how to gain listeners on podcast

^{How to Get More Podcast Listeners}

• Invest in marketing. Think of a podcast like a product. You want to attract more people to ‘buy’ it. ...
• Use SEO to boost your podcast. SEO is your friend when it comes to growing an audience. ...
• Collaborate with others. Collaborating with others is a great way to expand your network and gain more listeners. You can collaborate with other podcasters or with brands.
• Create a community. The more that listeners feel like they know you, the more they will keep coming back to listen to your podcast.
• Think about where your podcast is hosted. A good hosting company will have unlimited bandwidth to support your podcast as it grows. Why is it important?
Consider advertising your podcast. Advertising is one of the oldest tricks in the book. Because it usually works. For podcasts, digital advertising can be very effective.
Submit to app directories. If you want more listeners, submitting the podcast to an app directory is essential. The two most popular directories are iTunes and Spotify.
Hold a competition for listeners. Holding a competition is a great way to engage with existing listeners and grow an audience. ...
Include a call to action. Do you have an email newsletter that you’re trying to grow? Or a YouTube channel on a similar topic?

How to gain more listeners for your podcast?

Make yourself visible

• Read and respond to your listeners feedback, reviews and ratings that you've received from places like Apple Podcast, Castbox,
• Join networking events
• Start a local group within your niche
• Encourage your circle to share your content
• Collaborate with other podcasters
• Start doing Facebook or YouTube LiveStreams

How to gain podcast listeners in any niche?

• Live in your niche (G+, twitter, forums, facebook groups) spend your time online in the places where your community is interacting podcasters community on G+ follow relevant people in your ...
• email signature (simple with one call to action)
• Find non-podcasting platforms. ...

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How to grow your podcast audience?

While the U.S. provides the largest market for podcast audiences, non-English-language companies offer large and growing listener bases.

How do you Grow Your Podcast?

Synopsis: Learn to protect and grow your wealth in this monthly Business Times podcast series for affluent individuals, hosted by BT wealth editor Genevieve Cua. In this ninth eighth episode of WealthBT, wealth editor Genevieve Cua talks about how to ...

How do I get 1000 listeners for my podcast?

3 Tips for New Podcasters To Help You Quickly Reach 1,000...How to reach the first 1,000 listeners? ... Build your podcast audience. ... Give your listeners excellent value on any topic, and they'll always come back for more. ... Bring fresh value and excitement in each episode.More items...

How can I make my podcast more popular?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

How do I get my first 100 podcast listeners?

Finding listeners for your new podcast can be tricky. Here's how to build some early momentum.Focus on “who” before “how” ... Solve your listeners' problems. ... Plant the seeds for your podcast on social media. ... Book guests who bring listeners with them. ... Write an episode description they can't resist.More items...•

How do I get my podcast in front of more people?

First, don't forget to email your subscriber list and invite them to listen. Secondly, reach out to influencers and journalists in your niche and pitch the value of your podcast. Ask if you can cross-promote with other podcasters. Finally, create shareable snippets to get the word out on your social media channels.

How do podcasts go viral?

A controversial or newsworthy interview can go viral if it's posted on a website … not on iTunes. There are just so many pros to having a fully functional website for your podcast. The website will help collect listener emails, but it will also be great for search engine optimization (SEO).

Do podcasts make money?

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

How do you start a podcast with no audience?

20 step guide for starting a podcast with no existing audiencePick an idea (ideation)Create a listener persona (marketing)Pick an angle for your show (ideation)Define your brand idea (marketing)Choose your recording gear.Draft or script coherent c.a. 5 episodes.Record your episodes and cut your material.More items...

What's a good number of downloads for a podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

Why is my podcast not growing?

So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.

What do podcast listeners want to hear?

74% of podcast listeners tune in to learn new things, while others listen regularly for entertainment, to keep up to date, to relax, and for inspiration.

How long does it take a podcast to grow?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How to grow your audience as a podcaster?

Growing an audience takes time, but with patience and perseverance, it’s possible. The key is to start small with consistent content. Then begin introducing methods to raise your profile and attract more listeners. After all, an increase in listeners leads to more success as a podcaster. And more success can transform into new opportunities, ...

