7 Proven Paid Podcast Promotion Strategies To Blow Up Your Show
- Google Ads. This is possibly the simplest strategy... ...
- Facebook Ads. Facebook's targeting is the best out of all the other strategies here (except maybe Quora!), we now venture into another type of targeting: interests/demographics.
- Twitter Ads. Next up: Twitter. ...
- Quora Ads. ...
- Castro Ads. ...
- Overcast Ads. ...
- Other Podcasts. ...
Full Answer
Should you pay to promote your podcast?
If you're a traditionalist, you might see podcast promotion as simply paying to get it in front of some new eyeballs. And advertising your podcast can be a great way to kickstart your growth, if you have a little bit of a budget behind you. There are loads of different places you can pay to promote your show.
How do I advertise my podcast on podnews?
You can write your ad, choose the dates you want to run it, and pay online. With Podnews advertising you can promote your show to over 21,000 subscribers every weekday. And recipients include folks from the likes of the BBC, NPR, Gimlet, and Apple Podcasts – you never know who might take an interest.
How do I track the effectiveness of my paid podcast campaign?
Besides your iTunes ranking, there are several other ways to track the effectiveness of your paid podcast campaign. Here are a few metrics and KPIs to gauge the success of your paid ads campaign.
What is the best platform to advertise a podcast?
Facebook is the most versatile podcast advertising platform simply because it's targeting flexibility and relative affordability. Podcast Ad Networks are the most effective way to get to existing podcast listeners, but require a decent budget.
How to promote podcasts through PPC?
How to maximize podcast results?
What are LinkedIn ads?
How long does it take to get a TikTok ad?
How effective are paid ads?
How many podcasts do people listen to a week?
How many podcasts are there in the world?
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How much does it cost to promote a podcast?
The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.
How do podcasts get promoted?
Share rich media, soundbites, video, images, teasers, evergreen — anything you can think of. We're so lucky to have the amazing social networks that we do. There's just so much creativity and fun to be had with promoting a podcast on social media. For starters, share an update when the episode first goes live.
How much does a 30-second podcast ad cost?
How much do podcast ads cost? The pricing of podcast ads can be structured in different ways. Most commonly, it will be a fixed rate or calculated using cost per mile (CPM). For a 30-second ad, the cost per mile (or cost per 1,000 listeners) is $15-18.
How do you get paid for podcast ads?
There are three ways that you can run your sponsorships: (1) By finding the advertisers through your podcast host, (2) By selling the ad spots yourself, or (3) Waiting for advertisers to come to you. Podcasts hosts such as Libsyn and Blubbry often contact shows hosted on their service with advertising opportunities.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How do I get sponsors for my podcast?
Here are the four main ways to find podcast sponsors:Reach Out to Sponsors Directly. The simplest strategy? ... Partner With a Hosting Service. Podcast hosting services give your podcast a home on the internet. ... Join a Podcast Network. Some networks let you list your show (sometimes for free) on their platform. ... Use a Directory.
How much does an ad on Joe Rogan cost?
A host-read ad that lived forever on Joe Rogan's show used to cost tens of thousands of dollars previous to him going exclusive to Spotify. Next year, to get any ads on Rogan, the minimum spend is $1 million, they say, at a CPM upward of $60.
How much do ads pay podcasters?
Industrywide, the average CPM rate is $18 per 1,000 listeners for 30-second ads and $25 per 1,000 listeners for 60 seconds ads. Podcasts with audience sizes ranging from 500 to over 100,000 listeners charged a CPM rate between $21 to $27 for 30-second ads. For 60-second ads, the CPM rate was between $23 and $37.
How much do small podcasts make?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
How many listeners do you need to make money on a podcast?
You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.
Can you pay to promote your podcast on Spotify?
Ad Studio makes podcast promotion on Spotify accessible to advertisers of all sizes. With low-budget minimums and powerful targeting capabilities, you can create campaigns that reach listeners passionate about topics and activities relevant to your show, as well as target podcast-enthusiasts.
