The main risk is for brands to treat podcasts as another checkbox. Podcast listeners are like a tribe and it takes time to build that community. It can’t be just the flavour of the season; you must build upon the content and experiment. Should brands invest in sonic signatures?
Full Answer
Turning up the volume on measurement
Entering a new space carries uncertainty, and for brands, the most common concern with audio ads is measurement. Some digital platforms, including audio, have been slow to adopt programmatic technology and the tools to track ROI that come with it.
Fine-tuning audio ads
As audio advertising gains momentum quickly, there are best practices we can leverage to navigate the space.
AWS launches new services for the automotive industry
At its annual re:Invent conference, AWS today announced two new initiatives for the automotive industry. One is a new product, AWS FleetWise, a new service that makes it easier for automakers to co...
Daily Crunch: AWS unveils new open source autoscaling tool Karpenter at customer conference
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