Spotify: Which Company Has the Better Podcast Strategy?
- Apple: The dominant incumbent. Over the past decade, Apple Podcasts hasn't improved much or added new features. ...
- Spotify: A vertically integrated solution. Spotify started 15 years ago as a music streamer, but has since pivoted to the entire audio market. ...
- Verdict. I think it is clear that Spotify has a better podcast strategy for a few reasons. ...
Is Apple Podcasts really more popular than Spotify and Google?
They say that Apple Podcasts is 60.01%; Spotify 13.65% and Google 2.3% of all downloads. Buzzsprout released their April figures earlier this month: they report Apple Podcasts is 29.3%; Spotify 29.3% and Google 2.8% of all downloads. Who’s right? Some of the podcast press will just publish these numbers, different though they are, and move on.
Can you listen to podcasts on Spotify?
Unlike Apple Music, Spotify also offers podcasts, with over 700,000 currently on the platform. Over the years, Spotify has been diversifying its content library to become the ultimate audio streaming application, which is why the company has gone to great lengths to secure big-name podcasters like Joe Rogan.
When did Spotify launch its first podcast feature?
It launched podcast features on its service in 2015 and only started heavily investing in podcasts a few years ago. Even though it is a late entrant to the industry, Spotify has gained podcast market share against Apple each of the last few years and is projected to pass Apple in listenership sometime in 2021 or 2022.
Why are podcasts on Buzzsprout better than Spotify?
In short: podcasts that are newer are more likely to be in Spotify: and Buzzsprout has more of those. We do know that Spotify performs better in non-US territories: particularly because Apple Podcasts is currently only available on iOS devices, and not Android.
Is Apple Podcasts any good?
Apple Podcasts is the dominant player in the podcast app market. Usage-wise, it's one most popular podcast apps on smartphones. It's got a lot of good things going for it. It's built right into every iOS device.
Which is better Apple Music or Spotify?
While Apple Music offers better sound quality and is brilliant for those fully invested in the Apple ecosystem, Spotify wins out in terms of connectivity and podcasts. The two offer impressively vast libraries, though Apple Music's ability to expand on this via iCloud Music Library arguably gives it the edge there.
Which podcast app is best?
Here are the best podcast apps:Apple Podcasts. Apple Podcasts provides free access to over 30 million podcast episodes, along with the option to pay for premium shows.Google Podcasts. ... Spotify. ... Audible. ... Stitcher. ... TuneIn Radio.
Is Spotify a good platform for podcasts?
If you want to grow an audience around your podcast, you should make it as easy as possible to find, and to listen to. That means being available everywhere people are consuming audio. Spotify is one of the biggest podcast listening platforms on the planet. It's quick and easy to make your show available there.
Should I switch from Spotify to Apple Music?
1:018:52Do I REGRET Switching from Spotify to Apple Music - Years Later!YouTubeStart of suggested clipEnd of suggested clipNext up this is more of a personal preference one but the interface i personally prefer apple musicMoreNext up this is more of a personal preference one but the interface i personally prefer apple music i think it's a lot easier to just see what you want view albums.
Are Apple Podcasts free?
Android users, you've also got a free built-in podcast app. It does everything that Apple Podcasts does, so you can start listening in seconds and subscribe to keep it up.
How much does Apple podcast cost?
freeApple Podcasts is free to use if you have an iPhone, Mac, or iPad. You can listen to unlimited episodes of unlimited shows, and download as many episodes for offline listening as you want, all at no charge.
How do I use Apple podcasts?
How to follow podcasts on iPhone or iPadOpen the Podcasts app.Browse or search for a show. Need help finding the shows that you like?Tap the show to see its information page.Tap the Follow button .
What is the number one podcast app?
One of the most loved podcast player apps, Pocket Casts, is free for Android and iOS. It's also available on Amazon Echo, Apple CarPlay, Apple Watch, Android Auto, and other platforms, some of which are restricted to Plus members (macOS, Windows, Web player).
Why is Spotify obsessed with podcasts?
Why Is Spotify Obsessed With Podcasts? Big tech firms like Spotify survive and thrive by either adapting to change or creating it themselves. Apple was initially ahead of the curve in audio, but in 2019, Spotify read the writing on the wall and pivoted to podcasts.
What platform do most people listen to podcasts on?
How Do People Listen To Podcasts?According to Statista's 2020 study, the top platforms and apps for listening to podcasts are Spotify (25% of listeners) and Apple Podcasts (20%).In 2019, 65% of people prefer listening to podcasts on their smartphone or tablet and 25% use a desktop computer.
Who has the biggest podcast platform?
The survey asks listeners what platform they use the most for podcasts. 24.2% report using YouTube, while 23.8% use Spotify and Apple Podcasts come in at 16%. These three platforms currently account for 64% of podcast listening in the U.S, up from 55% in 2019.
When did Spotify start podcasting?
It launched podcast features on its service in 2015 and only started heavily investing in podcasts a few years ago. Even though it is a late entrant to the industry, Spotify has gained podcast market share against Apple each of the last few years and is projected to pass Apple in listenership sometime in 2021 or 2022.
What is Spotify vertically integrated?
