Best way to advertise podcasts: paid promotion
- Podcast app display ads. ...
- Booking ads for your podcast in Overcast: Pricing varies depending on the category you choose and the slots that are available at any given time.
- Listen notes. ...
- Paid podcast promotion on social media. ...
- Google ads. ...
- Podcast sponsorships. ...
- Programmatic audio advertising. ...
- Spotify Ad Studio - not yet. ...
- Encourage reviews from your listeners. ...
- Share your podcast on social media. ...
- Repurpose your podcast as a YouTube video. ...
- Prepare three episodes for your podcast launch. ...
- Host a contest to get reviews and subscribers. ...
- Collaborate with other podcasters. ...
- Enroll in HARO. ...
- Buy paid ads.
How to start and market a podcast?
How to Start a Podcast (and Keep It Going)
- Focus more on content, less on marketing. If you build it, they will come. ...
- Take on growth from all angles. After establishing an audience, it is important to map out how to reach them across multiple touch points.
- Tackle time-management wisely. Time is money, and proper time management goes hand-in-hand with productivity and steering clear of burnout.
How do I market my podcast?
The 80-20 Podcast Marketing
- Publish new episodes at least 3 times a week in the first 8 weeks. ...
- Juicy Titles & Widely Applicable Themes After 8 weeks of throwing marketing ideas against the wall, I did a deep dive on my episode analytics. ...
- Get Guests to Promote You In Their Email Lists
How do podcasts acquire advertisers?
- Podcast advertising is used very successfully as a direct-response channel with CAC on par with other consideration-stage activities. ...
- Podcast reach is very good, reaching 51% of US audiences aged 12+ monthly.
- Ads read by hosts outperform canned “programmatic” ads.
How to promote your new podcast?
- Run giveaways (more on this below)
- Throw a real party on launch day, either in-person or virtually via Facebook Live
- Publish two weeks of podcast-themed blog content. ...
- Switch out the email signatures on your personal email and on your team’s support emails
- Get your teammates and company execs to post and tweet about it
- Email 10 friends per day
How do I get my podcast noticed?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
How do I promote my podcast 2021?
Podcast Promotion: 13 Marketing Tactics To Get More Podcast ListenersAsk People To Subscribe. ... Submit To Podcast Directories. ... Leverage Existing Assets. ... Share Reviews & Testimonials. ... Create A Website. ... Apple Smart Banner. ... Create An Email List. ... Be A Guest On Other Shows.More items...•
Do I need to advertise my podcast?
Just be sure to really sell them on the benefits of listening, and stress that it's absolutely free. You might even want to send them to a dedicated 'how to listen to a podcast' page on your site, for maximum effect. Be sure to create your podcast media kit too – check out our guide there which can walk you through it.
How does it cost to advertise on a podcast?
The pricing of podcast ads can be structured in different ways. Most commonly, it will be a fixed rate or calculated using cost per mile (CPM). For a 30-second ad, the cost per mile (or cost per 1,000 listeners) is $15-18. For a 60-second ad, the cost per mile is $25-30, but it can be as much as $40.
How do I promote my small podcast?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
Do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
How long does it take for a podcast to make money?
Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.
How long does it take a podcast to grow?
How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.
How much do small podcasts make?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
How much do ads pay podcasters?
Industrywide, the average CPM rate is $18 per 1,000 listeners for 30-second ads and $25 per 1,000 listeners for 60 seconds ads. Podcasts with audience sizes ranging from 500 to over 100,000 listeners charged a CPM rate between $21 to $27 for 30-second ads. For 60-second ads, the CPM rate was between $23 and $37.
How many listeners do you need for podcast ads?
10,000 listeners per episode allow you to make money with podcasting ads.
Advertise with us
The Ultimate Guide to Podcast Advertising and Sponsorship
How to market a podcast?
Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well. Research conferences, meet ups, or local events in your area that relate to your podcast. Then when you go, have a plan ahead of time to make the most of the event.
Why is a podcast website important?
A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?
Why do you pitch yourself as a guest on another podcast?
Similarly, including interesting guests on your own show produces more engaging episodes and adds a unique point of view for your listeners. Be sure to create a podcast press kit for guests to easily share the episode.
How do paid ads work?
Paid ads are great ways to collect traffic by connecting with your target audience. Facebook ads display to people whose interests align with your targeting. There are two ways to go about this:
Why do hosts use social media?
They simply announce their new episodes, promote their promotions, push their merchandise, and advertise for their sponsors.
What is a podcatcher?
A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:
How much does a podcast ad cost?
