According to John Lee Dumas’ EonFire podcast, industry standard rates for podcast advertising are:
- A 15-second Pre-Roll commands $18 per 1000 CPMs (listens).
- A 60-second Mid-Roll commands $25 per 1000 CPMs (listens).
- A 30-second Post-Roll commands $10 per 1000 CPMs (listens).
Full Answer
How much money can I make from podcast advertising?
What are the sources of revenue for podcasts?
- Sponsors. When earning money for a podcast, the first thing that comes to mind is sponsors and advertisers. ...
- Crowdfunding and Donations. ...
- New income by gaining customers for their products and services. ...
- Paid Content. ...
- Sell Branded Merchandise. ...
- Selling Tickets for Live Shows. ...
- Lower the Costs To Make Money. ...
How much does it cost to advertise on a podcast?
It’ll cost approximately $3,000 to purchase a pre-roll ad on a podcast that generates 100,000 listens. The average 15-25 second post-roll (also known as an “end-roll”) ad spot will have a $10 CPM. It’ll cost approximately $1,000 to purchase a pre-roll ad on a podcast that generates 100,000 listens.
How much do podcast ads cost?
- Equipment: Well the microphone is free of cost. ...
- Software: You can use one of the free recording software such as Audacity or Garage band for MAC users. ...
- Graphic Design: Well if you have some basic knowledge of Photoshop or any other similar software then you can do it yourself. ...
How to start and market a podcast?
How to Start a Podcast (and Keep It Going)
- Focus more on content, less on marketing. If you build it, they will come. ...
- Take on growth from all angles. After establishing an audience, it is important to map out how to reach them across multiple touch points.
- Tackle time-management wisely. Time is money, and proper time management goes hand-in-hand with productivity and steering clear of burnout.
How much does a 30-second podcast ad cost?
How much do podcast ads cost? The pricing of podcast ads can be structured in different ways. Most commonly, it will be a fixed rate or calculated using cost per mile (CPM). For a 30-second ad, the cost per mile (or cost per 1,000 listeners) is $15-18.
How much is an ad in a podcast?
The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.
How much does it cost to advertise on Joe Rogan's podcast?
Find out in Sounds Profitable with Magellan AI; and see his predictions for this year. Want to advertise on Joe Rogan's podcast through Spotify? The minimum spend is $1 million, according to Ashley Carman in The Verge.
How much does it cost to advertise on the daily podcast?
Industry Average Podcast Advertising Rates30-Second Ad CPM60-Second Ad CPM$18$25
How much do small podcasts make?
Rates range from $18 to $50 CPM, though hugely popular podcasts can pull in a lot more. You can price your ads differently depending on where you place them within your episode. Pre-roll ads run at the beginning of the show, usually for about 15-30 seconds.
How do I get ads for my podcast?
Here are the four main ways to find podcast sponsors:Reach Out to Sponsors Directly. The simplest strategy? ... Partner With a Hosting Service. Podcast hosting services give your podcast a home on the internet. ... Join a Podcast Network. Some networks let you list your show (sometimes for free) on their platform. ... Use a Directory.
How much did Spotify pay Joe Rogan?
Spotify paid Joe Rogan at least $200 million to host The Joe Rogan Experience exclusively on its platform, according to the New York Times—double the Wall Street Journal's initially reported figure of $100 million for the controversial comedian who has come under fire recently for his past use of racial slurs and his ...
How much does it cost to book Joe Rogan?
One example fee to book Joe Rogan is in the starting range of $500,000-$749,000. Also, their speaking fee might be different than the fee shown for the cost to perform or to just appear. Popularity, career stage, along with current demand will cause fluctuations in their speaking price too.
How effective are podcast ads?
They have proven to be one of the most effective advertising media. Already in 2019, a BBC World Service study showed that the engagement rate of podcasts was 47% higher in comparison to radio and 27% higher than TV.
How much is a pre roll ad podcast?
Podcast Pre-roll Ad CPM The average 15-25 second pre-roll ad spot will have a $15 CPM. It'll cost approximately $1,500 to purchase a pre-roll ad on a podcast that generates 100,000 listens.
How much do sponsors pay on podcasts?
Prices for podcast sponsorships are typically based on the number of average downloads. Sponsors pay on a cost per mille (CPM) basis. Rates range from $18 to $50 CPM, though podcasts like This American Life or HowStuffWorks with millions of listeners can pull in a lot more.
