Podcast FAQ

how to publish a podcast

by Jacklyn Dooley Published 2 years ago Updated 1 year ago
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How to Publish a Podcast: 7 Steps for Ultimate Podcasting Success

  1. Get Your Audio Recorded. You can do this in a number of different ways. ...
  2. Create An Intro And An Outro. If you listen to many podcasts, you will quickly realize that most podcasters have specially designed intros and outros for their podcast ...
  3. Edit And Save Your Audio. My wife and I have been using Mixcraft to edit our audio for years. ...
  4. Add Tags. At this point, the actual podcast audio file is complete. Now, you want to go in and add tags. ...
  5. Choose Podcast Hosting. This is a very important choice that you need to take pretty seriously when starting a podcast. ...
  6. Upload Your Podcast And Optimize. Uploading your podcast to Libsyn could not be easier. ...
  7. Embed Your Podcast Link Into Your Blog. If you don’t have a blog, you may not be concerned with this step right now. ...

Once you've chosen a podcast hosting platform and directory, these are the general steps to publishing your podcast:
  1. Create a podcast RSS feed on your hosting platform.
  2. Submit the RSS feed to your podcast directory.
  3. Wait for your RSS feed to be approved.
  4. Publish and view your podcasts.

What is the best time to publish a podcast?

  • The most popular day to publish a podcast on is Wednesday
  • The most popular time slots are 2 am Wednesday, 2 am Tuesday, and 11 pm Tuesday
  • Thursday has the most total downloads per average episode
  • The hour with the most downloads per average episode is 5 am Tuesday, followed by 5 am Friday, and then 5 am Thursday

How to create a profitable podcast?

The following tips can help you market your podcast to reach a wider audience:

  • Add your show to podcast directories
  • Hire a web developer to build a podcast website
  • Co-host some episodes with other podcasters
  • Promote on social media
  • Convert audio content into video version to post on YouTube

How do I publish my podcast on the Internet?

So Where DO I Upload My Podcast To?

  • Upload your podcast files to a podcast hosting service
  • Submit your entire show to iTunes/Apple Podcast, Spotify, etc, just once
  • Publish episode players, from your host, to your own website. Well, it sort of is, but only if you know how. So, let's find out how! ...

What can you put on a podcast?

There are a few solutions to get licensed music for a podcast:

  • You can use free samples under the Creative Commons license.
  • You can license inexpensive samples on dedicated sites (we recommend this choice for simplicity, speed (you have your track in a few minutes), and very low cost – check recommended ...
  • If you have music experience, you can compose and record your own samples,

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How much does it cost to publish podcast?

Expect to pay anywhere from $1,000 to $15,000+ for an episode depending on the type of podcast you are producing (interview-based, narrative or story-driven, or a mixture of the two). Agencies and teams functioning in this space are experts and have the experience and evidence to prove it.

How do I publish my own podcast?

Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.Understand how podcasting works.Identify a podcast theme.Decide on a format.Create your podcast brand.Choose your podcasting equipment.Get recording software.Outline your first episode.Record your podcast.More items...•

Where can I publish my podcast?

How To Submit A Podcast To The Most Popular DirectoriesApple Podcasts (formerly iTunes) Apple Podcasts is the biggest podcast directory in the world. ... Google Podcasts. ... Spotify. ... Stitcher. ... Podchaser. ... TuneIn. ... iHeartRadio. ... Pandora.

Can anyone post a podcast?

Publish episode players, from your host, to your own website Well, it sort of is, but only if you know how. So, let's find out how! First, you need to sign up for a podcast hosting service, also known as a “podcast host”, “media host”, or “hosting provider”.

How much money do podcasts make?

Assume you're a podcaster and you do the following each month: 1.00% of your audience purchases through your link, earning you $15 for each sale. 0.05% of your audience buys an online course per month for $99. You release about four episodes of your podcast each month.

How do I publish a podcast for free?

