Podcast FAQ

iab podcast upfront

by Ramon Ebert Published 2 years ago Updated 1 year ago
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What is IAB podcast upfront 2021?

IAB Podcast Upfront 2021 is a special marketplace designed for brands, agencies, and media buyers to preview the latest in innovative podcast programming. Leading audio and podcast companies will showcase the power of podcasts and announce brand new shows and content opportunities for advertisers to align with their brand.

What is the IAB NewFronts?

On May 2-5, 2022, IAB NewFronts will take place at in-person events in NYC and virtually on IAB.com. The event— organized within the unifying theme of “Stream On”—embodies the cultural zeitgeist of consumers’ penchant for digital video content when and how they want it.

What is the podcast upfront?

The Podcast Upfront will highlight collaborations between content creators and their brand partners, and will feature presentations from tech enablers and measurement partners who will share insights around critically important issues.

When will IAB’s annual video ad spend report be released?

IAB will release its annual Video Ad Spend report providing industry trends and projections for the digital video market from the buy-side on May 2.

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What is IAB podcast 2021?

IAB Podcast Upfront 2021 is a special marketplace designed for brands, agencies, and media buyers to preview the latest in innovative podcast programming. Leading audio and podcast companies will showcase the power of podcasts and announce brand new shows and content opportunities for advertisers to align with their brand.

Who is the producer of the podcast "Overheard at National Geographic"?

National Geographic. National Geographic - Executive Producer of Audio. Close bio. Davar Ardalan is National Geographic’s executive producer of audio, where she oversees the award-winning podcast series, “Overheard at National Geographic,” as well as other narrative storytelling podcasts in production.

Who is Preet on CAFE?

Preet is a former U.S. Attorney and the co-founder of CAFE , the podcast-first publisher that breaks down how the law and justice intersect with politics, business, technology and our daily lives. He is the award-winning host of Stay Tuned with Preet and Doing Justice and co-host of the CAFE Insider podcast. He is also a distinguished scholar in residence at the NYU School of Law, the author of “Doing Justice: A Prosecutor’s Thoughts on Crime, Punishment, and the Rule of Law,” and regular contributor to CNN and other networks.

What is the IAB 2021?

2021 IAB Podcast Upfront Fallis the world’s largest digital audio marketplace for media buyers to preview the latest in innovative podcast programming. The event brings traditional and digital agency planners, buyers, creatives, and brand marketers together to educate and evangelize the power of podcasts as a valuable platform for reaching consumers.

Who is Jason Baron?

Jason Baron is Senior Vice president of Direct Marketing and Podcast Sales for WarnerMedia Ad Sales. Within this role, Baron oversees all direct response advertising across WarnerMedia’s portfolio of leading brands, including managing advertising sales for the WarnerMedia Podcast Network. He is based in New York.

Who is the voice of Sounds Profitable?

Bryan Barletta is the voice behind Sounds Profitable, the podcast adtech focused newsletter and podcast from the Podnews Network. His focus is on freely sharing his knowledge to help better the entire industry, from independents to the leaders in this space, as they all use the exact same technology.

Who is Abdine from Rooster Teeth?

In his free time, Abdine is an avid mountain biker, IPA connoisseur, and enjoys long walks on the beach.

When will the IAB 2021 podcast be released?

IAB will release its annual U.S. Podcast Advertising Revenue Report. NEW YORK, NY – March 31, 2021 – The IAB 2021 Podcast Upfront will take place May 11-13, 2021 convening traditional and digital agency planners, buyers, creatives, and brand marketers to educate and evangelize the power of podcasts to reach consumers.

What is the IAB?

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

What is the IAB 2021?

The IAB 2021 Podcast Upfront will also unveil the IAB U.S. Podcast Advertising Revenue Report, which helps publishers benchmark their performance against the industry and identify new monetization opportunities at the ad category, ad-type and content levels. The report will also enable brands and agencies to learn about the latest opportunities available when investing in podcast advertising and sponsorships. Together, the event and the report give the industry the right tools to leverage podcasting as a mainstream medium that is scalable, measurable, and immersive.

Who is the CEO of IAB?

