podcast launch strategy

Top Strategies For a Successful Podcast Launch

1. Build Your Audience Base. Your audience will always be the lifeblood of your show. So Strategy Numero Uno is to start...
2. Promote Your Podcast Launch Event. Now that you have begun to build your podcast platform, you should start to focus...
3. Launch With Multiple Episodes. Another great way to ensure, that not only...

Full Answer

How to launch a podcast?

Build Your Audience Base Your launch strategy really begins when you’re dreaming up and planning your podcast. As this is the stage where you hone in on your target audience. Your audience will always be the lifeblood of your show. So Strategy Numero Uno is to find your target audience.

How to grow your podcast audience with Seo?

By using SEO strategies, potential listeners will see your podcast episodes in their results as they search for terms related to the show, in turn growing your audience. Castos creates customizable podcast webpagesfor you automatically.

How to promote your podcast on social media?

You need a multi-channel approach to generate buzz and drive people to your website or your show’s listing on their favorite podcast directory. Furthermore, you should tailor your promotions to fit each platform (e.g., colorful images work best on Instagram, but it’s better to go with a text-based promotion within your newsletter.)

Are You Ready to consistently publish new episodes post launch?

Be ready to consistently publish new episodes post launch After your podcast ‘launch’ is officially over, it’s time to set up systems and processes to continue publishing new episodes and developments for your show. This checklist item shouldn’t be overlooked given the time you’ve committed to finally getting your show off the ground.

What are some strategies to start a podcast?

Table of ContentsChoose a Podcast Topic You Can Commit To.Pick Your Podcast Name.Write a Compelling Podcast Description.Decide on Your Podcast Format.Get Your Podcast Artwork and Music Created.Purchase Your Podcast Equipment and Test Your Podcasting Software.Choose Your Podcast Hosting Service.More items...

What podcast marketing strategy?

Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand's story, build authority, and encourage word-of-mouth marketing.

What is the best day to launch a podcast?

Research from Megaphone reveals that most podcasters publish the newest episodes on Wednesday, Tuesday, and Thursday (in that order) between 2 AM and 5 AM, with 5 AM gaining the max amount of downloads. According to Megaphone, podcasts that publish episodes on Tuesdays at 5 AM are downloaded the most.

How many podcast episodes should you launch with?

It's really up to you, Jonathan, with what you're comfortable with, but what I would recommend is anywhere between five or six to eight episodes already finished and completed by the time you launch, including the three at least that you're going to launch with, and there you go.

How do I promote my first podcast?

Here's a quick recap:Build an email list or outreach list before your podcast launches. ... Record 3-5 podcast episodes before you launch.Pick a launch date. ... Create assets like images, clips, and shareable quotes.Launch day!Message your list to ask them to listen and review.Keep publishing new episodes consistently.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

What's a good length for a podcast?

The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.

What should you not do in a podcast?

If you're thinking of starting a podcast, here are a few mistakes I'd recommend avoiding:Spending too much money. ... Believing LibSyn is the only hosting option. ... Not respecting your niche. ... Not using a subtitle. ... Not actively collaborating with other podcasting hosts. ... Having unrealistic expectations. ... Inconsistency.

How do I grow my podcast audience?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How many episodes does the average podcast last?

56.1% of podcasts had 10 episodes or fewer, and 17% had 50 episodes or more. The mean number of episodes was 30.1, and the median was ...

How often should I post a podcast?

Weekly. A weekly podcast publishing frequency is great if you're covering trending news or have an interview-style or storytelling-type podcast. Publishing on a weekly basis is perfect for episodes over 30 minutes because it allows your fans time to actually listen to your episode and get excited about the next one.

What do you say in your first podcast episode?

How to structure your intro episodeAddress your audience, welcome them to the show.Introduce yourself as the host of the show. Include your name. ... Mention what inspired you to start your podcast. ... Talk about the release schedule. ... Explain the podcast's structure. ... Say goodbye and share where people can find more:

How long does it take for Apple to approve a podcast?

