Podcast FAQ

making money from podcast

by Albin Rohan Published 2 years ago Updated 1 year ago
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  • Affiliate Marketing. One of the most common ways to earn money through your podcast is affiliate marketing. ...
  • Advertisements And Sponsorships. Advertising different products on your podcast is the default path most podcasters choose to earn some money.
  • Premium Content And Subscriptions. Another great way to scale up and monetise your podcast is by providing premium content to your listeners.
  • Crowdfunding And Donations. You can also make some money by asking your listeners to donate a small amount to keep the podcast alive.
  • Sell A Product. Instead of selling products for other companies, you could also sell your own products through your podcast.
  • Sell A Service. Selling a service through freelancing is another great way to monetise your podcast. ...

How Do Podcasts Make Money?
  1. Sponsorships. Sponsorships are the most common way podcasters make money. ...
  2. Direct support including premium content. Direct support is when you simply ask your fans to send you money to support your show. ...
  3. Affiliate sales. ...
  4. Complementary products.

Full Answer

How do you make money doing a podcast?

  • Additional interviews
  • Behind-the-scenes content
  • Ad-free RSS feed
  • Early-access RSS feed
  • Q&A with the hosts

How to make more money from your channel or podcast?

Course Summary

  • 38 in-depth lessons
  • 36 video tutorials
  • 2 text guides
  • 2 action-prompting tasks
  • 47.35 minutes of video tutorials

How to make money from your tiny podcast?

How to Monetize a Podcast – Your Options

  1. Creating Courses. If you like to teach others the nuts and bolts of your subject matter, then this could be the method for you.
  2. One on One Coaching. If you’d like to get on calls and talk people through processes, teaching them live, instead of online, then this could work for you.
  3. Sponsorship. ...
  4. Write an eBook. ...
  5. Sell a Product. ...
  6. Sell a Service. ...

More items...

What to do when your podcast Make Money?

How Do Podcasts Make Money?: 10 Ways to Monetize

  1. Offer Courses. Offering educational courses or something to do with your passion and hobby is one of the best and topmost ways to make money from podcasts.
  2. Provide Services. Providing various services is also possible through podcasts. ...
  3. Sponsors and Advertising. ...
  4. Consulting. ...
  5. Crowdfunding. ...
  6. Premium Content. ...
  7. Events. ...
  8. Merchandise. ...
  9. Books. ...
  10. Public Speaking. ...

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How much money can you make from a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

Can you make good money with a podcast?

Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.

How many listeners do you need to make money on a podcast?

3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.

Does Spotify pay you for podcasts?

Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.

Do podcasts on Spotify make money?

The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.

Can you make a living off of a podcast?

All you have to do is read your ads on your podcast recording according to your agreement. In fact, sponsorships are the most lucrative way to make money from your podcast. According to IAB and PwC, advertisers spent $678 million in 2019 and will spend more than a billion in 2020.

How much does it cost to start a podcast?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

How much do podcasters make a year?

Income from Popular Podcasts The Dave Ramsey Show has 13 million weekly listeners and earns nearly $10 million in annual income. Shepard Armchair Expert earns $9 million a year with almost 20 million monthly listeners. The Bill Simmons Podcast earns $7 million yearly income. Chapo Trap House makes $2 million each year.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

How do you start a profitable podcast?

How to Start a Profitable PodcastEstablish a High Quality Podcast Set Up. ... Find Your Niche. ... Select Your Goal or Purpose. ... Devote Yourself to Your Podcast. ... Find Your Target Audience. ... Decide on a Title, Format, Length, & Frequency. ... Create the Ideal Podcast Cover. ... Find Your Voice.More items...•

How much does Joe Rogan make from his podcast?

According to Forbes, Joe Rogan podcast income was $30m in 2019. And that's not counting YouTube revenue which also contributes to the amount. In spring 2019, Rogan mentioned in one of the interviews that his show records over 190 million monthly downloads.

How much money do you need to start a podcast?

