how to promote a podcast

^{Basic podcast promotion}

1. Release at least 3 episodes on launch day. If you haven’t launched your podcast yet, create at least three episodes before you release. ...
2. Submit to podcast aggregators and directories. A podcast aggregator, called a podcatcher, is an app that plays podcasts. ...
3. Prompt your listeners to subscribe, share, and leave reviews. Ask your listeners to subscribe, share, and review your podcast at the beginning and end of each episode.
4. Publish at strategic times. When we spoke with one of our customers about how to promote a podcast, he said it’s critical that you publish at strategic times.
5. Don’t forget about the back catalog. Your back catalog is chock full of interesting content and the perfect way to hook new subscribers. ...

How to promote a podcast and save time doing it?

• Set a definite date and time for publishing
• Have one evergreen recorded podcast (As a backup plan)
• Mention Website link at the start & end of Show notes
• Use an animated video overlay and publish your podcast on YouTube.
• Connect with best minds in your industry by inviting them to be a guest on your podcast show.

How to create a profitable podcast?

The following tips can help you market your podcast to reach a wider audience:

• Add your show to podcast directories
• Hire a web developer to build a podcast website
• Co-host some episodes with other podcasters
• Promote on social media
• Convert audio content into video version to post on YouTube

How to use social media to promote your podcast?

Podcast listeners often develop a strong connection to the host of the show they frequently listen to. So, if you use your ... start following your podcast on YouTube. Best of all, YouTube videos are easy to share on all your social media networks or ...

How can I make a podcast popular?

• Talk about your favourite topic
• Share your trial and errors
• Share small town news
• He said, she said
• Talk about that one horrible boss or job
• Give a peak behind the scenes of influencers
• Hypothetically speaking
• As seen on TV
• Run an advice column
• Narrate yourself doing something

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How do I get my podcast promoted?

🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•

How do I get more listeners for my podcast?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How do I promote my podcast on Spotify?

Build your followersShare your podcast on social media.Embed a Spotify player on your website.Create and share playlists with your podcast episodes in them. Note: It's only possible to do this on the Spotify mobile app.Add links to your episode description.Got music on Spotify?

How do I get 1000 listeners for my podcast?

3 Tips for New Podcasters To Help You Quickly Reach 1,000...How to reach the first 1,000 listeners? ... Build your podcast audience. ... Give your listeners excellent value on any topic, and they'll always come back for more. ... Bring fresh value and excitement in each episode.More items...

Why is my podcast not growing?

So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.

How do podcasts get famous?

Here's the big list of podcast promotion strategies we're keen to try.Leverage your guest's audience. ... Promote on social media … in a dozen different ways. ... Release at least 3 episodes on launch day. ... Convert the audio to a YouTube video. ... Submit your podcast to podcatchers and aggregators. ... Transcribe the audio.More items...

How do podcasts get featured?

How to find and get featured on top podcasts in your industry:Step 1: Find the right podcasts to pitch. ... Step 2: Research the podcast before you contact the host. ... Step 3: Contact the host to request an interview. ... Step 4: Schedule the interview. ... Step 5: Prepare for your interview. ... Step 6: Give a great interview.More items...•

How long does it take for a podcast to get popular?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How much do podcast ads cost?

The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.

How do I promote my podcast on Instagram?

6 Simple Tricks to Promote Your Podcast on InstagramUse Instagram Stories. ... Insert your episode link in your Instagram bio. ... Announce your guests on your podcast. ... Create your own podcast's hashtag. ... Create a video using Anchor.fm. ... Repurpose content from audio to video.More items...•

Can you buy podcast listeners?

Media Mister is a really good option as a place to buy Podcast listeners from, because they have been helping clients with social media engagement in general for a few years at this point.

How much of a podcast is on iTunes?

iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!

What is a podcatcher?

Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.

Why do podcasters ask for reviews?

Many podcasters ask for reviews, because they think this'll help the podcast to grow. Reviews are nice, but they're not overly important when it comes to increasing listenership. Instead of urging your audience to review your podcast every episode, try some other calls to action that could make more of an impact.

