The corporate podcast production process can be divided into these areas:
- Guest outreach and coordination
- Research and note preparation
- Recording
- Episode editing
- Publication and marketing
Full Answer
What does a podcast production company do?
Most podcast production companies exist to help folks with their editing and audio processing, though. A common scenario is that the podcaster will plan their content, and arrange and carry out the recordings. Then, they’ll send the audio off to their production company who’ll turn it into a finished podcast episode.
Who is involved in editing and production of a podcast?
Our editing and production services are staffed by a complete team of seasoned audio engineers, talented show note writers, and expert producers who can take care of almost every aspect of your podcast. What Companies Use Internal Corporate Podcasts? Is an internal corporate podcast right for your organization?
How do you market a company podcast?
Marketing a company podcast is actually easier because your audience is easy to define. You literally have the names and email addresses of anyone who might listen. Next, simply notify everyone in your organization about the new show. Use a company wide email list to contact everyone.
What is the best podcast production company for women?
Swell Podcasting is a podcast production company run entirely by and for women. It specializes in assisting individuals in creating podcasts. This company has collaborated with some of the world's most extraordinary podcasters and is well-known for producing high-quality work on time.
What does a podcast production company do?
A podcast production (or podcast editing) agency offers pre and post-production services for podcast creators. These services can include recording equipment setup, audio editing & mixing, episode publishing, and podcast marketing. Now, let's take a deeper dive into each of the listed podcast production agencies.
How much do podcast production companies charge?
Expect to pay anywhere from $1,000 to $15,000+ for an episode depending on the type of podcast you are producing (interview-based, narrative or story-driven, or a mixture of the two). Agencies and teams functioning in this space are experts and have the experience and evidence to prove it.
How do I start a podcast production company?
Start a podcasting business by following these 10 steps:Plan your Podcasting Business.Form your Podcasting Business into a Legal Entity.Register your Podcasting Business for Taxes.Open a Business Bank Account & Credit Card.Set up Accounting for your Podcasting Business.More items...•
Who are the biggest podcast producers?
The Top Podcast CompaniesSweet Fish Media.Pacific Content.JAR Audio.Lower Street.Resonate Recordings.Podfly.Content Allies.Motion Agency.More items...•
How much money can you make editing podcasts?
While ZipRecruiter is seeing annual salaries as high as $110,000 and as low as $16,500, the majority of Podcast Editor salaries currently range between $33,500 (25th percentile) to $72,000 (75th percentile) with top earners (90th percentile) making $94,000 annually across the United States.
How much does it cost to hire someone to edit a podcast?
Technical editing They may play a role in distributing the show. But they do not participate in the creation process. That's all handled by the podcaster. Estimated cost: $100-$250 per episode.
Do I need an LLC for my podcast?
Is an LLC good for a podcasting business? Yes. An LLC will give you personal liability protection against potential business risks as well as give your podcasting business more tax options and credibility. It is relatively inexpensive and simple to form and maintain an LLC.
How do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
Is podcast a good business?
Podcasting is an excellent option if you create a product or service targeted to your podcast listeners. For example, if you have a bookkeeping service, you can have a podcast on bookkeeping secrets for small business owners. You can use the show to share tips, but also, share your expertise and services.
What is the biggest podcast platform?
Podcast platform wars: YouTube is now the leading audience destination: When asked which platform they listen to the most to access podcasts, 24.2% say YouTube, followed by Spotify (23.8%) and Apple Podcasts (16%).
Are podcasts a company?
If your podcast is making money, it's a business, and it should operate like one. I believe it's important for every business to incorporate and podcasts are no exception. If you're a podcaster, make your brand official by incorporating your company.
Who is the publisher of a podcast?
Podcast Publisher: An entity or individual which owns, creates and publishes podcasts. Ranking data only includes publishers that participate in Podtrac measurement for the full month for which the ranking is being released.
1. How many people from your team will be involved in the production of my podcast?
One of the simpler questions to ask of a potential corporate podcast production partner, but also one of the most revealing.
2. Will you be sending me all the equipment I need or will I have to purchase that separately?
Have you ever gone up to an ice cream truck and been told to bring your own waffle cone in order to get the ice cream?
3. Will your team be repurposing the audio from the podcast for video, graphics, and blog content?
The thing about having your own podcast is that there is A TON of opportunities for repurposing content.
4. Will your team be handling all of the guest prospecting and outreach to ensure a full guest queue?
Generating a consistent stream of podcast guests is a lot of work, even for just one show.
Finding a corporate podcast production partner
These are the 5 most critical questions to ask a corporate podcast production vendor before hiring them. This idea is new to a lot of people and you deserve to know the questions to ask in order to make an informed decision.
What services do podcast production companies offer?
Small production companies work solely on the preparation of episodes, where they put together each episode and deliver it to listeners. Mid-size companies offer content marketing services, while full-service agencies are appropriate for businesses as they try to generate new sales from podcasts.
How much do podcast production companies charge?
Podcast production companies charge $1,000 to $20,000+ per episode. The price depends on the range of services. $1k-$5k costs episode production and publishing. You will pay $5k-$10k for guest booking, show prep, and basic marketing. Above $10k cost marketing strategies and ads budget management.
Do I need a producer for my podcast?
As a general rule, the majority of smaller podcasts don’t have and need producers. The production responsibilities fall on the hosts. A producer can manage the entire show production cycle and help the host with guest selection, show prep, and advice regarding the show style and direction.
What skills do you need to produce a podcast?
To produce a podcast, you need to know your audience and niche of your show to deliver a satisfying experience within the length of the episode. The skills should allow you to manage time, book guests, perform interviews, understand what your listeners want, and deliver it to them on schedule.
How to choose the right podcast production company?
As a general rule, to choose the right podcast production company you need to understand your exact requirements, define a budget, and find a producer who understands your niche. Ask for a dedicated producer who is a good fit to manage the production, growth of your show, and can act as an advisor.
What is a podcasting company?
There are different types of podcasting companies within the industry: media hosts providing file hosting services, production companies that develop shows, advertising networks focused on managing marketplaces for publishers and podcasters, client apps used for listening, and many more.
In Conclusion
A podcast production company can manage the launch of a new podcast, book guests, record, edit and publish new episodes regularly.