Can I make money doing podcasts?
So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.
How to promote podcasts through PPC?
As someone who has launched many PPC campaigns, here are tips to promote podcasts through paid ads. 1. Choose the Right Advertising Image. Podcasts may be audio, but people are attracted to PPC ads because of images. Use an attention-grabbing image that matches the theme and subject of your podcast.
How to maximize podcast results?
To maximize your results, use a compelling image, target the right audience, test paid ads, and make sure to monitor results. Tracking and measuring the success of your podcast promotion campaign will also help you monitor your results.
What are LinkedIn ads?
LinkedIn Ads. LinkedIn ads are ideal for podcasters who want to target a professional audience, such as business owners or working professionals. While it might not be the right platform for all podcasts, LinkedIn still boasts more than 37 million members and has high engagement rates.
How long does it take to get a TikTok ad?
TikTok ads require users to set up an ad campaign to reach their target audience within 24 hours. The platform is newer, which means ads can be more affordable than more established platforms like Google and Facebook.
How effective are paid ads?
Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Unlike content marketing, which takes a ton of time, paid ads can quickly grow your audience in a matter of weeks. Here are a few other benefits of paid ads:
How many podcasts do people listen to a week?
Podcast listeners also tune in to an average of seven different shows per week, and 80 percent listen to the entire or most of each episode. The podcast industry has a bright future. Both the number of podcasts and podcast listeners have spiked. One of the most effective ways to promote your podcast audience is using paid ads.
How many podcasts are there in the world?
There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years.
What is podcast promotion?
Podcast promotion is something that's on the minds of many podcasters, even before they've launched their first episode. It's true that the best way to grow an audience is to create great content. But it's rarely as simple as that. If you never do any podcast promotion, then it's unlikely your show will fulfil its true potential.
How to promote a podcast?
A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.
Why do podcasters ask for reviews?
Many podcasters ask for reviews, because they think this'll help the podcast to grow. Reviews are nice, but they're not overly important when it comes to increasing listenership. Instead of urging your audience to review your podcast every episode, try some other calls to action that could make more of an impact.
How much does it cost to advertise a podcast?
But most podcasters are podcast listeners too, and you can advertise your podcast to them here for $25 a day. You can write your ad, choose the dates you want to run it, and pay online. With Podnews advertising you can promote your show to over 9,000 subscribers every weekday.
What is Podnews newsletter?
Podnews is an essential daily email newsletter. It's predominantly aimed at keeping podcasters up-to-date with the latest industry news. But most podcasters are podcast listeners too, and you can advertise your podcast to them here for $25 a day.
How many people listen to Spotify ads?
Currently, the app boasts a whopping 116 million “ad supported” listeners. These are folks who obviously enjoy listening to audio. Spotify ads are predominantly audio, though there’s a visual element too. They display your logo on screen with a “Learn More” button, whilst the ad is playing.
How long does an overcast ad last?
The pricing varies from category to category, which is likely due to demand and popularity. Once live, your ad will then run for 30 days.
What is Reddit?
Reddit is described as a “social news aggregation, web content rating, and discussion website.” On top of that, it's one of the most visited websites in the world – and it's yet another place you can run paid ads to promote your content.
Do podcast ads always translate to listeners?
But, these don't always translate to listens. In fact, there's no guarantee the folks you'll reach with your ads are podcast listeners – or even know what a podcast is. That's where a second layer of targeting fits. Target those who like BOTH space AND podcasting. Then, you'll reach folks who are more likely to listen.
Does Spotify have a voiceover?
Spotify will then have the ad recorded and mixed.
How to gain subscribers for podcast?
A popular and effective way to gain podcast subscribers is by running a contest or give-away on Facebook. This used to be a popular podcast launch strategy. Contests were typically set up to ask for an iTunes review in exchange for entering the contest. However, the iTunes algorithms have changed since then.
