What is the market share of podcasts on Spotify?
Spotify's market share continues to grow, and it's now swapping places with Apple on a monthly basis. Currently sitting right there at number 1! Even if just by 0.1%… At the very least, podcasters: get your podcasts on Spotify if you haven’t already. What Organisations are Collating Podcast Statistics?
How many podcasts are there on Apple?
In this case, we're going by industry estimates here, rather than solid facts: There are currently over 59,491,583 episodes published in Apple Podcasts, as of Dec 2021 This is up from 52,990,000 (+12%) in June 2021. Again, to compare, these stats came from Apple at WWDC in 2018: How Many Active Podcasts are There?
Is Apple Podcasts really more popular than Spotify and Google?
They say that Apple Podcasts is 60.01%; Spotify 13.65% and Google 2.3% of all downloads. Buzzsprout released their April figures earlier this month: they report Apple Podcasts is 29.3%; Spotify 29.3% and Google 2.8% of all downloads. Who’s right? Some of the podcast press will just publish these numbers, different though they are, and move on.
How big is the podcast industry in 2022?
Podcasting will be a $94.88 billion industry by 2028. Insider Intelligence projects 424.2 million podcast listeners worldwide in 2022, accounting for 20.3% of internet users. Do you work in the Marketing, Media & Advertising industry?
Is Apple podcast or Spotify more popular?
Spotify overtook Apple Podcasts as the biggest US podcast platform in 2021, when the Swedish company drew 28.3 million monthly US podcast listeners, about 200,000 more than its rival did. Come 2025, Spotify's lead will widen to 13.2 million, while Apple's growth in the sector will all but stagnate.
What is the number 1 podcast platform?
1. Apple Podcasts / iTunes. It's not going away – Apple Podcasts (formerly iTunes) is, and always has been, the top platform for Podcasting.
What platform has most podcast listeners?
SpotifyAccording to Statista's 2020 study, the top platforms and apps for listening to podcasts are Spotify (25% of listeners) and Apple Podcasts (20%). In 2019, 65% of people prefer listening to podcasts on their smartphone or tablet and 25% use a desktop computer.
Who has the biggest podcast platform?
The survey asks listeners what platform they use the most for podcasts. 24.2% report using YouTube, while 23.8% use Spotify and Apple Podcasts come in at 16%. These three platforms currently account for 64% of podcast listening in the U.S, up from 55% in 2019.
How many podcasts are on Apple?
Apple Podcasts … features more than 500,000 active podcasts, including content in more than 100 languages. It's no surprise that those numbers are climbing daily.
Which podcast app is most popular?
Google Podcasts helps you find the best shows for your tastes with a homepage that directs you to popular podcasts based on genres and what's trending. Google Podcasts is also pre-installed on Android products, making it the default podcast app for those devices.
How big is the podcast market?
Podcasting will be a $4 billion industry in two years Ahead of the Podcast Upfronts, the Interactive Advertising Bureau and PricewaterhouseCoopers released their annual joint report on the podcasting business, projecting that the industry will generate $2 billion in revenue this year and $4 billion by 2024.
Are podcasts still popular 2022?
Yes, podcasts are still popular in 2022. The number of active podcasts and podcast listeners is increasing daily. As of April 2021, there are a total number of 850,000 active podcasts with more than 48 million episodes in total.
How popular are podcasts on Spotify?
According to eMarketer's recent data, Spotify and Apple Podcasts have been neck and neck in terms of U.S. podcast listeners. Its analysts said last month Spotify would reach 28.2 million monthly U.S. podcast listeners by year-end, topping Apple Podcast's 28.0 million by a thin margin.
Does Spotify have a lot of podcasts?
Spotify has doubled down on podcasts for 2021 and there are now more than 2 million podcasts on the streaming platform.
How big is the podcasting market?
The global podcasting market size was estimated at USD 11.46 billion in 2020 and is expected to reach USD 14.25 billion in 2021. Read More
What is the podcasting market growth?
