Podcast FAQ

make money podcast

by Verda Mitchell Published 3 years ago Updated 2 years ago
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  • Affiliate Marketing. One of the most common ways to earn money through your podcast is affiliate marketing. ...
  • Advertisements And Sponsorships. Advertising different products on your podcast is the default path most podcasters choose to earn some money.
  • Premium Content And Subscriptions. Another great way to scale up and monetise your podcast is by providing premium content to your listeners.
  • Crowdfunding And Donations. You can also make some money by asking your listeners to donate a small amount to keep the podcast alive.
  • Sell A Product. Instead of selling products for other companies, you could also sell your own products through your podcast.
  • Sell A Service. Selling a service through freelancing is another great way to monetise your podcast. ...

Full Answer

How can you make money with a podcast?

  • Reward your higher-tier patrons. In addition to premium content, you could provide higher-tiers with additional benefits like discounts on merch, early access to new content, and exclusive access to bonus ...
  • Keep subscription costs low. ...
  • Keep your fans updated. ...
  • Release podcasts on a consistent basis. ...

How much money can you make at podcasting?

You will make: 30 x 150 = $4,500 per episode. If you have two advertisements in one episode, charged at the same rate, you will make: 2 x [30 x 150] = $9,000. If you have 3 podcasts per week, each running two ads at $30 CPM you will make: 3 x $9,000 = $27,000 a week!

How many listeners does a podcast need to make money?

If your new episode gets, within 7 days of its release:

  • more than 26 downloads, you're in the top 50% of podcasts.
  • more than 72 downloads, you're in the top 25% of podcasts.
  • more than 231 downloads, you're in the top 10% of podcasts.
  • more than 539 downloads, you're in the top 5% of podcasts.
  • more than 3062 downloads, you're in the top 1% of podcasts.

How much can I make podcasting?

Mainly, when James is out of the game, give Westbrook the ball, give him a pick-and-roll partner and three other shooters, and get out of the way.

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How much money can you make from a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

Can you really make money with a podcast?

So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.

Do podcasts on Spotify make money?

Commissions From Affiliate Marketing: Affiliate marketing is another primary avenue for earning money on Spotify podcasts. You quote a unique link in your podcast through which your listeners can purchase products. The seller pays you commissions on purchases customers make through your link.

How much does it cost to start a podcast?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

How much money do you need to start a podcast?

A good podcast microphone can be purchased for around $100. If you’re not planning on doing too much mixing, you can use free audio editing softw...

How much money can you make from a podcast?

The amount of money you make from a podcast can vary greatly, depending on the size of your audience, the number of monetization channels you have,...

How do people make money from podcasts?

The best way for new podcasters to make money is to use different monetization methods, which can run in the background while you work on building...

Can you make money podcasting on YouTube?

Yes, but it’s best to diversify and make your podcast available on other platforms in order to expand the scope of your attainable audience. That b...

What equipment do you need to make money podcasting?

Podcasting requires microphones for each podcaster and audio-editing software to edit and export your podcast. You may also benefit from a conferen...

How much does the Bowery Boys podcast make?

Here are a couple of examples: The Bowery Boys is a podcast about the history of New York City and makes over $3,800/month through Patreon. The Last Podcast On The Left makes over $57,000/month just through Patreon. They also sell shirts and do regular live shows in different cities.

Why use podcast audience?

You can use your podcast audience to get those initial sales and reviews that will help your book stand out too .

Why do podcasts need email lists?

It helps to have an email list so you can let your audience know about your course both on your podcast and through email.

Why do podcasters create their own online courses?

Many popular podcasters create their own online courses to teach similar content to what they talk about on their podcast.

What plugin to use for podcast?

Using a plugin like Lasso is highly recommended. This allows you to create short links that redirect to your special tracking link (among a bunch of other useful features). This makes it easy to say a short, memorable URL on your podcast.

Can you ask for donations for a podcast?

You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with.

Can you create an affiliate ad?

You could create your own “ad” spot to promote an affiliate offer if you don’t have the audience size for traditional sponsorships. Or you can naturally include a mention of a product or service as you deliver your regular content.

