Basic podcast promotion
- Release at least 3 episodes on launch day. If you haven’t launched your podcast yet, create at least three episodes before you release. ...
- Submit to podcast aggregators and directories. A podcast aggregator, called a podcatcher, is an app that plays podcasts. ...
- Prompt your listeners to subscribe, share, and leave reviews. Ask your listeners to subscribe, share, and review your podcast at the beginning and end of each episode.
- Publish at strategic times. When we spoke with one of our customers about how to promote a podcast, he said it’s critical that you publish at strategic times.
- Don’t forget about the back catalog. Your back catalog is chock full of interesting content and the perfect way to hook new subscribers. ...
- Leverage your guest's audience.
- Promote on social media … in a dozen different ways.
- Release at least 3 episodes on launch day.
- Convert the audio to a YouTube video.
- Submit your podcast to podcatchers and aggregators.
- Transcribe the audio.
- Throw a two-week ratings party.
- Run a giveaway contest.
How to promote a podcast and save time doing it?
- Set a definite date and time for publishing
- Have one evergreen recorded podcast (As a backup plan)
- Mention Website link at the start & end of Show notes
- Use an animated video overlay and publish your podcast on YouTube.
- Connect with best minds in your industry by inviting them to be a guest on your podcast show.
How to use social media to promote your podcast?
Podcast listeners often develop a strong connection to the host of the show they frequently listen to. So, if you use your ... start following your podcast on YouTube. Best of all, YouTube videos are easy to share on all your social media networks or ...
How to create a profitable podcast?
The following tips can help you market your podcast to reach a wider audience:
- Add your show to podcast directories
- Hire a web developer to build a podcast website
- Co-host some episodes with other podcasters
- Promote on social media
- Convert audio content into video version to post on YouTube
How to make a popular podcast?
Make it clear to people what they will get from listening to your show. If you look on any podcast directory you will see shows with titles like “How To…”, “Five Tips For…” etc. These are popular because they work. You just need to make sure that you are delivering in the episode what you promised in the title.
How do I get more listeners for my podcast?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
Where can I promote podcast?
Social media platforms are great places to connect with your audience and promote your podcast to new listeners. Most podcasters use Facebook, Instagram, Twitter, Pinterest, or LinkedIn.
How do I promote myself on a podcast?
How to Promote a Podcast: 11 Best Tactics and Tools You Can UseLaunch Your Show With At Least 3 Episodes.Promote Across Social Media.3 Make it Easy for Guests to Share.Convert Audio to YouTube Videos.Syndicate on Platforms Like Spotify.Run Giveaways to Get Reviews.Pitch Yourself as a Guest.More items...•
How do I promote my podcast brand?
Podcast Best PracticesGo Niche. Just like with your brand and your blog, your podcast should also be niche and targeted to a specific audience. ... Interview Experts. ... Keep it Short. ... Offer Show Notes. ... Advertise on All Social Channels. ... Look for Sponsorships. ... Broadcast Consistently. ... Track Podcast Listenership.More items...
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
Should I pay to promote my podcast?
Podcast advertising is just one of many ways to grow your show's audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you'll struggle not to grow your audience.
How do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
Can you buy podcast listeners?
Media Mister is a really good option as a place to buy Podcast listeners from, because they have been helping clients with social media engagement in general for a few years at this point.
How long does it take for a podcast to make money?
Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.
How do podcasts get exposure?
Be A Guest On Other Shows People already listening to podcasts are the easiest group to get listening to your show. Being a guest on other shows with a similar audience is a great way to get exposed to new people and make new connections. Start by seeing which of these shows have guests and reaching out to them.
How do I promote my podcast 2021?
Submit to Podcast Directories Another quick and easy way to market your podcast is by adding it to podcast directories and aggregators. There are several podcast directories and aggregators to choose from: Google Play. Apple Podcasts.
How do you engage a podcast audience?
How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•
11 Clever Ways to Promote Your Podcast to the World
How to Plan Your Podcast with Scripts and Templates [2022] | Voices
How to get more listens to podcast?
The allure of free stuff and discounts can be a powerful motivator to get more listens to your podcast. And here’s the clincher: Ask for a review on iTunes as part of the entry requirements for your giveaway. This will hopefully earn you more reviews, which will boost the social proof on your podcast and get iTunes to take notice.
What does it mean when you mention a business in a podcast?
If you mention any businesses or brands in your episode, this provides an opportunity to reach out to those brands afterward to give them the good news of being featured.
What is a podcatcher?
Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.
How much of a podcast is on iTunes?
iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!
What is reciprocal effect in blogging?
This strategy has roots in content marketing where there’s often a reciprocal effect when you mention a business in a blog post. You’ll often find that business then mentions your post on their social channels.
Do podcasts have transcripts?
A lot of highly successful podcasts offer a full transcript of the entire show. We’re choosing to take a slightly different route with this, pulling out highlighted portions of the transcript and including these in the show notes.
How to promote a podcast?
A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.
What is podcast promotion?
Podcast promotion is something that's on the minds of many podcasters, even before they've launched their first episode. It's true that the best way to grow an audience is to create great content. But it's rarely as simple as that. If you never do any podcast promotion, then it's unlikely your show will fulfil its true potential.
