What is in a content strategy?
A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase. Say your business goals include increasing brand awareness.
How do you plan a podcast content?
How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•
What is content strategy Kristina Halvorson?
What is content strategy? Content strategy guides planning for the creation, delivery, and governance of useful, usable content. source: Kristina Halvorson.
What is the core of content strategy?
A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarizes choices about why a company (or team) produces content, for whom, and how it manifests (the “what”).
What makes a bad podcast?
Bad audio quality. Too many ad reads or annoying/irrelevant ad reads. Lack of preparation or planning.
How do I create a social media strategy for a podcast?
How to promote a podcast on social media: 9 hacksFind your audience and choose your platforms wisely. ... Use hashtags. ... Use pull quotes to create images. ... Use sound bites. ... Create video. ... Use social media to build your community. ... Leverage social media to connect with influencers. ... Promote your old episodes.More items...•
What is the goal of a content strategy?
A successful content strategy begins with the definition of marketing goals. The objectives must always meet the S.M.A.R.T. requirements – that is, they must be specific, measurable, attainable, relevant and time-bound. Only then can target groups and corresponding measures be defined.
How do you become a content strategist?
9 Key Skills A Content Strategist NeedsStorytelling. This skill is key for telling brand stories while working closely with the content team including writers, UX designers, and editors.Empathy. ... Writing. ... SEO. ... Social media. ... Editorial skills. ... Data analysis skills. ... Technical skills.More items...•
What is an SEO content strategy?
An SEO strategy is the process of organizing a website's content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.
What are the 3 components of content strategy?
Industry experts will tell you that an effective content strategy must have three core elements to be successful: brand focus, user experience, and content distribution.
What is an example of content strategy?
And the final piece of a smart content marketing strategy is to make sure that some basic structures are in place before you hit publish on a blog, video, ebook or podcast. As an example, you might want to set up an email opt-in to a free 5-day challenge, and then link all your blog posts link.
What are the 5 essential elements of a content marketing strategy?
The 5 Elements of a Powerful Content Marketing Strategy. An effective Content Marketing strategy should have these five core elements to be successful: audience personas, brand positioning, owned media value proposition, business case, and an action plan.
How do you storyboard a podcast?
Creating a Narrative Podcast: A Step-By-Step GuideStep 1: Develop the podcast season's focus and episode topics. ... Step 2: Write a detailed storyboard for each episode. ... Step 2.5: Start keeping track of your production cycle. ... Step 3: Conduct your interviews, transcribe them, pull quotes. ... Step 4: Write the first episode script.More items...
What should be created on a podcast project?
Sample ideas and uses for a podcast:Weekly classroom news broadcast.Document a field trip.Record a class discussion.Share book reviews.Conduct interviews.Review curricular content.
How do you plan your first podcast episode?
How to structure your intro episodeAddress your audience, welcome them to the show.Introduce yourself as the host of the show. Include your name. ... Mention what inspired you to start your podcast. ... Talk about the release schedule. ... Explain the podcast's structure. ... Say goodbye and share where people can find more:
How do you write a podcast script example?
How to Write a Podcast ScriptPodcast Intro (Including Music) If you've listened to many podcasts, you know that most of them have the same introduction each time. ... Welcome / Guest Introduction. Next, if your podcast interviews guests, you'll need to introduce them. ... Message from a Sponsor. ... Segue. ... Outro and Call to Action.
1. Content Strategy Insights
US Conversations with content strategists from all backgrounds: enterprise, small business, technical communication, marketing, SEO, UX, publishing, journalism, etc. Also in Strategy Podcasts ellessmedia.com/csi 2 episodes / month ⋅ Avg Length 33 min ⋅ Nov 2017 View Latest Episodes ⋅ Get Email Contact
2. WRITERS IN TECH
A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets.
3. The Content Strategy Experts - Scriptorium
North Carolina, US The content strategy experts at Scriptorium discuss the business of content. scriptorium.com/content-stra.. 2.1K ⋅ 1 episode / week ⋅ Avg Length 17 min ⋅ Mar 2017 View Latest Episodes ⋅ Get Email Contact
4. The Content 10x Podcast
Manchester, England, UK This podcast will teach you how to repurpose your content like a pro. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard.
5. The Content Strategy Podcast
Minneapolis, Minnesota, US A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to content strategy practice. contentstrategy.com/episodes 51.6K ⋅ 1 episode / quarter ⋅ Avg Length 33 min ⋅ Mar 2018 View Latest Episodes ⋅ Get Email Contact
6. Sports Content Strategy with Mr Richard Clarke
London, England, UK An exploration of sports content, storytelling, digital and social media.
Feedspot Media Contact Database
Get access to 250k active Bloggers, Podcasters, Youtubers, and Instagram Influencers in 1500 niche categories.
How does Scott Berkun help you?
Scott Berkun can help you understand design.#N#His new book, How Design Makes the World, helps both practitioners of the discipline and consumers of the products that they create understand of how design shapes our world.#N#https://ellessmedia.com/csi/scott-berkun/
Who organizes the product information that you see at businesses like Amazon and Etsy?
Nicole Buckenwolf organizes the product information that you see at businesses like Amazon and Etsy.#N#Big retailers use product graphs, ontologies, and taxonomies to classify and categorize the millions of products they carry.#N#https://ellessmedia.com/csi/nicole-buckenwolf/
What Is a Podcast Content Strategy?
A podcast strategy is a set of rules and recommendations that determine which communication channels are most effective for engaging the target audience through the podcast. The podcast content strategy should include a detailed audio publishing plan so that you know what and when to publish.
Why Do I Need a Podcast Content Strategy?
A podcast content strategy defines your marketing objectives and assists you in achieving them more efficiently. It streamlines your team’s work by assigning clear and understandable tasks for creating and releasing content, defining goals, and providing measurable metrics for analyzing efficiency.
How Do You Develop a Podcast Strategy?
The following steps are included in the development of a podcast content strategy:
Conclusion
Working on the podcast’s development takes a significant amount of time. Keep track of your audience’s behavior and learn which topics are most popular, what people are interested in right now, and what they would like to hear about in future releases.
When is episode 99 of Cultivating Content Design?
Beth Dunn: Cultivating Content Design – Episode 99. June 10, 2021 by Larry Leave a Comment. Beth Dunn is the author of Cultivating Content Design, a book that shows content leaders how to create the kind of successful content design program she has built at HubSpot. The secret to Beth’s approach is communication.
Who organizes the product information that you see at businesses like Amazon and Etsy?
March 23, 2021 by Larry Leave a Comment. Nicole Buckenwolf organizes the product information that you see at businesses like Amazon and Etsy. Big retailers use product graphs, ontologies, and taxonomies to classify and categorize the millions of products they carry.
Who is the creator of Candy Crush?
Patricia Gomez and Mario Ferrer lead the content design team at King Games, the makers of Candy Crush and other popular mobile games. They operate at a scale that might intimidate some people, designing experiences for nearly a quarter of a billion users.
