10 Ways to Make Money from Podcasts
- Community Crowdfunding & Donations
- Selling Book & Audiobooks. Books and audiobooks are an extension of online courses, but with the aim of offering high-value content.
- Complete Course Training. The best (and most satisfying) way to make money from podcasts is by selling things you made. ...
- Coaching New Talent. Are you knowledgeable in your area? Why not share what you know by teaching new talent. Take construction podcast The ConTechCrew.
- Increasing Sales Through Products & Services. You get a small percentage of the profits through affiliate marketing. Increase your sales by selling your own products and services.
- Sponsorships. Sponsorships are the most common way podcasters make money. ...
- Direct support including premium content. Direct support is when you simply ask your fans to send you money to support your show. ...
- Affiliate sales. ...
- Complementary products.
What to do when your podcast Make Money?
How Do Podcasts Make Money?: 10 Ways to Monetize
- Offer Courses. Offering educational courses or something to do with your passion and hobby is one of the best and topmost ways to make money from podcasts.
- Provide Services. Providing various services is also possible through podcasts. ...
- Sponsors and Advertising. ...
- Consulting. ...
- Crowdfunding. ...
- Premium Content. ...
- Events. ...
- Merchandise. ...
- Books. ...
- Public Speaking. ...
How to make money from your tiny podcast?
How to Monetize a Podcast – Your Options
- Creating Courses. If you like to teach others the nuts and bolts of your subject matter, then this could be the method for you.
- One on One Coaching. If you’d like to get on calls and talk people through processes, teaching them live, instead of online, then this could work for you.
- Sponsorship. ...
- Write an eBook. ...
- Sell a Product. ...
- Sell a Service. ...
How many listeners does a podcast need to make money?
If your new episode gets, within 7 days of its release:
- more than 26 downloads, you're in the top 50% of podcasts.
- more than 72 downloads, you're in the top 25% of podcasts.
- more than 231 downloads, you're in the top 10% of podcasts.
- more than 539 downloads, you're in the top 5% of podcasts.
- more than 3062 downloads, you're in the top 1% of podcasts.
How to make more money from your channel or podcast?
Course Summary
- 38 in-depth lessons
- 36 video tutorials
- 2 text guides
- 2 action-prompting tasks
- 47.35 minutes of video tutorials
How much money can you make from a podcast?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
Can you really make money with a podcast?
So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.
How many streams do you need on a podcast to make money?
A show with 10,000 listeners per episode is highly successful. You should have no problem finding sponsors at this point, and this can be added on top of other revenue streams, like selling services, direct contributions, or for example affiliate marketing.
Do podcasts on Spotify make money?
Commissions From Affiliate Marketing: Affiliate marketing is another primary avenue for earning money on Spotify podcasts. You quote a unique link in your podcast through which your listeners can purchase products. The seller pays you commissions on purchases customers make through your link.
How much does it cost to start a podcast?
In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.
Is my podcast successful?
Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.
How long does it take for a podcast to make money?
Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.
How hard is it to start a podcast?
Starting a podcast isn't difficult, but there are a number of steps you'll need to go through in order to get it launched. In this podcasting tutorial, we'll walk you through every step of the process: Choosing a topic & name. Show and episode format.
How long does it take for a podcast to make money?
Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.
How many downloads is a successful podcast?
According to the latest podcast download numbers, the most successful podcast episode had about 50,000 downloads 30 days post-publishing. Podcast industry statistics show that an episode with 9,000 downloads across multiple streaming platforms earns a place in the top 5% of podcasts.
How do you start a podcast with no money?
How to Start a Podcast With Almost No MoneyWhy do you want to start a podcast? ... The first step: Start talking! ... Listen to similar podcasts. ... Get (cheap) recording equipment. ... Download audio editing software and learn how to use it. ... Get a logo and a theme song. ... Name your podcast. ... Get a web site.More items...•
How much do top podcasters make?
Income from Popular Podcasts The Dave Ramsey Show has 13 million weekly listeners and earns nearly $10 million in annual income. Shepard Armchair Expert earns $9 million a year with almost 20 million monthly listeners. The Bill Simmons Podcast earns $7 million yearly income. Chapo Trap House makes $2 million each year.
How much money did Joe Rogan make from his podcast?
According to Forbes, the stand-up comic earned $30 million from his show in 2019. But this wasn’t an overnight success story.
