About Words to Win By
Words to Win By, formerly called Brave New Words, takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories.
Season Two
In this season, we go from Switzerland to Arizona and from the Dominican Republic to West Virginia to unpack some of the fiercest fights – and biggest come-from-behind victories – for progressives.
Season One
From electing the dynamic Jacinda Ardern Prime Minister of New Zealand, to repealing a national ban on abortion in Ireland, to beating back right-wing race baiting in Minnesota, in season one Anat and her guests explore what made it possible to engage the base, persuade the middle, send the naysayers packing, and win.
About host Anat Shenker-Osorio
Founder and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver. She’s led research into how to persuade and mobilize on issues ranging from tackling right-wing race baiting to promoting clean energy and from honoring the rights of immigrants to reforming criminal justice.
Episodes
Starting in 2019, Aboriginal and Torres Strait Islander advocates began an ambitious two year effort to flip the script on sovereignty, self-determination and justice for First Nations. Now, after comprehensive communications training and robust messaging research, campaigners are making new gains on land rights and tackling damage to the climate.
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