how to tell how many listeners a podcast has

🎧 Six ways to tell how many listeners a podcast has.

• 1. Get podcast listener numbers using Rephonic. The easiest way to discover how many listeners a podcast has is with Rephonic. We have comprehensive ...
• 2. Check ratings and reviews.
• 3. Inspect chart rankings.
• 4. Investigate stats revealed by some podcast apps.
• 5. Check social media presence.

Full Answer

How many listeners does a podcast need to make money?

If your new episode gets, within 7 days of its release:

• more than 26 downloads, you're in the top 50% of podcasts.
• more than 72 downloads, you're in the top 25% of podcasts.
• more than 231 downloads, you're in the top 10% of podcasts.
• more than 539 downloads, you're in the top 5% of podcasts.
• more than 3062 downloads, you're in the top 1% of podcasts.

How to find the number of listeners to a podcast?

• In 2019 over 32% of Americans have listened to podcasts regularly every month, which is 90 million people. ...
• People regularly listening every week in 2019 were 22% of the population in 2019. ...
• It is also crucial to notice that once a consumer becomes a podcasts listener, podcasting becomes their primary source of audio consumption.

More items...

How to tell how many people listen to a podcast?

You’ll get even more data like:

• Countries your downloads are coming from
• Average time a show has been listened to per device
• How much of an episode has been played per device (on average)
• Listenings trends by episode, subscribed device, or country.

How to gain more listeners for your podcast?

Make yourself visible

• Read and respond to your listeners feedback, reviews and ratings that you've received from places like Apple Podcast, Castbox,
• Join networking events
• Start a local group within your niche
• Encourage your circle to share your content
• Collaborate with other podcasters
• Start doing Facebook or YouTube LiveStreams

How can you tell how many viewers a podcast has?

Here are a few readily available tools to gauge a podcast's popularity.1) Reviews and Ratings.2) Rankings.3) Google Trends.1) Ask The Podcast Directly.2) Check their Website.3) Podchaser Pro.

How do I find out how many listeners a podcast has on Apple podcast?

From Analytics, select a show, then view total hours of Time Listened and the percentage of those hours from those following versus not following. Learn more about how followers work. Crunch the numbers. When you're looking at your listener numbers, you want to know how many follow your content regularly.

How do you measure podcast listeners?

8 methods for how to measure podcast successNumber of listeners. ... Number of downloads per episode. ... Sponsors and advertisements. ... Audience and critic reviews. ... Website and social media traffic. ... Engagement with promotional materials. ... Networking and referrals. ... Recycled content.

Can I see how many downloads a podcast has?

If you access the Podcast Portal, Google provides a variety of metrics or reports regarding your podcast, including subscriptions, download numbers, and plays. Access the Google play Music Podcast Portal. Use your Google ID to sign in. Select a podcast that you want to check out.

What is the #1 podcast in the world?

Top podcastsPodcast Industry RankingTop 20 PodcastsRankPodcastPublisher1The DailyThe New York Times2MorbidWondery20 more rows

How do I find out how many subscribers a podcast has on iTunes?

How to Access Apple Podcasts AnalyticsSign in with the same Apple ID you used when you submitted your podcast.Select Podcast Analytics from the dropdown menu in the top-left corner.Dive into your listener data.

How do I find out how many listeners a podcast has on Spotify?

Simply log in to your account, and then click on your podcast cover art to access the Spotify analytics for your podcast. This gives you deeper insights into your Episodes and Audience, as well as some simple marketing tools....Accessing Spotify for AnalyticsStarts.Streams.Listeners.Followers.

How do you know if a podcast is successful?

Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.

How many views is a successful podcast?

3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.

How many listeners do you need to make money on a podcast?

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.

How do podcasters know their subscriber number?

If the podcaster is honest, a podcaster knows their subscriber number by taking the average downloads per episode to represent their subscriber base. Because some listeners aren’t subscribed, this isn’t an accurate measure. Many people listen just for a single guest, but taking an average is the best way for podcasters to determine subscriber count. Podcast creators can also combine their numbers from various listening platforms’ back-end dashboards, but the truth is this: podcasters may be lying to you.

Where are podcasts stored?

Like websites, podcasts are stored on a podcast host server like Libsyn, PodBean or SoundCloud. The server generates a feed address podcasters submit to platforms like Spotify, Apple Podcasts, Google Podcasts, iHeartRadio, Stitcher, Amazon Podcasts, and Pandora. When one of those platforms “requests” the file, the host server logs it as a listen.

Why is my podcast not accurate?

Three main problems corrupt this data though: a download might not be a listen, location data might not be accurate due to VPNs and ISPs, and the kicker, the downloads might be fake. It’s not an easy task to unpack how many subscribers a podcast has, or even if anyone listened at all. To provide a more clear picture, it helps to understand how podcasts make it to your device.

What is a subscriber on a podcast?

The act of “subscribing” is a user-side software feature that essentially tells your platform of choice, like Apple Podcasts, to download new episodes—this information isn’t available in the host data. While podcasters can view some information about their subscribers using various platform tools (more on that later) the data has problems.

What is podcast analytics?

In theory, the tool shows how many devices have listened, the duration, total time listened, and average time consumption per show.

