how to get on a podcast as a guest

^{How to Get on Podcasts as a Guest: 5 Creative Methods}

1. Just Ask. Many podcasts depend on having interviews lined up so they can stay on a schedule. ...
2. Get Referred from a Past Guest. Another great method is to get past guests to refer you to the show you would like to be featured on.
3. Join a Guest Podcasting Database. Did you know there are now sites that connect podcast hosts with podcast guests? ...
4. Hire a Podcasting PR Agency. If you don’t want to do the prospecting yourself, you do have the option to hire an agency to do all the heavy lifting.
5. Attend Podcasting Events. Nothing takes the place of in-person interaction. ...

Do guests pay to be on podcasts?

Typically, podcasts do not pay their guests. Their “Payment” comes from exposure to the audience as well as highlights to their services, e-books, products, etc. Even if a podcast is small now, there is an assumption by host and guests that the show will grow, and the exposure will increase.

Should I be a guest on a podcast?

Being a podcast guest on a popular podcast related to your brand is a great way to expand your business profile. There are tons of small business owners who use podcasts' power to gain respect from their targeted audience by being podcast guests.

Why are guest podcasts important?

Podcast guesting gives you a space to tell a story and be vulnerable with the audience. They want to get to know you, your journey, your failures, and your successes. It's also a chance to educate your audience and bring value to them.

Do podcasts charge?

Music fans who are used to purchasing songs through iTunes may be accustomed to paying a dollar or more per song, but podcasts are almost always completely free.

How to approach podcasts

While some podcasts may have forms directly on their site, we’ve found that emailing them directly works better. It puts you in contact with a real person you can engage with more than a form and, in most cases, sort of pre-approves you before filling out the form. ✅

How to build a podcast list

Now, the next question is: how can you identify who to approach? How can you find podcasts that are a good fit for you as a guest? 🤔

How to write the best podcast outreach sequence

When writing any cold email sequence, it’s important to write your emails with the mindset that you’re sending it to one person at a time. This helps make your email sound natural, as if you really did just send it to them, not to an automated list of many people.

What to prepare for when they start responding

Once responses start coming in, you’ll notice a lot of the same information is being asked. It’s good to have the following info on hand:

How to be a great guest

Once you’ve finally gotten yourself on as a guest, it’s important to make sure you’re a great one.

How to manage the follow up

Now that you know how to start getting in touch with podcasts, the question is: how will you organize yourself for closing these podcast opportunities too? 🤔

Why are podcasts important?

As a result, podcasts have become a powerful marketing tool and a targeted way to spread your message to audiences ranging from talent leaders to bookkeepers to attorneys.

Can you add a podcast to your outreach list?

You know those podcasts hosts are interested in negotiation as a topic, so you can add them to the outreach list. If your doppelganger doesn’t have an “in the news” page, you can type their name plus “podcast” into Google or search their name on iTunes or Stitcher to find many of their appearances.

What Is Guest Podcasting?

Guest podcasting is an opportunity to speak directly to a vast number of podcast listeners who might be your potential clients. Ideally, guest podcasting allows you to reap brand exposure and engage your target audience.

How Guest Podcasting Works

Guest podcasting is when you get an opportunity to be interviewed on top podcasts.

Real World Examples of Guest Podcasting

Stacy Caprio of Her.CEO, is our first example of how guest podcasting can help your business grow.

How to Start guest Podcasting

Appearing as a guest on podcasts is a great way to reach new audiences, build trust, and establish yourself as an expert. So it's probably something you should have on your radar at some point in the future.

Step 1: Find some (relevant) podcasts to appear on

Now, as you probably know (and I quickly found out), podcast discovery is broken.

Step 2: Reach out and ask to be a guest

The next thing I needed to do was reach out to the podcast hosts and convince them to book me as a guest in the next few weeks.

Step 3: Follow up

From the first emails I sent, 4 replied saying "yes", 1 replied saying "yes but not in the next few weeks", 1 was an out-of-office autoreply, and the rest hadn't replied at all after 2 days.

How Do You Get Invited To A Podcast?

If you want to get invited to a podcast, then this is the guide for you. Here you will find out the best ways to get noticed, while also being able to find out if the podcast you have found is right for you to be featured on.

How Do You Pitch Yourself As A Guest On A Podcast?

Show that you are able to offer value and also make sure that you are able to understand the target audience too. If you can do this, then you’ll soon find that you are able to get the best result out of your whole experience.

How Do Guests Get Booked On Podcasts?

Guests get booked on podcasts because they talk with the owner of the podcast, and they also show an interest in talking about hot topics that relate to the podcast itself. The more you can do this, the more you will get booked.

The Benefits Of Being On A Guest On A Podcast

Maybe you’re wondering about the benefits of getting podcasts to help you and your business?

How To Be A Guest On A Podcast – Step 1: Find Show That Categories That Fit Your Message

If you are unclear about your message, learn how to be a guest on podcasts anyways.

Podcast Outreach TLDR

Podcast Outreach is when you reach out to podcasts to appear on as a guest. It’s also known as “podcast guesting”, “guest podcasting” or “doing a podcast tour.”

Podcast Outreach in Detail

Note: This entire outreach process that follows can be done entirely within Postaga. Below, we’re going to share exactly what the outreach process entails and our top tips for success, whether or not you are using Postaga.

Podcast Outreach in Postaga

First, we create a new campaign and choose the Podcast Campaign Type and click on Custom Search.