The global podcasting market is expected to grow at a compound annual growth rate of 31.1% from 2021 to 2028 to reach USD 94.88 billion by 2028. Re...
Which segment accounted for the largest podcasting market share?
North America dominated the market with a share of 38.5% in 2020. This may be attributed to the region's fast adoption of the latest technologies a...
Who are the key players in the podcasting market?
Some key players operating in the podcasting market include Amazon.com, Inc., Apple, Inc., iHeartMedia, Inc., Pandora Media, Inc., and Spotify AB....
What are the factors driving the podcasting market?
Key factors that are driving the podcasting market growth include the emergence of podcasts as a preferred and interminable source of entertainment...
How many categories are there in Apple Podcasts?
Apple Podcasts offers 110 categories, organized into top-level categories and subcategories. While podcasts can be listed in multiple categories, the first category is used as the primary. We're displaying only the top-level/parent categories for simplicity.
Why are podcasts removed from Apple?
removed in the last 90 days. Podcasts may be removed manually or automatically from Apple Podcasts for technical problems, hiding or removing by podcaster's choice, or policy violations. Apple does not remove valid podcasts for being inactive.
What does "inactive" mean in podcasts?
“Inactive” does not necessarily mean those shows are dead, podfaded, or podflashed. “Inactive” could include these along with shows that have been ended, retired, ...
Is there a valid podcast on Apple?
Valid podcasts are available in Apple Podcasts with downloadable episodes, regardless of age or active status. There have been many more podcasts and many more episodes, but they are not all still available through valid feeds due to feed-episode limits. This is also not the number of “active” podcasts.
How many podcasts are there in 2021?
There are 3,990,000 total podcasts registered, around the world. podcastindex.com – June 2021. Interestingly, there's a trend towards podcasts not being listed on Apple Podcasts, even though they were long the primary podcast directory.
How many people listen to podcasts in the UK?
25% of adults in the UK are regular podcast listeners. Weekly listening was only at 14% in 2019, and 18% in 2020, according to Rajar's Spring 2020 data, so this shows really good growth in UK listening numbers.
How much has Spotify dropped in 2021?
Overcast 1.2%. Interesting that Apple Podcasts dropped nearly 3% over only 6 months (from 32.3% in Dec 2020 to 30.5% in March 2021 to 29.8% in June 2021), while Spotify climbed nearly 4% in the same time, from 25.5% in Dec to 28.1% in March to 29.4% in June 2021.
Is podcast listenership growing?
The biggest takeaway for advertisers is certainly that podcast listenership is growing steadily, and is not showing signs of plateauing; in fact, within some demographics, it is clearly accelerating. And those that aren't, might be readily explained through effects of the Pandemic in 2020.
Is Spotify a podcast?
Spotify is Creating New Podcast Listeners. The next biggest takeaway is that Spotify is still a serious boon for listenership. Spotify's market share continues to grow, and current stats via Buzzsprout suggest that it will probably overtake Apple during 2021.
What is the global podcast market?
The global podcasting market size was valued at USD 9.28 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 27.5% from 2020 to 2027. Podcasts are a series of spoken word audio files that can be downloaded via the internet on playback devices. The easy accessibility of podcasts during transit times ...
Which country has the highest podcast revenue?
North America accounted for the highest revenue share of close to 40.0% in 2019 and is anticipated to retain its dominance over the forecast period. The U.S. alone captured a revenue share of over 35.0% in the overall market for podcasts in 2019.
How long is a podcast?
The majority of listeners now prefer micro bulletins and news roundups that summarize the daily happenings in the duration of 1 to 5 minutes and 5 to 10 minutes, respectively.
How many listeners did the radio industry have in 2017?
According to a report published by the New York City legal body, New York, known as the epicenter of this industry, recorded 42.0 million weekly listeners in 2017.
What is news and politics?
Since its inception, news and politics have paved the way for hosts and producers to come with new styles for delivering to the audience with exclusive content on current affairs. The genre is famous across all the formats, be it a conversation, solo news announcements, or a panel discussion over any ongoing subject. The podcasting market is categorized by genre into news and politics, society and culture, comedy, sports, and others.
