how do i market my podcast

1. Make promotional clips. Generating clips is one of the more popular forms of marketing in the world of podcasting. ...
2. Use social media. You’ll want to put some valuable time and attention into social media. First and foremost, you should have social media accounts specifically for your podcast.
3. Prepare your launch with extra content. Don’t rush out of the gate too soon. ...
4. Blast your message — everywhere. When launching your podcast, don’t forget to blast your message on your website, social media, and anywhere else you can catch the eyes and ...
5. Don’t forget about YouTube. YouTube is another great place to grab listeners (and viewers). ...
Include transcriptions. Transcription is when you type out the dialogue from your podcast. This not only helps hearing-impaired people but can help with the SEO of your company.
Book guests that your listeners care about. A lot of successful podcasts involve guests. ...
Be a guest on other podcasts. You can also get exposure and market your podcast is by going on someone else’s podcast. ...
Set up an email marketing campaign. When people sign up for your email marketing campaign, you gain a direct line of communication with your fans.
Share what people are saying. Another way to highlight feedback is to share what people are saying about your show. ...
Run ads across the internet. You can advertise a podcast just like any other good or service you might sell. ...

Full Answer

How do you monetize your podcast?

• Guest Hosting
• Sponsored Ad Read
• Audio Course
• Affiliate Marketing
• Blog Show-notes
• Sponsorship
• Patreon Support / Membership
• Email Marketing Your Podcast
• Sell Your Products- E-Commerce

How do you promote your podcast?

This follows on from the collaboration angle, and is also based around creating shareable content. A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.

How to monetize your podcast effectively?

TIPS FOR RUNNINING A GREAT PODCAST

• Provide clear direction on subscription. ...
• Send link email following guest interview. ...
• Give something in exchange for reviews. ...
• Get the best of ‘New and Noteworthy’. ...
• Use CommentCast. ...
• Prepare attractive artwork. ...
• Read negative reviews of competitors. ...
• Include several segments. ...
• Use a generic name. ...

How to promote your new podcast?

• Run giveaways (more on this below)
• Throw a real party on launch day, either in-person or virtually via Facebook Live
• Publish two weeks of podcast-themed blog content. ...
• Switch out the email signatures on your personal email and on your team’s support emails
• Get your teammates and company execs to post and tweet about it
• Email 10 friends per day

How do I make my podcast popular?

🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•

How do I get more listeners on my podcast?

6 Tips to Increase Podcast ListenersCreate a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How do I promote my podcast brand?

Podcast Best PracticesGo Niche. Just like with your brand and your blog, your podcast should also be niche and targeted to a specific audience. ... Interview Experts. ... Keep it Short. ... Offer Show Notes. ... Advertise on All Social Channels. ... Look for Sponsorships. ... Broadcast Consistently. ... Track Podcast Listenership.More items...

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How do I get 1000 listeners for my podcast?

3 Tips for New Podcasters To Help You Quickly Reach 1,000...How to reach the first 1,000 listeners? ... Build your podcast audience. ... Give your listeners excellent value on any topic, and they'll always come back for more. ... Bring fresh value and excitement in each episode.More items...

Why is my podcast not growing?

So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.

How do podcasts get guests?

How to Find Podcast GuestsDo some field research. ... Send a formal invitation. ... Search online on different websites. ... Write an inspiring pitch. ... Ask experts with recent publications. ... Try social media handles. ... Contact experts through directories. ... Meet potential guests in person.More items...•

How do podcasts get featured?

How to find and get featured on top podcasts in your industry:Step 1: Find the right podcasts to pitch. ... Step 2: Research the podcast before you contact the host. ... Step 3: Contact the host to request an interview. ... Step 4: Schedule the interview. ... Step 5: Prepare for your interview. ... Step 6: Give a great interview.More items...•

Do podcasts make money?

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

How often do podcasts fail?

Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.

