How to Promote Your Podcast on Social Media (3 Ways)
- Run a Giveaway Running a giveaway may require some investment from you, but you can tailor it to get the results you want. ...
- Share Your Podcast Often In short, don’t be afraid to promote yourself! When you drop a new episode, share it multiple times across all of your social channels. ...
- Engage With Your Listeners
- Host guests, leverage their name, and connect with their audience.
- Share your episodes to the right social networks.
- Share new episodes (and sneak previews) to your personal social media channels too.
- Record your podcast on Facebook Live.
- Run a giveaway.
- Create accompanying blog post.
How can you monetize your podcast?
Ways to Monetize a Podcast
- Traditional Advertising and Sponsorships. This is by far the easiest method of monetizing a podcast because it requires minimal effort on your part.
- Join an advertising network. If you feel daunted by the idea of finding your own sponsor for your podcast, then you might prefer the idea of enlisting the services ...
- Sell Subscriptions To Your Podcast. ...
How to create a profitable podcast?
The following tips can help you market your podcast to reach a wider audience:
- Add your show to podcast directories
- Hire a web developer to build a podcast website
- Co-host some episodes with other podcasters
- Promote on social media
- Convert audio content into video version to post on YouTube
How to promote a podcast and save time doing it?
- Set a definite date and time for publishing
- Have one evergreen recorded podcast (As a backup plan)
- Mention Website link at the start & end of Show notes
- Use an animated video overlay and publish your podcast on YouTube.
- Connect with best minds in your industry by inviting them to be a guest on your podcast show.
How to monetize your podcast effectively?
TIPS FOR RUNNINING A GREAT PODCAST
- Provide clear direction on subscription. ...
- Send link email following guest interview. ...
- Give something in exchange for reviews. ...
- Get the best of ‘New and Noteworthy’. ...
- Use CommentCast. ...
- Prepare attractive artwork. ...
- Read negative reviews of competitors. ...
- Include several segments. ...
- Use a generic name. ...
How can you promote your podcast?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
What is the best social media platform to promote podcast?
The best social media platform to promote your podcasts are:Facebook.LinkedIn.Instagram.YouTube.LinkedIn.
How do I promote my podcast on Instagram?
6 Simple Tricks to Promote Your Podcast on InstagramUse Instagram Stories. ... Insert your episode link in your Instagram bio. ... Announce your guests on your podcast. ... Create your own podcast's hashtag. ... Create a video using Anchor.fm. ... Repurpose content from audio to video.More items...•
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How do podcasts get featured?
How to find and get featured on top podcasts in your industry:Step 1: Find the right podcasts to pitch. ... Step 2: Research the podcast before you contact the host. ... Step 3: Contact the host to request an interview. ... Step 4: Schedule the interview. ... Step 5: Prepare for your interview. ... Step 6: Give a great interview.More items...•
Should my podcast have a Facebook page?
Facebook is one of the best platforms to promote your podcast because, well, everyone's on it. While it's possible to build a community entirely through your own platform, like your website or email list, it's also important to go to your customer. That is, you need to meet with your audience wherever they spend time.
How do I grow my podcast audience?
How to grow your podcast audienceDedicate 10-15 minutes every day engaging with your audience. ... Listen to your audience. ... Network with other podcasters. ... Pitch yourself as a guest. ... Make it easy for your guests to share. ... List your show in multiple podcast directories. ... Transcribe your episodes. ... Cross-post your episodes.More items...•
Is Instagram good for podcasts?
With 1 billion active monthly users, Instagram is a great tool to grow your podcast audience. But not if the people you're trying to reach aren't on there. Let's refer to our podcast avatar. As outlined in this great article by The Podcast Host, your podcast avatar is your idealized listener.
How do podcasts get Instagram followers?
Basic Strategies for All PlatformsNail your bio. It's still amazing to me how many podcast bios are terrible. ... Find your audience. Make a list of hashtags, influencers, accounts, and groups that your audience follows. ... Engage as much as you can. ... Post a lot. ... Post high quality stuff. ... Cross promote.