When do you start seeing earnings?

Much like other creative occupations, you won't start seeing earnings until your audience decides that you add value. As such, when your listener base grows, your opportunity to make money from your craft grows with it.

What is the best thing about advertising networks?

The best thing about advertising networks is that you have the opportunity to grow. When you first start out, you'll have little control over rates, but, as you gain popularity, you'll be able to charge more for advertising slots. Crowdfunding.

Is affiliate marketing good for podcasts?

The same goes for unique discount codes that people can use at checkout. All things considered, affiliate marketing is a great way to keep the money trickling in with minimal additional work.

Can podcasts be used for advertising?

You can also go down the route of podcast ad networks for your advertisements. Not only do they provide a solution to finding deals, but they also do a lot of the heavy lifting for you.

Can you ask for money for a podcast?

Asking your listeners for money may seem rather unusual, but if your podcast and personality are interesting and enjoyable, most people will happily donate a few dollars to keep the great content coming.

Can you get paid for doing what you love?

Nothing quite beats getting paid for doing what you love. The good news is that there are numerous proven strategies you can use to achieve this ultimate goal with your podcast. Whether it’s affiliate marketing, sponsorships and advertisements, crowdfunding or selling your very own custom merch, the opportunities are there to make a living off an enjoyable passion.

Do you charge for preroll ads on podcasts?

For instance, pre-roll ads will usually be charged at a lower price than mid-rolls. At the end of the day though, the rates will be subject to change and can increase alongside your listener base.

How much money can a podcast make?

According to Forbes, the stand-up comic earned $30 million from his show in 2019.

How much did podcast ads cost in 2018?

Ever listened to a show that took a quick break to run an ad? There’s a good reason. According to the Interactive Advertising Bureau, marketers spent $479 million on podcast ads in 2018.

How long will it take me to monetize my show?

The answer is… it depends. Before you can start making money from your podcast, you need to get in front of the right listeners first.

What do I do first?

The reality is, making money from a podcast in your first year is hard work but it’s entirely possible to build an profitable income. Podcasts are a powerful way to build your authority—and develop a deep connection with your audience.

Why are podcast listeners loyal?

Listeners are loyal. A lot of people play episodes while they’re driving somewhere, as they cook dinner at home, or when they hit the gym for a workout. In other words, podcast listeners are inviting you into their personal space. This builds instant rapport.

How many modules are there in podcast production school?

For those of you who are ready to skip the learning curve, we’ve got you covered! Our self-paced course, Podcast Production School, will walk you through the entire podcasting process with 6 comprehensive modules, plug-and-play templates, and in-depth tutorials.

Why do advertisers like to air spots on podcasts?

Sponsors and advertisers love to air spots on podcasts because they usually have highly engaged audiences. More than half of podcast audiences listen to a full episode of a show—and 41% of listeners will play through most of an episode. This means the majority of listeners will actually listen to an ad!

1. Affiliate Marketing

Affiliate marketing (also referred to as performance marketing) is a form of marketing where you earn a commission for referring people to other products or companies. You will earn money when someone that you refer makes a purchase.

2. Sponsors and Advertising

You can also make money with podcasts through advertising and sponsorships. These are the first things that podcasters usually think of when starting a podcast.

3. Build Networks

Some people may not see relationships as an important element of a successful podcasting career. Whether you are hosting an interview-based podcast or not, you need to focus on building good relationships or networks because they are very powerful in building a successful podcast career.

4. Sell Products and Services

Before you go after sponsors, look at the products and services that your business is selling already. If your product is relevant to the needs of your listeners, look for ways through which you can strategically leverage your podcast to boost sales.

5. Create Courses

If you love teaching others the nitty-gritty of a subject matter, then this is an opportunity for you to make money from such passion.

6. One-On-One Coaching

If you love getting on calls and talking to people through processes or teaching them one on one, then this is a great opportunity that you can use to monetize your podcast. This approach is easier than creating a course because you don’t need to build anything.

