
Top 10 Reasons To Start A Podcast
- Audio content is convenient for the consumer. I think it was Seth Godin who said that as marketers, what we are competing for most is someone’s attention.
- To build an audience. Just like with a blog, a podcast is a way for you to build an audience. ...
- It doesn’t cost much to get started. ...
- To increase the size and value of your network. ...
Why you absolutely must do a podcast?
Why You Absolutely Must Do A Podcast
- A) You get to talk to your heroes. When you have a podcast, you can pick up the phone, call anyone you want and say, “I’d love to talk to ...
- B) It’s easy. ...
- C) You can do a podcast about whatever you want. ...
- D) You read a lot. ...
- E) Skills. ...
- F) Plus, minus, equal. ...
- G) It’s growing. ...
- H) No gatekeepers. ...
- I) Network. ...
- J) One Takeaway. ...
Why every business should have a podcast?
Here are some great business shows to start with:
- The StartUp podcast
- The Content Marketing Academy Podcast
- Digital Marketing Radio
Why I started a podcast, and why you should too?
You are fascinated by the outcome, but don’t know the grind it involves.
- Choosing an idea (it’s not as easy as it sounds),
- Deciding the episode topics and duration,
- Researching and writing a script,
- Interviewing people to corroborate facts, or to be a part of your show,
- Rehearsing for the recording,
- Setting up quality podcast equipment (also, buying it!),
- Sound editing,
Why do you need to start a podcast?
Why start a podcast?
- You have a story to tell, and audio is an intimate, relatable way to tell it.
- Listeners feel connected to the podcasts they listen to, and to the people on them.
- It’s really fun - and so rewarding to hear that people love listening to your podcast.
- Nearly 70 million Americans listen to podcasts every month, and that number is going up.

What is the purpose of a podcast?
A podcast can have many purposes, but the main one is to entertain its audience. Podcast listeners might have one of several reasons to subscribe to a podcast, such as to: Hear updates and breakdowns of current events. Learn about a new topic or industry.
Why is a podcast a good idea?
Audio content is convenient for the consumer The great thing about a podcast is that your content is audio, and can be consumed while the listener is also doing something else. They can multi-task. Someone can listen to your podcast while cleaning their house, driving in their car, jogging, or exercising at the gym.
What are 3 reasons podcasts are so popular?
Why are podcasts so popular now?Podcasts allow for multitasking.Listening to a podcast is an easy way to catch up on the latest news and events.Podcast are entertaining.Podcast adaptations will grow in numbers.Smart speakers will push the boundaries of podcasting.More items...•
Why does everyone have a podcast?
There are many reasons. One of the biggest reasons is the content. People like to be entertained or educated – and in a recent survey, Riverside FM discovered that 74% of podcast listeners tune in specifically to learn new things.
Is it worth having a podcast?
Not only is podcasting a new and exciting medium poised to take off exponentially, but podcasts themselves are great for producing or reproducing content. If you already have audio or video classes, you can quickly and easily turn them into podcast episodes.
Why are podcasts so engaging?
Multitasking and Podcasting The length of a podcast typically allows a deep dive on topics or an extended conversation between two people. One of the most appealing aspects of listening to downloaded episodes of a podcast episode is that the listener has playback controls.
What makes a podcast unique?
Podcasts are a unique form of media because people use them both to learn and to be entertained, according to The Canadian Podcast Listener 2020, which has released a sneak preview of some of its findings. The research says that the attentive, lean-in audience for podcasts is great for advertisers.
Why are podcasts so powerful?
From the listener's perspective, podcasts are easily accessible, portable, entertaining, a purposeful way to kill dead time and a quick, memorable way to learn something. Podcasters are people who generally really care about their topics, want to share their knowledge and passion, educate and/or create a conversation.
What makes podcasting unique?
Podcasts are a unique form of media because people use them both to learn and to be entertained, according to The Canadian Podcast Listener 2020, which has released a sneak preview of some of its findings. The research says that the attentive, lean-in audience for podcasts is great for advertisers.
Why are podcasts there?
That’s why podcasts are there while you brush your teeth, while you wash the dishes, and while you mow the lawn. Because they work on your schedule. They move with you. If it were up to videos, you’d never move from your desk.
Why do podcasts connect?
Podcasts connect. They connect content creators with content consumers, and they do it in a way that cannot be duplicated by any other content medium. The reasons for this are simple. First, podcasts have a voice. Not the “voice” of a blog post, like we often talk about.
What is the best way to build the know, like, and trust factors online?
