Podcast FAQ

how much can you make off of a podcast

by Jany Pollich Published 2 years ago Updated 1 year ago
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  • The Joe Rogan Experience makes about $800,000 per episode. ...
  • Chapo Trap House has 32,874 patrons, which equals $147,262 per month.
  • Pat Flynn’s Smart Passive Income has two podcasts. ...
  • Last Podcast On The Left has 11,290, which equal $53,958 per month.
  • Tiny Meat Gang has 10,638 patrons, which equals $51,199 per month.

More items...

Podcasters can make anywhere from $10.000$ per episode up to $500,000 per episode. But it can be intimidating to start out because of a long and tedious process. In order to promote your podcast, you must have the right equipment and put in a great deal of effort and time.Oct 12, 2021

Full Answer

How can you make money with a podcast?

  • Reward your higher-tier patrons. In addition to premium content, you could provide higher-tiers with additional benefits like discounts on merch, early access to new content, and exclusive access to bonus ...
  • Keep subscription costs low. ...
  • Keep your fans updated. ...
  • Release podcasts on a consistent basis. ...

How much does it cost to make a professional podcast?

You could either charge a rate per hour, and give potential clients an estimate of how long it will take, all things going well (eg. 3 hours, 4 hours, etc). Or you could charge a flat rate for an edit (eg. $150) regardless of how long it takes you. For your hourly rate, you could charge anywhere between $25 to 75.

How much money can you make from podcasting?

  • The Joe Rogan Experience makes about $800,000 per episode. ...
  • Chapo Trap House has 32,874 patrons, which equals $147,262 per month.
  • Pat Flynn’s Smart Passive Income has two podcasts. ...
  • Last Podcast On The Left has 11,290, which equal $53,958 per month.
  • Tiny Meat Gang has 10,638 patrons, which equals $51,199 per month.

More items...

How to make money with your podcast?

  1. Put price tags on their wish lists. The way that your grandkids have grown up consuming information is profoundly different than how you and their parents did. ...
  2. Give the gift of investment. Do you tend to slip some cash into your grandkid’s stocking along with a present or two? ...
  3. Talk about the future.

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How much money can you make on a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

Can you make good money off a podcast?

Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.

How much does a podcaster make a year?

Podcast Host SalaryAnnual SalaryMonthly PayTop Earners$156,000$13,00075th Percentile$130,000$10,833Average$76,048$6,33725th Percentile$35,500$2,958

Do podcasts on Spotify make money?

Commissions From Affiliate Marketing: Affiliate marketing is another primary avenue for earning money on Spotify podcasts. You quote a unique link in your podcast through which your listeners can purchase products. The seller pays you commissions on purchases customers make through your link.

Do podcasts get paid on Spotify?

The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.

Is it worth starting a podcast?

Not only is podcasting a new and exciting medium poised to take off exponentially, but podcasts themselves are great for producing or reproducing content. If you already have audio or video classes, you can quickly and easily turn them into podcast episodes.

How much do beginner podcasters make?

So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn't make any money until people choose to watch you.

How hard is it to start a podcast?

Starting a podcast isn't difficult, but there are a number of steps you'll need to go through in order to get it launched. In this podcasting tutorial, we'll walk you through every step of the process: Choosing a topic & name. Show and episode format.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

How do you start a podcast and make money?

Steps to Start a PodcastDecide why you want to start a podcast.Choose a podcast topic, theme, and name.Select a podcast format and structure.Create podcast branding.Set up your podcast equipment.Find the best podcast recording software.Prepare for your first few podcast episodes.More items...•

How much does Joe Rogan make per podcast?

According to a report by Wealthy Gorilla, Rogan is pulling in $100k with each episode that he uploads on the platform. Rogan has a habit of posting more than just a few episodes everywhere. in reality, the former fear factor host posts 5 episodes each week.

How much do podcast hosts make?

These are a few of the headlines that emerged. Overall, median hourly earnings for podcasters clusters between $30-44/hour (corresponding to $55K to $80K as an annual salary).