To keep your podcast hosting free forever, choose Anchor or Acast. For a tool that integrates with services you're already using, choose Buzzsprout or Podbean. To host multiple podcasts without paying a dime, choose Spreaker. For access to a variety of monetization options, choose Podomatic.

Does Spotify pay you for podcasts?

Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.

Can anyone put a podcast on Spotify?

Note: Spotify doesn't host podcasts. You need to provide a link to an RSS feed in order to have your podcast on Spotify. Log in to Spotify for Podcasters with your Spotify account, or choose SIGN UP to create one.

How much does it cost to publish a podcast on Spotify?

Spotify will include your podcast for free using the above steps. In this way it's similar to other podcasting apps and websites. You'll still need a podcast host, of course, but there are free options for those as well. You even get access to listener totals, demographics, and other analytics.

How do I publish my first podcast?

Once you've chosen a podcast hosting platform and directory, these are the general steps to publishing your podcast:Create a podcast RSS feed on your hosting platform.Submit the RSS feed to your podcast directory.Wait for your RSS feed to be approved.Publish and view your podcasts.

How do I submit my podcast to Spotify?

How To Submit A Podcast To SpotifyVerify your podcast meets Spotify's requirements. ... Create a Spotify account. ... Agree to the Terms & Conditions. ... Enter your RSS feed link. ... Verify you own the podcast. ... Enter details about your podcast. ... Review and submit your podcast.

How long should podcasts be?

The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.

What Is A Podcast Directory?

You may not have realized that podcasts aren’t actually stored on directories like Apple Podcasts or Spotify, they’re stored on your podcast host. Rather, a directory is like a phonebook - a place to find what you’re looking for. When someone plays a podcast on their chosen directory, it’s channeling audio that’s hosted somewhere else.

What Do I Need To Submit My Podcast?

If you choose the right podcast hosting service, like Buzzsprout or PodBean, you'll have fantastic integration with directories, meaning you can do it all from the dashboard of your host. Regardless, on the most basic level, you’ll need an mp3 file of your recording and an RSS feed for it, generated by your host.

How Do I Get My Podcast Into iTunes or Spotify?

Having your podcast listed on the Apple Podcasts app is the ultimate way to tap into a loyal audience and garner respect and a positive reputation.

How To Upload Your Podcast To Any Other Directory

Luckily, many directories and podcast listening apps use Apple Podcasts as their source of data. So, once you’ve listed your show with Apple, it will automatically appear in other apps like Overcast, Castbox, and Pocket Casts.

Google Play Music

N.B. Ensure your RSS feed has a valid <googleplay:email> or <itunes:email> tag with an e-mail address that you can access, as this is where your verification code will be sent. You can remove the email address after verifying ownership.

Stitcher

Ensure your podcast fits Stitcher’s requirements. They follow the general industry standards - square cover art (1:1) in either a JPG or PNG format, at least 1400px squared, unique title, at least one episode at the RSS feed.

TuneIn

TuneIn is a directory for free internet radio, sports, music, news talk, and podcasts.

How to publish podcasts?

There are 3 main steps when it comes to publishing your podcast online and making it available to everyone. Upload your podcast files to a podcast hosting service. Submit your entire show to iTunes/Apple Podcast, Spotify, etc, just once. Publish episode players, from your host, to your own website.

What is a buzzsprout?

Buzzsprout is a low-cost, high-value podcast hosting service. It's simple to set up, easy to use, and has all the features you'll need. If you sign up to a paid tier via our affiliate link and stick around for more than 2 months, they'll give you a $20 Amazon gift card. Here's our full Buzzsprout review.

Do podcast hosting services grow your show?

It's worth mentioning here that podcast hosting services aren't responsible for actually growing your show. They'll give you the tools to do it, but the rest is up to you. Now, there are two ways to use a Podcast hosting service.

Is WordPress a lite website?

