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Brief
Luxury car brand Lexus this week released a six-part podcast series hosted by Malcolm Gladwell, the New Yorker writer whose bestselling books include "The Tipping Point" and "Outliers." The series, titled "Go and See," follows Gladwell as he visits Lexus' headquarters in Japan, explores a top-secret racetrack and shadows the company's engineers and executives, per an announcement..
Insight
Lexus' podcast starring Malcolm Gladwell seamlessly combines the carmaker's branding with editorial content. Such native advertising aims to cut through the clutter among ad-supported streaming platforms and reach audiences who subscribe to ad-free services.
