Here are some of the highest-earning podcasts, according to a study from Forbes and The Richest:
- The Joe Rogan Experience has over 190 million downloads per month, earning $30 million a year.
- Karen Kilgariff and Georgia Hardstark have approximately 35 million monthly downloads, earning $15 million per year.
- The Dave Ramsey Show has 13 million weekly listeners and earns nearly $10 annual income.
How many listeners does a podcast need to make money?
If your new episode gets, within 7 days of its release:
- more than 26 downloads, you're in the top 50% of podcasts.
- more than 72 downloads, you're in the top 25% of podcasts.
- more than 231 downloads, you're in the top 10% of podcasts.
- more than 539 downloads, you're in the top 5% of podcasts.
- more than 3062 downloads, you're in the top 1% of podcasts.
What to do when your podcast Make Money?
How Do Podcasts Make Money?: 10 Ways to Monetize
- Offer Courses. Offering educational courses or something to do with your passion and hobby is one of the best and topmost ways to make money from podcasts.
- Provide Services. Providing various services is also possible through podcasts. ...
- Sponsors and Advertising. ...
- Consulting. ...
- Crowdfunding. ...
- Premium Content. ...
- Events. ...
- Merchandise. ...
- Books. ...
- Public Speaking. ...
Can you make money with a podcast?
Yet, despite what many claim, it's absolutely possible to make money with a podcast. Plenty of show-runners are making a living doing that, right now. Others are happy to bring in enough to cover their hosting costs, or pay for a takeaway every few weeks.
What makes a good podcast great?
Podcast Tips: 7 Strategies to Build a Successful Show that Thrives
- Define a Successful Podcast. First thing's first: success means many different things to many different people. ...
- Have a “Why”. When you run a podcast, things don't always go to plan. ...
- Play The Long Game. ...
- Make It Sustainable. ...
- Don't Get Stuck On “The Launch”. ...
- Take Control. ...
- Don't Rely On Audience Participation. ...
What to do if you haven't started a podcast?
If you have not started a podcast yet, choose a topic that has the potential of attracting a large listener base. You can do a quick search in an iTunes library to see if there is a demand for a topic you would choose for your podcast. If there is a demand for that niche, aim to create the best possible content for it.
How much does Joe Rogan make?
Joe Rogan hosts an entertaining podcast that discusses trending topics and interviews public figures of interest. He is estimated to make about $30,000 per episode. With about 5 episodes per week produced, his estimated monthly podcast income is $600,000.
Is podcasting equipment expensive?
If there are few search results, there isn’t much demand – so you have little chance of growing to a point of earning an impressive income. Podcasting equipment can be costly. Not everyone has the ability to invest into podcasting equipment.
What are the Income Sources for Podcasters?
There are several income sources available for podcasters. These include:
How Much Do Most Successful Podcasters Earn?
Podcasters charge for ads based on the number of people who have listened to the episode.
Conclusion
Exactly how much do podcasters make? You should know by now that it depends on several factors.
Why do big businesses pay for podcasts?
This is good information to have if you plan to sponsor a podcast. Big businesses are willing to pay for podcasts, because they build intimacy and trust over time. However, if you are planning to start a podcast, this big-money info is not a guiding star.
How does podcasting help you?
Podcasting can help you build skills, meet people, and get a better job. You can connect with other people in an enlightening way. Your podcast can help people finish boring tasks, endure long drives, withstand chemo, bike one more mile on the exercise bike, or get a good night's sleep.
What do libraries offer for podcasts?
Libraries sometimes offer courses, equipment and quiet space. If you're starting a podcast, you have some fixed costs (such as gear, hosting, branding) and variable costs (time, energy, enthusiasm). However much it costs you to make your podcast, your podcast's idea, or niche, has to be equally interesting, unique, well-crafted, and necessary. ...
Who were the celebrities before podcasting?
The community it creates may be smaller, but more enthusiastic. Joe Rogan and Amy Schumer were celebrities before they started podcasting. Serial was widely promoted by This American Life, and followed a changing news story.
1. Affiliate Marketing
Podcasters earn an affiliate commission by promoting companies and products to their audience. Every purchase made through an affiliate link earns you money. Affiliate marketing is more effective when you promote products and services you know and use yourself.
2. Sponsorships and Advertising
Sponsorships are often the first thing beginners think of when seeking to make money from their podcast. Numerous podcast ad networks connect podcasters with advertisers. The networks find advertisers, carry out negotiation terms and procure scripts on behalf of podcasters.