WordPress.com sites are ‘lite' versions of WordPress, with a lot less flexibility and control. Long term, you're better to move from WordPress.com to your own self-hosted WordPress website. This means you'll be able to properly link the site up with your podcast hosting account and get the maximum benefits of both.

Can you host a podcast on your own website?

They can host your entire podcast website. They can host just your audio files and you have your own website. Option 1 is very easy – the host provides a website with space for shownotes and players that show up automatically. But these sites tend to be relatively simple, and you won't have much control.

What is chartable found?

Chartable found Apple Podcasts is the preferred podcast directory for listeners. For podcasters, a podcast directory is where you list a show in order to be heard. There are dedicated mobile apps, desktop only sites, and combinations of both, but all help distribute a podcast to more people.

What is a podcast directory?

For listeners, a podcast directory is one way to discover and consume podcast episodes. Directories are typically categorized alphabetically or by genre to aid in discovering new shows. According to Chartable, two of the most popular listening platforms are Apple Podcasts and Spotify.

What is the difference between Downcast and Overcast?

Downcast is another podcast player for Apple products. The app offers some more features compared to Overcast, like the ability to save episodes to the cloud and advanced episode categorization. Downcast costs $2.99 and has CarPlay technology plus the ability to stream shows through ChromeCast.

What is an overcast player?

Overcast is a free podcast player for iPhone, iPad, and Apple Watch devices. Listeners love it because instead of algorithmic or editor-approved charts, fellow Overcast users “star” their favorite shows to be included in the Featured Podcast section.

What is iHeartRadio?

iHeartRadio is a popular online radio and podcast streaming service, especially for older demographics. With their weekly Top Podcasts chart and personalized listener recommendations, there are ample opportunities for new people to test out your show. Here’s how to publish a podcast to iHeartRadio. 8.

How many listeners does TuneIn have?

It has 75 million listeners, so you shouldn’t ignore it.

What is a Castaway 2?

PodCruncher , iCatcher, and Castaway 2 are three more player apps for Apple devices. All offer more advanced features than the built-in Apple Podcasts app making them popular choices among power listeners. Castaway 2 also offers a more minimalist interface compared to other players, showcasing the podcast’s cover art and easy to use playback controls.

What is ImprovePodcast?

I'm the owner and creator of ImprovePodcast.com, the site dedicated to providing actionable solutions for podcast creators. My goal is helping people to develop their podcasts into effective marketing and sales tools.

Why should I have a website for my podcast?

We have a great guide written about it: Podcast Website Marketing Guide – increase the number of listeners and improve monetization . In short you should have a website to: protect you brand,

Your podcast roadmap

If you’re like me and you love having a roadmap to keep you on track when launching something new, then The Podcast Journal is your perfect companion.

1. Choose a hosting platform

Step 1 is choosing a hosting platform. This is where your podcast audio files will be uploaded and saved.

2. Complete your hosting platform details

Once you’ve chosen a podcast hosting platform, you’ll need to fill in your podcast details. Libsyn’s dashboard will walk you through filling in these details step by step.

3. Record, edit, upload, and schedule a new episode

Now that you have your hosting platform set up, it’s time to upload and schedule a few episodes!

4. Copy your rss feed url

Next step is to copy your rss feed url and run it through an rss feed validator. This step helps ensure that your rss feed has all the information attached to it that each podcast directory will look for.

5. Submit your rss feed to the podcast directories

Apple Podcasts is typically the first directory we think of when it comes to submitting a podcast, and this will be the first directory you’ll submit your new rss feed to.

Your podcasting journey

If this is all new to you – and sounding somewhat foreign – don’t worry. Learning how to start podcast is a part of the journey! And along with that comes learning new terminology, new software, and a lot of new lessons!

1. Upload your media to a hosting service

Hosting services store and distribute podcasts to directories. When you create a new podcast on your hosting service, it generates a unique link known as an RSS feed. This feed contains your podcast’s metadata, and is the signal used to deliver your episodes to directories.

