podcast description tips

^{Writing a Great Podcast Description}

• Your podcast description is also known as your podcast summary, or show summary
• You write this inside your media hosting account, and it appears in all the directories your podcast is listed in. For example, Apple Podcasts, Spotify, etc
• Podcast descriptions are very important when listeners are weighing up whether or not to hit play
• You should write about who your podcast is for, why they should listen, and what they can expect
• If you're unhappy with your current show summary, the good news is that you can edit it at any time
• Read on to find out more

How to write an amazing description for your new podcast?

• 10:52 Cory: There are two aspects you’re talking about that are really important to pull out. ...
• 11:38 You want to write your description in a way that brings agreement from your intended audience. ...
• 12:38 That’s what you’re aiming for: you want something they can quickly tell their friend about without looking at the description. ...

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How to create a simple podcast?

• Install Seriously Simple Podcasting plugin to your WordPress site and link it to your podcast hosting provider.
• From your WordPress dashboard, go to the “Podcast” plugin. ...
• Inside the plugin’s “Settings” under “Feed Details”, include details about your podcast to finish creating the RSS feed. ...

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How to write a business plan podcast?

How to Write a Business Plan Podcast. Establishing a business is a complex process. It should start with a detailed business plan. This podcast will cover such issues as the business profile, contacts, financing, marketing, and even bankruptcy plans, all of which are important for a successful business.

How to plan your podcast with scripts, templates?

Podcast Script Outline Templates. When you write a podcast script, it helps to start with a bird’s eye view of your show. This outline will create a guide that keeps you on track and ensures you hit all the right points. It will also help you prepare transitions and get everything in within the allotted time.

What is a good podcast description?

The best podcast descriptions are written for humans. They are clear, succinct, self-explanatory, and they avoid unnecessary repetition. While there's no maximum podcast description length (Apple allows up to 4,000 characters), they won't display everything you pack in there.

How long should a podcast episode description be?

How Long Should My Podcast Description Be? You should keep your podcast description between 600 and 900 characters, or 120-170 words. Some hosting services allow 4,000 character-long show descriptions, but that's much too long for an effective podcast description.

How do you write a good episode description?

What to Include in Your Podcast DescriptionsSummary of the Episode. Dedicate a sentence or two on quickly and clearly describing what the episode actually is and what topics you cover. ... Bios and Relevant Links for Guests. ... Questions You Answer in the Episode. ... Links to Relevant Resources. ... Calls to Action.

How long can a podcast description be?

4,000 characterThere's no specific rule for how long a podcast description should be, but shorter descriptions between 400 and 600 characters tend to work best. Most podcast hosting services like Captivate actually have a 4,000 character limit on podcast descriptions. Remember: Your description is just the bait.

What makes a good podcast cover?

Use colours that pop and complement each other, and play around with space and texture to make sure people's eyes are drawn to the most important places of your design first. Some bold examples of podcasts that have used line, shape and colour in really distinctive ways.

How do you introduce yourself in a podcast?

Here are five possibilities on how to introduce yourself on a podcast or panelist interview.Start with how long you have been doing something. ... Begin with your current title and area of expertise. ... Begin with prestige. ... Go for approachable or understated. ... Focus on the thing you're selling.

How do I summarize a podcast episode?

How To Write A Podcast SummaryGet to the point right off the bat. ... Remember, it's a podcast summary, not a blog post. ... A strong description should include all the major topics covered in the episode. ... Allow the most important information to stand out. ... If there's a guest on that episode, introduce them.More items...

How do you write a podcast script example?

How to Write a Podcast ScriptPodcast Intro (Including Music) If you've listened to many podcasts, you know that most of them have the same introduction each time. ... Welcome / Guest Introduction. Next, if your podcast interviews guests, you'll need to introduce them. ... Message from a Sponsor. ... Segue. ... Outro and Call to Action.

What do you say in a podcast?

The easiest intro to script follows this basic setup: “Welcome to [podcast name], the show that [brief podcast pitch or tagline]. I'm [host name] and today we're talking about [episode topic] with [guest name]. We also have a surprise guest for you at the end of the show, so make sure you listen all the way through.”

What should be in a podcast bio?

The one question you need to be asking for a kickass podcast bio....The Perfect Podcast Bio Template.The Intro. Sentence number one, the intro. ... The Social Proof. The second sentence is all about your social proof, or in other words, what makes you an authority on the topic you're going to be interviewed on. ... The Promise.

