best way to market a podcast

11 tips on how to market a podcast

1. Make promotional clips. Generating clips is one of the more popular forms of marketing in the world of podcasting.
2. Use social media. You’ll want to put some valuable time and attention into social media. First and foremost, you...
3. Prepare your launch with extra content. Don’t rush out of the gate too soon. Every show should...

Full Answer

How do you monetize your podcast?

• Guest Hosting
• Sponsored Ad Read
• Audio Course
• Affiliate Marketing
• Blog Show-notes
• Sponsorship
• Patreon Support / Membership
• Email Marketing Your Podcast
• Sell Your Products- E-Commerce

How do you promote your podcast?

This follows on from the collaboration angle, and is also based around creating shareable content. A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.

How to monetize your podcast effectively?

TIPS FOR RUNNINING A GREAT PODCAST

• Provide clear direction on subscription. ...
• Send link email following guest interview. ...
• Give something in exchange for reviews. ...
• Get the best of ‘New and Noteworthy’. ...
• Use CommentCast. ...
• Prepare attractive artwork. ...
• Read negative reviews of competitors. ...
• Include several segments. ...
• Use a generic name. ...

How to promote your new podcast?

• Run giveaways (more on this below)
• Throw a real party on launch day, either in-person or virtually via Facebook Live
• Publish two weeks of podcast-themed blog content. ...
• Switch out the email signatures on your personal email and on your team’s support emails
• Get your teammates and company execs to post and tweet about it
• Email 10 friends per day

What is the most effective way to promote a podcast?

How to Promote a PodcastStart by making great content. ... Know your target audience. ... Create a podcast website or landing page. ... Do a giveaway contest. ... Take advantage of email marketing. ... Promote your podcast on social media platforms. ... Encourage word-of-mouth promotion.

How do you market a podcast in 2021?

Podcast Promotion: 13 Marketing Tactics To Get More Podcast ListenersAsk People To Subscribe. ... Submit To Podcast Directories. ... Leverage Existing Assets. ... Share Reviews & Testimonials. ... Create A Website. ... Apple Smart Banner. ... Create An Email List. ... Be A Guest On Other Shows.More items...•

Where is the best place to advertise a podcast?

Instagram, Facebook, and Twitter are the top three tried and tested platforms for promotion of any kind, so they are all great places to promote your podcast. They are also successful because they cater to a variety of different media, meaning that you can really get creative with the ways you advertise your podcast.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How do I promote my small podcast?

🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•

How do I promote my first podcast?

Here's a quick recap:Build an email list or outreach list before your podcast launches. ... Record 3-5 podcast episodes before you launch.Pick a launch date. ... Create assets like images, clips, and shareable quotes.Launch day!Message your list to ask them to listen and review.Keep publishing new episodes consistently.

How do I get my podcast noticed?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How do I promote my podcast with ads?

Tips for Creating Paid Ads to Promote Your PodcastChoose the Right Advertising Image. Podcasts may be audio, but people are attracted to PPC ads because of images. ... Target the Right Audience. Test PPC ads to narrow down your target audience. ... Test Your Ads. ... Monitor Your Podcast Ad Results.

How do podcasts get featured?

How to find and get featured on top podcasts in your industry:Step 1: Find the right podcasts to pitch. ... Step 2: Research the podcast before you contact the host. ... Step 3: Contact the host to request an interview. ... Step 4: Schedule the interview. ... Step 5: Prepare for your interview. ... Step 6: Give a great interview.More items...•

How many downloads should a podcast get?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

How long does it take for a podcast to get popular?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How do I promote my podcast on Spotify?

Build your followersShare your podcast on social media.Embed a Spotify player on your website.Create and share playlists with your podcast episodes in them. Note: It's only possible to do this on the Spotify mobile app.Add links to your episode description.Got music on Spotify?

Where can I post a podcast for free?

