Podcast FAQ

manscaped podcast sponsorship

by Evan Johnston Published 3 years ago Updated 2 years ago
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Is manscaped a good brand?

Founded in 2017, San Diego-based Manscaped (as seen on Shark Tank) is the only brand dedicated to men's grooming and hygiene below-the-waist. The product line up includes precision-engineered tools, unique pH-balanced formulations, and accessories to ensure a simple and effective "manscaping" routine.

What is a podcast sponsorship?

This is an arrangement where the podcaster, the sponsor, and the audience are all benefiting from every aspect of the agreement. There are great opportunities to be found in sponsoring fiction podcasts or audio dramas too. These shows tend to have really hardcore, fanatical followings.

How do podcasters afford to host their shows?

For one podcaster, the thought of covering their web and hosting costs is enough. Maybe even to have enough left over to treat their other half to a nice meal every couple of months. For another, it could be an important income stream in their business, where they're actually paying a team of freelancers and assistants to work on their show.

How do you advertise on a podcast?

At the most basic level, the advertiser pays to have their product or service promoted on one or more podcast episodes. Commonly, podcasts deliver ads in one of two ways. The most effective way is for the host to talk about the product or service.

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Who does Manscaped sponsor?

Manscaped's current sports partnership portfolio includes four UFC fighters, the National Football League's (NFL) San Francisco 49ers, Premier League soccer club West Ham, as well as the Ottawa Senators and the Montreal Canadiens in the National Hockey League (NHL).

How much do podcast sponsorships pay?

Prices for podcast sponsorships are typically based on the number of average downloads. Sponsors pay on a cost per mille (CPM) basis. Rates range from $18 to $50 CPM, though podcasts like This American Life or HowStuffWorks with millions of listeners can pull in a lot more.

Can you get sponsors for a podcast?

Absolutely! Some of the most successful podcasts, such as the Bill Simmons Podcast, earn millions. Of course, it takes a lot of work and resources to go from zero to $1 million, but you can start small with a few ad investments here or sponsorships there as you slowly grow your revenue as you build your listenership.

How do you ask for a podcast sponsor?

Reach Out to Sponsors Directly Contact potential sponsors directly. Research podcasts in your niche. Check them out (or have a listen!) and identify which products or services they advertise. Look up the company's details and find a point of contact.

How much does Joe Rogan make per podcast?

According to a report by Wealthy Gorilla, Rogan is pulling in $100k with each episode that he uploads on the platform. Rogan has a habit of posting more than just a few episodes everywhere. in reality, the former fear factor host posts 5 episodes each week.

How do I find a sponsor?

How to Get a Sponsorship: 8 Key TacticsResearch potential sponsors. Look at your existing supporters. ... Tell your organization's story. ... Provide sponsor incentives. ... Reach out to established companies. ... Use data to legitimize your pitch. ... Find the right contact. ... Build a connection over time. ... Follow up.

How many listeners do podcasts need to get sponsored?

Sponsorship type It can be CPM, value-based, or affiliate. In the CPM (Cost Per Mille) approach, a sponsor pays for every 1000 downloads or views. If your CPM rate is $30 and your podcast is downloaded or listened to 10,000 times, you get paid $300.

How do podcasts get funding?

Advertising and sponsorships are probably the first things you think of when looking for ways to make money from podcasting. There are several different podcast ad networks that can connect you with advertisers. They do all the work of finding advertisers, negotiating rates, getting the script, and more.

How much can you earn from a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How much should you charge for podcast ads?

The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.

How do podcast sponsorships work?

Many sponsors will pay based on how many downloads your podcast gets, usually in increments of 1000. The amount of money that an advertiser will pay you per 1000 downloads is known as the CPM (cost per mille.)

How much do podcasts make from ads?

Sponsors pay on a cost per mille basis (mille is Latin for “thousand”). Rates range from $18 to $50 CPM, though hugely popular podcasts can pull in a lot more. You can price your ads differently depending on where you place them within your episode.

