How does ads by Anchor work for podcast creators?
A member of the Anchor team will reach out if you qualify. With Ads by Anchor, podcast monetization is within reach for more creators than ever, with more ways to get rewarded for the time, energy, and effort you put in.
What is a scripted podcast ad?
A scripted ad is just as it sounds. The announcer, which could be the host or someone else, reads the ad verbatim from a script. It's a much more formal approach and is common in journalistic shows like NPR. Writing persuasive, compelling, and exciting podcast ad copy is both an art and science.
What are the ads by Anchor options?
The Ads by Anchor options give creators the flexibility to read their own ads that promote Anchor, called Ambassador ads, or create open space for sponsor-read ads wherever they want within episodes, known as Automated ads.
How can I advertise my podcast on creator?
Creators with 50+ listeners are eligible for Ambassador ads. This option lets you earn money by spreading the word about Anchor on their podcast. But we want to hear it from your own voice: Talk to your audience the way you normally would, and tell them what you like about us.
How do you write a podcast ad script?
Podcast Ad Script GeneratorStart with an attention grabbing introduction. ... Explain how your product or service fixes the problem. ... Give social proof or reasons why you're the best. ... Special offer for listeners and give them a clear call to action.
How do I put ads in Anchor podcast?
0:131:00Anchor - flexible monetization options for all podcasters - YouTubeYouTubeStart of suggested clipEnd of suggested clipNetwork simply select where you'd like sponsor red ads to appear in your show. They'll beMoreNetwork simply select where you'd like sponsor red ads to appear in your show. They'll be automatically inserted and tailored to listeners interests.
How much does an Anchor ambassador ad make?
Most of the podcasters The Verge spoke with signed up for Anchor's sponsorships feature last year and received Anchor itself as their first sponsor. They received $15 for every 1,000 people they reached.
How do I get advertising on my podcast?
There are three ways that you can run your sponsorships: (1) By finding the advertisers through your podcast host, (2) By selling the ad spots yourself, or (3) Waiting for advertisers to come to you. Podcasts hosts such as Libsyn and Blubbry often contact shows hosted on their service with advertising opportunities.
What happens when you reach 50 listeners on Anchor?
Once you reach 50 listeners, click on the monetization tab. "I'm really excited to tap into the Spotify Audience Network as an Anchor creator. Anchor's been an amazing platform, and has helped my podcast grow to where it is now.
How do you get automated ads on Anchor?
You can apply for the Automated ads program at any time if you have access. Some of the criteria to be selected includes: unique listeners, listening hours, Spotify followers, and content that fits within Spotify ad guidelines. For now, you can sign up for the waitlist to use Automated ads here!
Do you own your content on Anchor?
You own your podcast and all of its associated content. Your audio, your podcast cover art, and your Anchor profile are yours to customize, and you're free to put your podcast anywhere you choose at any time.
How long does it take to get an ad on Anchor?
This may take up to 10 business days to reflect on external platforms. Can I control which ads appear in my episodes? We cannot provide control over the types of ads that are served in your podcast, but the ads that will play come from SPAN (Spotify Audience Network).
How many listeners do you need to make money on a podcast?
You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.
How much do podcast ads pay?
Industrywide, the average CPM rate is $18 per 1,000 listeners for 30-second ads and $25 per 1,000 listeners for 60 seconds ads. Podcasts with audience sizes ranging from 500 to over 100,000 listeners charged a CPM rate between $21 to $27 for 30-second ads. For 60-second ads, the CPM rate was between $23 and $37.
Should I put ads in my podcast?
To recap: Putting ads on your podcast is time consuming, distracting, and the revenue they generate is unpredictable. This is a problem, because most podcasts are looking for something that isn't distracting, won't alienate listeners, and will generate predictable revenue. What you're looking for are subscribers.
How much does an ad on a podcast cost?
The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.
Give yourself some background
Podcasters with access to Premium sponsorships can make their ad-reads go the extra mile with advanced preparation. Once you get your match and see the script, pause and learn about your sponsor so you’ll be able to speak naturally about their products and services.
Make your podcast ads authentic
Think about what it’s like to listen to podcast ads.