How long does it take for a podcast to get popular?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How many downloads should a podcast get?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

How do I get people to watch my podcast?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

What do podcast listeners want to hear?

74% of podcast listeners tune in to learn new things, while others listen regularly for entertainment, to keep up to date, to relax, and for inspiration.

What is a good number of downloads for a podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

How do I promote my podcast anchor?

Connect with your listeners.Create a website for your podcast.Build an email list and send out regular newsletters.Post about every new episode on your personal handles.Use relevant hashtags.Reply to comments.Post in relevant Facebook and Reddit groups.Reach out to another show to cross-promote with them.

What is influencer marketing?

Influencer marketing is the practice of using influential people to expose your podcast to new audiences. Essentially, you just find someone who has a following that overlaps with your target audience, reach out to them, and build a mutual beneficial partnership to promote your podcast.

What is a podcatcher?

A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:

What is an audiogram?

An audiogram is a podcast marketing technique to promote your audio content in a visual way. It’s the combination of an image, a soundwave, and an audio track. Sometimes it includes a transcription of the clip (like subtitles).

Why is a podcast website important?

A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?

How to market a podcast?

Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well. Research conferences, meet ups, or local events in your area that relate to your podcast. Then when you go, have a plan ahead of time to make the most of the event.

Why do you pitch yourself as a guest on another podcast?

Similarly, including interesting guests on your own show produces more engaging episodes and adds a unique point of view for your listeners. Be sure to create a podcast press kit for guests to easily share the episode.

How do paid ads work?

Paid ads are great ways to collect traffic by connecting with your target audience. Facebook ads display to people whose interests align with your targeting. There are two ways to go about this:

How to get people excited to listen to your podcast?

Here are a few ways to get people excited to listen: Marketing your podcast is just like marketing a service or product— you need to put it in front of the right audience. We know your podcast is awesome and people want to listen to it. Now it’s time to execute on the strategies that will get you more subscribers.

What are some examples of podcasts?

There’s a lot of potential for creating podcast episodes that are timely, here are some marketing examples that you can steal: 1 Algorithm changes 2 Facebook news 3 Amazon news 4 New Facebook tools 5 New industry trends 6 Strategies working right now

How many followers do influencers have on Instagram?

The key to collaborating with influencers in your industry is to make sure they have an engaged audience. If someone has 10,000 Instagram followers that they can share their interview with, and you see that their posts are averaging 500-1,000 like each—this is a really good person to collaborate with.

Can you use video snippets to market a podcast?

Using video snippets to market your podcast doesn’t require an awesome podcast hosting set up. You just need a decent amount of light and a camera (you can even use your iPhone) to record the video. If you’re having Zoom interviews, you can record your screen.

Can you talk about a podcast for a few months?

Just because an episode is a few months old doesn’t mean you can’t keep talking about it. Using social media, you can continue the conversation you had on your podcast episode for the indefinite future. For example, you can pop on to Instagram stories and talk about something that was mentioned in the podcast.

Do you need millions of downloads to make a podcast?

The good news is you don’t need millions of downloads like Rogan to create a successful podcast. You can have tens, hundreds, or thousands of listeners and be able to create sustainable lead generation for your business or partner with the right sponsors who you know you can land conversions for.

Who are podcasts looking for?

Podcasts are always looking for good guests – thought leaders, authors, executives, and creative visionaries. So if you or your business has something of unique value to offer, then go to iTunes and search for podcasts you think you’d be a good guest on! For authors, the podcast tour has replaced the book tour.

Why is it important to start a podcast?

It is great for funneling in leads so you can sell them something. Here’s a recipe for success that will help you execute and market your podcast effectively. 1.

How long will my podcast be on iTunes?

If you can come out with fresh content every day, there’s a good chance your podcast will be featured for as long as two months.

What is the best platform to distribute podcasts?

iTunes is the largest and most effective platform to distribute podcasts, but there are others out there that will give your podcast even more publicity. All you have to do is create a profile and submit your RSS podcast feed to get your podcast into each platform’s system for distribution.