Re-evaluating and Continuing to Scale their Investment

MANSCAPED™ is seeing a consistently positive ROI. This allows the company to continue scaling their investment in the medium, which includes growing the company’s internal audio team. They measure that return through coupon codes and vanity URLs.

Listeners Can be Influencers, Too

Natalie’s team is always on the hunt for new shows, keeping in touch with her Stitcher rep and using tools like Magellan.ai and Google to stay on top of exciting releases. “We like to get in early,” she says.

How to Further Help Hosts Become the Ultimate Brand Ambassadors

Natalie attests that she loves working with Stitcher and her sales rep, Cheryl Dalton. “We don’t like to leave any stone unturned, and Cheryl really makes sure that we’re booked on every show that’s right for our brand.”

Waterproof

Trimming in the shower is easy and can create less mess. Comfortably operate The Lawn Mower® 4.0 trimmer in wet or dry conditions.

Powerful Performance

Premium 7,000 RPM motor with QuietStroke™ technology and a 600mA li-ion battery is rechargeable by a wireless charging system.

Wireless Charging System

The convenient dock wirelessly charges The Lawn Mower® 4.0 by transferring energy from the dock to the trimmer via electromagnetic induction.

What is podcast sponsorship?

Podcast sponsorship is the most traditional method of monetisation in the medium. But it can take many different forms, and it's not necessarily the right approach for everyone looking to monetise their content. Here, we'll take a look at the various ways podcast sponsorship can work. We'll also cover how to reach out to potential sponsors – should ...

How much do podcasters make per ad?

This is a method of measuring advertising based on audience numbers. Typically, podcasters stand to earn around $20 per ad, per 1000 downloads, within 30 days of an episode's release. CPM can work well for podcasts that have download numbers in the thousands. But, many podcasts have much smaller audiences than that.

What is podcast success?

Most podcasts that “succeed” focus on a certain topic or niche. That means the audiences they build around them generally share a common interest. That could be anything, from losing weight, to breeding gerbils, to collecting stamps, or brewing coffee.

What is long form audio content?

Long-form audio content means listeners can spend lots of time listening to a presenter in a very intimate way, and on a regular basis. This builds a layer of trust and authority. It's much harder to do this in the written word, where blog posts are Googled and skimmed for the one piece of info the reader wanted.

What is a media kit for a podcast?

A media kit is basically the essential information about sponsoring your show, packaged up in an easy-to-read manner.

Why is voice over less effective on podcasts?

This is a lot less effective because the audience listens to hear the thoughts and opinions of the presenter. Having a random Voice-Over interrupting the content to quickly give you a sales pitch can be jarring, and even annoying.

Can you advertise on a podcast?

Advertising on a podcast isn't like putting up a billboard at the side of a road, where 90% of the folks who see it aren't a company's target audience. Granted, targeting isn't exclusive to podcasts. Things like trade magazines and blogs can be very niche and targeted, for example.

Athletic Greens

Visit athleticgreens.com/rogan to get a 1-year supply of liquid Vitamin D drops + 5 travel packs for FREE with subscription.

Black Rifle Coffee Company

Visit blackriflecoffee.com/joerogan and use the promo code JOEROGAN to get 20% off your order.

Butcher Box

Visit butcherbox.com/rogan to get 3lbs of chicken breasts, 2lbs of pork chops, and 2lbs of ground beef for FREE with your first order.

CAR.O.L AI Powered Exercise Bike

Visit carolfitai.com and use the promo code ROGAN300 to get $300 off plus free shipping and a free 1-year subscription.

Cash App

Download the Cash App and enter the referral code JOEROGAN to receive $10 for FREE. The Cash App will also donate $10 to Justin Wren’s Fight for the Forgotten charity.

cbdMD

Visit cbdMD.com and enter the promo code ROGAN at checkout to get 25% off premium CBD oil products.

Crossrope

Visit crossrope.com/rogan to get up to $40 off jump rope sets plus FREE shipping.

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