Spotify: A vertically integrated solution. Spotify started 15 years ago as a music streamer, but has since pivoted to the entire audio market. Its biggest current push is podcasts. At the end of last year, 25% of Spotify users engaged with podcasts, which, based on its end-of-year user numbers, means 86 million people now use ...
How many people listen to podcasts in 2021?
Podcast listenership has grown substantially over the past decade. Over 100 million Americans are expected to listen to a podcast in 2021, with weekly listenership estimated to be up 100% since 2016.
Who owns Spotify technology?
Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool' s board of directors. Brett Schafer owns shares of Spotify Technology. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Apple, and Spotify Technology.
Does Apple let the industry grow?
Essentially, Apple just let the industry grow on its own by keeping its distance from both listeners and creators but also ignored easy ways it could help improve the industry, like with better curation for users or monetization tools for creators.
Does Spotify take a cut from podcasts?
Of course, Spotify will take a cut of every advertising dollar.
What is Apple Podcasts?
Apple Podcasts is Apple's podcast app that is built into iPhones, iPads, Apple Watch, and Apple TV. It originally debuted in 2012, and is one of the most popular apps for listening to podcasts in the world.
How many free users does Spotify have?
While Apple Podcasts is installed on every iOS and macOS (running Catalina) device, Spotify is approaching 200 million free users, and 125 million paid users. As they begin to promote podcasting heavily, that will grow the industry. As someone who loves podcasting, I want new people to discover podcasts.
Is Spotify a serial?
While it remains to be seen how Apple and Spotify distribu te exclusive content, as long as the next “Serial” is available wherever you get your podcasts , the industry is in a good place going forward. In the period from 2004 to 2019, the podcast industry has gotten the attention of major players in technology.
Add These Podcasts to Your Queue!
Inspired by the TED Ideas blog of the same name, How to Be a Better Human is like a little half hour of self-improvement every week.
Launch Your Own Podcast
Power-Up Podcasting® was built with the aspiring podcaster in mind. If you’re a first-time podcaster and you’re looking for help with each step along the way, this is the course for you. There are seven distinct stages with 59 video lessons (over six total hours!), taking you from idea to post-launch success.
Which is better, Spotify or Apple Music?
Spotify and Apple Music are similar streaming services, but Spotify has a leg up especially for those who live with their partners. After comparing these two streaming services, Apple Music is a better option than Spotify Premium simply because of its concrete plans to release high-resolution streaming.
How many songs are there on Spotify?
While Apple Music may have more content, Spotify’s music catalog is still extensive with over 50 million songs, with around 40,000 being added every day. Unlike Apple Music, Spotify also offers podcasts, with over 700,000 currently on the platform.
How many times can you skip a song on Spotify?
Music can be played in shuffle mode you’re limited to skipping songs up to six times per hour. Recently though, some have reported a bug that allows free users to skip songs as many times as they want.
How many songs does Apple Music have?
With over 60 million songs, you’ll be sure to find music from the artists you love, and from artists you have yet to discover. Moreover, Apple Music is well-known for making exclusive deals with artists like Drake and Taylor Swift for early content releases.
How long does Apple Music last?
Apple Music gives you access to its entire library of songs and radio stations for three months— which is quite generous when compared to Spotify. After that, you’ll have to pay for a subscription in order to continue accessing the service.
Is Spotify a streaming service?
Spotify Music is one of the most popular streaming services around. First things first, it’s worth mentioning that neither Apple Music or Spotify will provide you with an audiophile-grade streaming experience… yet.
Is Spotify cross compatible with Apple?
On the other hand, Spotify has always been designed with cross-compatibility in mind. If you’re looking to step out of Apple’s ecosystem when streaming music, Spotify is sure to satisfy listeners with its vast collection of music and podcasts, and its powerful music recommendation algorithms.
Spotify
Sanity is a content platform built to be used - trusted and supported by industry leaders like Nike, Sonos Cloudflare National Geographic, Eurostar Eurostar, Invision and Netlify.
Similar Products
Sanity is a content platform built to be used - trusted and supported by industry leaders like Nike, Sonos Cloudflare National Geographic, Eurostar Eurostar, Invision and Netlify.
How long does it take to submit a podcast to Spotify?
In Buzzcast, Finn compares the two: “To submit your podcast to Spotify is one click and probably about five minutes …. Apple, you have to have an AppleID, you have to be able to login, you have to pass the validation system, which is intermittent at best of how well it’s working on any given day.
Is Spotify as big as Apple?
If Spotify is as big as Apple, that’s big news. Given that Spotify seems to have no apparent interest in open standards or the wider infrastructure of podcasting, that might be a concern for the future of the industry.
Is Spotify better than Apple Podcasts?
We do know that Spotify performs better in non-US territories: particularly because Apple Podcasts is currently only available on iOS devices, and not Android. As I’ve reported previously, Android has 68% of the European market and 86% of the South American market.
Does Buzzsprout publish unknown Apple Apps?
For their customers, Buzzsprout breaks out AppleCoreMedia traffic, called “Unknown Apple Apps”. They don’t, though, publish this “Unknown Apple Apps” numbers in their global stats for some reason.
