Podcast FAQ

how to monetize podcast

by Mrs. Aliza Becker V Published 2 years ago Updated 1 year ago
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  1. Ask for donations. The simplest way to monetize a podcast is to ask people for money. ...
  2. Create paid membership tiers. Once a new trend, paid membership tiers have taken off as a way for podcasters to make money from their show.
  3. Sell sponsorships or ads. Sponsorship is the most common way to monetize a podcast. ...
  4. Join an advertising network. Advertising networks like AdvertiseCast, Midroll, Podcorn, and PodGrid act as middlemen between hosts and sponsors.
  5. Sell premium episodes. Since you know your audience likes to listen to your podcast, there’s a good chance some of them will pay for premium versions of your content.
  6. Gate your back catalog. If you started a podcast ages ago and have built up a back catalog of episodes, try this strategy. ...
  7. Sell repurposed content. A great way to create sellable content is to repurpose things you’ve already created. This reduces the time you would spend making something similar.
  8. Syndicate your show to YouTube. An easy way to squeeze some cash out of what you’ve already created is to publish your podcasts to YouTube as videos.

How To Monetize A Podcast Directly
  1. Ask for donations. The simplest way to monetize a podcast is to ask people for money. ...
  2. Create paid membership tiers. ...
  3. Sell sponsorships or ads. ...
  4. Join an advertising network. ...
  5. Sell premium episodes. ...
  6. Gate your back catalog. ...
  7. Sell repurposed content. ...
  8. Syndicate your show to YouTube.
Jun 28, 2022

How to make money doing a podcast?

What are the Income Sources for Podcasters?

  • Advertising and Sponsors. When you hear a podcaster saying something in the lines of “this episode is sponsored by…” it is a typical example of how advertising and sponsorship work.
  • Affiliate Marketing. ...
  • Paid Content. ...
  • Listener Donations. ...
  • Consulting and Coaching. ...
  • Sales of Products. ...

How to create a podcast [plus how to grow and monetize]?

With that in mind, there are steps you should take to make it a successful one, including: Identifying your goals for each episode Creating an outline Keeping it simple Building a story

How to start podcast on iTunes?

  • Start by making the first video for your podcasts. ...
  • Then, you will need to upload your file to a web server. ...
  • Next, you will need to generate a RSS feed for your podcast. ...
  • Refer to the RSS template provided on the Apple’s “Making a Podcast” website for more tags that specify to iTunes. ...

More items...

How to start a podcast for your radio station?

Podcasts should be in bite sized chunks no longer than 30 minutes. Be methodical about your approach, split up each show into 10-15 minute sections. You then have more to show and can stagger your content in a breadcrumb fashion. Equipment You Need to Start a Podcast for Your Radio Station.

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Can you make money from a podcast?

Podcasts make money when they have multiple income streams The most profitable independent podcasts use multiple revenue streams to create a steady flow of income as they focus their attention on growing their audience.

How do you grow and monetize podcasts?

If you're going serious about podcasting, invest in good equipment to improve your audio and video....Promotion – How to Stand Out?Use social media. ... Interact with your audience. ... Try out sponsorships. ... Get in touch with fellow podcasters. ... Advertise your podcast.

Is 10000 downloads good for a podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

Do podcasts on Spotify make money?

The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.

Monetize a Podcast: 12 Real Ways to Make Money From Your Show

Since I launched the show in 2013, I’ve tried a bunch of different monetization strategies. I’ll share my experience and results with those below.

Start a Podcast that Gets Results

My buddy Pete from DoYouEvenBlog.com has put together a fantastic free training on how to start a podcast that grows your business.

1. Referral Sponsorships

Early on, I experimented with some “affiliate sponsorships” on The Side Hustle Show.

2. Traditional Sponsorships

These are sold on a CPM, or cost-per-thousand basis, and generally* priced as follows:

3. Sell Your Own Products

Selling my own products is another podcast monetization angle I’ve done over the years.

4. Sell Your Own Services (to Listeners)

The first service I ever sold on Side Hustle Nation was a private mastermind group with me for $97 a month.

5. Sell Your Own Services (to Guests)

Here’s an interesting tactic that can work even if no one is listening.

How to monetize a podcast?

A clever way to monetize a podcast is to include a downloadable resource with each podcast episode that relates to that episode. This is called a content upgrade because it upgrades or enhances the listener’s experience.

Why is hosting a podcast important?

The biggest benefit of hosting a podcast is that you establish yourself as an authority in a niche. Your audience comes to respect you as an informed expert. So a great way to monetize a podcast is to offer services that tie in with your topic.

How to monetize podcasts?

1. Write an ebook or in-depth guide. Creating a piece of relevant content that helps your listeners solve a problem is a great way to monetize your podcast while it's growing. The best part is, telling your audience about your ebook doesn't come across as sales-y — it feels relevant and useful.

What happens if you monetize your podcast too early?

If you try to monetize your show too early, you'll likely waste a lot of time on strategies that won't yield results. In the early stages of your podcast, it's better to focus on building trust with your listeners by providing them with valuable, ad-free content.

What is a sponsor in podcasting?

Sponsorships are a contractual agreement where companies pay you a set amount just to mention their product. As you might have guessed, getting approached by a sponsor usually means you have some clout in the podcasting world.

What is the CPM rate for a mid roll?

Mid-roll ads have the highest CPM rate, but they also interrupt your content, so it's important to choose sponsors that are truly helpful to your particular audience. Post-roll ads (CPM rate: $10): Post-roll ads play at the end of each episode and run for 20-30 seconds and pay the least of all the ads.

How many subscribers do I need to monetize YouTube?

In order to monetize your content on YouTube, you need 1000 subscribers as well as at least 4000 hours of watch time in the last 12 months. While those numbers won’t be achievable right away, YouTube ad revenue can be very rewarding in the long run.

How much do podcasters make?

According to Advertisecast, podcasters can make anywhere between $18-$25 for every 1,000 listeners based on these 3 factors: 1 Length of the ad (15 seconds, 30 seconds etc…) 2 Timing of the Ad#N#Beginning (Pre-Roll)#N#Middle (Mid-Roll)#N#End (Outro) 3 Amount of total listeners

How much does a podcaster make per listener?

It’s the dollar amount a podcaster will make per 1000 listeners. According to Advertisecast, podcasters can make anywhere between $18-$25 for every 1,000 listeners based on these 3 factors: Length of the ad (15 seconds, 30 seconds etc…) Timing of the Ad. Beginning (Pre-Roll)

How many podcasts do people listen to?

Podcast listeners typically listen to only 3-5 different podcasts so they tend to be very loyal to who they listen to. With this in mind, creating shirts, mugs, bags, and hoodies with your podcast brand on it has huge potential for extra monthly income.

What is guesting on a podcast?

Guesting on a podcast is similar to being published in the news; it’s an opportunity to share their story in front of hundreds of thousands of people. While other forms of PR might be less expensive at times, having 60+ minutes of a listener’s attention is extremely valuable and is not taken lightly.

How long does a podcast coaching call last?

Typical coaching lasts between 30-60 minutes and is typically done over a video call. The way to start coaching with your podcast is simple. Mentioning that you offer coaching in your intro or outro can be very effective. You can also create a mini landing page that you can link to in your podcast description.

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