“The IAB Podcast Upfront continues to be one of the most valuable ways for NPR to showcase new shows and its leadership in podcasting to the advertising community” said Gina Garrubbo, President and CEO of National Public Media and Chair of the IAB Board of Directors.

Where is the IAB headquartered?

Founded in 1996, IAB is headquartered in New York City. IAB Media Contacts. Kate Tumino / Britany Tibaldi.

What is WarnerMedia podcast?

Across entertainment, kids, news and sports, WarnerMedia Podcast Network features original, on-demand audio content from its portfolio of leading brands, as well as independent podcast creators. Tune in to hear from the iHeartPodcast Network, the #1 podcast publisher globally, who produces a growing slate of new i...

Who is Dan Benporat?

Dan Benporat is the Director of Analytics & Digital Media at Wondery, the largest independent Podcast network. In his role at Wondery he has developed unique marketing, advertising, and operational solutions and has collaborated with Podcast technology companies to enable new and much-needed tools for the Podcast industry. Before graduating college he was a music blogger and event promoter in Los Angeles, where he created a series of record label showcases for popular indie labels. After college, he started as an analyst at the LA-based advertising agency Oxford Road, which helped pioneer Podcast advertising at scale with emerging D2C companies like Blue Apron and Ring. He has always been fascinated by what’s next in culture and technology.

Who is Chris Corcoran?

One of the most creative thinkers and leaders in the industry, Chris Corcoran is Chief Content Officer and Founding Partner, Cadence13, a leading premium podcast company that is part of Entercom’s podcast network. Cadence13 was named one of Fast Company’s “World’s Most Innovative Companies for 2019” that is part of Entercom’s podcast network.

Who is Neal Carruth?

Neal Carruth is Senior Director, On-Demand News Programming at NPR. Carruth oversees teams working on many of NPR’s most popular podcasts, including Embedded, Hidden Brain, Planet Money, and Rough Translation. In this role, he helps nurture programming innovation and the development of new content. He has been a leader in NPR’s daily news podcasting strategy, helping launch Up First and The Indicator from Planet Money. He also strengthens connections between NPR’s podcast portfolio, NPR’s newsroom, and NPR Member stations.

Who is the president of iHeartMedia?

Conal Byrne is the President of iHeartMedia’s iHeartPodcast Network. Under Byrne’s leadership, iHeartRadio is now the #1 podcast publisher globally according to Podtrac, the podcast industry’s third-party measurement source. Byrne is responsible for the operations and performance of the entire iHeartPodcast Network, including more than 750 iHeartRadio Original shows across a wide variety of genres — from business to travel to food to fiction to true crime and everything in between. The iHeartPodcast Network amasses more than 225 million downloads a month, including leading podcasts such as “The Ron Burgundy Podcast,” Jake Brennan’s “Disgraceland,” “Chelsea Handler: Life will be the Death of Me,” “Noble Blood” and “Committed,” as well as fosters over a hundred shows from iHeart’s on-air talent — like the popular “Bobbycast” from its nationally-syndicated host Bobby Bones and “The Breakfast Club” radio show podcast — all promoted and marketed through the unique multiplatform offerings and scale of iHeartMedia, which reaches 9 out of 10 consumers each month with its broadcast assets alone. Additionally, he oversees podcast revenue opportunities and special services, programs and products for advertising partners.

Who is Michael Barbaro?

Michael Barbaro is the host of “The Daily,” a five-day-a-week audio show from The New York Times with a dedicated audience of ten million unique listeners a month. “The Daily” was nominated for a Peabody Award in April 2019. In 2018, “The Daily” became the most-downloaded show on Apple Podcasts and was named a top podcast of the year by New York Magazine and The Atlantic. In 2017, the show won a DuPont-Columbia University Award for audio excellence. Also in 2017, Barbaro was named to the Recode 100 and People Magazine’s list of Sexiest Men Alive.

Who is Tate Frazier?

Tate Frazier was an inaugural employee of Bill Simmons Media Group ( Grantland / HBO) created in the Fall of 2015. Tate helped create and launch The Ringer Podcast Network, starting with ‘The Bill Simmons Podcast’ among many others, leading to a reported $300 million purchase by Spotify.

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