best place to promote podcast

Instagram, Facebook, and Twitter are the top three tried and tested platforms for promotion of any kind, so they are all great places to promote your podcast. They are also successful because they cater to a variety of different media, meaning that you can really get creative with the ways you advertise your podcast.

Full Answer

Where can I upload my podcast and promote it?

There are lots of places to upload your podcast and promote them but iTunes is the undisputed king. You can use PodBean, Buzzsprout, SoundCloud to host and all outlets to promote but it must be on iTunes if it is to succeed. Get it on there and you’re on your way!

Where can I find and listen to podcasts?

Apple Podcasts is the big player but Spotify and Google are quickly gaining ground as the go-to place where people find and listen to podcasts. It’s important to have your podcast listed in as many places as possible (and they’re all free). Here are details on how to submit your show to the top directories.

What is the best platform for podcasting?

A user base of over 220 million active users and over 100 million premium users, Spotify is a favorite of podcast lovers. Also, the news is that Spotify is developing a separate Spotify platform for podcasters. Using Spotify, you can create your account and upload your podcast episodes.

What is the best podcast marketing strategy?

Hacking word-of-mouth recommendations Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well.

What is the best way to promote a podcast?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

Where is the best place to advertise podcasts?

Instagram, Facebook, and Twitter are the top three tried and tested platforms for promotion of any kind, so they are all great places to promote your podcast. They are also successful because they cater to a variety of different media, meaning that you can really get creative with the ways you advertise your podcast.

How do I promote my podcast audience?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

Where can I advertise my podcast for free?

I've tried everything to boost my numbers…it's so hard to promote yourself above the sea of podcasts, especially if you're not a new buzzy show.”...But there are plenty more, including:Google Play.Spotify.TuneIn.iHeartRadio.SoundCloud.Podbay.Podtail.Find 25 more podcast directories to submit your show to.

Why is my podcast not growing?

So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.

Is my podcast successful?

Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.

How do I grow my podcast on Spotify?

Build your followersShare your podcast on social media.Embed a Spotify player on your website.Create and share playlists with your podcast episodes in them. Note: It's only possible to do this on the Spotify mobile app.Add links to your episode description.Got music on Spotify?

How much does it cost to advertise a podcast?

But most podcasters are podcast listeners too, and you can advertise your podcast to them here for $25 a day. You can write your ad, choose the dates you want to run it, and pay online. With Podnews advertising you can promote your show to over 9,000 subscribers every weekday.

What is Podnews newsletter?

Podnews is an essential daily email newsletter. It's predominantly aimed at keeping podcasters up-to-date with the latest industry news. But most podcasters are podcast listeners too, and you can advertise your podcast to them here for $25 a day.

How many people listen to Spotify ads?

Currently, the app boasts a whopping 116 million “ad supported” listeners. These are folks who obviously enjoy listening to audio. Spotify ads are predominantly audio, though there’s a visual element too. They display your logo on screen with a “Learn More” button, whilst the ad is playing.

What is the biggest listening app?

Podcast Addict is another of the biggest listening apps in the world. Recently, Podcast Addict created a podcast advertising feature. Podcast Addict's ad setup is similar to Overcast in many ways, in terms of how it works, and its benefits. One slight variation is that there are 2 different ad placements available.

Do podcast ads always translate to listeners?

But, these don't always translate to listens. In fact, there's no guarantee the folks you'll reach with your ads are podcast listeners – or even know what a podcast is. That's where a second layer of targeting fits. Target those who like BOTH space AND podcasting. Then, you'll reach folks who are more likely to listen.

Can you advertise on other podcasts?

Advertising on Other Podcasts. This isn't always a paid advertising option, but definitely a useful one, if done in the right way. Podcasts of similar size, covering the same (or similar) topics, can benefit from exchanging short promotional trailers to be played on one another's episodes.

Can you guest post on a podcast?

If you're running a podcast focused on a certain subject, then there's a good chance there are a few blogs out there covering the same thing. Most bloggers will be open to the idea of you doing a guest post, or even sponsored content on their site.

1. Social Media

Good ol’ social media is full of possibilities when it comes to promoting your podcast. Instagram, Facebook, and Twitter are the top three tried and tested platforms for promotion of any kind, so they are all great places to promote your podcast.