A good podcast microphone can be purchased for around $100. If you’re not planning on doing too much mixing, you can use free audio editing softw...

How much money can you make from a podcast?

The amount of money you make from a podcast can vary greatly, depending on the size of your audience, the number of monetization channels you have,...

How do people make money from podcasts?

The best way for new podcasters to make money is to use different monetization methods, which can run in the background while you work on building...

Can you make money podcasting on YouTube?

Yes, but it’s best to diversify and make your podcast available on other platforms in order to expand the scope of your attainable audience. That b...

What equipment do you need to make money podcasting?

Podcasting requires microphones for each podcaster and audio-editing software to edit and export your podcast. You may also benefit from a conferen...

1. Affiliate marketing

Affiliate marketing is a performance-based form of marketing where a business offers rewards to affiliates who are able to successfully bring customers to them. Affiliate marketing is a great way for any creator to monetize their content.

2. Sell custom merchandise to fans

Give your fans the opportunity to show their support for your podcast by selling custom merchandise like t-shirts, stickers, posters, mugs, tote bags, journals, and more.

3. Offer tiered memberships through Patreon

Patreon is a very popular platform for monetizing podcasts because it allows fans (called “patrons”) to offer support in regular monthly payments. Creators can sort subscription options into different “tiers,” with each tier receiving different benefits.

4. Host live podcasts and collect tips

Hosting a live in-person event can be a great way to make extra money as a podcaster, but finding gigs is tricky for new podcasts. Live venues may allow you to perform, but unless your podcast is big enough to bring a lot of business, they’re less likely to pay you to perform.

5. Write and self-publish a book for your fans

Like authors, podcast hosts are typically viewed as being a voice of authority on a particular subject, making the transition from podcast host to writer almost seamless. Perhaps that’s why so many popular podcasts have been spun off into books written by their creators.

6. Join a podcast advertising network

A podcast advertising network is a platform that connects brands and podcasts that have a shared target audience, acting as liaisons for brands looking to advertise to podcast listeners.

Podcasts make money when they have multiple income streams

The most profitable independent podcasts use multiple revenue streams to create a steady flow of income as they focus their attention on growing their audience.

How much did podcast ads cost in 2018?

Ever listened to a show that took a quick break to run an ad? There’s a good reason. According to the Interactive Advertising Bureau, marketers spent $479 million on podcast ads in 2018.

How much money did Joe Rogan make from his podcast?

According to Forbes, the stand-up comic earned $30 million from his show in 2019. But this wasn’t an overnight success story.

Why do advertisers like to air spots on podcasts?

Sponsors and advertisers love to air spots on podcasts because they usually have highly engaged audiences. More than half of podcast audiences listen to a full episode of a show—and 41% of listeners will play through most of an episode. This means the majority of listeners will actually listen to an ad!

Why is affiliate marketing important for podcasts?

Affiliate marketing is a smart place to start for new podcasters because you don’t have to pitch anyone or set up deals with a sponsor. You just have to sign up with a company who runs a program.

How many affiliate offers does Jenna have?

Jenna only shares five affiliate offers with her audience over the course of a year. They just happen to be products that she loves—that is the key to affiliate marketing. (Just make sure you disclose any affiliate links with your audience. For legal reasons and to make sure you’re building trust with your listeners!)

What do content creators worry about?

Many content creators worry about feeling sales-y or bugging their audience members. We’ve all been there. Don’t worry, if you focus on sharing incredible content with your people, you’ll naturally open the door to recommending your own products.

Do you have to sell on the show?

You don’t have to sell directly on the show . If you’re a service provider, you can offer a free 15-minute consultation where people can book a call with you. Just make sure to set up a special link so that you can track who comes in from your show!

How to sell podcast ads?

