Podcast FAQ

how to boost podcast listeners

by Dean Kling Published 3 years ago Updated 2 years ago
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Top 6 Ways to Increase Podcast Listeners.

  • 1. Make a podcast trailer. You can create a podcast trailer episode, regardless of whether you are an established podcaster or just starting a podcast.
  • 2. Call to Action.
  • 3. Promote your podcast on social media.
  • 4. Content creation and reuse.
  • 5. Podcast SEO.

6 Tips to Increase Podcast Listeners
  1. Create a Podcast trailer.
  2. Use Call to Actions.
  3. Promote your Podcast on social media.
  4. Repurpose your Podcast content.
  5. Podcast SEO.
  6. Invite guests and star as a guest.

Full Answer

How to gain more listeners for your podcast?

Make yourself visible

  • Read and respond to your listeners feedback, reviews and ratings that you've received from places like Apple Podcast, Castbox,
  • Join networking events
  • Start a local group within your niche
  • Encourage your circle to share your content
  • Collaborate with other podcasters
  • Start doing Facebook or YouTube LiveStreams

How to gain podcast listeners in any niche?

  • Live in your niche (G+, twitter, forums, facebook groups) spend your time online in the places where your community is interacting podcasters community on G+ follow relevant people in your ...
  • email signature (simple with one call to action)
  • Find non-podcasting platforms. ...

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How to grow your podcast audience?

While the U.S. provides the largest market for podcast audiences, non-English-language companies offer large and growing listener bases.

How do you Grow Your Podcast?

Synopsis: Learn to protect and grow your wealth in this monthly Business Times podcast series for affluent individuals, hosted by BT wealth editor Genevieve Cua. In this ninth eighth episode of WealthBT, wealth editor Genevieve Cua talks about how to ...

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How do I get 1000 listeners for my podcast?

3 Tips for New Podcasters To Help You Quickly Reach 1,000...How to reach the first 1,000 listeners? ... Build your podcast audience. ... Give your listeners excellent value on any topic, and they'll always come back for more. ... Bring fresh value and excitement in each episode.More items...

How do you grow views on a podcast?

Connect with like-minded creators and those with podcasts that complement your own. Give them a shoutout on social media and introduce your listeners to them in episodes. Chances are they will return the favor. Take it a step further and invite other podcast creators to be a guest on your podcast.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

Why is my podcast not growing?

So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.

How do I drive traffic to my podcast?

Social mediaConvert your podcast into a YouTube video. ... Cut that YouTube video into clips. ... Customize posts to each social media channel. ... Tease episodes with audiograms. ... Record a tagline with your guest. ... Add value on social media. ... Run giveaways on social media.

How often do podcasts fail?

Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.

How do I promote my new podcast?

Share your podcast on social media Having a website for your podcast is a good start, but you should also create social media profiles for it as well. Get creative with your social media posts, too. Don't just make a post promoting your latest episode with a link.

How do I make a hit podcast?

Here, Williams and Simcik offer their top 8 tips for creating a successful podcast:Realize that it's going to be a lot of work. ... Listen to other podcasts. ... Just start! ... Identify for your mission, vision and values. ... Promote your show. ... Invest in a professional production team. ... Be consistent.More items...•

How do you engage podcast listeners?

How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•

How long does it take a podcast to grow?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

What do podcast listeners want to hear?

74% of podcast listeners tune in to learn new things, while others listen regularly for entertainment, to keep up to date, to relax, and for inspiration.

What is good podcast growth?

A podcast episode that has been live approximately 30 days averages 141 downloads. If you have over 3400 downloads you are in the top 10%. If you have over 9000 downloads you are in the top 5%. Lastly, if you have over 50,000 downloads per episode (again after having it live for 30 days) you are in the top 1%.

How to get more listeners on podcast?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you. 1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests.

Why do podcasts need written content?

Written content is needed to improve the searchability and ranking of your podcast . That’s because Google finds text easier to crawl than audio. If writing blog posts about your podcasts isn’t your thing, either get someone else to write them or, better still, convert your transcripts into blogs.

How to make a podcast trailer?

1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests. Include snippets from the episode to entice listeners to subscribe.

Why do you need a guest on podcast?

A guest provides double the promotional opportunities. Your separate social media platforms help to reach a wider audience, as will your individual marketing activities. Better still, guests introduce you to their audience, a brand-new bunch of people, providing you with more podcast listeners.

What is a CTA in podcasts?

