What is the a B2B podcast?
A B2B podcast positions you as a wicked smaht industry authority. The experts on your show add to your obvious brilliance & credibility. B2B Growth is our precious lil’ baby that pays our bills.
Is your B2B marketing team too maxed out?
Your B2B marketing team is maxed out. If you ask them to do one more thing (like launching a podcast for your company), they’ll punch you in the face. Our done-for-you podcasting service will help you avoid face punches.
What is B2B growth?
B2B Growth is our precious lil’ baby that pays our bills. In other words, it’s our own podcast that produces diaper-loads of revenue. We use B2B Growth as our primary marketing channel and R&D lab to test out new ideas to pass on to our customers.
Should you hire freelancers for your ABM podcast?
You can try herding cats and hire 9 different freelancers. Or you can hire us . A podcast fits into your ABM strategy like our Founder fits in at a Cheese Lovers Anonymous meeting. Invite decision makers at your target accounts to be a guest on your show..and watch magic happen.
What is a B2B podcast?
A B2B podcast is a podcast produced by a B2B company with the goal of content marketing, content-based networking, and building industry authority. While there may be loads of B2B podcasts out now, it is not too late to start yours.
Is podcasting a good idea for B2B marketing?
Do podcasts work for B2B marketing? B2B podcasts can be effective marketing tools, but they aren't the best choice. They are growing in popularity and can help you engage new audiences. They're also great for building thought leadership in your industry.
How do I promote my podcast B2B?
How to Promote Your B2B Podcast#1: Start with Audience Demand. ... #2: Add Influencers for Amplification. ... #3: Use Internal Promotion to Boost Awareness. ... #4: Optimize for Search. ... #1: Publish Transcripts as Blog Posts. ... #2: Commit to a Cadence. ... #3: Submit to Podcast Directories. ... #4: Look for Cross-Promotional Opportunities.
How do I start a B2B podcast?
5 Essentials for Starting a B2B PodcastConsider Your Niche. Choosing a podcast niche is difficult. ... Align the Podcast with Your Brand. ... Create a Style Guide. ... Develop a Publishing Schedule. ... Know the Tech Stack. ... Call In the Experts.
Should your company start a podcast?
When done right, podcasts are an incredible tool for establishing long-term engagement with customers, surfacing the personalities within a business, and building a bond of trust through analysis, insight, and storytelling. There are many sales, marketing and business podcasts that do this.
What are the challenges of having a podcast?
Getting Started One of the most difficult common challenges podcasters face is getting started. The distance between your initial inspired idea and recording your first episode seems too far and too long to travel. You may be overwhelmed by the many steps involved in making your podcast a success.
How do I promote my podcast brand?
🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•
How do you create a podcast marketing plan?
19 Podcast Marketing Strategies for 2022Understand Your Why. ... Create Great Content. ... Take Time to Craft Your Titles and Descriptions. ... Launch With a Few Episodes. ... Start or Update Your Website. ... Optimize for SEO. ... Start an Email Newsletter. ... Submit to Podcast Directories.More items...•
Podcast Agency That Grow Your Business
Habanero Media is a podcast agency that helps B2B businesses grow revenue by integrating interview-based podcasts that target qualified C-Suite executives who value your products and services.
Podcasts Across Multiple Industries
Habanero Media publishes interview-based B2B podcasts that range from IT MSP, Marketing, Caregiving, Consulting, Wine, Makerspace, Travel, Contingency Planning, Residential Property Management, AirBnB rentals and others.
Be An Influencer Meet An Influencer
Starting a podcast that promotes your company is not out of reach. Habanero Media knows all the strategies and tactics to create, record, publish and promote your B2B podcast.
How many people listen to podcasts in 2020?
Podcasting is one of the fastest growing mediums. Over 55% of Americans have listened to a podcast in 2020. That number is up from 27% in 2013 which shows the rapid growth of podcasting as a medium. Generate revenue through podcast networking.
Can podcasts be repurposed?
A single podcast episode can be repurposed into videos, articles, social media clips, quote blocks, and more. Minimize your time input, and maximize your content output with podcasting. But podcasts sound like a lot of work... Not when you hire Content Allies.
Testimonials
Tom and the team are on top of their game. Always willing to listen and come up with suggestions to improve the podcast, the audience and the reach.
Our Process
There is a formula to becoming famous. It’s used by everyone from the likes of Taylor Swift to Salesforce to Donald Trump. First, you create amazingly good content around a specific niche, and second you are seen around other famous people in that niche.
Our Podcasts
We work only with ambitious B2B businesses that are looking to become the #1 thought leader in a specific niche. We have top podcasts in the sales operations, digital marketing, HR, entrepreneur, technical writing, healthcare, mobile marketing and many more... Will you be next?
Our People
We are a globally distributed (13 countries and counting) group of audio, design and marketing geeks that love: sound quality, copywriting, social engagement, Slack emoji’s and coffee. If that sounds like you, then we would love to chat...
What is Habanero Media?
Habanero Media is more than a podcast agency, solely focused on quality sound. A successful podcast must be easy on the ears. But it’s more than art. A podcast is a marketing campaign.
Is it difficult to stand out as a B2B business?
If you’re a B2B business aspiring to grow, you know it’s difficult to stand out. We can all agree there is a plethora of noise in social media, spam, SEO and robocalls. That’s why we urge you to consider the benefits of a B2B business podcast.
How many times should a B2B buyer check out a podcast?
Today's B2B buyer is going to check you out 15-25 times before reaching out to sales. A podcast is the most intimate way to keep in touch before they're ready to chat. A podcast starts with audio...but then it can be repurposed into 5, 10 or even 20 different pieces of content.
Can you sell to a B2B buyer?
You can't sell to a b2b buyer without them knowing, liking and trusting your brand. If your buyers listen in to each episode, you've earned their trust. And they're going to buy from you. Check out our podcast packages See what you can get from each episode.
DRIVE REVENUE THROUGH PODCASTING
Your B2B marketing team is maxed out. If you ask them to do one more thing (like launching a podcast for your company), they’ll punch you in the face.
HOW PODCASTS DRIVE REVENUE
A podcast fits into your ABM strategy like our Founder fits in at a Cheese Lovers Anonymous meeting. Invite decision makers at your target accounts to be a guest on your show..and watch magic happen.
THIS COULD BE YOU
B2B Growth is our precious lil’ baby that pays our bills. In other words, it’s our own podcast that produces diaper-loads of revenue.