What is a call to action?

Your call to action is something you can ask your listener for at the end of each episode. You've served them up with great content, they've really enjoyed and benefited from it, and now, you can ask them for a small favour. Many podcasters ask for reviews, because they think this'll help the podcast to grow.

What is podcast promotion?

Podcast promotion is something that's on the minds of many podcasters, even before they've launched their first episode. It's true that the best way to grow an audience is to create great content. But it's rarely as simple as that. If you never do any podcast promotion, then it's unlikely your show will fulfil its true potential.

How to promote a podcast?

A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.

How to make audio more shareable?

A good way to make your audio more shareable on platforms that cultivate short attention spans, is to turn it into short video clips. The most popular way of doing this is with Audiograms. You can also use video recordings of interviews to create ‘ micro-content ‘. Perhaps the most innovative and fun approach here, though, is to have a clip from your show turned into a cartoon!

Ask People To Subscribe

Sounds simple but new subscribers are the most important factor in ranking higher in Apple Podcasts (formerly iTunes).

Submit To Podcast Directories

Apple Podcasts is the big player but Spotify and Google are quickly gaining ground as the go-to place where people find and listen to podcasts.

Leverage Existing Assets

Mozilla puts their podcast, IRL, on their homepage that gets millions of readers:

Create A Website

I know many of the podcast hosting providers offer a basic website, but if you really want to grow your show, starting a blog is the way to go.

Create An Email List

An email list is a great way to let people know about new episodes, ask them to subscribe, do a giveaway, and more.

Be A Guest On Other Shows

People already listening to podcasts are the easiest group to get listening to your show.

Have Guests On Your Show

If it makes sense, having guests on your show can help by leveraging the existing audience of your guest.

Promote Your Podcast's Episodes Across All Your Social Media Channels with SocialBee!

Create, edit, and schedule content for all your social media platforms faster and easier than ever from just one place.

From Recording Podcast Episodes to Podcast Promotion

After being a passive listener in the podcasting community, you take the first step towards a podcast launch.

2. Boost Your Social Media Engagement

According to Podcast Host, 15.2% of listeners inquire about new podcasts on social media. Moreover, 18.3% of podcast listeners rely on word-of-mouth marketing by asking people who share the same likes and interests as them.

Are You a Podcaster? Share Content on Social Media with SocialBee!

Create, edit, and schedule promotional podcast content for all your social media platforms faster and easier than ever from just one place.

3. Make Guest Appearances on Other Podcasts

The average podcast listener subscribes to at least six different shows. Hence, your chances of being discovered by potential listeners increase substantially if you make guest appearances on other podcasts.

4. Invite Guest Speakers And Leverage Their Existing Audience

Don’t rely only on making guest appearances, invite guest speakers onto your own podcasts.

5. Help Your Listeners Find You

You could produce the best podcast in the world, but if people can’t find or access your show, it doesn’t matter.

Tips & strategies for promoting your podcast

We’ve compiled 22 podcast promotion tips and strategies to help you boost exposure and market your podcast to new listeners. They’re split into three categories: production, optimization, and marketing.

How to submit your podcast to popular podcast directories

Ideally, you’ll submit your podcast to every podcast directory, not just the most popular ones. You want your show to be available no matter which podcast app your listeners are using. We’ll only cover three of the major ones here, however, as the process is similar for most apps.

Podcast hosting and production tools

You have many choices when it comes to a podcast hosting service, but some offer more benefits than others. Some all-in-one tools allow you to create, edit, host, distribute, and monetize your podcast. Others integrate directly with apps like Spotify so you don’t have to worry about submitting your RSS feed to get your podcast to appear.

Identifying and Reaching Your Podcast’S Target Audience

How to Promote Your Podcast

3 Tips to Find The Right Podcast Marketing Strategy

• Podcasting can be overwhelming even for seasoned marketers and content creators. Naturally, embracing all 17 promotional strategies in this article may seem daunting. So, we’d like to leave you with three tips to help you determine which promotional strategies work for you.

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Summary