3 Podcast Description Templates To Help Write Your Own

The Template You Need To Write Your Podcast Show Description

How to Write a Podcast Show Description: Template & Examples

How to Write An Amazing Description For Your New Podcast

What is a Podcast Description?

A podcast show description or show summary describes your podcast to a potential audience member. Simply put, it explains the topic of your show and what a listener can expect to hear when they press play on one of your episodes.

Why A Great Podcast Description Is Important

Any movie lover knows how much the text on a Netflix blurb matters when trying to choose something new to watch. A podcast description works in a similar way - it gives potential listeners a peek at what to expect from your podcast before tuning in.

Where Does a Podcast Description Appear?

The description for your podcast will be created inside the media host you use for your show. Once you've written the description for your show, that description will show up in your podcast RSS feed for directories (think Spotify or Stitcher) to pick up your show for wider distribution.

What Makes A Podcast Description Good?

What’s the secret to a good podcast description? Short, catchy, and to the point. When writing the description for your podcast, you should aim to achieve these three things:

What Goes in a Podcast Description?

Keep the following ideas in mind when writing the description for your show, so you write a great podcast description that'll help you gain new listeners:

How To Write A Podcast Show Summary with Examples

Now that we've gone over what you should include in your podcast summary, we'll explain how you should put it all together to create a description that is brief, engaging, and informative. It's simple to write a great podcast description when you break it down into three sentences with each sentence having a clear goal:

What is a podcast description?

A podcast description is a brief blurb of text that describes your show. You can use it to tell listeners anything you want, which makes it a powerful tool to convince people to listen. Think of your podcast description like the synopsis on the back of a book or inside the jacket. It’s the second thing people read after the title.

Where is the podcast description on Google Podcasts?

On Google Podcasts, the podcast description is beneath the title and “subscribe” button, above the episode list. Notice how it cuts off at 100 characters, so make sure to front-load your important information.

How long does it take for Castos to update podcasts?

The podcast directories will update within 24 to 48 hours. So if you haven’t given your podcast description the consideration it deserves, you still can! Adding or updating a description in Castos is as simple as it gets! Once you log into your dashboard, click the “Settings” link under the show you want to edit.

How to edit a podcast on Castos?

Once you log into your dashboard, click the “Settings” link under the show you want to edit. (With Castos, you can create unlimited shows .) Click “Settings” to edit the podcast description. In the settings, expand the “Feed Details” tab. The second field, just below the podcast tile field, is for your podcast description.

What to say in a sentence?

1st sentence: Something your listeners already believe is true and/or agree with 1 “Motherhood is the greatest experience of a woman’s life, but it comes with plenty of emotionally draining challenges.” 2 “It’s easy to waste a lot of money learning Facebook ads on your own, especially if you find it complex and confusing.” 3 “Do you struggle to understand the intricacies of Game of Thrones?”

Where is the podcast description on Stitcher?

A podcast description on Stitcher appears in the sidebar beneath the “About This Show” heading. On the mobile app, users must click the information icon to pull up a window with the description.

Do podcasts publish their description?

Anyone who displays your podcast (like the big podcast directories) will publish your description as well. Sadly, many podcasters write their description as an afterthought. They only think about it when they come across a big empty text field that requires something.

How to Write the Ultimate Podcast Description (Two Templates Included!)

Don't know how to write a GREAT description for your podcast episode? This post will show you how...

What Is A Podcast Description?

To understand what podcast description is, you need first to answer the question, what is a podcast? A podcast cannot be defined with a single podcast episode but the podcast show as a whole. Podcast description is often confused as podcast show notes, but show notes are just the text that subtitles each podcast episode.

Why Do You Need A Podcast Description?

Podcast description is an integral part of a podcast show as it gives a little insight into what potential listeners should expect from your show. However, it is not essential for search engine optimization as it will just stuff your podcast summary with unnecessary keywords.

Where Does Your Podcast Description Go?

Podcast shows are usually situated in the media host, ready before you submit them to the podcast directories where people will find and listen to them. Not many people put many thoughts into podcast descriptions; most write it as an afterthought to have something in the empty box.