How to get more listeners?

To get more listeners, you need to invest time, effort, and possibly money into marketing it. Here are a few ways to use marketing to grow an audience: Use blogs and previews on other channels to attract new listeners and reel them in. Work with brands for cross-promotion.

How to use authority as a podcaster?

Use your authority and platform as a podcaster by including a call to action to promote them. For example, ask listeners to sign up to the newsletter or subscribe to the YouTube channel. The listeners already like you and trust you, so they’re more likely to want to hear more from you.

How to market your podcast?

Here are a few ways to use marketing to grow an audience: 1 Use blogs and previews on other channels to attract new listeners and reel them in. 2 Work with brands for cross-promotion. 3 Set up social media channels to build a following. 4 Ask guests to share episodes on their channels to widen your network.

Can you collaborate with other podcasters?

Whatever adds more value to your show. For example, you could interview a leading figure in your niche or start a partnership with a peer. Or, you could collaborate with a company that has an excellent reputation with your listeners.

Why are podcasts important?

Podcasts are the ultimate multitasking aid: they’re there to help you pass the time during a dreary commute, there to keep you company while you’re scrubbing the bathtub, and can turn meal prep into an educational hour spent in the kitchen. Source: screenshot from smallbizgenius.net (free to use and share)

How to write a podcast title?

Let’s assume that you’ve done your research well and that the topic you’re going to cover is of interest to your audience. To help them find your podcast more easily, we’d suggest the following keyword tactics: 1 Focus on one keyword in the title – you can add others to the description of the podcast 2 Go for a shorter keyword in the title and expand it in the description 3 Know the language your audience uses: for example, Brits say rubbish instead of trash, so being aware of the gender, age, cultural, and geographical determiners of your audience will help you give it the right title 4 Try looking for similar podcasts and see what kinds of keywords they are using 5 Use a keyword planning tool: anything from Google Trends to a tool like Ahrefs or Moz should do the job well

Can you put all podcast episodes on one page?

You might be tempted to house all of your podcast episodes on a single page, and this can work really well in terms of user experience and recognizability. However, you should also create a separate page (let’s say on your blog) for each podcast episode.

Can podcasts be a revenue stream?

Since some research has discovered that podcast listeners tend to be well-educated, young, and affluent, podcasts can also be turned into a great revenue stream – if you don’t make the mistake of turning them into commercials, that is.

Is podcasting becoming more popular?

Podcasting is yet to become more popular – and in anticipation of audio competing with video in 2020, it’s important that you understand all the tools at your disposal to reach podcasting success. Make sure you’re doing what you can to improve your rankings and get your podcast out there.

How to get more listeners on podcast?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you. 1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests.

Why do podcasts need written content?

Written content is needed to improve the searchability and ranking of your podcast . That’s because Google finds text easier to crawl than audio. If writing blog posts about your podcasts isn’t your thing, either get someone else to write them or, better still, convert your transcripts into blogs.

How to make a podcast trailer?

1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests. Include snippets from the episode to entice listeners to subscribe.

Why do you need a guest on podcast?

A guest provides double the promotional opportunities. Your separate social media platforms help to reach a wider audience, as will your individual marketing activities. Better still, guests introduce you to their audience, a brand-new bunch of people, providing you with more podcast listeners.

What is a CTA in podcasts?

A Call-to-Action (CTA) at the end of every show is an effective way to encourage your podcast listeners to do something. You CTA could be to review your podcast, follow you on social media, or share your podcast with their friends and family.

1. Release Bite-Sized or Bonus Episodes

If you do long-form interview-based podcasts, think about releasing short or bonus episodes in between them. The length of an episode can be a substantial contributing factor in whether or not someone turns on your podcast. It's easier to commit to 5 minutes than 50 minutes, so give the listener the option of those short 5 - 10 minute episodes.

2. Title Podcast episodes correctly

You need to come up with a podcast title that is SEO friendly. Don't start the podcast episode title with the episode number, and unless you're interviewing a particularly well-known guest, don't start your show title with the guest's name.