How do podcasters make money?

1. Sponsorships. Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

Why do podcasts have negative cash flow?

In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn’t make any money until people choose to watch you. It takes time for listeners to decide you have value.

What is affiliate sales?

Affiliate sales are similar to sponsorships, but instead of getting paid by the download, you get paid based on what you sell for another company. The other company pays you a commission for each sale. Audible has a popular affiliate program that a lot of podcasters and YouTubers take advantage of.

Does audible have an affiliate link?

Audible gives you a special affiliate link to promote. When someone uses your link, you get credit for the sale and earn $15. If you monetize with affiliate sales, make sure the company gives you a simple link that’s easy for you to say and your listeners to understand. Good affiliate URL: www.sponsor.com/your-name.

What are the Income Sources for Podcasters?

There are several income sources available for podcasters. These include:

How Much Do Most Successful Podcasters Earn?

Podcasters charge for ads based on the number of people who have listened to the episode.

Conclusion

Exactly how much do podcasters make? You should know by now that it depends on several factors.

How does podcasting help you?

Podcasting can help you build skills, meet people, and get a better job. You can connect with other people in an enlightening way. Your podcast can help people finish boring tasks, endure long drives, withstand chemo, bike one more mile on the exercise bike, or get a good night's sleep.

What do libraries offer for podcasts?

Libraries sometimes offer courses, equipment and quiet space. If you're starting a podcast, you have some fixed costs (such as gear, hosting, branding) and variable costs (time, energy, enthusiasm). However much it costs you to make your podcast, your podcast's idea, or niche, has to be equally interesting, unique, well-crafted, and necessary. ...

Why do big businesses pay for podcasts?

This is good information to have if you plan to sponsor a podcast. Big businesses are willing to pay for podcasts, because they build intimacy and trust over time. However, if you are planning to start a podcast, this big-money info is not a guiding star.

Who were the celebrities before podcasting?

The community it creates may be smaller, but more enthusiastic. Joe Rogan and Amy Schumer were celebrities before they started podcasting. Serial was widely promoted by This American Life, and followed a changing news story.

Who is Sarah Rhea Werner?

Sarah Rhea Werner is one of the biggest success stories in independent podcasting. She began making solo shows ( Write Now and Girl In Space ), and now she is able to say, “I make a full-time living podcasting (including paying for healthcare, if not saving for emergencies) because I include both direct AND indirect podcast income.” She diversifies her podcasts' revenue streams, “avenues like Patreon, tip jars, in-episode advertising, etc.” As a result of per podcasts, she can also make money indirectly, “speaking engagements, product & merchandise sales, course sales, freelance opportunities, coaching, IP/rights licensing/sales, and more.”

Who is Sean Howard?

Sean Howard, of the Fable and Folly audio drama podcast network, has written tons of helpful articles on podcast marketing. The shows he works with are some of the highest quality independent audio content available. He's also painfully honest when he says that the audio drama community has “struggled to create anything approaching a living wage for all but the 1% of the 1%.”

How many downloads does a poddcast get?

1% of poddcasts get 37,000 downloads per episode. Now these numbers are important because to podcast advertisers, it's a numbers game. The bigger audience you have the more they will pay for ads. But advertisers don't even want to mess with small shows.

How much does JRE make a month?

According to SocialBlade, the JRE YouTube channel makes between $16,500 - $264,000 a month. According to Castbox, JRE has 2.2 million subscribers.

Is Libsyn a podcast host?

So to break through all that and to make a show that makes money, is just very rare. Some numbers. Libsyn is one of the largest podcast hosts and they put out numbers on what the average size shows are. Now these numbers are important because to podcast advertisers, it's a numbers game.

What is the Daily Wire?

The Daily Wire is a podcast and news site that offers the video version of the podcast, live episodes, a tumbler, and other bonuses when you purchase an annual subscription. No matter what you think about the content they offer, this is a great example of premium content. Events.

How much does the Bowery Boys podcast make?