A Call-to-Action (CTA) at the end of every show is an effective way to encourage your podcast listeners to do something. You CTA could be to review your podcast, follow you on social media, or share your podcast with their friends and family.

How to promote a podcast?

An easy and inexpensive way to promote a podcast organically is through interacting with your peers and relevant communities. You can have your friends and family listen to your podcast and support it by leaving reviews or sharing it with people they know. Once you have pursued this route, you can spread the word in groups, clubs, or communities you are a part of. For instance, maybe you are a part of a reading club and your podcast has to do with books. In this case, it would make sense to go to your reading group and tell them about your amazing podcast. Another way you can promote your podcast is through podcast communities. There are many out there on Reddit or Facebook groups that are for podcasters to support one another.

When were podcasts invented?

If so, you are not alone! Although podcasts were invented in 2004, they have never been as popular as they are now. The humble podcast’s meteoric rise is due to people being at home and looking for a more convenient way to consume content; and given those reasons, it’s a wonder that the trend has not taken off sooner. However, if you’re interested in getting in on podcasting but are worried that it’s too late, have no fear. There’s still plenty of time for you to get started, so continue reading if you don’t want to miss out!

How do I get more podcast listeners?

If you want to get more podcast listeners, you should start by focusing on creating content for a clearly defined niche and then building out a marketing strategy. This marketing strategy will ensure those who can extract value from your content are fully aware of its existence.

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Where can I promote my podcast?

There’s no shortage of channels to promote your podcast. It all comes down to identifying the marketing channels where you have the most edge.

How do I promote my podcast in 2021?

If you’re producing a B2B podcast, you should be leveraging organic reach on LinkedIn. Organic reach on LinkedIn is remarkably high and it should be a key pillar of any B2B podcast marketing strategy.

How do podcasts make money?

Podcasts are primarily monetized through advertising. Brands will pay podcasters to advertise products and services to their audience.

How do podcasts go viral?

Rather than seeking virality, you should focus your efforts on providing listeners with as much as value possible. When you intensively focus on value creation, the audience will follow.

How many listeners are good for a podcast?

There’s no minimum or maximum number of listeners required to build a profitable podcast. It all depends on how much value you’re able to offer the target market.

Quality always sells!

Valuable content never becomes outdated. If you want to become attractive for many listeners, focus on the quality of your podcasts first.

Reach your listeners at the places they will try to reach you

Podcasting is a bit of a different world. We do not mean people do not search for podcasts on Google (we will talk about this shortly). Still, the specific audiences of podcast listeners are mostly concentrated on dedicated podcasting platforms.

Podcasts can be SEO-ed, too!

While many newbies in the podcasting industry are unaware that Google started to index audio shows, the more experienced podcasters have already mastered and benefited from the podcasting SEO.

Invite popular hosts

The scheme of cooperating with famous people to acquire a portion of their popularity is old but precisely working.

Be persistent and encourage interaction

The magic phenomenon, consistency, rarely fails. People adapt to what they are regularly exposed to. Therefore, a persistent schedule of your content development and publishing is something you should not underestimate.

To wrap up

Dedicate enough time, effort, and energy to what you share with your audience and how you share it. Your hard work will pay off!

1. Release Bite-Sized or Bonus Episodes

If you do long-form interview-based podcasts, think about releasing short or bonus episodes in between them. The length of an episode can be a substantial contributing factor in whether or not someone turns on your podcast. It's easier to commit to 5 minutes than 50 minutes, so give the listener the option of those short 5 - 10 minute episodes.

2. Title Podcast episodes correctly

You need to come up with a podcast title that is SEO friendly. Don't start the podcast episode title with the episode number, and unless you're interviewing a particularly well-known guest, don't start your show title with the guest's name.

3. Write more SEO friendly Podcast show notes

Podcast show notes are a great resource for generating new listeners. In a small amount of time you can learn how to write podcast show notes that will add to your searchability. Ensure the first thing in your show notes is not a copy and pasted biography from another site. Copying and pasting will damage SEO.

4. Get Podcast reviews

Reviews on Apple podcasts are like podcast currency. A lot of reviews tell apple that this is a podcast worth taking note of.

5. Use Podcast Audiograms

A great way to promote or market a podcast is audiograms. They are snippets (typically 30 – 60 seconds) with a promo graphic and an animated waveform. Share these on social media to try and hook the listener to the main show.

6. Back and forward sell episodes

It's not all about new episodes. The more podcast episodes you have, the more you should be compounding listens and downloads. Attracting just one new listener should give you a multitude of listens as they should be listening to at least some of the older episodes. They might just need to be reminded or pushed in the right direction.

