how to start a business podcast

• Plan your Podcasting Business
• Form your Podcasting Business into a Legal Entity
• Register your Podcasting Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Podcasting Business
• Get the Necessary Permits & Licenses for your Podcasting Business
• Get Podcasting Business Insurance
• Define your Podcasting Business Brand
• Create your Podcasting Business Website
• Set up your Business Phone System

Full Answer

How starting a podcast can help your business?

The pros of podcasting

• The opportunity to grow a community
• Establish yourself as a voice of authority
• Podcasts are versatile and can be repurposed as blog content, social media posts, and other content
• Reach new clients

How do you start a podcast as a beginner?

• Set a definite date and time for publishing
• Have one evergreen recorded podcast (As a backup plan)
• Mention Website link at the start & end of Show notes
• Use an animated video overlay and publish your podcast on YouTube.
• Connect with best minds in your industry by inviting them to be a guest on your podcast show.

Should your company start a podcast?

Why should a B2B company start a podcast?

1. A podcast is an ideal channel to deliver high-quality content. ...
2. Adding a podcast to your content marketing mix will boost your thought leadership. ...
3. A podcast humanizes your brand and provides value for free.

Should you start a podcast for your business?

• Do you have a USP? Lots of other podcasts about your topic, can be a good sign that there is an audience, but you will need something that sets you ...
• Do you have the skills? Are you able to capture broadcast quality audio (or near) with the equipment you have (or are prepared to buy)? ...
• Do you have the talent? ...
• Do you have the time? ...
• Do you have the cash? ...

Can you make a podcast a business?

If your podcast is making money, it's a business, and it should operate like one. I believe it's important for every business to incorporate and podcasts are no exception. If you're a podcaster, make your brand official by incorporating your company.

Is podcasting a profitable business?

Podcasting can be profitable, but getting there will take consistency, engagement and effort. Podcasts are more popular than ever. Not only are more people listening to them, but more creators are launching them. Podcast Insights reports that there are currently more than 1.5 million shows and 34 million episodes.

How much does it cost to start a podcast network?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

How do you start a podcast with no money?

How to Start a Podcast With Almost No MoneyWhy do you want to start a podcast? ... The first step: Start talking! ... Listen to similar podcasts. ... Get (cheap) recording equipment. ... Download audio editing software and learn how to use it. ... Get a logo and a theme song. ... Name your podcast. ... Get a web site.More items...•

Does Spotify pay you for podcasts?

Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.

How much do beginner podcasters make?

So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn't make any money until people choose to watch you.

Do I need an LLC to start a podcast?

It really depends on how risk-tolerant you are. If you're worried about your assets, you might want to form a corporation or an LLC sooner rather than later. But if it's just you, making your own podcast without aggressive monetization plans, you're probably okay.

Do you need a license for a podcast?

It's easy to think that because we hear music on the radio all the time, that it's ok to use music in a podcast.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

How much money do podcasts make?

Assume you're a podcaster and you do the following each month: 1.00% of your audience purchases through your link, earning you $15 for each sale. 0.05% of your audience buys an online course per month for $99. You release about four episodes of your podcast each month.

What makes a podcast successful?

Keep the topic simple. A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.

What equipment is needed for a podcast?

For a conventional podcast, you need at a minimum a microphone, headphones, a computer, recording and mixing software, and internet access.

What are the costs involved in opening a podcasting business?

A podcast owner will need to purchase a portable XLR recorder, which costs between $100 and $500. An audio interface, meanwhile, will cost between...

What are the ongoing expenses for a podcasting business?

Technology maintenance and upgrades are inexpensive; normally, they’re about $500 per year. Much of your ongoing expenses will be directed towards...

Who is the target market?

A podcaster’s target market is large. Because a podcast can be about anything, it’s up to the podcaster to determine their niche. In general, howev...

How much can you charge customers?

Podcast memberships are usually between $1.99 and $9.99 per month. If you’re selling an app, consider pricing it at about 99 cents for a download.