What is business podcasting?
As a business podcaster you get to talk to your ideal and relevant audience when they are in a receptive mode. Think about what people are doing when listening to their favorite podcast, the one you are appearing on. They are likely commuting, working out, going for a walk.
How many podcasts does Midroll have?
Midroll is the largest player in this field, with an inventory of over 300 podcasts, and a focus of matching podcasters with. Here is a link to Midroll’s metrics, demographics and pricing, everything you need to know to advertise your own show on one of the best known podcast ad networks.
How many podcast listeners have bought something from podcast ads?
According to Midroll, 61% of podcast listeners have taken action and purchased or signed up for something from such podcast ads. The real benefit of this approach is the fact that you are advertising on your medium. If people are listening to your ads, that means they are podcast subscribers already.
What is the purpose of a podcast?
I find that podcasting for business is more inbound than outbound. Successful business podcasts should offer solutions, solve a prospects problems or provide training and education. Thus they are extremely effective in building a brand's authority.
Can you target podcast audiences with AdWords?
On AdWords you cannot target podcast audiences easily. My own view is that you need measurable results for AdWords to make sense. For most businesses this means sending traffic to a good podcast landing page with a compelling reason to subscribe to their podcast.
Can you use paid ads on a podcast?
Using paid ads for promoting a podcast may not be for everyone. A lot of casual podcasters are in it just for the fun. If their show grows organically, fine. But spending money on ads is not something they'd consider. However, when podcasting is part of a business content strategy, then paid promotions seem to make more sense.
Paid Podcast Marketing Ideas
We always talk about how podcasts are great avenues for advertising and we’d be foolish to not include them on a list of ways to market your own podcast.
Free Podcast Marketing Ideas
Not every podcaster has a huge budget to drop on marketing. In fact, most independent podcasters don’t have a dime to spend and because they do everything themselves, they don’t have a ton of time to market their podcast either.
Be Cautious Of Social Media
The astute among you will notice social media was never mentioned in the above sections. That’s not because you can’t acquire new listeners that way but because it’s far harder, more time and financially consuming, and inconsistent.
How To Promote A Podcast
We understand it can be difficult to market your podcast but we hope these tried-and-true podcast promotion methods help you. However, if you’re still unsure about the path you should take or you want experts running your campaigns for the maximum effects, contact us today and we’ll create a podcast marketing strategy that hits all your goals.
How to promote podcasts through PPC?
As someone who has launched many PPC campaigns, here are tips to promote podcasts through paid ads. 1. Choose the Right Advertising Image. Podcasts may be audio, but people are attracted to PPC ads because of images. Use an attention-grabbing image that matches the theme and subject of your podcast.
How to maximize podcast results?
To maximize your results, use a compelling image, target the right audience, test paid ads, and make sure to monitor results. Tracking and measuring the success of your podcast promotion campaign will also help you monitor your results.
What are LinkedIn ads?
LinkedIn Ads. LinkedIn ads are ideal for podcasters who want to target a professional audience, such as business owners or working professionals. While it might not be the right platform for all podcasts, LinkedIn still boasts more than 37 million members and has high engagement rates.
How long does it take to get a TikTok ad?
TikTok ads require users to set up an ad campaign to reach their target audience within 24 hours. The platform is newer, which means ads can be more affordable than more established platforms like Google and Facebook.
How effective are paid ads?
Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Unlike content marketing, which takes a ton of time, paid ads can quickly grow your audience in a matter of weeks. Here are a few other benefits of paid ads:
How many podcasts do people listen to a week?
Podcast listeners also tune in to an average of seven different shows per week, and 80 percent listen to the entire or most of each episode. The podcast industry has a bright future. Both the number of podcasts and podcast listeners have spiked. One of the most effective ways to promote your podcast audience is using paid ads.
How many podcasts are there in the world?
There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years.