7. Sell eBooks

Don’t forget the time and energy that you have invested into your content. You may have a huge number of blogs, podcast episodes, and maybe YouTube videos that you can compile and share with your audience.

How Much Can You Make From Podcasting?

Most budding podcasters and podcast enthusiasts primarily have just one question in their mind, and that is how much money you can make podcasting.

What Is A Podcast?

Before you know how to make money podcasting, you need to know what podcast actually is! In simple terms, audio broadcasting in any online platform is called a podcast.

How To Get More Listeners To Your Podcast?

There are several ways to make money with podcasting. But you do need a large audience base and a steady monthly listener to generate a handsome monthly income.

How do podcasters make money?

1. Sponsorships. Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

How much money do podcasters make?

So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negativecash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar.

Why do podcasts have negative cash flow?

In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn’t make any money until people choose to watch you. It takes time for listeners to decide you have value.

How much do podcast sponsors make?

Sponsors pay on a cost per mille basis (mille is Latin for “thousand”). Rates range from $18 to $50 CPM, though hugely popular podcasts can pull in a lot more.

How to get your audience to support you?

A great way to get your audience to support you is to compensate them with premium content. You could charge them for early access to episodes, bonus episodes, downloadable resources, live chats, or access to newsletters and Facebook groups .

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Affiliate Marketing

Sponsors & Advertising

  • Advertising and sponsorships are probably the first things you think of when looking for ways to make money from podcasting. There are several different podcast ad networks that can connect you with advertisers. They do all the work of finding advertisers, negotiating rates, getting the script, and more. You usually need a larger audience of at lea...
See more on podcastinsights.com

Courses

  • Many popular podcasters create their own online courses to teach similar content to what they talk about on their podcast. Online coursesare a great way to teach something in an easy-to-follow way where someone can get a specific result once they’ve completed it. It helps to have an email list so you can let your audience know about your course both on your podcast and throug…
See more on podcastinsights.com

Services

  • You can offer services that tie in with the content on your podcast. I used to analyze and critique online ads on a podcast and the service I offered was Google AdWords and Facebook Ads management. By showing that I knew what I was an expert on the topic, people knew that they would get expert-level ad management. This made it much easier to get clients without having t…
See more on podcastinsights.com

Coaching & Consulting

  • Coaching & Consulting is somewhat similar to offering a service, but you usually don’t do the work for them. Instead, you help or guide them on how to improve. Common industries that have a lot of consultants and coaches are fitness, diet, business, and teaching, but I’m sure there are consultants in every industry.
See more on podcastinsights.com

Crowdfunding & Donations

  • You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with. They even give you the ability to have a separ…
See more on podcastinsights.com

Premium Content

  • Premium content can really be anything you want, but some of the common ways podcasters offer premium content are with: 1. Additional interviews 2. Behind-the-scenes content 3. Ad-free RSS feed 4. Early-access RSS feed 5. Q&A with the hosts Have fun coming up unique ways to deliver additional value to your community for a few dollars per month. The Daily Wireis a podca…
See more on podcastinsights.com

Events

  • Hosting events is not only a great way to make money, but bring together your best fans and bring them even more value. One example I heard of from Pat Flynn was the Walker Stalkerconference. It was started by a podcast that talked about The Walking Dead TV show. They do events all over the world and even get the actors involved. That sounds awesome! Another example from Sam …
See more on podcastinsights.com

Physical Products

  • Physical products are things like t-shirts, mugs, and other swag. The Generation Why Podcast offers a ton of different products, plus premium content, and a very active Patreon page. You can use a site like Teespringto make sure you get enough sales before they get printed – that way you don’t get stuck with a bunch of products.
See more on podcastinsights.com

Books

  • Leveraging a popular podcast into book sales is another excellent way to make money and increase your authority. You can use your podcast audience to get those initial sales and reviews that will help your book stand out too. Two examples that I’m familiar with (and have purchased) are: 1. Pat Flynn wrote the WSJ bestseller Will It Fly? 2. Chris Ducker recently came out with Ris…
See more on podcastinsights.com

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