What is transcription in podcasts?

Transcriptions are GREAT for content generation. You can pick specific segments from your podcasts and post their transcriptions on your website’s blog. You can also turn good portions of a podcast into blog posts. Let’s say, for example, you host a podcast dedicated to the movie and book Fight Club.

1. Where Are Your Target Audience?

Without knowledge of your target audience, you should not be concerned with how to market your podcast. Start with social media; that’s where most people are actually, regardless of the age gap.

2. Be Different

Podcasts are growing by the day, but the majority are duplicating others intentionally or unintentionally. To achieve a significant result as a podcaster, you’ll need to go outside of the box.

3. Marketing is About Quality and Consistency

One of my favorite podcasts is “7 Good Minutes,” and it’s always the start of my day. The routine is the same every day; I connect my device to the car Bluetooth on my commute to work and listen away. It’s the catalyst I often need to start my day.

4. Social Media Engagement and Interaction

Do you know Sean Russell , John Joines , Helen Murray, and Anthony Zoccola? These are all successful podcasters, and when they were questioned on the best ways to market a podcast, all of their answers pointed towards social media.

5. Leverage on Existing Tools

An essential tool for podcast marketing will be your website and email list. These tools have proven to be effective in podcast promotion and marketing. It’s OK if you don’t have any of these; you should put plans in place to have a website and build an email list.

How much does it cost to advertise a podcast?

But most podcasters are podcast listeners too, and you can advertise your podcast to them here for $25 a day. You can write your ad, choose the dates you want to run it, and pay online. With Podnews advertising you can promote your show to over 9,000 subscribers every weekday.

What is Podnews newsletter?

Podnews is an essential daily email newsletter. It's predominantly aimed at keeping podcasters up-to-date with the latest industry news. But most podcasters are podcast listeners too, and you can advertise your podcast to them here for $25 a day.

How many people listen to Spotify ads?

Currently, the app boasts a whopping 116 million “ad supported” listeners. These are folks who obviously enjoy listening to audio. Spotify ads are predominantly audio, though there’s a visual element too. They display your logo on screen with a “Learn More” button, whilst the ad is playing.

What is the biggest listening app?

Podcast Addict is another of the biggest listening apps in the world. Recently, Podcast Addict created a podcast advertising feature. Podcast Addict's ad setup is similar to Overcast in many ways, in terms of how it works, and its benefits. One slight variation is that there are 2 different ad placements available.

How long does an overcast ad last?

The pricing varies from category to category, which is likely due to demand and popularity. Once live, your ad will then run for 30 days.

What is guerrilla marketing?

Guerrilla marketing is a great podcast advertising option for those with little or no budget. The concept is that you use creative, unconventional, or surprise methods to draw attention to your show. This could be anything from a street performance, to releasing a bunch of branded balloons at an event or gathering.

What is Reddit?

Reddit is described as a “social news aggregation, web content rating, and discussion website.” On top of that, it's one of the most visited websites in the world – and it's yet another place you can run paid ads to promote your content.

Can you use your brand to push sales?

Of course, this won’t pay dividends when you’re just starting out. If people aren’t familiar with your brand, you can’t use your brand to push sales.

Can you sell consulting services on podcasts?

You can also offer paid access to such things as online courses, exclusive interviews, and other content that leverages demand for your product (that would be you). You can even sell your consulting services if your podcast touches on a subject with which you have considerable expertise.

Is there a monetization formula for podcasts?

No two podcasts are the same , so there isn’t any particular monetization formula that will work equally well for all podcasters. This means that, once you’ve built an audience, you’ll have to experiment with different monetization methods before you find the right mix of techniques.

Is it hard to monetize a podcast?

However, even if you have a solid idea for a podcast and begin to build an audience, monetizing a podcast can prove difficult. Monetizing a podcast to the point where you stand to earn a life-sustaining amount of money is even more difficult.