There’s a lot of nuance to this, but you can sell ads on your podcast in three main ways: 1 Direct to brand: If you represent a podcast that meets a brand’s audience and demographic thresholds, you can sell ads on your show via preroll, midroll, or postroll advertisements directly to the brand based on a cost determined by both parties, which is usually represented on a CPM (cost per 1,000 downloads) model. These ads are usually product endorsements, direct response, and host-read. 2 Through an agency: Podcast advertising agencies operate either as an intermediary or broker for the brand, or as a marketplace. For example, agencies like Veritone One , Ad Results, or Havas Edge represent clients like LinkedIn , Noemie, and Embark. These agencies will vet the podcast and associated talent, and will plan a large, cohesive campaign on behalf of their clients. They have a very particular and specific way of purchasing ads, and usually plan quarterly. There are also podcast marketplaces such as Advertisecast that allow podcasters to list their shows and inventory for brands to browse and select. 3 Programmatic: One of the fastest growing segments in the podcast advertising marketplace is programmatic advertising, which you may recognize as non host-read ads that appear in podcasts. Brands will usually purchase programmatic space using audience demographics as opposed to selecting specific shows and genres. Some of the players in this field include Megaphone’s Targeted Marketplace , Art19, and Acast.

Is there a subscription for podcasts?

Subscriptions: Podcast subscriptions have sprung up in a few different forms in recent years, but are by no means new. It’s a simple enough concept – if you put your podcast behind a paywall, you’re typically transitioning from a free, ad-supported podcast to a subscription based service.

1. Affiliate marketing

Affiliate marketing is essentially getting paid to refer listeners to another company’s product. Where do you find those partners? The most efficient way is to go through a network like Amazon, Buzzsprout or Podcorn.

2. Sponsorships

Popular podcasts will draw the attention of advertisers that will pay you to plug their products in ads that air during your show. (Sponsorships are one way people make money on TikTok, too.) Sponsors typically pay $18 to $25 for every thousand monthly downloads, also referred to as CPM.

3. Donations

Get financial support directly from your listeners through one-time and monthly donations.

4. Merchandise

Have a logo and an audience loyal enough to wear their support on their sleeve (or coffee mug)? Then you can make money with branded merchandise. But you’ll also need an e-commerce store, someone to make your products and a place to store your inventory.

What is the best thing about advertising networks?

The best thing about advertising networks is that you have the opportunity to grow. When you first start out, you'll have little control over rates, but, as you gain popularity, you'll be able to charge more for advertising slots. Crowdfunding.

Is affiliate marketing good for podcasts?

The same goes for unique discount codes that people can use at checkout. All things considered, affiliate marketing is a great way to keep the money trickling in with minimal additional work.

How To Make Money From Podcast?

There are many ways for you to make money podcasting. Diversify your revenue to be safe. If you mainly make money on Youtube, it will be bad if your channel is disabled one day.

FAQs

If you have any questions regarding podcasting and how to make a business from them, find the answers here.

Conclusion

There are many ways to make money from podcasting. However, they all take a lot of effort and time.

What does it mean to be an authority on a podcast?

As an authority on a particular subject matter, you may be approached by organizations to speak at an upcoming event. These people have heard your podcast and think that your message will align with their event.

Can you sell a product line with your podcast?

Nowadays every business has at least one promotional product that they offer. And that can be your podcast, too . You can sell a product line with your podcast’s logo or podcast’s tag line on it. T-shirts, hats, keychains, bumper stickers, pens, mugs…you name it.

What Is A Podcast?

Before you know how to make money podcasting, you need to know what podcast actually is! In simple terms, audio broadcasting in any online platform is called a podcast.

How Do Podcasters Make Money?

There are several ways to make money podcasting in 2022. And believe it or not, podcasting has already become one of the best ways to make extra money this year, even if you do it on a part-time basis.

What Are The Highest-Earning Podcasts That You Can Follow?

Many people have already asked me how to make money podcasting this year. Trust me; podcasting is one of the six-figure-generating business ideas you can try this year.

How To Get More Listeners To Your Podcast?

There are several ways to make money with podcasting. But you do need a large audience base and a steady monthly listener to generate a handsome monthly income.

