Podcast FAQ

how much can you make doing a podcast

by Noemie Hegmann Published 2 years ago Updated 2 years ago
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Some Of The Highest Earning Podcasts

  • The Joe Rogan Experience makes about $800,000 per episode. ...
  • Chapo Trap House has 32,874 patrons, which equals $147,262 per month.
  • Pat Flynn’s Smart Passive Income has two podcasts. ...
  • Last Podcast On The Left has 11,290, which equal $53,958 per month.
  • Tiny Meat Gang has 10,638 patrons, which equals $51,199 per month.

More items...

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How can you make money with a podcast?

  • Reward your higher-tier patrons. In addition to premium content, you could provide higher-tiers with additional benefits like discounts on merch, early access to new content, and exclusive access to bonus ...
  • Keep subscription costs low. ...
  • Keep your fans updated. ...
  • Release podcasts on a consistent basis. ...

How much does it cost to make a professional podcast?

You could either charge a rate per hour, and give potential clients an estimate of how long it will take, all things going well (eg. 3 hours, 4 hours, etc). Or you could charge a flat rate for an edit (eg. $150) regardless of how long it takes you. For your hourly rate, you could charge anywhere between $25 to 75.

How much money can you make from podcasting?

  • The Joe Rogan Experience makes about $800,000 per episode. ...
  • Chapo Trap House has 32,874 patrons, which equals $147,262 per month.
  • Pat Flynn’s Smart Passive Income has two podcasts. ...
  • Last Podcast On The Left has 11,290, which equal $53,958 per month.
  • Tiny Meat Gang has 10,638 patrons, which equals $51,199 per month.

More items...

How to make money with your podcast?

  1. Put price tags on their wish lists. The way that your grandkids have grown up consuming information is profoundly different than how you and their parents did. ...
  2. Give the gift of investment. Do you tend to slip some cash into your grandkid’s stocking along with a present or two? ...
  3. Talk about the future.

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Can you make money with a podcast?

Podcasts make money when they have multiple income streams The most profitable independent podcasts use multiple revenue streams to create a steady flow of income as they focus their attention on growing their audience.

How much do podcasters make a year?

Income from Popular Podcasts The Dave Ramsey Show has 13 million weekly listeners and earns nearly $10 million in annual income. Shepard Armchair Expert earns $9 million a year with almost 20 million monthly listeners. The Bill Simmons Podcast earns $7 million yearly income. Chapo Trap House makes $2 million each year.

How much do podcasters make per podcast?

Rates range from $18 to $50 CPM, though hugely popular podcasts can pull in a lot more. You can price your ads differently depending on where you place them within your episode. Pre-roll ads run at the beginning of the show, usually for about 15-30 seconds.

How much money does a small podcast make?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

Do podcasts on Spotify make money?

Commissions From Affiliate Marketing: Affiliate marketing is another primary avenue for earning money on Spotify podcasts. You quote a unique link in your podcast through which your listeners can purchase products. The seller pays you commissions on purchases customers make through your link.

How much does it cost to start a podcast?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

How hard is it to start a podcast?

Starting a podcast isn't difficult, but there are a number of steps you'll need to go through in order to get it launched. In this podcasting tutorial, we'll walk you through every step of the process: Choosing a topic & name. Show and episode format.

What makes a podcast successful?

A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.

How much money do podcasters make?

So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negativecash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar.

How much do podcast sponsors make?

Sponsors pay on a cost per mille basis (mille is Latin for “thousand”). Rates range from $18 to $50 CPM, though hugely popular podcasts can pull in a lot more.

How do podcasters make money?

1. Sponsorships. Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

Why do podcasts have negative cash flow?

In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn’t make any money until people choose to watch you. It takes time for listeners to decide you have value.

How to get your audience to support you?

A great way to get your audience to support you is to compensate them with premium content. You could charge them for early access to episodes, bonus episodes, downloadable resources, live chats, or access to newsletters and Facebook groups .

How much do podcasters make?

Many successful podcasters do earn about $5 to $30 million annually. Here are a few successful podcasters and their average revenues:

Why do podcasts charge money?

Some podcasters choose to charge money to give listeners access to certain types of episodes. It could be archived content, bonus content, ad-free content, or exclusive content.

What are the Income Sources for Podcasters?

There are several income sources available for podcasters. These include:

Why do podcasters add links to the various products they mention during the show in the episode's notes?

For example, podcasters add links to the various products they mention during the show in the episode’s notes so that listeners can easily learn more about the products and possibly buy them.

How to monetize podcasts?

To monetize using paid subscription, podcasters must first attract a loyal fan base who are willing to pay for content.

How much does Dave Ramsey make a year?