2. Other Podcasts

Other podcasts are another great place to advertise your podcast. There are a number of options within this strategy. Firstly, however, you need to look for popular podcasts within your niche or an aligned niche for the best results, as their listeners would be most likely to contain your potential audience.

3. Podcast Communities

One of the great by-products of the podcast movement has been the friendships formed over the love of a show or genre. And thanks to the wonder of the Internet, these friendships know no borders, connecting people all over the world. Many of these friendships were forged through podcast communities created around a beloved show or favorite host.

4. Google Ads

If your podcast answers a question in some way, or provides information on a particular topic, then paying for Google Ads could be a great place to advertise your podcast. By taking out a Google ad for your podcast, you create a greater opportunity for people to find your podcast when searching for a specific topic.

5. Email Lists

Email lists are another great place to advertise your podcast. If you’ve got a blog alongside your podcast, use your email list you’ve gathered on that platform to promote your podcast, sending out email notifications whenever a new episode is published.

6. Online Niches

In the same way that podcast communities are a great platform to advertise your podcast, you can also find other online communities built around your niche or aligned niches. If, for example, your podcast is about your DIY home improvement projects, you could find and join other DIY groups or communities and promote your podcast to them.

7. Blogs

Blogs are another great place to look into as a way to advertise your podcast. There are also many avenues you could pursue in this regard. Many popular blogs will sell you advertising space on their posts, which is one easy way to gain more exposure.

Why is podcasting important?

Podcasting is a great way to promote you or your brand. They are easy to consume, offer more interactivity than blogging and are easier to produce than videos . If you’re considering creating a podcast and want to learn more about it, this page is for you. We will be discussing the best places to upload your podcasts and promote them.

How long does it take to publish a podcast on iTunes?

This means someone is going to check the content, artwork, description and linking within it to make sure it meets Apple’s guidelines. This can take up to ten days so allow some time for this to happen.

Can iTunes promote podcasts?

As you would expect, there are a number of hoops to jump through before iTunes will deign you worthy of promoting. iTunes doesn’t host your podcast but will link and promote it. For that you must have a unique title, a category, email address for validation, ...

1. Your Blog

Even if you don’t have a following on your blog, it can be the best place to promote your podcast. Why? Because blogs are shareable. People read blogs they find via social media all the time. At this time, it’s a more popular way to digest information than podcasts.

2. Facebook Groups

Find a facebook group of your ideal audience or fellow podcasters (may I recommend She Podcasts ?) and share your podcast in designated share threads. I love how Facebook groups can be a hive of your niche audience.

3. Through Your Guests

You should absolutely be asking your guests to promote your podcast episodes featuring them. Write up a canned email that you can tweak to personalize and send to each guest to make it easier. And if you make a blog to promote your podcast episode, you can ask your guests to promote that too. They’ll appreciate the additional feature.

4. Instagram

If Instagram is your jam, promote your podcast there! Make sure to create a branded graphic to feature the episode and use hashtags that your ideal audience will be searching for. And if Instagram isn’t your thing, no worries! You’ll do best on a social platform you love.

5. Pinterest

While you might be cautious about sharing your podcast on a platform that’s all about visuals, there is a way to make Pinterest work to promote your podcast. This is another time when you’ll need to turn your podcast into a nice graphic (hello content repurposing!). Make a list of the top takeaways, steps to achieving some goal, or a great quote.

6. Twitter

If you’re all about keeping it short at 140 characters. Twitter is a great place to promote your podcast. Just promise me you’ll include a relevant graphic with your tweet. Pictures are a must when it comes to getting attention. On Twitter you can share a great quote from your conversation or even tease what topics you dive into.

7. Email List

I was hesitant about using email marketing as part of my strategy, mostly because it seemed really hard, but I’ve been convinced. In a webinar I tuned into, Melyssa Griffin said we should grow what we own. We don’t own social media, so we can’t count on it to monetize our business.

How to market a podcast?

Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well. Research conferences, meet ups, or local events in your area that relate to your podcast. Then when you go, have a plan ahead of time to make the most of the event.

Why is a podcast website important?

A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?

What is a podcatcher?

A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:

Why do you pitch yourself as a guest on another podcast?