Podcasting is the best way I have found to build the know, like, and trust factors online across a broad audience.
Where is Let's See podcast?
Let’s see … a Dallas-based podcast about a sports team in Indiana that has audience members in Brazil, Romania, and elsewhere across the globe, including handfuls of folks who have now started requesting the ability to donate so they can support our work.
Do podcasts move with you?
But life is lived on the move. Podcasts move with you.
Can videos connect to podcasts?
Contrast the power of podcasting with videos, which can also connect. But videos have the most demanding egos of any content medium out there. They want all of you.
Do podcasts need attention?
Podcasts, on the other hand, don’t need every ounce of your attention.
Why is podcast important?
A podcast is a great platform to leverage to reach out to people you might not have been able to otherwise. As your audience grows in size, your ability to reach out to the high profile experts in your industry increases.
Why do people use podcasts?
A podcast can be a great tool to attract your ideal customers or clients. You can use your show to help promote your own products and services such as books, courses, or even consulting services.
How does a podcast help you grow?
Just like with a blog, a podcast is a way for you to build an audience. As your podcast grows in popularity, the size of your audience increases. Not everyone who listens to your show will come back for more, but the ones who like your style and your content will become loyal listeners.
How does hosting a podcast help you?
Hosting a podcast has a similar effect as running a blog or writing a book – it helps develop your reputation as an expert. As you increase your authority in your market, you attract other opportunities to you (for example, being invited to speak at events or conferences in your industry). You may also consider offering coaching or consulting services as people begin asking you for specific advice on your area of expertise.
What is the best thing about podcasts?
The great thing about a podcast is that your content is audio, and can be consumed while the listener is also doing something else. They can multi-task. Someone can listen to your podcast while cleaning their house, driving in their car, jogging, or exercising at the gym.
How often do podcasts publish?
But most shows publish an episode once per week, sometimes less, and that seems to be the current norm. The good news is that once a podcast has been launched, maintaining it isn’t as time consuming as most people think it is. There are a few steps involved in publishing an episode.
Why should I start my own podcast?
Here are the top 10 reasons why you should start your own podcast: 1. Audio content is convenient for the consumer. I think it was Seth Godin who said that as marketers, what we are competing for most is someone’s attention.
Why are podcasts so successful?
Successful podcasts are rarely scripted and only lightly edited. As such, the host's personality has a chance to shine through in a seemingly unfiltered way. Much like video, podcasts are one of the quickest ways to build personal connections and trust between a host and an audience. At a time when we have endless options for all of our purchasing decisions, trust is essential to building brand loyalty, and giving people a voice and a personality to connect to your brand helps to foster that trust.
How many people listen to podcasts?
According to Edison Research, 24% of Americans have listened to a podcast in the last month. Not only that, the popularity of podcasts continues to rise. To say that podcasts are having a moment would be an understatement.
What is NakedPoppy's purpose?
Clean beauty startup NakedPoppy uses artificial intelligence to help shoppers find the best skin care and cosmetics for them.
Why do you ask someone to be a guest on your show?
By asking someone to be a guest on your show, you're giving them access to your audience, potentially helping your guest grow their reach. Likewise, if your guests promote the episode to their followers, you also tap into their audience.
How many characters are in a podcast?
But where blog posts and social media are limited to a few hundred words, or 140 characters, a podcast allows you to go deeper into your content. According to Salesforce, "Three percent of monthly podcast consumers listen to the beginning of a podcast only.
What is the format of a podcast?
The most common format for a podcast is an interview. As the host of your own show, bringing guests on to interview allows you not only to expand the information you're providing to your audience by tapping into your guest's expertise but also to support industry partners. By asking someone to be a guest on your show, you're giving them access to your audience, potentially helping your guest grow their reach. Likewise, if your guests promote the episode to their followers, you also tap into their audience. Both you and your guests can benefit from the added exposure, and by thinking of them as a guest you may also deepen your professional relationship with them as well.
Why is trust important?
At a time when we have endless options for all of our purchasing decisions, trust is essential to building brand loyalty, and giving people a voice and a personality to connect to your brand helps to foster that trust. 5. It provides a repeat touch point for your audience.
Why are podcasts so popular?
Not only can podcasts provide you with a creative outlet, but they can also help you meet new and interesting people. Podcasts' rising popularity isn't surprising. They're a great way to consume information without requiring much effort. You can listen to them while running, commuting, or studying. But have you ever thought about starting your own ...
Why is it important to pick up new hobbies?
