When you are considering producing podcasts for your organization, consider these top benefits:
- Podcasts make information personal. In a podcast, the content is communicated directly to you, the listener, either verbally or through video. ...
- Podcasts are convenient and easy to consume. Once you subscribe to a podcast feed, new podcasts are automatically downloaded to your computer as soon as they are available. ...
- Podcasts cut costs. ...
What do you put into a podcast?
Step #7: Prepare and make a recording
- Preparing a plan. The first thing that you need to do is to figure out a plan for your content. ...
- Creating an episode script. Podcasters often do not agree on the process of writing a script for a podcast. ...
- Recording equipment. To record a high-quality podcast, you require the best podcast recording equipment. ...
- Recording and editing software. ...
- Getting music. ...
What are the elements of a successful podcast?
What makes a good podcast?
- Focus on a central idea. Every podcast has something it's trying to convey to an audience. ...
- Play to an audience. The audience is king. ...
- Regular schedules. This might seem painfully obvious, but it’s also one of the most important. ...
- Show Structures. Listening to a new podcast is always a risk. ...
- Authenticity. ...
What to say at the beginning of a podcast?
What Should I Include in my Podcast Intro?
- Your name. Doesn't need to be your full name, could even be a nickname. ...
- What is the podcast called? You might assume they already know this, but they might be working through a huge playlist of new podcasts they're trying out.
- Who is the podcast for? ...
- What is the overall theme of the podcast? ...
What is a podcast and how do they work?
- Free
- On-demand
- Niche
- Talk radio
What is a podcast?
Put simply, a podcast is a series of episodes. These episodes are audio files that are likely stored with a podcast hosting company. Another great thing about podcasts is that you can subscribe to them, which makes it easy to get notified (via your favorite podcast app) when new episodes come out.
What is a weekly podcast?
A weekly release for new episodes is common, but there are daily podcasts, weekly podcasts, and really any cadence (or lack thereof) the creator desires. Put simply, a podcast is a series of episodes. These episodes are audio files that are likely stored with a podcast hosting company.
What is an audio discussion?
Audio discussions about any subject you can think of and you can listen to them anytime that works for you. Downloadable talk radio – but you ultimately choose the topics that you want to listen to. On-demand audio recording focused on a specific theme or story, usually updated frequently. Audio books for blogs.
Is it easy to make a podcast?
What’s exciting about podcasting is that it is relatively easy and cheap to produce your own show. And the popularity of podcasts is growing by the day. You don’t need to rely on radio stations for recording and broadcasting – and you can talk about anything that interests you.
What is a podcast?
In a little more detail, a podcast is a series of spoken word, audio episodes, all focused on a particular topic or theme, like cycling or startups. You can subscribe to the show with an app on your phone and listen to episodes whenever you like on your headphones, in the car or through speakers. Or some shortcuts, if you know what you're looking ...
What is podcasting on a phone?
Simply put: a podcast is an audio programme, just like Talk Radio, but you subscribe to it on your smartphone and listen to it whenever you like. How do they work and how do you listen to them, though?
What is a podcast episode?
A podcast is a series of episodes, and refers to the programme as a whole. Then, a podcast episode is just one recording from that entire Podcast. It's just like TV, really. A TV show is made up of a whole series of episodes. So, think of ‘Friends’ as the series and ‘The One where they Got Married’ as the episode.
What is podcasting background content?
That means something that can entertain you, educate you or inspire you in the background of other boring or rote activities. For example, one of the most common ways people listen is in the car.
Does Spotify keep track of podcasts?
So, when you use Apple Podcasts (an app built into every iPhone), Google Podcasts (built into Android Phones), Spotify, or any other good podcast listening app, it'll keep track of all of your subscriptions via each Podcasts' RSS feed, and it'll automatically download new episodes as they're available.
Is a podcast the same as an audio file?
The most simple explanation is that an audio file and a podcast episode are technically the same . If you've downloaded a Podcast episode from a Podcast site, you've already discovered the fact that you're just downloading an audio file. The difference comes when you add the option to subscribe to that series of audio files.
What is podcasting?
A podcast is a form of audio broadcasting on the web. It can be listened to on the go, while commuting to office or even while working. It’s a content medium that doesn’t require all of your target audience’s attention like a video or a blog post. Podcasting is high in demand.
What is podcasting on Spotify?
A podcast is a recording of audio discussion on a specific topic, like business or travel, that can be listened to. They’re often found on iTunes and Spotify but are sometimes hosted on websites. This dynamic medium can be a perfect way to deliver your daily dose of inspiration wherever your audience might be.
How many people listen to podcasts?
According to podcast statistics, 51 percent of US consumers above the age of 12 listen to podcasts – a number that has been steadily growing year-after-year. Not only that, but 32 percent of Americans tune into podcasts on a monthly basis. For business owners, podcasts can be an excellent way to develop an intimate connection with listeners ...
How long does it take to get approved for a podcast?
iTunes will send you a confirmation message, stating that there may be a screening process for your podcast. Usually within 24 to 48 hours, you’ll get an email telling you if you’re approved. 3 to 5 days later, your podcast will begin appearing in iTunes search results for relevant keywords.
Why do you need a podcast?