Similarly, including interesting guests on your own show produces more engaging episodes and adds a unique point of view for your listeners. Be sure to create a podcast press kit for guests to easily share the episode.

Why do hosts use social media?

They simply announce their new episodes, promote their promotions, push their merchandise, and advertise for their sponsors.

Does Twitter work on Facebook?

What works on Facebook doesn’t necessarily work on Twitter. People expect different types of content on those platforms. Facebook, for example, tolerates longer posts and deeper discussions. Twitter is for short updates. Your Instagram posts will only do well if there’s a strong photo attached.

How much of a podcast is on iTunes?

iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!

What is a podcatcher?

Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.

How many followers does Rand have on Hubspot?

Rand has over 335,000 Twitter followers. HubSpot has over 1 million Facebook fans. What we’d love to do is make it easy for our guests to share and promote their podcast episode. One idea is to send them a note on the day their podcast goes live and include a series of shareable media: Pullquotes. Images.

Ask People To Subscribe

Sounds simple but new subscribers are the most important factor in ranking higher in Apple Podcasts (formerly iTunes).

Submit To Podcast Directories

Apple Podcasts is the big player but Spotify and Google are quickly gaining ground as the go-to place where people find and listen to podcasts.

Leverage Existing Assets

Mozilla puts their podcast, IRL, on their homepage that gets millions of readers:

Create A Website

I know many of the podcast hosting providers offer a basic website, but if you really want to grow your show, starting a blog is the way to go.

Create An Email List

An email list is a great way to let people know about new episodes, ask them to subscribe, do a giveaway, and more.

Be A Guest On Other Shows

People already listening to podcasts are the easiest group to get listening to your show.

Have Guests On Your Show

If it makes sense, having guests on your show can help by leveraging the existing audience of your guest.

Paid Podcast Marketing Ideas

We always talk about how podcasts are great avenues for advertising and we’d be foolish to not include them on a list of ways to market your own podcast.

Free Podcast Marketing Ideas

Not every podcaster has a huge budget to drop on marketing. In fact, most independent podcasters don’t have a dime to spend and because they do everything themselves, they don’t have a ton of time to market their podcast either.

Be Cautious Of Social Media

The astute among you will notice social media was never mentioned in the above sections. That’s not because you can’t acquire new listeners that way but because it’s far harder, more time and financially consuming, and inconsistent.

How To Promote A Podcast

We understand it can be difficult to market your podcast but we hope these tried-and-true podcast promotion methods help you. However, if you’re still unsure about the path you should take or you want experts running your campaigns for the maximum effects, contact us today and we’ll create a podcast marketing strategy that hits all your goals.

What is the best free podcast app?

According to its own official description, “ Castbox is the best free podcast app with over 95 million volumes of content on Android, Apple iPhone, Amazon Alexa, Google Home, Carplay and Android Auto ”.

How to submit a podcast?

All you need to do is follow this link and follow the three steps required for podcast submission. Step 1: Provide your feed. Step 2: Fill in the details about your show. Step 3 is to submit your request. That’s it.

What is Acast podcast?

Acast is a commercial professional network that streams all of the most popular podcasts that exist today and offers a series of subscriptions based on the needs of the listener.

What is a listen note?

Listen notes is one of the most popular podcast search engines of today. People use it to discover new podcasts, to listen t their favorites or to subscribe to them easily. The shows are discoverable via search or by topics.

How to add podcast to podcast?

Click on the “get started” button in order to get to the account setup page. Click on “Register” and fill in the required information. Once you set up your account, you will be prompted to log in. No confirmation is required, you can proceed to add your podcast.

How to claim ownership of a castbox?

First, you need to sign up with the service and login into the app. You can do it on the CastBox official website, here. Once you are logged in, click on your icon available on the top right corner and go to “Creator Studio”. Then, click on the “claim ownership” button. A new window will pop up.

What is Pocket Casts?

Pocket Casts is a full-featured podcasting app that facilitates the user’s access to his or her favorite shows and content creators. It is available for both, Android and iOS and it is very easy to manage even by the most inexperienced members of your audience. Moreover, you can get your show on the featured section and get promoted in order to expand your pool of fans.

Social Media

See more on weeditpodcasts.com

Other Podcasts

Podcast Communities

Google Ads

Email Lists

Online Niches

Blogs

Print Publications