3. Write more SEO friendly Podcast show notes

Podcast show notes are a great resource for generating new listeners. In a small amount of time you can learn how to write podcast show notes that will add to your searchability. Ensure the first thing in your show notes is not a copy and pasted biography from another site. Copying and pasting will damage SEO.

4. Get Podcast reviews

Reviews on Apple podcasts are like podcast currency. A lot of reviews tell apple that this is a podcast worth taking note of.

5. Use Podcast Audiograms

A great way to promote or market a podcast is audiograms. They are snippets (typically 30 – 60 seconds) with a promo graphic and an animated waveform. Share these on social media to try and hook the listener to the main show.

6. Back and forward sell episodes

It's not all about new episodes. The more podcast episodes you have, the more you should be compounding listens and downloads. Attracting just one new listener should give you a multitude of listens as they should be listening to at least some of the older episodes. They might just need to be reminded or pushed in the right direction.

7. Be consistent, and don't disappear without warning

The final tip is the hardest but maybe the most important. Consistent releases are vital to grow and maintain a podcast. The minimum consistency to aim for is one episode every two weeks. Otherwise, it can be tough to gather momentum. However, if you do release infrequently, try and do short solo episodes to boost the amount you release.

How to grow your podcast listener base?

There are a few very effective methods available for you to use that will assist in growing your podcast’s listener base! 1. Network, Network, Network! A very easy and fruitful way to grow your podcast is to reach out to others within the podcasting community. Rather than view this as helping the competition, use it as a way to expand your listener ...

How to get your podcast to engage with your fans?

Encourage engagement by letting your listeners ask questions on social media platforms, and then take time to either answer them directly or by creating a Q&A section on the show. Not only does this interaction strengthen the bond between you and your listeners, it also gives you a better understanding of what your audience wants, needs and expects from your podcast. Your listeners will give you the inside view on exactly how to improve your podcast. Another great way to encourage engagement is to set up a Facebook Community for your show. This provides a place for your audience to come together, discuss the episodes, and really explore the topics in greater depth. This is also a way to give your listeners a more personal connection to you as the host.

What does it mean to have a big listener base?

Your listener base is what determines your show’s success. So naturally, a big listener base means a more successful show. However, not every podcast is destined for immediate success, in which case groundwork is required! There are a few very effective methods available for you to use that will assist in growing your podcast’s listener base!

Where to invest in advertising?

Sometimes the most classic form of advertising is just the way to go. Facebook and Instagram are two obvious places to invest in advertising. Once you’ve figured out what keywords to target, consider paying for paid advertising on Google Adwords, Reddit Ads, Facebook Ads, and Stumbleupon Ads.

How to get more listeners on podcast?

Encourage word of mouth referrals. Let your audience know exactly how they can support your podcast. This could be by sharing your show with friends and family, following it on social media, or leaving a rating and review. Remember, word of mouth referral s are one of the most effective ways to get more listeners.

How to get podcasts to rank on Google?

The only way to get your podcast episodes to rank on Google is to convert them into blog posts, or to publish detailed show notes around 400-500 words long to your website. These posts are much more likely to do well if you pay attention to SEO. Figure out which keywords or phrases you want to target.

How to advertise on Facebook for podcast?

How to Advertise on Facebook. As well as traditional paid ads, you could use influencer marketing too. Try reaching out to celebrities or social media accounts that are relevant to your podcast. Ask if they want to give your podcast a shout out, or if they’d like to appear on it as a guest.

Why are podcast trailers important?

It should be a quick and to the point video that gives potential listeners a quick summary of your podcast, and a taste of what’s to come. Think of it as an elevator pitch for your show.

Why do you need to promote a podcast?

You’ve put your heart and soul into creating a podcast. But now you’ve got a show, you need to promote it to help bring in new listeners. Podcast marketing can take just as much work as producing the podcast, especially if you’re not sure where to start.

Can you get overwhelmed by making a podcast?

It’s easy to get overwhelmed feeling completely on your own making your podcast. But it doesn’t have to be that way. Finding other podcasters can be a great way to get involved in a community.

Is podcast marketing important?

Podcast marketing is important. But it’s not the only thing that matters - far from it. Before you get carried away thinking up all the best advertising strategies, there’s one thing you really need for any of it to matter: a good quality show.