Using the podcast and all the content derived from it allows you to increase the frequency that your brand lands in your prospect’s ears and eyes. You could even bring your most engaged existing customer onto your podcast. This can build loyalty and admiration for your brand.
Why do podcasts work?
Podcasts give you the opportunity to share your expertise in a conversational way. You can relate to your customers' needs while sharing the experiences of others like them. When you bring other authorities from your industry onto your podcast, you are getting an industry cosign.
Why is podcasting important?
Podcasts are unique because consumers can subscribe to have content delivered to their mobile devices that they can consume passively while engaging in other activities. This regular delivery allows consumers to align your regular content with their regular activities such as driving, working out or housework.
What is a business podcast?
Business podcasts have a specific intent and focus. The key performance indicators of a business podcast often come in softer measurements that are realized over a longer period of time, similar to most content marketing.
What is the purpose of a branded podcast?
That should be your branded podcast’s intent: to create a positive influence on your business. The podcast supports your overall marketing purpose, which is to grow your business. Now that we've defined the intent and purpose for creating a branded podcast, it's important to define your goals and what actions will drive them.
Why are podcasts called "branded"?
Business podcasts are often referred to as "branded podcasts" because there is a company brand behind the show. These companies have the goal of driving business and remaining top of mind to customers and prospects. However, measuring the success of a business podcast is much different than a personal interest or entertainment podcast.
Is a business podcast more for entertainment or entertainment?
However, measuring the success of a business podcast is much different than a personal interest or entertainment podcast. While entertainment and personal interests can be a part of the subject matter, business podcasts are more for content marketing than entertainment. Business podcasts are created with specific intents and purposes.
What is podcasting?
Podcasting is the preparation and distribution of audio files using RSS feeds to the computers of subscribed users. These files may then be uploaded to streaming services, which users can listen to on their smartphones or digital music and multimedia players, like an iPod. A podcast can easily be created from a digital audio file.
How does podcasting work?
Podcasts are digital audio content distributed over the internet using a podcast hosting service. These services store all podcast episodes in a central location and automate the generation of RSS feeds. These feeds list all the podcaster's episodes.
How to create a podcast
A podcast is simply an audio file. There are many ways to create one. The components needed to record an audio file are the following:
Podcast examples
There are at least a couple million podcasts on the internet today, according to Podcast Insights. Topics can range from broad subject areas, such as art, science, politics and comedy, to specific topics, like true crime.
The history of podcasting
Podcasting has existed since the 1980s. In its earliest form, it was called audio blogging. People would record their pieces and share the audio content over the internet, like auditory blog posts. In 2004, Ben Hammersly first used the term podcast to describe this content. The term was a combination of the words iPod and broadcast.
The Experts
Founder and CEO of Matriarch Digital Media, a Minneapolis–based media company and podcast network for on-demand entertainment that respects, encourages, understands, and uplifts women.
How to build and leverage a podcast
You have an understanding of podcasting and the commitment it takes, and you want to move forward. Here’s what to know and do next:
Why are podcasts important?
Due to vigorous advertising, more marketers are continually embracing podcasts as a viable alternative to help their business tap more cash. Audiences, on the other hand, are loving the good content in podcasts and are taking more time to listen and, in the process, make buying decisions.
What is a podcast?
The host can invite a guest and have them speak in detail on a certain topic that targets the company’s products. He can also directly choose to speak to the audience and enlighten them on different products or tackle a topic that doesn’t directly talk about the products.
Why are podcasts so loyal?
According to data available online, audiences for podcasts are very loyal because they love to keenly follow the series as the author releases them. To reap maximum SEO benefits from your podcasts, you must publish them in your blog and ensure the podcast, including the titles and descriptions, are also optimized with keywords .
What percentage of people make a purchasing decision influenced by a podcast?
A podcast ads sales network recently conducted a survey and found that 63 percent of audiences had made a purchasing decision influenced by a podcast they had listened to. This report shows the significant benefits of podcasts to any marketer.
What happens if the content is part of a series topic?
If the content is part of a series topic, the audience will be eager for another content-rich audio. Just the same way a radio audience loves to listen to good radio programs, they will also love to listen to good podcasts.
Is podcasting a marketing strategy for SEO?
It is not a surprise that podcasts are now among the most mentioned marketing methods when discussing SEO trends 2021. When audiences are given more chances to listen to podcasts, they will have higher chances to make buying decisions based on the podcast information.
Is podcast marketing affordable?
It is fairly affordable. Most forms of marketing charge on pay-per-view or pay-per-click strategy. Although the benefits of these strategies are significant, the cost can sometimes soar high. Podcast marketing is relatively new and is yet to gain high competition compared to other forms of marketing.
What is the purpose of podcasts?
Identifying a purpose for your podcast. Podcasts may provide an opportunity to record and share digital copies of experiences or events in your world. They may be a weekly show in which you discuss current events with a colleague. It may be a short, informal piece of content in which you identify science misconceptions, classroom management tips, ...
Why are podcasts so popular?
Podcasts are becoming very popular as a new storytelling medium to spread ideas and your message online. In this series of posts, I’ll detail everything that you’ll need to know as you get started in the world of podcasting.
What is a podcast conversation?
Podcasts are usually conversations that happen to take place in front of a microphone. Try and identify in a sentence the purpose of your podcast.