The podcast earns around $10 million annually.

Do podcast sponsors pay?

Sponsors pay podcasters to mention them on the show. And the more people who listen and download the podcast, the higher the chance the advertiser or sponsor has of making more money from the show.

Why do big businesses pay for podcasts?

This is good information to have if you plan to sponsor a podcast. Big businesses are willing to pay for podcasts, because they build intimacy and trust over time. However, if you are planning to start a podcast, this big-money info is not a guiding star.

How does podcasting help you?

Podcasting can help you build skills, meet people, and get a better job. You can connect with other people in an enlightening way. Your podcast can help people finish boring tasks, endure long drives, withstand chemo, bike one more mile on the exercise bike, or get a good night's sleep.

What is podcast host academy?

The Podcast Host Academy has detailed courses and downloadable resources to help you with all aspects of making a podcast. Plus, our weekly live Q & A sessions can help with any questions that you might have. Join us!

What do libraries offer for podcasts?

Libraries sometimes offer courses, equipment and quiet space. If you're starting a podcast, you have some fixed costs (such as gear, hosting, branding) and variable costs (time, energy, enthusiasm). However much it costs you to make your podcast, your podcast's idea, or niche, has to be equally interesting, unique, well-crafted, and necessary. ...

Who were the celebrities before podcasting?

The community it creates may be smaller, but more enthusiastic. Joe Rogan and Amy Schumer were celebrities before they started podcasting. Serial was widely promoted by This American Life, and followed a changing news story.

Can you make money from recording yourself talking?

Can you make lots of money by simply recording yourself talking? Probably not . Can you make money by sharing knowledge and expertise with a combination of excellent sound design, unique and useful ideas, careful research, and interesting guests? More likely. Podcasting alone is one thing, but adding bonus content helps. In no way is podcasting passive income. It's a lot of work.

Do podcasts have ad reads?

Just as an example, there are are a lot of tv-recap podcasts, and sponsors are willing to pay for ad reads on those shows. Like a can of tuna, it is what is says on the tin. But, the more unique that your value proposition is, the more your podcast will stand out. It'll be memorable, and your audience is more likely to share it with their friends. The community it creates may be smaller, but more enthusiastic.

1. Affiliate Marketing

Podcasters earn an affiliate commission by promoting companies and products to their audience. Every purchase made through an affiliate link earns you money. Affiliate marketing is more effective when you promote products and services you know and use yourself.

2. Sponsorships and Advertising

Sponsorships are often the first thing beginners think of when seeking to make money from their podcast. Numerous podcast ad networks connect podcasters with advertisers. The networks find advertisers, carry out negotiation terms and procure scripts on behalf of podcasters.

3. Courses

Many established podcasters develop their own courses to teach similar content online. Courses are effective in teaching easy-to-follow content and give students tangible feedback upon completion. You’ll want an email list to reach your audience and let them know about your course and what it entails.

4. Coaching and Consulting

Coaching is similar to offering an online course, but instead of filming segments for a large group, you focus on developing relationships with individual listeners and teaching them a skill directly. You can also promote your consulting and coaching services through your podcast.

5. Crowdfunding and Donations

When you have a loyal following, you can ask for monetary donations to support your podcasting journey. Crowdfunding usually works best in more entertainment-focused podcasts. Platforms such as Patreon, GoFundMe and Indiegogo can help you solicit funding from your audience in exchange for special rewards — things like merch or exclusive episodes.

6. Premium Content

Premium content in podcasting can take many forms. Here are some of the common ways you can offer premium content related to your podcast:

7. Events

Hosting events as a podcaster not only helps in making money but is also a great way to bring together your top fans for more value. Take the Walker Stalker conference, for instance. Walker Stalker began as a podcast for fans to discuss the Walking Dead TV show, but it has grown immensely.

What is the best thing about podcasts?

The best thing about podcasts is their ease of consumption. Podcasts are perfect for people who are always on the go and those who don’t have time to watch TV.

How long does it take to monetize a podcast?

Around three months is typically what we recommend before monetizing or looking for podcast sponsorships.

Why do podcasters create online courses?

Many podcasters create their online courses to teach their podcast audience something new.

Why is podcasting important?

Podcasting can bring you tons of benefits. For instance, it can help you find your voice, establish a community and so much more.

Why are podcasts good?

Podcasts are a great way to make passive income, achieve financial freedom and help other people improve their lives.

What is the most important thing to do when you become a podcaster?

When you become a podcaster, one of the most important things to do is find sponsors. It can be challenging and time-consuming, but it’s definitely worth doing because it makes up most of your podcast income.

What is the second thing to consider when making money?

The second thing we need to consider is your audience size. The bigger the number, the more money you’ll make.

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