3. Courses
Many established podcasters develop their own courses to teach similar content online. Courses are effective in teaching easy-to-follow content and give students tangible feedback upon completion. You’ll want an email list to reach your audience and let them know about your course and what it entails.
4. Coaching and Consulting
Coaching is similar to offering an online course, but instead of filming segments for a large group, you focus on developing relationships with individual listeners and teaching them a skill directly. You can also promote your consulting and coaching services through your podcast.
5. Crowdfunding and Donations
When you have a loyal following, you can ask for monetary donations to support your podcasting journey. Crowdfunding usually works best in more entertainment-focused podcasts. Platforms such as Patreon, GoFundMe and Indiegogo can help you solicit funding from your audience in exchange for special rewards — things like merch or exclusive episodes.
6. Premium Content
Premium content in podcasting can take many forms. Here are some of the common ways you can offer premium content related to your podcast:
7. Events
Hosting events as a podcaster not only helps in making money but is also a great way to bring together your top fans for more value. Take the Walker Stalker conference, for instance. Walker Stalker began as a podcast for fans to discuss the Walking Dead TV show, but it has grown immensely.
Is starting a podcast worth it?
Before knowing how to earn money from a podcast, it is important to know if it is worth it. If you really started from scratch and have to buy equipment and don’t really know what topic or material to develop in the podcast, then you might have a hard time starting it.
Can you make money from a podcast?
When you first start your podcast, you have to create it out of true love for the craft, because there is no money yet to speak of in the first few episodes.
Podcasting according to Reddit
Reddit is a discussion website wherein people from all walks of life contribute links or comments to liven up a discussion about a certain topic.
How many downloads does a podcast need to make money?
Most successful podcasts have at least 50,000 downloads in 30 days. Episodes with 9,000 downloads are put it in the top five percent of podcasts while 3,400 downloads make those podcasts rank in the top 10 percent. This means that for a podcast to say it earns real money to make a living for its creators, it must have at least 3,000 downloads.
Who are the highest paid podcasters?
Do you know that the H3 podcast of comedians Ethan and Hila Klein make upward of $100,000 per episode? The top podcast show, Freakonomics Radio, created by Stephen Dubner (author, journalist, TV and radio star) earns $225,000 per episode and regularly outputs 1.5 million downloads per episode.
What podcast platforms reach out to monetization sources?
It is also important to know what are the podcast platforms which can enable your podcast to reach the most number of people. According to Edison Research, 43 percent of podcast listeners use Spotify to listen to podcasts. Spotify has 207 million active users and 500 million downloads in Android devices.
What does Spotify do to make podcasts earn on it?
Spotify promotes new podcasts by using its recently launched algorithmic “Your Daily Podcast” playlist. Spotify uses the data produced by its listeners’ daily usage and uses these to recommend podcasts suited to the preference and taste of the Spotify user.
How much did podcast ads cost in 2018?
Ever listened to a show that took a quick break to run an ad? There’s a good reason. According to the Interactive Advertising Bureau, marketers spent $479 million on podcast ads in 2018.
How much money did Joe Rogan make from his podcast?
According to Forbes, the stand-up comic earned $30 million from his show in 2019. But this wasn’t an overnight success story.
Why do advertisers like to air spots on podcasts?
Sponsors and advertisers love to air spots on podcasts because they usually have highly engaged audiences. More than half of podcast audiences listen to a full episode of a show—and 41% of listeners will play through most of an episode. This means the majority of listeners will actually listen to an ad!
Why is affiliate marketing important for podcasts?
Affiliate marketing is a smart place to start for new podcasters because you don’t have to pitch anyone or set up deals with a sponsor. You just have to sign up with a company who runs a program.
How many affiliate offers does Jenna have?
Jenna only shares five affiliate offers with her audience over the course of a year. They just happen to be products that she loves—that is the key to affiliate marketing. (Just make sure you disclose any affiliate links with your audience. For legal reasons and to make sure you’re building trust with your listeners!)
What do content creators worry about?
Many content creators worry about feeling sales-y or bugging their audience members. We’ve all been there. Don’t worry, if you focus on sharing incredible content with your people, you’ll naturally open the door to recommending your own products.
Do you have to sell on the show?
You don’t have to sell directly on the show . If you’re a service provider, you can offer a free 15-minute consultation where people can book a call with you. Just make sure to set up a special link so that you can track who comes in from your show!