How often do podcasts fail?
Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.
How long does it take for a podcast to get popular?
How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.
Is podcast a social media platform?
NO! A podcast is a new media. A podcast is a new channel. But it is still at the end of the day a one way dialog .... you listen to one or two people having a conversation.
How social media marketing is done?
Social media marketing requires an evolving strategy with measurable goals and includes: Maintaining and optimizing your profiles. Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience. Responding to comments, shares, and likes and monitoring your reputation.
How can I listen to GaryVee podcast?
To listen to The GaryVee Audio Experience on Google Home, simply say “Ok Google, listen to The GaryVee Audio Experience Podcast.” The same works for the Amazon Alexa, Amazon Echo and Amazon Echo Show.
What is social media according to you?
Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content.
Why are podcasts so popular?
Why is podcasting so popular? 1 The start-up costs are relatively low. All you need is a few key pieces of equipment and a topic. 2 They can be extremely lucrative – if you want them to be. 3 They don’t have to be time-consuming. You don’t have to become a podcasting mogul if you just love sharing about your favorite topics on a regular basis. 4 Finally, there is space for everyone.
How much more engagement does a tweet have on Facebook?
Social media was made for images! Tweets with visuals are tweeted 1.5x more than tweets without visuals and images receive 37% more engagement on Facebook. Even though your podcast is audio, you can still use visuals to the best of your advantage.
Do podcasts need hashtags?
If you choose to promote your podcast on Instagram, Twitter or even LinkedIn, then you absolutely need to use hashtags in your posts. Hashtags will help you reach a bigger audience and serve your content to those who interested in that specific hashtag.
Selecting the Best Social Media Platform for Your Podcast
In a nutshell, joining every social media platform available isn’t the best idea. You’ll quickly burn out trying to create content for so many channels. It’s also difficult to engage with your audience if you’re spread too thin.
How to Promote Your Podcast on Social Media (3 Ways)
Once you’ve narrowed down your platform options, it’s time to get promoting! Note that there are some tips not featured in this rundown you’ll still want to consider. For example, using your guest’s audience as an extended targeted promotional opportunity is a classic approach.
Conclusion
Building an audience for your podcast takes time and effort. However, it can be gratifying to see your hard work pay off as you gain enthusiastic listeners.
What is a podcast?
The podcast is an extension of your brand, not necessarily a brand in and of itself. “When promoting your podcast on social media, at the end of the day you’re really just promoting your business. The podcast is an extension of your brand, not necessarily a brand in and of itself.”.
Why direct folks to your website?
Why direct folks to your website? Having a central hub for all of your branded show content is a surefire way to showcase your brand and build a raving fanbase. Better yet, include a video on the landing page and use an email capture form to help build an owned list of subscribers to nurture with exclusive content and first-alert notifications.
Can Facebook help with podcasts?
Facebook started the trend with event pages and groups, but now there’s something to use on almost every platform that can help get your podcast content in front of more people. Here are some free features to consider when promoting your podcast on social media.
Do you get people's attention on social media?
You don’t get people’s attention for very long on social media, so you want to make sure that you are getting the most out of the time that you have. When crafting your social media posts, you want to pull out the most interesting tidbits of each episode.
Can you pin a tweet?
Speaking of pinning posts, there’s the option to pin a tweet on Twitter. Pinning a tweet automatically glues that post to the top of your feed so that it’s the first thing someone sees when they get to your profile. And it really does help boost engagement! After an experiment Buffer ran, they found that pinned tweets lead to 10x more conversions.
Create a social media calendar
A key part of podcast promotion across social media is to create a consistent posting schedule. Creating a social media calendar is important for this process.
Customize your posts for each social media
Every social media platform is different. What works on Facebook doesn’t necessarily work on Twitter. People expect different types of content on every site. Facebook, for example, prefers longer posts and video content. Twitter is used for short updates. Your Instagram posts will only do well if there’s a strong photo attached.