Why do advertisers like to air spots on podcasts?
Sponsors and advertisers love to air spots on podcasts because they usually have highly engaged audiences. More than half of podcast audiences listen to a full episode of a show—and 41% of listeners will play through most of an episode. This means the majority of listeners will actually listen to an ad!
Why is affiliate marketing important for podcasts?
Affiliate marketing is a smart place to start for new podcasters because you don’t have to pitch anyone or set up deals with a sponsor. You just have to sign up with a company who runs a program.
How much did podcast ads cost in 2018?
Ever listened to a show that took a quick break to run an ad? There’s a good reason. According to the Interactive Advertising Bureau, marketers spent $479 million on podcast ads in 2018.
How many affiliate offers does Jenna have?
Jenna only shares five affiliate offers with her audience over the course of a year. They just happen to be products that she loves—that is the key to affiliate marketing. (Just make sure you disclose any affiliate links with your audience. For legal reasons and to make sure you’re building trust with your listeners!)
What do content creators worry about?
Many content creators worry about feeling sales-y or bugging their audience members. We’ve all been there. Don’t worry, if you focus on sharing incredible content with your people, you’ll naturally open the door to recommending your own products.
Do you have to sell on the show?
You don’t have to sell directly on the show . If you’re a service provider, you can offer a free 15-minute consultation where people can book a call with you. Just make sure to set up a special link so that you can track who comes in from your show!
1. Affiliate marketing
Affiliate marketing is essentially getting paid to refer listeners to another company’s product. Where do you find those partners? The most efficient way is to go through a network like Amazon, Buzzsprout or Podcorn.
2. Sponsorships
Popular podcasts will draw the attention of advertisers that will pay you to plug their products in ads that air during your show. (Sponsorships are one way people make money on TikTok, too.) Sponsors typically pay $18 to $25 for every thousand monthly downloads, also referred to as CPM.
3. Donations
Get financial support directly from your listeners through one-time and monthly donations.
4. Merchandise
Have a logo and an audience loyal enough to wear their support on their sleeve (or coffee mug)? Then you can make money with branded merchandise. But you’ll also need an e-commerce store, someone to make your products and a place to store your inventory.
What is the default method for podcast monetization?
Sponsorship. Sponsorship and advertising is often seen as the “default” method when it comes to podcast monetization. One problem with sponsorship, though, is that many companies are still fixated on numbers rather than interaction and engagement.
What happens if you don't have time to do a podcast?
It's often said that if you don’t have time to build a community, then you don’t have time to do a podcast. Audiences are galvanised by interactions and conversations, not only with you as the podcast host, but with other listeners who share a passion for your topic.
What does Podcraft talk about?
On Podcraft, we talk about microphones, hosting services, podcasting tools, and a tonne more. That's just because we're interested, and we know our listeners are too.
Does sponsorship pay well?
Unless you're getting thousands of downloads, or have a hyper-niche topic, sponsorship doesn't pay all that well. You need to ask yourself if what you'd stand to earn is worth potentially interrupting your audience over.
Benefits of Making Money From Your Podcast
Podcasting can bring you tons of benefits. For instance, it can help you find your voice, establish a community and so much more.
When Can You Start Making Money From Your Podcast?
If you have around 10 people listening to your podcast, you probably won’t earn much. So when is the ideal time to start making money from your podcast?
What Niches Are Best to Make Money From Podcasting?
Any niche can make money from their podcast, but some are easier than others. Usually, the best niches are the ones that are around topics where people struggle a lot.
Final Thoughts
Starting your own podcast can be a lucrative opportunity to make a ton of money without putting a lot of work into it.
1. Affiliate Marketing
Affiliate marketing (also referred to as performance marketing) is a form of marketing where you earn a commission for referring people to other products or companies. You will earn money when someone that you refer makes a purchase.
2. Sponsors and Advertising
You can also make money with podcasts through advertising and sponsorships. These are the first things that podcasters usually think of when starting a podcast.
3. Build Networks
Some people may not see relationships as an important element of a successful podcasting career. Whether you are hosting an interview-based podcast or not, you need to focus on building good relationships or networks because they are very powerful in building a successful podcast career.
4. Sell Products and Services
Before you go after sponsors, look at the products and services that your business is selling already. If your product is relevant to the needs of your listeners, look for ways through which you can strategically leverage your podcast to boost sales.