18 Ways To Make Money Podcasting In 2022

Although there are several ways to make money from podcasting, not every avenue is equally rewarding. So, our editorial team has tested several methods to filter the legit earning methods for you!

How Much Can You Make From Podcasting?

Most budding podcasters and podcast enthusiasts primarily have just one question in their mind, and that is how much money you can make podcasting.

FAQs

Yes, Spotify does have its own monetization platform where credible podcasters can submit their creations to get membership benefits.

Affiliate Links

This is a way of making money by selling other companies’ products and services. You get a commission from each sale that is made under your unique link.

Sponsors

Advertisers are always looking for popular podcasts where they can plug their products or services in ads that appear during your show. They usually pay from 17 to 25 dollars for every thousand monthly downloads, which are referred to as CPM.

Crowdfunding

Crowdfunding is a great way to monetize your podcast when you are just starting and can’t reach big brands or advertisers since it essentially relies on asking for financial support from your audience. The idea behind crowdfunding is to raise funds to be able to cover your podcast expenses and grow in the future.

How Much Do Podcasters Make?

The honest answer to this question is: it depends. For Joe Rogan it’s millions and millions of dollars, for others it’s a couple thousand per episode, and for many others, it’s zero. It all depends on the amount of effort, communication, connections, and engagement from the audience.

Copyright Free Music For Podcasters

As we all know, music plays a key role when it comes to Podcasts because it’s an all auditory experience that has to hook the audience by using the right sounds, tracks, and of course voices.

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Affiliate Marketing

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Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them. …
See more on podcastinsights.com

Sponsors & Advertising

  • Advertising and sponsorships are probably the first things you think of when looking for ways to make money from podcasting. There are several different podcast ad networks that can connect you with advertisers. They do all the work of finding advertisers, negotiating rates, getting the script, and more. You usually need a larger audience of at least 5K or 10K listeners per month to …
See more on podcastinsights.com

Courses

  • Many popular podcasters create their own online courses to teach similar content to what they talk about on their podcast. Online coursesare a great way to teach something in an easy-to-follow way where someone can get a specific result once they’ve completed it. It helps to have an email list so you can let your audience know about your course both on your podcast and throug…
See more on podcastinsights.com

Services

  • You can offer services that tie in with the content on your podcast. I used to analyze and critique online ads on a podcast and the service I offered was Google AdWords and Facebook Ads management. By showing that I knew what I was an expert on the topic, people knew that they would get expert-level ad management. This made it much easier to get clients without having t…
See more on podcastinsights.com

Coaching & Consulting

  • Coaching & Consulting is somewhat similar to offering a service, but you usually don’t do the work for them. Instead, you help or guide them on how to improve. Common industries that have a lot of consultants and coaches are fitness, diet, business, and teaching, but I’m sure there are consultants in every industry.
See more on podcastinsights.com

Crowdfunding & Donations

  • You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with. They even give you the ability to have a separ…
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Premium Content

  • Premium content can really be anything you want, but some of the common ways podcasters offer premium content are with: 1. Additional interviews 2. Behind-the-scenes content 3. Ad-free RSS feed 4. Early-access RSS feed 5. Q&A with the hosts Have fun coming up unique ways to deliver additional value to your community for a few dollars per month. The Daily Wireis a podca…
See more on podcastinsights.com

Events

  • Hosting events is not only a great way to make money, but bring together your best fans and bring them even more value. One example I heard of from Pat Flynn was the Walker Stalkerconference. It was started by a podcast that talked about The Walking Dead TV show. They do events all over the world and even get the actors involved. That sounds awesome! Another example from Sam …
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Physical Products

  • Physical products are things like t-shirts, mugs, and other swag. The Generation Why Podcast offers a ton of different products, plus premium content, and a very active Patreon page. You can use a site like Teespringto make sure you get enough sales before they get printed – that way you don’t get stuck with a bunch of products.
See more on podcastinsights.com

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