About Words to Win By
Words to Win By, formerly called Brave New Words, takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories.
Season Two
In this season, we go from Switzerland to Arizona and from the Dominican Republic to West Virginia to unpack some of the fiercest fights – and biggest come-from-behind victories – for progressives.
Season One
From electing the dynamic Jacinda Ardern Prime Minister of New Zealand, to repealing a national ban on abortion in Ireland, to beating back right-wing race baiting in Minnesota, in season one Anat and her guests explore what made it possible to engage the base, persuade the middle, send the naysayers packing, and win.
About host Anat Shenker-Osorio
Founder and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver. She’s led research into how to persuade and mobilize on issues ranging from tackling right-wing race baiting to promoting clean energy and from honoring the rights of immigrants to reforming criminal justice.
Who is Anat Shenker-Osorio?
Host of the Words to Win By podcast and Principal of ASO Communications , Anat Shenker-Osorio examines why certain messages falter where others deliver. She has led research for new messaging on issues ranging from freedom to join together in union to clean energy and from immigrant rights to reforming criminal justice. Anat's original approach through priming experiments, task-based testing and online dial surveys has led to progressive electoral and policy victories across the globe.
Where does Anat deliver her findings?
Anat delivers her findings packed in snark at venues such as the Congressional Progressive Caucus, Centre for Australian Progress, Irish Migrant Centre, Open Society Foundations, Ford Foundation and LUSH International.
Who is Jillian from GSA?
Jillian honed a professional passion for storytelling that advances racial and gender justice as Communications Manager at GSA Network, a national LGBTQ and racial justice youth leadership organization. Previously, they fought for a more inclusive media landscape at the Women’s Media Center. Jillian earned a BA in English from Barnard College.