Podcast FAQ

how much can you make with a podcast

by Janie Koch Jr. Published 2 years ago Updated 1 year ago
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  • Chapo Trap House – This podcast focuses on political humor and rakes in $1.8 million per year
  • True Crime Obsessed – This podcast discusses true crime stories and brings in about $1.2 million per year
  • Smart Passive Income – Learn how to earn money from home by listening to this podcast, which makes roughly $1.2 million per year

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However, you could also approach businesses you admire and invite them to offer you a commission per sale whenever you promote their product/service on your show. As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

Full Answer

How can you make money with a podcast?

  • Reward your higher-tier patrons. In addition to premium content, you could provide higher-tiers with additional benefits like discounts on merch, early access to new content, and exclusive access to bonus ...
  • Keep subscription costs low. ...
  • Keep your fans updated. ...
  • Release podcasts on a consistent basis. ...

How much does it cost to make a professional podcast?

You could either charge a rate per hour, and give potential clients an estimate of how long it will take, all things going well (eg. 3 hours, 4 hours, etc). Or you could charge a flat rate for an edit (eg. $150) regardless of how long it takes you. For your hourly rate, you could charge anywhere between $25 to 75.

How much money can you make from podcasting?

  • The Joe Rogan Experience makes about $800,000 per episode. ...
  • Chapo Trap House has 32,874 patrons, which equals $147,262 per month.
  • Pat Flynn’s Smart Passive Income has two podcasts. ...
  • Last Podcast On The Left has 11,290, which equal $53,958 per month.
  • Tiny Meat Gang has 10,638 patrons, which equals $51,199 per month.

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How to make money with your podcast?

  1. Put price tags on their wish lists. The way that your grandkids have grown up consuming information is profoundly different than how you and their parents did. ...
  2. Give the gift of investment. Do you tend to slip some cash into your grandkid’s stocking along with a present or two? ...
  3. Talk about the future.

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Can you make good money with a podcast?

Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.

How much do podcasters make a year?

Income from Popular Podcasts The Dave Ramsey Show has 13 million weekly listeners and earns nearly $10 million in annual income. Shepard Armchair Expert earns $9 million a year with almost 20 million monthly listeners. The Bill Simmons Podcast earns $7 million yearly income. Chapo Trap House makes $2 million each year.

How many listeners do you need to make money on a podcast?

3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.

Can you make a living off of a podcast?

Podcasting is not a get-rich-quick scheme. Making money from the medium takes time. You need to build a loyal, engaged following willing to buy what you're selling, literally and figuratively. Even then, earning a living from your show may prove an elusive goal.

How much money does a small podcast make?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

Does Spotify pay you for podcasts?

Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.

How do I start a podcast and get paid?

How to Start a Podcast (and Make Money) in 13 Easy StepsDevelop a Concept for Your Podcast.Name Your Podcast.Get the Basic Equipment You Need to Start a Podcast.Choose Editing and Recording Software.Copyright and Trademarking Your Podcast.Create a Format for Your Podcast.Record Your First Podcast Episode.More items...•

How much does it cost to start a podcast?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

Is 1000 downloads good for a podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

How hard is it to start a podcast?

Starting a podcast isn't difficult, but there are a number of steps you'll need to go through in order to get it launched. In this podcasting tutorial, we'll walk you through every step of the process: Choosing a topic & name. Show and episode format.

How much does Joe Rogan make per podcast?

According to a report by Wealthy Gorilla, Rogan is pulling in $100k with each episode that he uploads on the platform. Rogan has a habit of posting more than just a few episodes everywhere. in reality, the former fear factor host posts 5 episodes each week.

What are the Income Sources for Podcasters?

There are several income sources available for podcasters. These include:

How Much Do Most Successful Podcasters Earn?

Podcasters charge for ads based on the number of people who have listened to the episode.

Conclusion

Exactly how much do podcasters make? You should know by now that it depends on several factors.

How do podcasters make money?

1. Sponsorships. Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

Why do podcasts have negative cash flow?