Why do podcasters ask for reviews?
Many podcasters ask for reviews, because they think this'll help the podcast to grow. Reviews are nice, but they're not overly important when it comes to increasing listenership. Instead of urging your audience to review your podcast every episode, try some other calls to action that could make more of an impact.
What do podcasters want their audience to do?
Podcasters want their target audience to hit subscribe, and stay with the show beyond one episode. If you don't know your audience though, how will you get your content in front of the right people?
What to ask listeners on a podcast?
What topics do they like you covering? Give them a place to tell you all their likes and dislikes, and then tailor your content around that data going forward. It's a lot better than trying to guess what your listeners want!
How to create content that'll be well shared?
You can also create content that'll be well shared by reviewing a product or service you like. For example, if you do a cooking podcast and use a certain type of whisk, you could review it on an episode, then get in touch with the company who makes it and let them know. The chances are, they'll share it with their own audience, many of whom will be interested in your show.
How to make audio more shareable?
A good way to make your audio more shareable on platforms that cultivate short attention spans, is to turn it into short video clips. The most popular way of doing this is with Audiograms. You can also use video recordings of interviews to create ‘ micro-content ‘. Perhaps the most innovative and fun approach here, though, is to have a clip from your show turned into a cartoon!
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From Recording Podcast Episodes to Podcast Promotion
After being a passive listener in the podcasting community, you take the first step towards a podcast launch.
2. Boost Your Social Media Engagement
According to Podcast Host, 15.2% of listeners inquire about new podcasts on social media. Moreover, 18.3% of podcast listeners rely on word-of-mouth marketing by asking people who share the same likes and interests as them.
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3. Make Guest Appearances on Other Podcasts
The average podcast listener subscribes to at least six different shows. Hence, your chances of being discovered by potential listeners increase substantially if you make guest appearances on other podcasts.
4. Invite Guest Speakers And Leverage Their Existing Audience
Don’t rely only on making guest appearances, invite guest speakers onto your own podcasts.
5. Help Your Listeners Find You
You could produce the best podcast in the world, but if people can’t find or access your show, it doesn’t matter.
Do people return to podcasts if they don't deliver?
No matter how well you promote your show, people will not return if you don’t deliver great content. Before we jump into how to promote your podcast, we should emphasize that it all starts with the content you produce.
Can podcasts be promoted on social media?
While most podcast directories don’t put much weight on reviews, a good testimonial or review can be a great marketing tool. To people, reviews and testimonials matter, so featuring them on your website and social media could be an effective way to promote your podcast.
What podcast does Mozilla put on their homepage?
Mozilla puts their podcast, IRL, on their homepage that gets millions of readers:
What is the most important factor in ranking higher in Apple Podcasts?
Sounds simple but new subscribers are the most important factor in ranking higher in Apple Podcasts (formerly iTunes).
Where is the podcast ID number on Apple Podcasts?
Just replace the parts in all caps with your info. Your podcast ID number can be found at the end of your Apple Podcasts URL:
How to help someone on Facebook?
Join relevant Facebook Groups or forums to help others. If you have an episode that relates to a question someone has, it can be useful to mention it along with your answer.
How can having guests on your show help?
If it makes sense, having guests on your show can help by leveraging the existing audience of your guest.
Why is being a guest on other shows good?
Being a guest on other shows with a similar audience is a great way to get exposed to new people and make new connections.
Is it easier to share a blog post?
Share-ability – it’s still easier to share a blog post instead of a proprietary Apple or Google podcast link. SEO – written word (blog posts, for example) are still king on Google. That may change at some point, but for now you need to write.
What is the fourth tip for promoting your podcast?
The fourth tip we have for you in terms of promoting your podcast is to be a guest on other podcasts.
What is podcast marketing?
The term podcast marketing refers to the strategies a podcaster employs in order to advertize and raise awareness of their podcast. Put another way, podcast promotion can help enhance discoverability as well as increase a podcast’s reach and the number of potential listeners.
What does it mean to be consistent with your podcast schedule?
To be consistent with your schedule means that you’re planning your podcast schedule and posting episodes on specific days of the week..
What is a podcast?
In other words, a podcast is an audio program, a series of audio alongside talks that examine a specific topic. The topic or theme of a podcast can be as varied as the podcaster wants it to be.
What does it mean to use other channels on podcasts?
Using other channels basically means that you’re taking advantage of any platform that’s available out there and can be used to spread the word about your podcast.
Why is audience involvement important in podcasts?
Also, audience involvement is a great way of giving back to your audience and showing that, without them, your content would have been different, thus making them feel that they’re included in the process of making the podcast; that their participation matters.
Who makes the content and conversation podcast?
Made by the team at Siege Media, the Content and Conversation podcast is made mostly for content marketers.
Identifying and Reaching Your Podcast’S Target Audience
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How to Promote Your Podcast
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Summary
- According to Voxnext, podcast listens have increased by 42% since the start of 2020. And while COVID-19 helped boost the popularity of podcasts, people’s interest in podcasts has grown steadily over the past few years. In 2009, 43% of Americans were familiar with podcasts, and by 2019, that number had increased to 70%. With so much competition, it’s crucial to market your p…