Use your guests as free promotion
If you are an interview show, then leveraging your guests’ fame will be your bread and butter. But any genre of podcast can benefit from inviting guests on and using them to share and promote your show.
Reshare each episode a number of times
Don’t think that once you’ve shared your latest episode once you can sit on your laurels and be done with it. More posts = more exposure.
How to promote a podcast on social media?
Understanding Your Audience. The most important step in promoting your podcast on social media is understanding your audience. If you don’t understand what your audience likes then it can be difficult to decide what photos and videos you should leverage in your marketing strategy. If you own a business and podcast on what it’s like ...
How much will podcasts spend in 2025?
According to Statista, podcast ad spending is estimated to top $2.7 billion by the year 2025 so there is no better time to start growing your podcast audience. Keep reading for more information on how to successfully market your podcast on social media, and examples of how some of the most popular podcasts market themselves today.
What is the best platform to promote a podcast?
Twitter is another effective platform to promote your podcast on. Comedy podcast The King and The Sting does a great job at promoting on Twitter and manages to remain popular with little to no promotion on other platforms.
How many podcasts are there?
Oberlo has compiled a list of podcast statistics and it is estimated that there are currently around 850,000 active podcasts and over 30 million total episodes.
What is Instagram video?
An Instagram video to promote a podcast is similar to a movie trailer. The clip shows one of the most controversial or cliff-hanging clips to lure the viewer to come back for more. When promoting the podcast via video, you’ll notice they frequently include a link to their bio where the full episode can be viewed.
How long after a podcast is published do you feel dejected?
The podcaster is excited for the world to hear their amazing insight and expertise. 24-hours after publishing their podcast, they feel dejected when they realize there were only a handful of listeners. Most people overlook the promotional component of recording a podcast.
What is the number one hockey podcast?
Promoting Podcast on Instagram. Spittin’ Chiclets is the number one hockey podcast in the world and a top 15 sports podcast. Not bad for a niche sport! The Chiclets crew does a great job promoting their podcast on social media.
What is influencer marketing?
Influencer marketing is the practice of using influential people to expose your podcast to new audiences. Essentially, you just find someone who has a following that overlaps with your target audience, reach out to them, and build a mutual beneficial partnership to promote your podcast.
What is a podcatcher?
A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:
What is an audiogram?
An audiogram is a podcast marketing technique to promote your audio content in a visual way. It’s the combination of an image, a soundwave, and an audio track. Sometimes it includes a transcription of the clip (like subtitles).
Why is a podcast website important?
A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?
How to market a podcast?
Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well. Research conferences, meet ups, or local events in your area that relate to your podcast. Then when you go, have a plan ahead of time to make the most of the event.
Why do you pitch yourself as a guest on another podcast?
Similarly, including interesting guests on your own show produces more engaging episodes and adds a unique point of view for your listeners. Be sure to create a podcast press kit for guests to easily share the episode.
How do paid ads work?
Paid ads are great ways to collect traffic by connecting with your target audience. Facebook ads display to people whose interests align with your targeting. There are two ways to go about this:
How many followers does Rand have on Hubspot?
Rand has over 335,000 Twitter followers. HubSpot has over 1 million Facebook fans. What we’d love to do is make it easy for our guests to share and promote their podcast episode. One idea is to send them a note on the day their podcast goes live and include a series of shareable media: Pullquotes. Images.
What is a podcatcher?
Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.
How long does it take to get to the new and noteworthy section of iTunes?
The New & Noteworthy section of iTunes is one of the most highly visible spots within the iTunes podcast area. You have two months (eight weeks) to get there before your podcast joins back with the rest of the podcast listings.
How much of a podcast is on iTunes?
iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!
What is reciprocal effect in blogging?
This strategy has roots in content marketing where there’s often a reciprocal effect when you mention a business in a blog post. You’ll often find that business then mentions your post on their social channels.