In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn’t make any money until people choose to watch you. It takes time for listeners to decide you have value.

What is affiliate sales?

Affiliate sales are similar to sponsorships, but instead of getting paid by the download, you get paid based on what you sell for another company. The other company pays you a commission for each sale. Audible has a popular affiliate program that a lot of podcasters and YouTubers take advantage of.

Does audible have an affiliate link?

Audible gives you a special affiliate link to promote. When someone uses your link, you get credit for the sale and earn $15. If you monetize with affiliate sales, make sure the company gives you a simple link that’s easy for you to say and your listeners to understand. Good affiliate URL: www.sponsor.com/your-name.

How to promote a sponsor on podcast?

To promote a sponsor, most podcast hosts feature a midroll ad that runs about halfway through the episode with a promo code that gives their listeners a unique discount. This way, your sponsor can track how well your ad performs and give your audience an incentive to try the product.

What is the most popular fan-funding site?

Patreon is the most popular fan-funding site and for a good reason: it makes it easy to get financial support from your listeners. Of course, having a Patreon page means you need to spend extra time creating exclusive content for donors, so make sure the amount your earnings are worth your time.

Is Podcorn a CPM?

Podcorn. Like Buzzsprout's marketplace, Podcorn is open to podcasts of any size, there's no middle-man fee, and you get paid in cash via Stripe or PayPal. Podcorn's self-service platform for podcast sponsorships is an excellent alternative to traditional CPM models, or searching for sponsors on your own.

Why do big businesses pay for podcasts?

This is good information to have if you plan to sponsor a podcast. Big businesses are willing to pay for podcasts, because they build intimacy and trust over time. However, if you are planning to start a podcast, this big-money info is not a guiding star.

How does podcasting help you?

Podcasting can help you build skills, meet people, and get a better job. You can connect with other people in an enlightening way. Your podcast can help people finish boring tasks, endure long drives, withstand chemo, bike one more mile on the exercise bike, or get a good night's sleep.

What do libraries offer for podcasts?

Libraries sometimes offer courses, equipment and quiet space. If you're starting a podcast, you have some fixed costs (such as gear, hosting, branding) and variable costs (time, energy, enthusiasm). However much it costs you to make your podcast, your podcast's idea, or niche, has to be equally interesting, unique, well-crafted, and necessary. ...

Who were the celebrities before podcasting?

The community it creates may be smaller, but more enthusiastic. Joe Rogan and Amy Schumer were celebrities before they started podcasting. Serial was widely promoted by This American Life, and followed a changing news story.

How many people are making podcasts?

There’s no doubt about it: podcasting has become one of the hottest new career paths in the media industry. According to Edison Research, approximately 90 million Americans are making podcasts a part of their everyday entertainment; that number continues to grow at a rapid rate.

What is podcasting?

Create products, services, or experiences suited to your audience. Many podcasters combine their digital audio content with products such as online coaching, branded merchandise, or even live sessions as a means for earning profits and expanding their digital reach.

How much does H3 make?

According to industry source Social Blade, extremely popular and successful podcasts like H3 (aired on the Twitch platform) can earn as much as $425,000 per year from several different revenue sources.

Where can I go to school to become a podcaster?

At the Media Schools, located in Ohio, Colorado, Illinois, and Miami, you can enroll in your choice of industry-leading broadcasting programs and build your skills with professionally-led podcasting classes.

Can I make a living as a podcaster?

You may be surprised to learn that not only can you make a living as a full-time podcaster, but it’s also a potential long-term career. Podcasting can present an impressive array of opportunities for success.

Can you use a special link on a podcast?

Listeners can use a special link or code to purchase products and services recommended in your podcast, earning you steady revenue without requiring significant effort on your part. Be sure to select products that will appeal to your audience for the best possible results.

Do you have to have a broad audience to sponsor a podcast?

You don’t necessarily have to have a broad audience to take on podcast sponsors, making it an excellent option for earning money as a new podcaster. Advertisements may air before or during your podcast, and you’ll typically build revenue based on the number of episode downloads.

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