2. Submit your podcast to a directory

Now that your show exists, you want to set up the one-time connection between your RSS feed and one or more directories. Depending on the directory and the hosting platform, you can either submit your podcast directly through your host, or by manually providing your RSS feed to a directory.

3. Add your podcast to your website

Your podcast probably has a website where your listeners can find news, photos, and additional information about your show (if it doesn’t, you should create one). A website can also allow you to run sponsorships, sell subscriptions, or otherwise monetize your podcast.

What is RSS feed?

Your RSS feed is the essential syndication component that lets platforms know there’s a new podcast to distribute. If you don’t have technical skills, you’ll want the RSS process to be as automatic as possible.

Why do podcasts need transcription?

As your podcast grows, you’ll discover some users like to read their content to digest it more quickly.

How many pixels does Spotify need?

When submitting to Apple, use PNG or JPG file formats with a minimum of 1400 by 1400 pixels. Submit the same cover art to Spotify and you’ll meet their specifications with ease. RSS feed. You’ll need an RSS feed set up with your title, cover art, relevant podcast details, and at least one podcast episode to start with.

What does it mean to self host a podcast?

When you self-host, the features are up to you. That means new work —or hiring someone—when you want to do something new. On platforms, features like monetization, acquiring sponsorships, analytics, and submitting to podcast directories are automatically included.

What are the disadvantages of self hosting?

Another disadvantage of self-hosting: it means you’re on your own. You may have issues that need troubleshooting . If you become the customer of one of the most popular podcast hosting sites, you’ll have a dedicated customer support team to lean on in times of trouble.

What is the best bitrate for Spotify?

Here’s what you’ll need to know: your audio files need to be saved in “*.mp3” format, with bitrates between 96 and 320 kbps.

Is a podcast audio only?

A podcast is audio-only, but the way people find it should be all over the Internet. Have a look at our tips on growing a podcast. There you’ll learn how to use tools like email marketing to boost interest in every new release. Build a unique landing page for your podcast and promote it on social media.

How many people listen to podcasts a month?

Nearly 70 million Americans listen to podcasts every month, and that number is going up. You’ve probably noticed that making podcasts is becoming more popular, too. It used to be that you needed an expensive microphone, deep technical knowledge, and lots of time.

How to record podcasts?

3. Recording your first episode 1 Download the free Anchor mobile app for iOS or Android and create an account. 2 Tap any tool to add some audio to your episode. 3 Add a caption and publish the segment to your podcast. 4 Keep adding segments to finish your episode. When you’re done, just give it a name and share it with the world!

How long does it take to transcribe a video on Anchor?

Anchor automatically transcribes all short audio (anything under 3 minutes), so if you want to make a video, all you need to do is choose your colors, review the transcription, and share. You can export a video in square, portrait, or landscape formats, so it’ll look great on any platform!

How to promote your most recent episode?

A great way to promote your most recent episode (or even an upcoming one) is by sharing a transcribed video to Twitter, Facebook, Instagram, YouTube, etc . This way, even if people don’t have their sound on, they can still get a sense for what’s in your episode and convert to listeners.

What to ask when starting a podcast?

There’s one question to ask when you start a podcast: what’s your show about? You don’t necessarily need to be an expert on the subject you choose. But it should be something you’re genuinely interested in, and something you like talking about.

Can I embed a podcast on my website?

If you already have your own blog or website, you can easily embed your podcast there so people can listen without having to leave your site. Grab the embed code from your Anchor web profile or from your dashboard on the web.

Can you listen to podcasts on Anchor?

Your podcast is automatically available for people to hear on Anchor as soon as you add some audio. But you’ll probably want to also make it available on other podcast platforms, like Apple Podcasts (aka iTunes), Google Play Music, Overcast, Pocket Casts, Spotify, and more. With Anchor, all you need to do is select the button ...

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