how to become a guest on a podcast

^{How to Get on Podcasts as a Guest: 5 Creative Methods}

1. Just Ask. Many podcasts depend on having interviews lined up so they can stay on a schedule. ...
2. Get Referred from a Past Guest. Another great method is to get past guests to refer you to the show you would like to be featured on.
3. Join a Guest Podcasting Database. Did you know there are now sites that connect podcast hosts with podcast guests? ...
4. Hire a Podcasting PR Agency. If you don’t want to do the prospecting yourself, you do have the option to hire an agency to do all the heavy lifting.
5. Attend Podcasting Events. Nothing takes the place of in-person interaction. ...

How do you get on a podcast as a guest?

There are a lot of podcasts out there to be a guest on—and several ways to find the best ones for you.Meet people. ... Make your “80/20 list” of podcast targets. ... Explore other places to find podcasts that fit. ... Look outside your niche (but not too far) ... Build rapport. ... Make the ask. ... Suggest some topic ideas. ... Show your value.More items...•

Do you have to pay to be a guest on a podcast?

Typically, podcasts do not pay their guests. Their “Payment” comes from exposure to the audience as well as highlights to their services, e-books, products, etc. Even if a podcast is small now, there is an assumption by host and guests that the show will grow, and the exposure will increase.

Do guests get paid for interviews?

Like radio talk shows, TV news talk shows usually won't pay guests for showing up. In both cases, the financial results – if there are any – are generally longer term. Gaining more awareness will lead to more people discovering what they do, buying their products or services, and so on.

How much money does a popular podcast make?

Income from Popular Podcasts The Dave Ramsey Show has 13 million weekly listeners and earns nearly $10 million in annual income. Shepard Armchair Expert earns $9 million a year with almost 20 million monthly listeners. The Bill Simmons Podcast earns $7 million yearly income. Chapo Trap House makes $2 million each year.

How much does it cost to start a podcast?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

How do podcasts make money?

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

How much do podcast hosts make?

These are a few of the headlines that emerged. Overall, median hourly earnings for podcasters clusters between $30-44/hour (corresponding to $55K to $80K as an annual salary).

How much should I charge for a podcast?

Expect to pay anywhere from $1,000 to $15,000+ for an episode depending on the type of podcast you are producing (interview-based, narrative or story-driven, or a mixture of the two).

How to Get Booked as a Guest on a Podcast

First up, have a think about the podcasts you’d like to be interviewed on. What great interview shows in your niche are out there, right now? Be sure to listen to a few episodes of any podcast you plan to reach out to.

Reaching Out to Other Podcasts

Next up, instead of reaching out by email, create your proposal in audio, or – even better – video form. This personalised approach will be much more likely to resonate with the podcaster. It shows that you’re not simply copying and pasting the same email to hundreds of other shows.

Services That Help You Get Booked as a Guest on a Podcast

You can put yourself out there as an available podcast interviewee on these useful platforms. A quick heads up that our Podcast Guests link below is an affiliate, which means we'd earn a small commission if you decided to sign up through it. Our affiliates help support all the free content we put out on the site!

Next Steps to Help You Get Booked as a Guest on a Podcast

Now that you've got a few irons in the fire, you should start preparing for when you do get booked as a guest on another podcast.

1. Make a list of twenty target podcasts

In 2019 Google started indexing and ranking podcasts. This means that it is easier than ever to find a podcast that includes your target audience. Go to Google and type in “podcasts on your area of interest. ” For example, let’s look at “podcasts on cybersecurity”.

2 Find the show notes page

The show notes page will give you the website URL and the name of the moderator. 80% of company podcasts should be on Apple Podcasts. A Google search can yield the website easily.

3. Understand the audience

Listen to three episodes to get a feel for the style, mirror that style in the email. If it is serious, give a grave and somber pitch; light-hearted, then have a fun pitch. Most podcasts have some kind of informal structure where a standard question is included

4 Get the email for the moderator

Once you have the moderator name and URL, then you use publicly available tools to get the email to fill in the spreadsheet. Dozens are available. Once you have the name and the website, it is trivial to get the email

5 Create a personalized email

Write a personalized email that does not sound like a “canned” message. Use the specific name of the podcast in the subject line.

6 Leverage that appearance

Why bother with getting on a podcast if it has no value for your company? Start with communicating with the producer to see what kind of a call to action is allowed.

Why are podcasts important?

As a result, podcasts have become a powerful marketing tool and a targeted way to spread your message to audiences ranging from talent leaders to bookkeepers to attorneys.

Can you add a podcast to your outreach list?

You know those podcasts hosts are interested in negotiation as a topic, so you can add them to the outreach list. If your doppelganger doesn’t have an “in the news” page, you can type their name plus “podcast” into Google or search their name on iTunes or Stitcher to find many of their appearances.

Who is Dorie Clark?

By following these strategies, you can become a frequent guest and share your message more effectively. Dorie Clark is a marketing strategist and professional speaker who teaches at Duke University’s Fuqua School of Business. She is the author of Entrepreneurial You, Reinventing You, and Stand Out.

What are the 3 rs of content?

💜 The 3 Rs of Content Make sure you're being Real, Raw and Relevant. Real: be yourself. Raw: share the messy details and feelings. Relevant: Make sure it matters to who's listening!

What is the best part about podmatch?

The best part about PodMatch is that it's the only platform that uses exactly the same information that you already provided in the first 6 steps of this guide. Literally the exact same questions! PodMatch is a free, public facing one sheet, solution!

Is it important to have a public profile?

Having a public profile is beyond important. All hosts are going to ask to see your one sheet. It's best to have it somewhere on the web for them to see it. It's even better when they can book you straight through your one sheet.

Is every podcast a good opportunity?

Meaning, not every podcast is a good opportunity for you to be on. It has to be in your niche or your area of expertise. This is super important, make sure to get this, or you'll just be wasting your time. I've been invited on many different comedy podcasts... I don't actually know why, because I'm not that funny.