One Stripe Chai founder Farah Jesani on pivoting from cafés to DTC
One Stripe Chai founder Farah Jesani joined the Modern Retail Podcast and described the brand's pandemic-induced DTC pivot. Right before 2020, Jesani said, One Stripe had over 70 coffeeshop wholesale accounts. "That's where I was like, okay, this feels like this is a viable business. This feels like something we can really grow," she said.
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Win Brands Group has been around in 2017, but this is the year the DTC roll-up strategy is really beginning to work. The company owns a slew of online businesses, including the candle company Homesick and the weighted blanket brand Gravity.