How long does it take to submit a podcast to Spotify?
In Buzzcast, Finn compares the two: “To submit your podcast to Spotify is one click and probably about five minutes …. Apple, you have to have an AppleID, you have to be able to login, you have to pass the validation system, which is intermittent at best of how well it’s working on any given day.
What percentage of non-mobile downloads are on Libsyn?
Libsyn 's numbers are for mobile downloads only; so let’s start by correcting the numbers down to also include the 14.5% of non-mobile downloads. That brings the overall numbers down to Apple: 51.9%; Spotify 11.8% and Google Podcasts 2.0%. Libsyn’s numbers for Apple Podcasts includes Apple iTunes (1.1% of all Buzzsprout downloads).
Does Buzzsprout publish unknown Apple Apps?
For their customers, Buzzsprout breaks out AppleCoreMedia traffic, called “Unknown Apple Apps”. They don’t, though, publish this “Unknown Apple Apps” numbers in their global stats for some reason.
Is Spotify better than Apple Podcasts?
We do know that Spotify performs better in non-US territories: particularly because Apple Podcasts is currently only available on iOS devices, and not Android. As I’ve reported previously, Android has 68% of the European market and 86% of the South American market.
Is Spotify as big as Apple?
If Spotify is as big as Apple, that’s big news. Given that Spotify seems to have no apparent interest in open standards or the wider infrastructure of podcasting, that might be a concern for the future of the industry.
Does Libsyn have iTunes?
While Libsyn do break out AppleCoreMedia and iTunes in their customer stats, their overall figures given in The Feed are for “the Apple Podcasts app, iTunes, and the Apple Podcasts ecosytem”.
How many podcasts will Spotify have in 2021?
Spotify is estimated to reach 28.2 million podcast listeners per month while Apple Podcast is predicted ...
What is forecasting based on?
The forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms, and public companies, plus interviews with top executives at publishers, ad buyers, and agencies. Data is weighted based on methodology and soundness.
How much money does podcasting bring in?
Podcasting, already on a tear before the coronavirus pandemic, exploded in popularity during the lockdown, and is on track to bring in more than $1 billion in revenue this year from advertising in the U.S. for the first time.
How many people listen to podcasts?
An estimated 116 million Americans, or 41% of the U.S. population over the age of 12, are now monthly podcast listeners, an 11% increase over 2020, according to Edison Research and Triton Digital.
What percentage of podcast listeners are women?
Additionally, 65 percent of new podcast listeners in the United States were women and 30 percent were non-white . When it comes to publishers, National Public Radio (NPR) is one of the leaders the United States, normally drawing in a unique monthly audience of over 20 million listeners.
What are the NPR podcasts?
The success of NPR can be attributed mainly to its unique content; a number of its podcasts, such as NPR Politics Podcast, TED Radio Hour, Planet Money, and Fresh Air offer listeners a combination of entertainment and practical knowledge that has become popular among listeners.
Is podcasting a revenue source?
Podcasts can be a lucrative source of revenue for media companies , evidenced by iHeartMedia which filed for bankruptcy in 2018 and emerged with revenue of over 3.68 billion U.S. dollars at the end of the following year thanks to its digital and podcasting endeavors.
US podcast audience statistics
Podcast listener numbers will see significant growth this year as demand for on-demand audio has increased. In 2021, the number of monthly US podcast listeners will increase by 10.1% year-over-year (YoY) to 117.8 million.
Growth of the podcasting industry
The podcast industry is in a particular moment of creative and innovative renaissance, from content creation by publishers and hosts, to listener discovery. And while podcasts have been around for nearly two decades, the format has only just entered the mainstream.
Podcast market projection statistics
Podcasts have been around for nearly two decades, but the format has come into its own over the last five years. As more and more podcasts have popped up, listenership has climbed.
Podcast advertising
The podcast audience is not only large and growing, but attractive: Listeners tend to be young, affluent, and educated, and generally open to advertising in podcasting.