Apple can take up to 10 days to approve your podcast. While most get approved within 3 days, you should give yourself some buffer room. You also should start with more than one episode. Launching with more than one episode will give your audience more content to consume, think about and talk about.

Is it safe to say that podcasts are growing in popularity?

It’s safe to say we might be reaching the “Age of the Podcast.”. It’s no wonder that podcasts are growing in popularity. They are relatively inexpensive to set up and low-tech so you don’t need to have a huge team to do the heavy lifting. They are also a fantastic way to spread your message and create engaging and valuable content to your audience.

Is podcasting a success?

Finally, if you want a fantastic launch and a strong podcast no matter what, play the long game! Like many other creative pursuits, it’s not about instant success. It’s about consistently creating value and enjoying the ride as you go. Podcasting can be a fun and lucrative side project, full-time job or additional income for your business but the trick is to enjoy the creation, the connection, and the content, just as much as you enjoy the end results!

1. Build Your Audience Base

Your audience will always be the lifeblood of your show. So Strategy Numero Uno is to start growing your audience, even before your podcast goes live! Take some time to strategize about who your audience is, what would attract their attention, and how best to reach them.

2. Promote Your Podcast Launch Event

Now that you have begun to build your podcast platform, you should start to focus on promoting your launch event. Creating a great buzz around your launch event is arguably the most important part of your launch strategy, and there are a whole host of effective ways you can do this.

3. Launch With Multiple Episodes

Another great way to ensure, that not only your launch is successful but that your show finds success well beyond that is to launch with more than one episode.

5.Network, Network, Network

The old adage “It’s not about what you know but who you know” definitely applies to planning a successful podcast launch! To help create a buzz within the industry around the launch of your show, you will need to network with other influencers within the podcasting community.

6.Host Virtual Events

If this crazy time of quarantining and lockdowns have shown us anything, it’s that we can really get creative with how we virtually connect with people. From celebs putting on “at home” concerts to hosting virtual “meet-and-greets”, we’ve truly seen how the Internet can make us feel connected, even when we’re far apart.

7. Keep The Buzz Going Post-Launch

Lastly, it is important for the long-term success of your show that you include post-launch promotion as part of your launch strategy. The most effective way to do this is simply to carry on with all the strategies we’ve mentioned on this list tailored to your now-launched show.

Have at least 3 episodes finalized

So how many episodes to launch with? While there is no 100% definitively right answer here we generally recommend starting with three.

Create a pre-launch teaser to generate buzz

Creating buzz before the official launch can go a long way so this step shouldn’t be skipped. For a more manual approach, lean on your network and ask them to post about the show across their social channels or to leave initial reviews for your episodes.

Plan out a launch strategy

Before you launch, it’s important to have a strategy in place to promote your podcast. Simply uploading to your host isn’t enough. You need a multi-channel approach to generate buzz and drive people to your website or your show’s listing on their favorite podcast directory.

Be ready to consistently publish new episodes post launch

After your podcast ‘launch’ is officially over, it’s time to set up systems and processes to continue publishing new episodes and developments for your show. This checklist item shouldn’t be overlooked given the time you’ve committed to finally getting your show off the ground.

Podcast Strategy: The Ultimate Guide

This article will provide you the ultimate guide to the best podcast strategy.

The Best Podcast Strategy

Let's get started and uncover the best podcast strategy your brand needs to reach the set goals.

Conclusion

Creating a podcast, just like all other content marketing campaigns, doesn't have to be overwhelming, but at the same time, it does require a reasonable investment in time and resources to make things right.

Part 1: Get Rich. 1,000,000 Downloads. Celebrity Status

Hosts launch podcasts for different reasons. Pick yours below and read on.

Part 3: How to beat out other podcasts tweaking very little things over the long term

If you stop publishing your podcast, or change the frequency, you lose. Stay consistent. Commit to 2-5 years of episodes or don’t even start.

Wrapping it up

It is very easy to game the podcast game. Infomarketers are sucking blood from wanna-be podcast hosts who are willing to spend anything to “get in New and Noteworthy!” and to “see their name at the top of the charts!”.