7. Be consistent, and don't disappear without warning

The final tip is the hardest but maybe the most important. Consistent releases are vital to grow and maintain a podcast. The minimum consistency to aim for is one episode every two weeks. Otherwise, it can be tough to gather momentum. However, if you do release infrequently, try and do short solo episodes to boost the amount you release.

1. Make a podcast trailer

You can create a podcast trailer episode, regardless of whether you are an established podcaster or just starting a podcast.

2. Call to Action

An effective way to get your podcast listeners to take action is to include a Call-to-Action at the end of each show. Your CTA could be to share your podcast with friends or family, review your podcast, or follow you on social media.

3. Promote your podcast on social media

It’s over! Congratulations! You just recorded another great show. Now promote it everywhere you can! Facebook, Instagram, Twitter… wherever your audience is most likely to be.

4. Content creation and reuse

To improve your podcast’s searchability and rank, you will need written content. Google is more likely to crawl text than audio.

5. Podcast SEO

Search Engine Optimization (SEO), is essential for podcasts, websites, and blogs to be found. It will help you grow your podcast.

6. Invite guests to be featured on Podcasts

Talking to guests on your podcast can help bring your topic to life. Talking with guests can give valuable and fresh insights as well as some fun and engaging shows.

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Create A Podcast Trailer

Use Calls to Action

  • A Call-to-Action (CTA) at the end of every show is an effective way to encourage your podcast listeners to do something. You CTA could be to review your podcast, follow you on social media, or share your podcast with their friends and family. Have a strong yet simple CTA on your website encouraging people to listen to your podcast. Depending on you...
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Promote Your Podcast on Social Media

  • It’s a wrap! You’ve just finished recording another awesome show. Now, promote it everywhere! Facebook, Instagram, Twitter … wherever your audience tends to lurk. Highlight some powerful quotes from the episode to use as posts alongside the link to your latest episode. People love to see ‘behind the scenes’ pictures and videos. So, ask someone to film you and a guest in action. …
See more on storyninetyfour.com

Creating and Repurposing Content

  • Written content is needed to improve the searchability and ranking of your podcast. That’s because Google finds text easier to crawl than audio. ‍ If writing blog posts about your podcasts isn’t your thing, either get someone else to write them or, better still, convert your transcripts into blogs. How? The easiest way is with rev.com. You log into your account, choose an episode to tr…
See more on storyninetyfour.com

Podcast SEO

  • Search Engine Optimisation (SEO) is necessary for your podcasts, website and blogs to be found, helping to grow your podcast. Google now shows podcast episodes in search results, so good SEO will attract listeners searching for your niche or topics. Include keywords in episode titles to help with discoverability. Think about what people would need to search for to find your podcast…
See more on storyninetyfour.com

Invite Guests and Star as A Guest on Other Podcasts

  • Having a conversation with a guest on your podcast show helps to bring your topic to life. Guests can provide valuable, fresh insight as well as, hopefully, some lively and entertaining shows! Do you have plenty of contacts to invite on as guests? If not, try MatchMaker.fm– it’s like Tinder but for podcasters! A guest provides double the promotional opportunities. Your separate social me…
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Quality Productions

  • A really important point to remember is that the better the sound quality of your podcast, the more likely people will stick with you and recommend you to their friends. And good quality means using the best equipment, which Story Ninety-Four has. So, to make sure your podcasts are clear as a bell and really professional, get in touchtoday.
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The Rise of The Podcast

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Chances are that you know someone who started a podcast or have had friends recommend their favorite podcasts to you. If so, you are not alone! Although podcasts were invented in 2004, they have never been as popular as they are now. The humble podcast’s meteoric rise is due to people being at home and looking f…
See more on seodesignchicago.com

How Can I Join?

  • Starting a podcast may sound intimidating, but that may just be the easiest part. The whole process can be broken down into a few simple steps.
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How Do I Increase My Podcast Listeners?

  • Let’s say you picked the perfect name and topic, you bought all the right equipment, recorded an Anchor podcast with a stellar guest, and had a riveting conversation. Everything went swimmingly, but you aren’t getting the traction you thought you would. What now?
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Still Need Podcast Help?

  • If you have implemented all of the above tactics and you still aren’t gaining traction, don’t give up! It may mean you have to rethink your content strategy. If so, ask your listeners for their honest feedback and then adjust accordingly. If your podcast episodes are perfect, but just aren’t getting views despite your best efforts, it may be time t...
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