The Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz, a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy.
How does anthropology relate to business?
Anthropologists also apply their skills to understanding organizational culture and improving work processes and productivity. Studying your "insides" means streamlined processes, healthier work environments, increased creativity, and happier and more productive employees.
What do you mean by business anthropology?
Business anthropology is the discipline that applies the theories and methodologies of social anthropology in the investigation of (or for) organizations and their ecosystems.
What is anthropology podcast?
AnthroPod is the podcast of the Society for Cultural Anthropology, and is produced by a collaborative, nonhierarchical collective of Contributing Editors.
What is the role of anthropology in business and management?
Business anthropologists are able to play key roles in the business world by helping corporations and other organizations develop culturally appropriate ways of conduct- ing business with suppliers, business partners and customers (Baba 2006; Tian et al. 2013).
How is anthropology used in marketing?
Anthropological marketing means always looking at your customers as people embedded in a culture, and applying this lens to every step of the customer journey.
How does anthropology help marketing?
Employers are seeing that anthropology brings a certain understanding of cultural issues, an understanding that can result in upticks in profits if properly incorporated into marketing strategies. And job applicants with anthropology degrees are finding doors of businesses and industries are opening for them.
What is podcast ethnography?
This article introduces the method of podcast ethnography. The method encompasses three general stages: to explore a podcast from a particular social field, to engage with it through careful, ethnographic reflexivity and to examine the podcast by developing typologies and themes expedient for analysis.
What is the study of humans?
Anthropology is the study of what makes us human. Anthropologists take a broad approach to understanding the many different aspects of the human experience, which we call holism.
Why do companies need anthropologists?
Anthropology is “the study of humans.” Corporate anthropologists help corporations understand their customers, different cultures and different departments that make up the company.
What are the importance of cultural anthropology as a business tool?
Therefore, applying anthropological tools to business lends to a greater potential to understand and possibly make use of the cultural differences of consumers and markets. Once cultural differences are understood, it is possible to better meet the needs of those people in a way that is sensitive to their differences.
How is anthropology related to management?
Anthropology is a branch of social science that investigates human behavior and culture. The fundamental purpose of management principles is to study, understand, and predict human behavior.
ANTHROPOLOGY IN BUSINESS PODCAST
Welcome to the Anthropology in Business podcast, where you will learn about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers.
Welcome to the Anthropology in Business podcast, where you will learn about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers
Welcome to the Anthropology in Business podcast, where you will learn about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers.
About Anthropology in Business
The Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers.
About Anthro to UX
The Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn first hand how others made the transition, what they learned along the way, and what they would do differently.
About Matt Artz
Matt Artz is an anthropologist, artist, and activist who advocates for the responsible design of human-centered technologies.