Best free podcast hosting servicesBuzzsprout. Buzzsprout. Buzzsprout is one of the most popular options for hosting a podcast. ... Podbean. Another popular free podcasting platform for hosting is Podbean. ... Spreaker. Spreaker. ... Anchor. Anchor. ... Podomatic. Podomatic. ... Acast. Acast. ... Soundcloud. Soundcloud. ... RedCircle. RedCircle.

How do I get my podcast on all platforms?

There are 3 main steps when it comes to publishing your podcast online and making it available to everyone.Upload your podcast files to a podcast hosting service.Submit your entire show to iTunes/Apple Podcast, Spotify, etc, just once.Publish episode players, from your host, to your own website.

How to repurpose podcasts?

Here are a few ideas for repurposing podcast episodes: 1 Turn notable quotes into quote graphics for social media 2 Create a short blog post about a recent podcast topic you published 3 Make infographics that highlight main points in your podcast episodes 4 Chop full episodes into soundbites and publish them as social media videos

Why is optimizing your podcast important?

Even if people have never heard of your podcast, optimizing your podcast for search engines makes sure you can reach potential audiences who might be looking for content like yours.

What should a podcast page contain?

Your podcast page or site should contain all the important information that interested listeners need to be able to hit Subscribe. While many podcast listeners use smartphone apps to access episodes, it’s best practice to host your individual episodes together with some show notes that are search engine-optimized.

What streaming services have podcasts?

Some popular podcast streaming services include Apple Podcasts, Stitcher, and now even mega music-streaming service Spotify. To make sure you’re reaching as many of your target customers as possible, aim to publish your podcast episodes across as many platforms as possible.

How to pitch for podcast?

These are some things you should prepare when making a pitch to get on someone’s podcast: Pitch 1-2 topics you can talk about in your episode. If it’s a similar topic to any episode the host has done before, explain what will make your episode different. Promote yourself.

Is podcasts easier to find on Google?

While Google is currently implementing ways to make podcasts easier to find on search, it’s important to note that video is still favored over audio content when a user types in a certain keyword phrase. So unless the user types in “podcast” in their search query, your podcast might not show up as a search result.

What are some examples of podcasts?

There’s a lot of potential for creating podcast episodes that are timely, here are some marketing examples that you can steal: 1 Algorithm changes 2 Facebook news 3 Amazon news 4 New Facebook tools 5 New industry trends 6 Strategies working right now

How to get people excited to listen to your podcast?

Here are a few ways to get people excited to listen: Marketing your podcast is just like marketing a service or product— you need to put it in front of the right audience. We know your podcast is awesome and people want to listen to it. Now it’s time to execute on the strategies that will get you more subscribers.

Can you talk about a podcast for a few months?

Just because an episode is a few months old doesn’t mean you can’t keep talking about it. Using social media, you can continue the conversation you had on your podcast episode for the indefinite future. For example, you can pop on to Instagram stories and talk about something that was mentioned in the podcast.

Do you need millions of downloads to make a podcast?

The good news is you don’t need millions of downloads like Rogan to create a successful podcast. You can have tens, hundreds, or thousands of listeners and be able to create sustainable lead generation for your business or partner with the right sponsors who you know you can land conversions for.

Can you use video snippets to market a podcast?

Using video snippets to market your podcast doesn’t require an awesome podcast hosting set up. You just need a decent amount of light and a camera (you can even use your iPhone) to record the video. If you’re having Zoom interviews, you can record your screen.

Ask People To Subscribe

Sounds simple but new subscribers are the most important factor in ranking higher in Apple Podcasts (formerly iTunes).

Submit To Podcast Directories

Apple Podcasts is the big player but Spotify and Google are quickly gaining ground as the go-to place where people find and listen to podcasts.

Leverage Existing Assets

Mozilla puts their podcast, IRL, on their homepage that gets millions of readers:

Create A Website

I know many of the podcast hosting providers offer a basic website, but if you really want to grow your show, starting a blog is the way to go.

Create An Email List

An email list is a great way to let people know about new episodes, ask them to subscribe, do a giveaway, and more.