One benefit of picking up new hobbies is that we also learn new skills. While podcasting will, of course, teach you how to create and run a show, you'll also indirectly pick up other handy skills. You'll become a better communicator, which can help in job interviews and presentations.
Is podcasting popular on Spotify?
The popularity of podcasting is evident in how seriously both Spotify and Apple are taking the medium. There plenty of reasons to jump on the bandwagon and start creating your own unique content. Hosting a podcast show could open the door to multiple opportunities.
Is podcasting a hobby?
Beyond making it your full-time job one day, you could also meet exciting people. At the very least, podcasting can serve as a hobby that gives you a creative outlet. Or, if you don't like it, you can move on and find something else that interests you instead.
Why are podcasts so popular?
The popularity of podcasts can, at least in part, be attributed to the fact that it’s listener’s choice. You can pick and choose exactly what you want.
What is it like to listen to a podcast?
Listening to a podcast is like hanging out with friends and enjoying a discussion on a topic that you’re interested in. That relationship that’s established helps listeners keep coming back.
How many podcasts are there?
There are over 45-millon * podcast episodes available (*an actual reported number) for listeners to choose from. Chances are whatever you want to listen to can be found in podcast form with a few clicks and maybe a search.
Why do podcasters build communities?
Podcasters built communities to engage and grow their listenership. But this does more than simply increase download numbers and help engage sponsors, it attracts listeners who are looking for a community.
What is the community around podcasts?
The communities that surround podcasts is one of the assets that make it unique and apart from other entertainment-based mediums. The communities are closer to those that you might experience with a blog than a film or television show—private spaces to interact with hosts, a look into the behind the scenes world and lots of interaction with other members of the community.
Is the popularity of podcasts increasing?
The Popularity of Podcasts Is Only Increasing. With more time being spent at home and the television (or laptop screen) becoming less of a treat and more of a distraction, the popularity of podcasts is increasing. Consumers (listeners in the case of podcasts) are looking for more connection and choice.
Is there a better time to be a podcaster than today?
We’ve seen an increase in podcast consumption, but it has a ways to go before it starts to level out. There’s truly never been a better time to be a podcaster than today.
Why do people start podcasting?
Podcasting started as mostly an independent way for individuals to get their message out there and build a community of people with similar interests.
What is a podcast?
Put simply, a podcast is a series of episodes. These episodes are audio files that are likely stored with a podcast hosting company. Another great thing about podcasts is that you can subscribe to them, which makes it easy to get notified (via your favorite podcast app) when new episodes come out.
What is a weekly podcast?
A weekly release for new episodes is common, but there are daily podcasts, weekly podcasts, and really any cadence (or lack thereof) the creator desires. Put simply, a podcast is a series of episodes. These episodes are audio files that are likely stored with a podcast hosting company.
What is an audio discussion?
Audio discussions about any subject you can think of and you can listen to them anytime that works for you. Downloadable talk radio – but you ultimately choose the topics that you want to listen to. On-demand audio recording focused on a specific theme or story, usually updated frequently. Audio books for blogs.
What is digital audio?
A digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.
Is there a predetermined length for a movie?
There isn’t a pre-determined length, format, style, production level, or anything else.
Is it easy to make a podcast?
What’s exciting about podcasting is that it is relatively easy and cheap to produce your own show. And the popularity of podcasts is growing by the day. You don’t need to rely on radio stations for recording and broadcasting – and you can talk about anything that interests you.
From Vermont Public Radio
But Why is a show led by you, kids! You ask the questions and we find the answers.
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The Superpower of Podcasts
How Podcasts Trump Videos and Text
- Contrast the power of podcasting with videos, which can also connect. But videos have the most demanding egos of any content medium out there. They want all of you. Videos shout, “Stop whatever you’re doing and focus solely on us! Eyes and ears over here!”Prideful bastards. Podcasts, on the other hand, don’t need every ounce of your attention. They ask, “What topic wo…
The Power of Connection
- I cannot tell you how many times my mind has been blown by a connection I’ve made thanks to podcasting. I could share so many stories. Here’s one … Sitting at my home in Dallas, Texas, where I podcast about a sports team based in Bloomington, Indiana, I’ve received emails from Romania and Brazil over the past few months from people who feel intimately connected to the …
Podcasting Makes It Possible
- All of us who create content online sell something. And no matter what you sell — a product, a service, an experience, information, an idea, yourself, something else — you need your target audience to know you, like you, and trust you before they’ll buy it. Podcasting is the best way I have found to build the know, like, and trust factorsonline across a broad audience. What better …