How To Write A Podcast Description

We already know what podcast description is and why it is crucial to have it on your podcast show. Here we talk about tips for writing an excellent podcast description.

Podcast Description Templates

There are several templates you can use for your podcast description. We have seen the creation of thousands of podcast episodes and have come to determine what we believe to be the best possible structure for these.

Examples Of Podcast Description Templates For Your Podcast

Now we can put these pieces together to see how a podcast description looks. You can change the details of the below template and use the structure to build the best podcast description for your podcast show.

Set the expectations for what your show will be like

The whole point of writing a great podcast description is to tell potential listeners what to expect from your show! Your target audience needs to know what your show will be like and what topics you will be diving into.

Introduce the podcast host or hosts

Who will be the podcast host of your show? That’s quite an important question since the hosts can determine a good chunk of the show’s success. Potential listeners want to know who’s voice they will be tuning into each week.

Share your release schedule

Do you post a new episode weekly, biweekly, daily, or monthly? Make sure you share that info in your podcast description. This lets potential listeners know how often they can expect a new episode from you. If you post weekly or biweekly, let them know which days of the week to check back for new episodes.

Make the podcast description engaging to potential listeners

It’s all about making potential listeners engaged with your show description. How can you do this? Through questions and context words! First things first, questions are enticing and allow a potential listener to imagine receiving the answer or benefit you’re asking in the question.

Use keywords for better SEO

SEO refers to Search Engine optimization, AKA the process that makes any online content rank better on Google. But for the podcasting industry, it also applies to podcast directories like Apple Podcasts or Spotify.

Be relatable to your target audience

Potential listeners want to listen to shows they find relatable to their current circumstances, interests, or future ambitions. A true crime podcast’s show description will have a radically different tone from a comedy or a lifestyle show.

Find the sweet spot in terms of description length

Here’s the deal. Apple Podcasts allows for 4,000 characters for any podcast description. But that doesn’t mean you should write a blog post instead of your show description! Forget about that character limit and use common sense to write a good podcast description. Make it a single paragraph or two.

Why is it Important to Get the Podcast Description Right?

It’s important to nail your podcast description because it plays a big role in whether or not someone listens to your show. In fact, you can see how much it matters to people when they’re deciding what to listen to.

Where Do I Post My Podcast Description?

As you start to record episodes and create your show’s branding, you’ll probably have a podcast hosting service in mind.

Where Does My Podcast Description Show Up?

Your podcast description shows up on whichever podcast directories you syndicate to. Here’s how the major podcast directories display podcast descriptions:

How Long Should My Podcast Description Be?

You should keep your podcast description between 600 and 900 characters, or 120-170 words. Some hosting services allow 4,000 character-long show descriptions, but that’s much too long for an effective podcast description.

How Do You Write a Podcast Description?

Writing a podcast description can be tricky, even if it’s for your own show. You want to say enough to get people interested but not so much that you overwhelm them — it’s a balance.

Podcast Show Description Template

Now you know all of the elements that go into a good podcast description. If you’re still struggling to get started, try out this template:

Podcast Show Description vs. Show Notes

It’s easy for new podcasters to get the podcast show description and show notes confused. (That’s why Sweet Fish has started calling show notes “episode previews” instead.)

Keep it short (three sentences, max)

You may only have a few seconds to grab someone’s attention when they’re scrolling through podcast episodes. That means you have to pack a lot of value into a small space. Jared Silverman, a copywriter at Spotify, recommends limiting your podcast descriptions to two or three sentences. “It’s incredibly easy to say too much,” says Jared.

Pique interest with a teaser

The No.

Align your description with your episode title

Podcast descriptions work with your episode titles to set the tone for what listeners get out of each episode.

Write your podcast descriptions collaboratively

Like any creative work, writing podcast episode descriptions benefits from feedback. Bounce ideas around until you come up with a hook that’s impossible to ignore. A second pair of eyes also helps you avoid typos, punctuation errors, redundancies, and wordiness. Here are a few questions to ask your collaborator:

How to come up with a great podcast name

This is the blurb for each episode that explains what listeners will hear if they press play on that specific show.

The steps to release a podcast episode

Since you don’t have vision or audio to play with you have to try and get as much of your personality into the copy as possible.

Should you write a script for your podcast episodes?

This has become even more important since Google stepped into the podcast mix so think about the terms people might be searching for that relate to your show.