How much profit can a podcasting business make?

A highly successful podcast can make as much as $50,000 per episode. Small podcasts, however, make as little as $2,000 per year. Typically, average...

How can you make your business more profitable?

Start out with general knowledge, even in your niche. As you develop an audience, become more specific. The more specific your podcast is, the more...

Is this Business Right For You?

The podcasting business is perfect for those who enjoy public entertainment. Podcast creators can join a slew of commercial and public networks, co...

What happens during a typical day at a podcasting business?

At the start of every podcaster’s day, they plan their content. A podcast’s popularity is spawned by its relevance, uniqueness, and attention to de...

What are some skills and experiences that will help you build a successful podcasting business?

As a podcast owner, an individual should be able to build their brand, sell their services and promote an iPhone app. For this reason, they should...

What is the growth potential for a podcasting business?

A podcast can become pretty popular. If the podcaster extends their episodes across Stitcher, iTunes and BlueBrry, they can catch a large audience....

How to make a podcast?

The first step is deciding what you'd like the focus of your podcast to be. You need to find a happy medium between a topic that is broad enough that you can explore many different aspects of it, and one that is narrow enough to attract an audience with that specific interest.

What is a podcast?

For the newbie, a podcast is an audio series that is available online. Similar to a TV or radio show, it's made up of episodes and seasons. Listeners can subscribe to specific podcasts, download episodes as they become available, and listen to them whenever and wherever it's convenient for them.

Why don't podcasts use scripts?

A short topic outline might prove helpful, but successful podcasters don't use scripts, because they lead to stilted language that doesn't resonate with listeners.

Why is my podcast amateurish?

Using a poor-quality mic may result in lack of audio crispness and clarity that will brand your podcast as amateurish. Look for a USB microphone that plugs into the USB port of your computer. Do not use your computer's built-in microphone.

How big should a podcast cover be?

Your cover art should be 1400 x 1400 pixels, in JPG or PNG form, and under 500KB to meet iTunes' specifications.

How is the length of a podcast determined?

The length of your podcast is determined by how much you have to say on a topic and the needs of your audience. "We give each episode the freedom to be the length it needs to be," said Foster.

What is an intro on Outros?

Voiceovers. An intro is a short voiceover, usually with music, that introduces each podcast episode and the host (s) at the beginning of the show. Outros thank listeners and direct them to your website at the end.

How to make a podcast?

First of all, you need to make a focused effort. Carefully outline what your podcast will be about and who your audience is. All this will help you adjust the tone of each episode, the length, and how often you need to publish. Second, clear your schedule and make podcasting your priority.

How to make a podcast full time?

1. Focus on Building Assets. When your podcast is only a hobby, you just publish episodes without thinking much about increasing your online presence. If you podcast professionally full-time, you need to use other channels as well. There are four main assets you should focus on.

What are the benefits of owning your own business?

One benefit of having your own business is that there’s no one making your schedule. The downside of having your own business is that there’s no one making your schedule.

Is it easy to find sponsors?

Ads and sponsors are great, but the income you make from them is not entirely in your hands. Sponsors are not easy to find , and most have some requirements regarding the number of listeners you have, how you should talk about them, how much you should mention them, etc.

Can you use drop shipping for online business?

They are the pinnacle of any online business and the best way to make a profit. You can go with the merchandise way, but this has a lower income margin and requires constant order fulfillments, but for this, you can use drop shipping or FBA model.

Is affiliate marketing good for podcasts?

A great advantage of affiliate marketing as a source of passive income for a full-time podcast is that those promoted products can bring you sales for many years to come. You mention them once, and as users keep listening to your old content, they get exposed continuously to your affiliate offering. 10.

How of business podcast?

The HOW of Business is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start, run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers. We will release a new episode every week on Monday mornings.

Who is the founder of Let's Do the Books?