Does Chartable rank podcasts?

Websites like Podtrac and Chartable claim to rank podcasts. Users can submit their data to Chartable, which is a good start, but they can’t determine what is a valid listen from a click-farm listen. If a user doesn’t submit their data to Chartable, they just scan the “top” sections, such as Apple’s top 50 and user-submitted data. As previously mentioned, these numbers are easy to manipulate as well. Hopefully, companies like Nielson will roll out products in the future.

Can podcast listener data be faked?

Podcast listener data can even be faked via the platforms themselves, like Apple Podcasts. Some brands hire foreign entities to inflate their numbers by mass-subscribing. It’s impossible (for now) to verify who uses this strategy, but my research indicates this absolutely works and happens.

How to determine the popularity of a podcast?

To determine the popularity of a podcast you’ll have to take several parameters into consideration – subscriptions, the number of episode downloads, as well as the engagement of audiences on social networks.

What is the most obvious metric of a podcast's success?

Subscriptions. The most obvious metric of a podcast’s success is its number of subscribers. But, with many platforms serving podcast content, the audiences may be unevenly spread. For example, if a show has a lot of followers on Podbean, the figures may be much lower on Stitcher. And this isn’t directly connected to the popularity of a platform.

What does it mean when a podcast has 80,000 downloads?

For example, if a podcast has generated 80,000 downloads overall from 10,000 subscribers, that certainly means there are some recurring listeners out there. The lower the ratio though, it means that people occasionally bump into the show, check out one episode, and never come back for more.

Which is the best podcast hosting platform?

First thing to look for are the biggest podcast hosting platforms – iTunes, Apple Podcast app, Google Podcasts, and Spotify. With Google and Apple, their apps come preinstalled on their respective devices, giving them the widest reach. Spotify, on the other hand, invests a lot in being the best hosting platform, offering a great variety of podcasts.

Why do podcasts have bias?

It mainly depends on which platform that podcast’s audiences gravitate to. Also, if a host advises their audience to use a certain service to get their content, that may create a bias towards other platforms. For example, the show’s audiences may have issues accessing the content on one platform, or it may be that hosts have a financial deal ...

Can podcasts be streamed on multiple platforms?

With the rising popularity of podcasts, many platforms and apps have emerged that allow audiences to follow their favorite shows. This development enables podcasts to stream on multiple platforms, providing them with pretty wide reach. To the extent of having a single podcast available on all major sources that audiences can access.

Where do random visits come from?

Of course, you have no certain way of telling which of the two prevails. Random visits usually come from social media posts , directing people to a certain episode of your podcast.

What is an analytics podcast?

Analytics is a data visualization tool where you can review actionable insights into your podcast’s performance. You can access Analytics from Apple Podcasts Connect. With Analytics, you can better understand how users are listening to your shows and episodes on Apple Podcasts. For example:

What is the median in a list?

Median: Uses the episode at the midpoint of your list of episodes. Scroll down to identify which episode is used.

Does Apple support podcasts?

Apple doesn’t provide support for third-party podcast analytics, but you may be able to obtain other consumption metrics such as downloads or subscriptions from your hosting provider or from the server where your podcast is hosted. Contact your web server support teams for further details.

Make data-driven decisions

The podcasting industry is growing fast. One of the key metrics that you will use to decide whether a show is worth reaching out to is how many listeners it has.

Let listener demographics inform you

It's now easy to find out how many listeners a podcast has. Identify the most impactful podcasts for your campaign.

Everything you need for podcast outreach and research

Rephonic reveals valuable podcast data so you can pitch the right shows and maximize opportunities.

Get the most out of listener demographics

You sent a bunch of pitches and finally you got your first invitation to feature as a guest on the perfect podcast. So what should you do to prepare for your interview?

FAQs

The easiest way to see how many listeners a podcast has is to search Rephonic's podcast database for the specific show and view the number of listeners per month.

What is podcast ranking?

Ranking is where a show sits in its category. A podcast can have multiple categories but only ranks in the first category listed. Within Apple Podcasts look to see what category the show is in, and look in top podcasts for that category. This indicates how many new subscribers that show gets a day compared to other shows in that category.

What are the pieces of information that are available on Apple Podcasts?

There are 3 pieces of information to get from Apple Podcasts: reviews, ratings, and ranking.#N#Reviews are written statements from people talking about a show. These can be helpful or not. What's helpful here is the number of reviews.

What does downloads / subscribers mean?

Downloads / Subscribers = Average number of episodes subscribers listen to

Do shows have more subscribers than downloads?

Some shows have more subscribers than downloads, this indicates not everyone who subscribes actually listens to the show. And shows that have people who listen to one episode then leave will have a low number here.

Check The Podcast's Ratings and Reviews

Chart Rankings

Metrics Revealed by Some Podcast Apps

Social Media Presence

• Checking a podcast's social media accounts can tell you something about the size of their audience and how engaged their listeners are. Usually you can go to the podcast's official website (listed in most podcast listening apps) to find links to their social media accounts. Check out their Facebook page or Instagram feed. Are they active on Twitter...

See more on rephonic.com

Ask The Publisher Directly