Be strategic with your placement
When placing the ad slot into your episodes, think about how and where it will land. An ad placed in the middle of your episode is called a mid-roll, and Ambassador ads require them for episodes longer than 10 minutes. If you place a mid-roll ad, try to find a natural breakpoint.
Give podcast ads a strong setup
When recording the rest of your episode, think about how you set it up, so the listeners know they’re hearing an ad, but it still flows with the cadence of your show.
Have a clear call-to-action
Keep your call-to-action very clear and distinct, so if your listeners want to act on your ad, it’s extremely easy for them to do so. If there’s a promo code or URL, repeat it two or three times, and spell it if that would help clarify. Also, double-check before recording to make sure you have the correct spelling for any promos or websites.
Transparency is key
Being honest with your listeners about why you’re advertising in the first place can go a long way in establishing credibility and authenticity. It may help if your audience understands that the ads are part of what makes your podcast possible in the first place.
Best practices for Anchor Ambassador ads
Ambassador ads provide a great entry point for podcasters who want to start making money and familiarizing themselves with monetization. Any creator can qualify once they reach 50 listeners.
How much will podcast ads cost in 2020?
Podcast ad spend in the U.S. has been steadily increasing year over year, and is expected to double to nearly $700M by 2020. But there’s still a huge disconnect between the majority of podcasters and what’s happening at the top of the market: nearly all of that money is going to only the top ~1% of podcasts due to a highly fragmented market ...
What is Anchor's mission?
Anchor’s mission is to democratize audio, so we built the most complete podcasting platform ever. But even with easy, free creation tools, there’s one more big hurdle to getting a successful podcast off the ground: most podcasters still have a hard time monetizing their work.#N#
What is podcast sponsorship?
Sponsorships revolutionizes the entire podcast advertising process by streamlining it into a single platform. It connects podcasters with brands that want to sponsor them, guides them through easy creation of custom ads, and facilitates payments when their podcast is heard. It’s the first and only podcast advertising platform open to all podcasters and sponsors of all sizes, regardless of how many plays a show gets, or the size of a marketing budget.
Can you record an ad on Anchor?
You can either record through Anchor’s website or mobile apps, or import a pre-recorded version — so anyone can take advantage of Sponsorships, whether or not you use Anchor’s recording tools.
What is a scripted ad?
A scripted ad is just as it sounds. The announcer, which could be the host or someone else, reads the ad verbatim from a script. It's a much more formal approach and is common in journalistic shows like NPR.
What are the advantages of speaking in ads?
An advantage spoken ads have over visual ads is the tone, which conveys emotion. And emotion is convincing. Some studies suggest 2x more powerful than rational content alone. You want to elicit some type of emotion that makes them feel motivated enough to take a course of action.
What is an adlib?
Adlib. Adlib ads are host-read ads that give the host free range to add their creative spin on it. You provide the podcast host the main messaging points you want the audience to hear but allow them to endorse it their way. Generally speaking, this is the best way to go and the most preferred method with hosts.
Who is the host of Armchair Expert?
Armchair Expert. Dax Shepard, the host of Armchair Expert, does a great job at delivering adlib ads that focus on authenticity and utilizes emotion. Chrysler is one of Armchair Expert's biggest sponsors, and Dax is one of Chrysler's most prominent advocates. It's a perfect partnership.
Is podcast advertising effective?
Podcast advertising is extremely effective, but only when done well. To thrive in this nascent yet growing industry, you want to implement podcast advertising best practices: The recipe for a successful ad copy is short, simple, and repetitive. But it also includes emotion and authenticity.
Is sponsoring a podcast a good idea?
Now that you've determined that sponsoring a podcast is a good idea for your business, it's time for the more creative and fun side of this business partnership - the ad copy! All successful podcast ads have the same things in common - they're captivating, incentivizing, and they resonate with their target audience, among many other things.
Can you listen to podcasts while on the go?
Given that most podcasts are listened to while "on the go," your audience is most likely not capable of purchasing anything at that very moment. Your goal is to begin the conversation and engage the listener enough for them to have a vested interest to check out your website or visit you.