Are You Hobby Or Business?
Before I dive in, though, let’s look at the target, because I know two different groups will be reading this.First are the hobbyists. If that’s you...
What You Need to Start A Podcast
Let’s start out with what you need. What are the components of podcasting? This covers the parts you’ll need, and the types of people that would ju...
What Is Podcasting Going to Cost?
We’ve now covered the different situations, and I hope you identified yourself in there somewhere. Many people start with the bare minimum and move...
What’S The Final Cost For Podcasting?
Because you can pick and choose from the options I’ve given you, it’s hard to give a final cost. I’m afraid this is a bit of an, “it depends!”But,...
Summing Up: Choose Your Own Context
I hope that’s given you a good idea of the costs involved in podcasting. I hope it’s also given you a good idea of where you are on the scale, and...
Different Types of Podcast Ads
Before looking at the different types of podcast ads, you need to know that the majority of podcasts offer three slots for ads. Your ad can appear in the first 10% of the episode (known as a pre-roll ad), in the middle of the episode (known as a mid-roll ad), or towards the end of the episode (known as a post-roll ad).
Average Ad Rates
When it comes to podcast advertising, there are different ways that the pricing can be structured. Most commonly, it will be a fixed rate or calculated using the cost-per-mile (CPM) model.
Information For Brands Looking to Advertise on Podcasts
If you’re interested in exploring podcast sponsorships, you can either manually shortlist a number of shows and reach out to them on your own or use the services of a company that links businesses with possible podcasts. If you pick the latter approach, you can, for example, try Midroll.
Information For Podcasts Looking to Get Sponsors
While there’s no set method for attracting sponsorships, there are a couple of proven strategies. Initially, you’ll find that you’ll need to put in more work to get sponsors, but as your podcast becomes more popular it will become less work and brands will start to reach out to you directly.
Frequently Asked Questions
People love podcasts and they’ve become increasingly popular in recent years. The number of active podcasts nearly doubled in the span of two years, while almost 60% of all US consumers older than 12 listen to podcasts, according to Statista. Thanks to its popularity, podcasts are excellent for advertising.
How much do podcast ads make?
Some of the most successful shows report thousands of patrons and earnings of well over $100,000 per month!
How much money do podcasts spend on advertising?
The podcast industry remains a lucrative niche, with advertisers spending close to $700 million in 2019, according to a report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
What are the top podcasts of 2020?
According to an article published in Brandastic.com, the top-earning podcasts categories in 2020 were comedy, news, politics, health, business, society, and culture. The Dave Ramsey Show, The Joe Rogan Experience, Chapo Trap House, The Last Podcast On The Left, and Doughboys are top five shows and good examples in this regard.
How many podcast listeners will be there in 2020?
Podcast Listener Numbers. According to statistics by Podcast Insights, the listener number in the US in March 2020 alone has reached 104 million, or 37% of the country’s population (threefold higher than the previous decade). 128 million people commute to work via car every day.
How many podcasts have been launched in 2019?
Podcast Advertising Statistics. According to Forbes, in the first ten months of 2019 alone, 192,000 new shows have been launched. There are several reasons for this rapid growth. Firstly, the cost is not prohibitively high. Second is the growing popularity of podcasts.
Why do companies sponsor podcasts?
Companies sponsor a show to promote their product and brand for consumers. As a result, the creator gains more followers and earns revenue through podcast ads, and the sponsors will have an increase in sales. Aside from podcast sponsorships, you can offer your fans online courses related to your niche.
Who is the host of the Tech Guy podcast?
THE U.S. The Tech Guy – This show is hosted by Leo Laporte and his colleagues Jason Howell, Ant Pruitt, and Mikah Sargent. It focuses on the world of smartphones, computers, and holistic internet topics. Their minimum podcast advertising rate is $25,000, which goes for a broadcast quarter.
How to Use the Podcast Ad Revenue Calculator
Drag the Podcast Download Count slider up or down based on expected result.
Factors That Determine Your Podcast Earnings Potential
What makes podcasts such a powerful tool to explore is that the listeners’ connection with the host can play just as important a role as their connection with the content of the show. Host-read ads generate better brand recall than podcast ads not read by the host.
Frequently Asked Questions
Dynamic insertion ads (also known simply as dynamic ads) are separate from the original podcast episode’s recording. This means that the placement of the ad can change from pre-roll to mid-roll to post-roll. It can also be deleted altogether in the future.