Balter says that the cost of a standard ad in a podcast usually costs between $10 and $50 with more popular podcasts also charging a premium. However, if you want to do a more intensive promotion -- such as a full sponsored podcast episode -- this cost may vary based on what the content will entail from the podcasters.
How much will podcasts spend in 2020?
Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S. alone by 2020.
What is Joe Rogan's podcast about?
On an episode of " The Joe Rogan Experience ", a general podcast that zones in on topics like technology, science, and entertainment, Joe Rogan reads a script that talks about how he uses ExpressVPN and Cash App in his daily life.
What is podcast landscape?
The podcast landscape is a pool of growing opportunities for marketers. And, if you're ready to start testing the sponsorship waters, be sure to keep these key tips in mind.
What is a native ad?
With this common strategy, you'll create a short audio clip that discusses your product, service, or another promotion related to your brand. These usually run for 30 seconds or less and sound a lot like audio ads you'd hear on traditional radio stations.
Is a podcast legitimate?
Because of this, you'll want to do some extra digging and properly vet the podcasts at the top of your list to make sure they're legitimate.
Do podcasts change demographics?
While different types of TV shows might attract different audiences or demographics, the podcast demographics don't change drastically from show to show, according to Balter.
How much of a podcast is on iTunes?
iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!
What is a podcatcher?
Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.
How long does it take to get to the new and noteworthy section of iTunes?
The New & Noteworthy section of iTunes is one of the most highly visible spots within the iTunes podcast area. You have two months (eight weeks) to get there before your podcast joins back with the rest of the podcast listings.
Intro to Podcast Advertising
Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Podcast ads can be bought directly from podcast show hosts or programmatically using an audience-based buying approach.
How to Measure Podcast Advertising
There are many effective ways to measure success for your brand and calculate ROI.
Choose a Trusted Podcast Advertising Agency
As the podcast advertising space begins to mature and welcomes more and more advertisers, the solutions will begin to become more turnkey – but until that time, specialty agencies bring the expertise, tools and solutions to navigate this space successfully.
Conclusion
Weekly audio listening has hit an all-time high, with 176M Americans tuning in every week. Along with this increased reach, they also added an additional 1 hour of listening time. The average time spent in 2021 with online audio was 16 hours, 14 minutes, up from 15 hours, 12 minutes in 2020*.
The purpose of using podcast advertising
Podcast advertising is a lucrative marketing tool to sponsor ads on various shows for brand awareness and monetization. The Infinite Dial 2021 reports an increase in devoted listeners, “Approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020.
What is a podcast advertisement?
Like all advertisements, podcast advertisements are used to promote a brand, idea, and message. Podcasts utilize their platform by providing a dedicated amount of time throughout an episode to promote sponsors to their listeners. There are many different types of ads to utilize this sponsorship.
Why you should use podcasts for marketing
Sponsored ads utilize a niche market by focusing on a target audience who will actually listen to what is being promoted. Listeners engage with a show that they trust and enjoy.
How do podcast advertisements work?
What’s the cost for some podcast advert real estate? Pricing is based on CPM (cost per mille) and CPA (cost per acquisition).
How to create your podcast ad
We discussed the purpose, the ‘what’, and ‘why’ of podcast advertisements. Now, the question is, how do I create a successful ad?
How to get your ad on a podcast
Okay, so you’ve created an ad or a few ads for a whole campaign, now the question is how do I get this on a podcast? We will want to consider a few important pieces.
Where to buy podcast ads
RedCircle is a one-stop shop for podcasters and advertisers. Brands and agencies can easily build, promote and track their ad campaigns across all platforms. Features include: variety of ad formats, budget and spending management, and direct customization of messaging.
What is podcast marketing?
The term podcast marketing refers to the strategies a podcaster employs in order to advertize and raise awareness of their podcast. Put another way, podcast promotion can help enhance discoverability as well as increase a podcast’s reach and the number of potential listeners.
What is a podcast?
In other words, a podcast is an audio program, a series of audio alongside talks that examine a specific topic. The topic or theme of a podcast can be as varied as the podcaster wants it to be.
Why is audience involvement important in podcasts?
Also, audience involvement is a great way of giving back to your audience and showing that, without them, your content would have been different, thus making them feel that they’re included in the process of making the podcast; that their participation matters.
How to improve email outreach?
P.S. Here’s a few topics I can cover: 1 How email outreach can help you transform your expand your network and establish relationships 2 The importance of link building when it comes to increasing your organic visibility and organic traffic 3 Why improving your domain authority matters when it comes to becoming more competitive on the SERPs (and how email outreach can help you achieve it)