Here are a couple of examples: The Bowery Boys is a podcast about the history of New York City and makes over $3,800/month through Patreon. The Last Podcast On The Left makes over $57,000/month just through Patreon. They also sell shirts and do regular live shows in different cities.

What is the largest ad network?

One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well. Another option that can work well if you have a smaller or more niche audience is to reach out directly to companies that would be a great fit for your audience.

What is coaching and consulting?

Coaching & Consulting is somewhat similar to offering a service, but you usually don’t do the work for them. Instead, you help or guide them on how to improve. Common industries that have a lot of consultants and coaches are fitness, diet, business, and teaching, but I’m sure there are consultants in every industry.

What is affiliate marketing?

Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them.

Who is Ross Winn?

Ross Winn is the founder of Podcast Insights, the industry-leading podcast education site. He has helped thousands of people start and grow a podcast and loves to test out new gear and software.

Can you ask for donations for a podcast?

You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with.

What is the difference between direct and indirect monetization?

Essentially, podcast monetization strategies can be divided into two categories: direct and indirect. Direct monetization involves the selling of your podcast itself — we’ll explain how you can do this. By contrast, indirect monetization involves using your podcast as the means to sell other things.

What is an upstart loan?

Upstart is an online lender that offers consumer loans to qualified borrowers. It has relaxed credit score requirements, competitive terms and fees, and an easy application process. Upstart is an excellent resource for many people who do not fit the traditional model of a loan borrower. Apply Now. See Our Review.

What is loanio loan?

Lendio is a business financing platform that matches customers to funders, including SBA/PPP lenders. It has a relaxed credit score requirement, and there’s no fee for using the service. Apply Now. See Our Review.

Is it hard to monetize a podcast?

However, even if you have a solid idea for a podcast and begin to build an audience, monetizing a podcast can prove difficult. Monetizing a podcast to the point where you stand to earn a life-sustaining amount of money is even more difficult.

Is there a monetization formula for podcasts?

No two podcasts are the same , so there isn’t any particular monetization formula that will work equally well for all podcasters. This means that, once you’ve built an audience, you’ll have to experiment with different monetization methods before you find the right mix of techniques.

Can you sell consulting services on podcasts?

You can also offer paid access to such things as online courses, exclusive interviews, and other content that leverages demand for your product (that would be you). You can even sell your consulting services if your podcast touches on a subject with which you have considerable expertise.

Can you use your brand to push sales?

Of course, this won’t pay dividends when you’re just starting out. If people aren’t familiar with your brand, you can’t use your brand to push sales.

Stop researching gear and focus on making your content better

I'm a guitarist. I realized last night a lot of podcasters, myself included, get really wrapped up in all the gear stuff too. Do I need an SM7B? Heil P40? RE20? If I had this microphone my show would get X amount more listeners. If I had this interface my signal would be so much cleaner.

Such a great comprehensive how-to list from the folks at NPR

I am relatively new, 3 episodes in, so I find this article super insightful. Hope it will be of help to u too

YSK how to setup up "ducking" in your audio: aka music go quiet whenever you or your guests are speaking!

I've noticed that many podcasts have issues with setting the levels of music and voice correctly - either one is too quiet or the music doesn't sit will with the vocals.

My daughter is doing a podcast research project

My 18 year-old daughter is doing a podcast research project. She is especially interested in knowing if Gen Z listens to podcasts?

How we got to 220,000 downloads and made it onto the History Channel in 44 Episodes (Ask me anything!)

Our podcast started back in December 2018, and at the time, I remember being obsessed with trying to crack the code to being a successful podcaster. What I learned was there really wasn't a code. It took hard work, creative content, a lot of time, and some luck.

10 Commandments for the New Podcaster

A number of months ago (don’t remember how many) Someone posted the 10 Commandments for a podcaster. It was clever and more tongue-in-cheek than serious. It got me thinking about the value of doing it for people who are new or just getting started.

Pocketcast is now part of Automatic the company behind WordPress and Woo Commerce

I don't know what that means for any podcast integration with WordPress, but I can't wait to find out. Here's the email.

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