popular podcast networks set the bar much higher.

What happens when you join a podcast?

When you join a podcast network, they’ll ask you to sign a contract. This document is designed to protect you and the network, but it will lock you in for a period of time.

What is podcast network?

A podcast network takes all the stress of finding sponsors. All you have to do is insert the ads audio files sent to you or read an ad copy. This way, you can focus all your energy on producing a better show and your marketing.

Why do podcast networks want to help?

Your success is their success, and this is why podcast networks want your production to be as quality as it can get. To achieve this, they offer to help with production. It might be a piece of simple advice from seasoned podcasters or provision of editing services, marketing assets, researching services, or coaching.

What is Wondery podcast?

Wondery launched in 2016, it is an American podcast network, and 20th Century Fox supports it. Hernan Lopez established it, and it covers over 70 shows spanning multiple topics, like a business, crime, and entertainment.

Why do podcasts gain more listeners?

This is pretty straightforward. Because podcast networks market your shows more, you will gain more listeners. It gets even better when you know that the listener's gain will always be with you if you are no longer a network member.

How many radio stations does NPR have?

NPR handles more than 900 radio stations, and they are a private and public-funded non-profit membership media organisation. They delved into podcasting in 2005. Now, they get about 70 million downloads per month on their podcasts.

Do podcast networks take a portion of your ad revenue?

Naturally, podcast networks are businesses that want to generate profit, so they take a portion of the ad revenue you generate. As your show grows in size, this portion can become substantial. Some shows leave their podcast networks once they grow large enough to demand premium advertising dollars independently.

Who is the founder of Podcast One?

Norm Pattiz established PodcastOne, and it is an advertiser-supported podcast network. Norm Pattiz also established Westwood One, a gigantic radio station. The podcast network had over 200 podcasts ranging from comedy, entertainment to politics and news.

What is a podcast?

In a little more detail, a podcast is a series of spoken word, audio episodes, all focused on a particular topic or theme, like cycling or startups. You can subscribe to the show with an app on your phone and listen to episodes whenever you like on your headphones, in the car or through speakers. Or some shortcuts, if you know what you're looking ...

What is podcasting on a phone?

Simply put: a podcast is an audio programme, just like Talk Radio, but you subscribe to it on your smartphone and listen to it whenever you like. How do they work and how do you listen to them, though?

What is a podcast episode?

A podcast is a series of episodes, and refers to the programme as a whole. Then, a podcast episode is just one recording from that entire Podcast. It's just like TV, really. A TV show is made up of a whole series of episodes. So, think of ‘Friends’ as the series and ‘The One where they Got Married’ as the episode.

What is podcasting background content?

That means something that can entertain you, educate you or inspire you in the background of other boring or rote activities. For example, one of the most common ways people listen is in the car.

Does Spotify keep track of podcasts?

So, when you use Apple Podcasts (an app built into every iPhone), Google Podcasts (built into Android Phones), Spotify, or any other good podcast listening app, it'll keep track of all of your subscriptions via each Podcasts' RSS feed, and it'll automatically download new episodes as they're available.

Is a podcast the same as an audio file?

The most simple explanation is that an audio file and a podcast episode are technically the same . If you've downloaded a Podcast episode from a Podcast site, you've already discovered the fact that you're just downloading an audio file. The difference comes when you add the option to subscribe to that series of audio files.

What is Radiotopia podcast?

Let’s look first at Radiotopia. Radiotopia has many shows, but if we just focus on 99% Invisible, a podcast about design; The Allusionist, a podcast about linguistics , and Everything Is Alive, a fiction podcast of interviews with inanimate objects.

How do podcasters support each other?

The easiest way podcasters in a network can support each other is by reading ads for each other, or having hosts do guest spots on the other podcasts in the network. Some podcasts trade trailers and embed them in their episodes. It’s an easy way to help visibility for all the podcasts involved. You don’t need a network to do any of that, though.

Do podcasts need a network?

It’s an easy way to help visibility for all the podcasts involved. You don’t need a network to do any of that, though. You could just as easily set up quick agreements between all the podcasts to share ads and guests. The other main way podcasts in a network supports each other is financially.

Is it easy to start a network?

But, starting a network isn’t quite as easy or beneficial as it may seem. Using the examples Radiotopia ( 99% Invisible, The Allusionist, Everything Is Alive, etc.) and Multitude ( Spirits, HORSE, Join the Party, etc.), let’s take a look at what makes a network beneficial to you and the listener. There’s no one perfect way to make a network.

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