Overcoming the fear of financials and how to use bookkeeping and budgeting for small business financial planning with Mark Butler, founder of Let's Do the Books.Henry Lopez is a serial entreprene…

1. Select a topic and genre

Podcasts fall into a variety of genres, including news, politics, pop culture and storytelling. Within these genres, podcasts frequently focus on one or a few similar topics that can be covered over a series of episodes.

2. Choose a content structure

You can also decide on how you want to present your topic and genre. All podcasts are episodic, meaning each podcast is separated into segments that focus on one specific element of the topic covered. There are two major types of structures, including:

4. Publish episodes on a hosting service

To publish your podcast, you need to create an account on a podcast hosting site. Many of these sites are free to use and allow you to upload and catalog episodes, create titles and information cards as well as connect to digital content libraries.

5. Establish a regular recording and publishing schedule

Once you are comfortable with your preparation, recording and editing process, you can create a regular schedule to ensure you are consistently producing content. Determine how long it takes for you to write or prepare for, record and edit a single episode.

Create a website

This can be an all-encompassing tool where you provide the podcast's history, personal bios for the host (s) and show notes. You may also link to your online store where listeners can purchase merchandise or provide a link to your crowdfunding site where they can donate.

Make social media profiles

You can use social media to connect with potential and current listeners, provide immediate updates on new episodes and publish shareable content to make it easy for listeners to spread the word. You can also host giveaways for listeners who write positive reviews and share your podcast with others to promote community engagement.

Collaborate with podcasts and other content creators in your genre

You can connect with creators who discuss the same topics and have them on your podcast, or you can be a guest on their platform. This option allows you to cross-market both content platforms, helping each other find new audiences.

Helping your Start, Run & Grow Your Small Business

The How of Business is focused on helping you start, run and grow your small business. Our free on-demand audio podcast show offers practical advice, tips and techniques for existing business owners and aspiring entrepreneurs. [listen]

The How of Business Podcast

On-demand audio podcast show offers practical advice, tips and techniques for existing business owners and aspiring entrepreneurs.

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How to start and grow a handyman small business. Everything you need to know to launch and grow your profitable handyman small business.

The Franchise Guide

Explore the Franchise Business ownership model. Find Financial and Time Freedom Through Franchise Ownership!

Financial Projections Online Workshop

Join Henry Lopez for the next online live Financial Projections Workshop for small business startups!

The Simplest Biz

Start your own Shipping Products Brokerage Business. John Wilker has developed a simple yet effective business model for providing middle-man services for businesses that ship and receive products.

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What is a podcast?

Podcasts are an informative, fun way to gain knowledge and inspiration, and can be listened to while working, exercising, commuting, and so on. The key is finding worthwhile podcasts to listen to. Luckily, we have compiled a list of the most helpful, inspiring, and interesting business podcasts, with input from our entrepreneurial experts here ...

What is a one on one podcast?

One on One, the podcast from Small Business Trends, allows you to hear from key voices in companies, both large and small. Host Brent Leary interviews the decision-makers in big corporations and the owners of small businesses, and this variety really allows for a wide range of advice.

What is the business of story?

The Business of Story. The world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another.

What is a start up?

StartUp, true to its name , is the story of one man’s journey from regular guy to businessman. The failed pitches to investors, the difficult conversations with loved ones, and even the negotiations among cofounders are all recorded here as they happened, giving a unique look at one man’s entire experience from concept to company.

Who is the host of Entrepreneur on Fire?

Entrepreneur on Fire. John Lee Dumas, founder and host of Entrepreneur on Fire, interviews successful entrepreneurs every single day. A consistent podcast, the show has a new episode every day of the week, each with a different guest.

Who is the host of SBR?

Hosted by small business expert Jim Blasingame of Small Business Advocate, SBR is the world’s only weekday radio talk show dedicated to small business, nationally syndicated since 1997. Recognized by “Talkers” magazine as one of the most important talk show hosts in America, Blasingame is ready and waiting to help your business thrive.