Be A Guest On Other Shows

People already listening to podcasts are the easiest group to get listening to your show.

Have Guests On Your Show

If it makes sense, having guests on your show can help by leveraging the existing audience of your guest.

What is podcast marketing?

It’s not rocket science — it’s a matter of creating great content and putting your show in front of ideal listeners, wherever they may be. The great thing is, these best practices don’t require a lot of investment or ramp-up. You can get started today and start reaping the benefits of a well-marketed podcast in no time.

What happens if you don't publish your podcast?

First things first — if you’re not publishing your podcast to the big platforms (Apple Podcasts, Google Podcasts, Stitcher, Spotify), you’re severely limiting your reach. By listing your podcasts in the top directories, you’ll increase your searchability by millions of potential listeners.

How to build an ABM podcast?

First, identify and understand which accounts your sales team is going after and what pain points those companies are trying to solve. Then, map podcast topics and clips to those pain points, giving sales more relevant content to appeal to prospects.

Is a podcast a brand?

Your podcast is more than a show; it’s a brand. And for B2B marketers, it’s a brand within a brand, requiring nourishment and a promotion strategy that brings in a loyal fanbase.

How much of a podcast is on iTunes?

iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!

What is a podcatcher?

Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.

How long does it take to get to the new and noteworthy section of iTunes?

The New & Noteworthy section of iTunes is one of the most highly visible spots within the iTunes podcast area. You have two months (eight weeks) to get there before your podcast joins back with the rest of the podcast listings.

How to make a podcast a full time job?

Before you start cashing in, you have to focus on marketing. These 11 tips can turn your podcasting hobby into a full-time job. 1. Make promotional clips. Generating clips is one of the more popular forms of marketing in the world of podcasting.

Why do people start podcasts?

People start podcasts for a number of different reasons, often starting with passion and enthusiasm for a specific field or niche. If you’re considering starting a podcast or you need help growing your audience, we’re here to help by letting you know ...

What does email marketing do?

When people sign up for your email marketing campaign, you gain a direct line of communication with your fans. You can get feedback, make announcements, and promote different things going on with your pod.

What is Joe Rogan's podcast?

Take one of the most popular podcasts, The Joe Rogan Experience, in which comedian and sports commentator Joe Rogan has long-form conversations with people he’s interested in. Each episode revolves around an interview with an expert in any number of fields.

What is a podcast?

Simply put, podcasts are audio files that are uploaded to different apps online for others to listen to. If you imagine a blog post mixed with digital audio, you get a podcast. A modern podcast might also use video as well.

Can you publish podcasts on YouTube?

If your podcast uses video along with audio, be sure to publish every show to your YouTube channel as well. With 2.3 billion users worldwide, YouTube is the go-to platform for video content. Within the video’s description on YouTube, you can add links and more information about your show.

Do podcasts have to be connected?

Podcasts typically have a host or multiple hosts and each series has a number of episodes released on a weekly or regular basis. The episodes don’t have to be connected, but there should be a common theme throughout the podcast.

How To Market A Podcast - 4 Easy Tactics For A Successful Podcast

62 million people listen to at least one podcast every week. But, what you have to remember is that n obody wants a podcast, people want the transformation that the podcast gives them.

1. Market On Other Podcasts

A great way to start your podcast marketing and get new listeners is to advertise your podcast on other podcasts. If you find a podcast that you really want to promote on, you could create some type of podcast marketing strategy to benefit both parties involved.

2. Build Your Brand

Building a brand is one of the most critical aspects of having a successful business podcast or a personal podcast.

3. Promote Your Own Podcast

Take one of your podcast episodes and cut it into micro pieces of content that are actually built for each platform that you want to be involved in. This could be memes, videos, pictures, sound clips, etc.

4. Make It Easy For People To Share Your Podcast

You want to make it easy for your guests to share and promote your podcast and episodes. To make podcast episodes easily shareable, you will have to break your episodes into small pieces of micro-content as I stated above.