5. Create Courses
If you love teaching others the nitty-gritty of a subject matter, then this is an opportunity for you to make money from such passion.
6. One-On-One Coaching
If you love getting on calls and talking to people through processes or teaching them one on one, then this is a great opportunity that you can use to monetize your podcast. This approach is easier than creating a course because you don’t need to build anything.
7. Sell eBooks
Don’t forget the time and energy that you have invested into your content. You may have a huge number of blogs, podcast episodes, and maybe YouTube videos that you can compile and share with your audience.
How to get paid coaching?
first start with affiliate marketing, as you won’t get many downloads to qualify for sponsorships. then go with sponsorships when you become eligible . Then when you have some fans, start giving paid coaching. After that when you think that you are now an authority in that particular field, you can have your own course too.
Can I start a podcast on a niche?
If you are doing a podcast on a niche which is not that much exposed to people or don’t have any authority podcast already then you can approach any big brand or company in that sector to start a podcast on that niche, and as you already have experience in that particular niche you can sell yourself as the host of the podcast, so it’s basically like having a podcast job.
Can you host an offline event?
You can host online and offline events for your listeners and you can charge for the entry tickets. This will also help you to identify your true fanbase and later on you can do something more special for that particular audience who joined your events.
Can you create premium podcasts?
Yes, you actually can create premium content for your paid listeners or private community. Podcast hosting like Transistor.fm offers you private podcasting feed through which you can easily create premium episodes and charge for the content.
Can I provide coaching and consulting services to my clients?
Similarly, like selling your own course to your audience, you also can provide coaching and consulting service to your clients as well. Here instead of working for them, you can give them tips and advice or guide them on any specific matter in your niche.
What does it mean to be an authority on a podcast?
As an authority on a particular subject matter, you may be approached by organizations to speak at an upcoming event. These people have heard your podcast and think that your message will align with their event.
Can you sell a product line with your podcast?
Nowadays every business has at least one promotional product that they offer. And that can be your podcast, too . You can sell a product line with your podcast’s logo or podcast’s tag line on it. T-shirts, hats, keychains, bumper stickers, pens, mugs…you name it.
Affiliate Marketing
Sponsors & Advertising
- Advertising and sponsorships are probably the first things you think of when looking for ways to make money from podcasting. There are several different podcast ad networks that can connect you with advertisers. They do all the work of finding advertisers, negotiating rates, getting the script, and more. You usually need a larger audience of at least 5K or 10K listeners per month to …
Courses
- Many popular podcasters create their own online courses to teach similar content to what they talk about on their podcast. Online coursesare a great way to teach something in an easy-to-follow way where someone can get a specific result once they’ve completed it. It helps to have an email list so you can let your audience know about your course both on your podcast and throug…
Services
- You can offer services that tie in with the content on your podcast. I used to analyze and critique online ads on a podcast and the service I offered was Google AdWords and Facebook Ads management. By showing that I knew what I was an expert on the topic, people knew that they would get expert-level ad management. This made it much easier to get clients without having t…
Coaching & Consulting
- Coaching & Consulting is somewhat similar to offering a service, but you usually don’t do the work for them. Instead, you help or guide them on how to improve. Common industries that have a lot of consultants and coaches are fitness, diet, business, and teaching, but I’m sure there are consultants in every industry.
Crowdfunding & Donations
- You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with. They even give you the ability to have a separ…
Events
- Hosting events is not only a great way to make money, but bring together your best fans and bring them even more value. One example I heard of from Pat Flynn was the Walker Stalkerconference. It was started by a podcast that talked about The Walking Dead TV show. They do events all over the world and even get the actors involved. That sounds awesome! Another example from Sam …
Physical Products
- Physical products are things like t-shirts, mugs, and other swag. The Generation Why Podcast offers a ton of different products, plus premium content, and a very active Patreon page. You can use a site like Teespringto make sure you get enough sales before they get printed – that way you don’t get stuck with a bunch of products.
Books
- Leveraging a popular podcast into book sales is another excellent way to make money and increase your authority. You can use your podcast audience to get those initial sales and reviews that will help your book stand out too. Two examples that I’m familiar with (and have purchased) are: 1. Pat Flynn wrote the WSJ bestseller Will It Fly? 2. Chris Ducker recently came out with Ris…