Email Subject: Interview request Hi [guest’s name], My name is [your name] and I am the host of [your podcast’s name hyperlinked], a podcast about [relevant information to your guest or your podcast’s mission].
Full Answer
How to promote your podcast?
Naturally, you will want to send emails that announce your recently published podcast episodes. This is a key step to promote your podcast to your email list. Your email subscribers should be the first people you tell about your new episodes. These people are usually your biggest fans and the ones most likely to listen to your content.
What is the best way to Email my podcast subscribers?
A basic text email is sufficient as long as you convey the value of your episode. If you want your subscribers to listen to your latest episode, you need to click a link in your email. In order to get them to click, you need them to actually open the email.
How to pitch yourself as a host on a podcast?
But doing great work is not enough. You have to get your name out there by writing a special email wooing the host to feature you. Pick a good show where your audience hangs out and get started. First up is the subject line. Your subject line makes or breaks your pitch. If your subject doesn’t compel your host to open the email, that’s the end.
How do I measure the success of my podcast email marketing?
You will also want to measure the number of people who click links in your emails to listen to your podcast episodes. Ideally, you want everyone who opens an email to click a link. Optimize your click-through rate by experimenting with the copy, images, and calls-to-action you place in the body of the email.
How do I email a podcast?
Click on Podcasts, then Shows just beneath it. Select a podcast show you want to share. Tap on the white “…” button under the podcast title and you will see a menu pop up on your screen. Tap on the Share button and you will be directed to a page with multiple sharing options.
How do I create an email list for podcasts?
2:035:55How To Build An Email List For Your Podcast - YouTubeYouTubeStart of suggested clipEnd of suggested clipWe use activecampaign. Another great platform too if you've got a website you can create a littleMoreWe use activecampaign. Another great platform too if you've got a website you can create a little box that people can subscribe there. I think you're able to put them on a list my podcast subscribers.
How do you email a podcast to a guest?
Email Subject: Interview request Hi [guest's name], My name is [your name] and I am the host of [your podcast's name hyperlinked], a podcast about [relevant information to your guest or your podcast's mission]. I'd be honored to invite you to my upcoming episode about [relevant information to your guest].
How do you announce a podcast?
Here's a quick recap:Build an email list or outreach list before your podcast launches. ... Record 3-5 podcast episodes before you launch.Pick a launch date. ... Create assets like images, clips, and shareable quotes.Launch day!Message your list to ask them to listen and review.Keep publishing new episodes consistently.
How do I write a podcast newsletter?
Here, you'll learn how to write a podcast newsletter that doesn't suck....Here are a few for-sure things your podcast newsletter should include:Intriguing subject line.Guest's name and job title.Valuable insights.Links to listen to the episode in all major podcast players.
How do I invite guests to my podcast?
Let's jump right into the 6 simple steps of booking great guests for your podcast.Create a Short-List of Potential Guests. ... Send the Initial Invite. ... Send A Follow-Up. ... Prepare For The Interview. ... Send A Reminder. ... Send A “Thank You”
What should I send to my podcast as a guest?
6 things you should provide your podcast guest before recordingCasual get to know you session. ... Your show's format details. ... Confirm their bio/intro. ... Prepped questions and topics. ... Tech details for recording. ... Practice recording session.
How do you request a podcast?
The most common ways to contact a podcast are by email, on social media, or using the contact form on their website. Some podcast hosts even have an application form on their website specifically for podcast interview requests.
How do I promote my podcast on social media?
Table of ContentsHost guests, leverage their name, and connect with their audience.Share your episodes to the right social networks.Share new episodes (and sneak previews) to your personal social media channels too.Record your podcast on Facebook Live.Run a giveaway.Create accompanying blog post.More items...
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How do you engage a podcast audience?
How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•
How do you do a podcast outreach?
Podcast Outreach in Detail First, you have to find relevant podcasts. Then, you have to get contact information for those podcasts. And then you have to craft a personalized pitch email to make them want you to appear on their podcast.
How do you thank a guest on a podcast?
Thanks for setting aside some time to be a guest on my podcast! You're a rockstar, and I really appreciate that you would hang out with me. I invited you to do this because you're doing interesting things with your life and I feel like I (and whoever listens to the show) can learn something from you.
Topic tags
When it comes to growing an audience for your brand’s new podcast, tapping into your email and marketing experience is the best place to start. If you’re building a new list from scratch, you can grow your email subscriber list by utilizing your existing marketing channels to spread the word.
Build a list of subscribers for your show
Your show’s subscribers are the folks you’ll email regularly about teasers, new episode releases, exclusive content, and more.
Mention your podcast in other marketing emails
While you’re building a dedicated list of raving show fans, keeping your existing database informed is also important. Whether these marketing lists exist for product updates or blog content, folks in these audiences might also be interested in your podcast’s unique content.
Add CTA and link in email signature (s)
Considering how many emails you and your team send in a single day, plopping in a CTA and link to your podcast in your email signature can get your show in front of an untapped audience.
Podcast Email Examples
So, now you’ve got a solid plan in place to promote your podcast via email. But what does a great podcast email look like? And what types of emails should you be sending for your show? Check out a few examples of emails we’ve sent to support our very own shows!
Ready to hear more about promoting your podcast on social media?
We dig into all the ways social media can help promote your brand’s podcast and share some tried and true tactics across the most popular platforms.
How to promote a podcast?
The best way to promote your podcast is by using a dedicated landing page. If you don’t have a website yet, you can create one using MailerLite’s website builder, or use our landing page builder to create a single page.
How to promote podcast on social media?
When promoting your podcast on social media, redirect people to your signup landing page— not directly to Apple, Spotify, Stitcher, etc. By collecting subscribers through your pages, you’ll own the email addresses. If you switch podcast services or change your social media pages, you take your audience with you.
What is Emma Lemke's newsletter?
Business coach Emma Lemke shows readers directly what her newsletter is about using a beautifully designed email header. To excite readers, she quickly notes what’s discussed in the episode. The CTA buttons make it easy to navigate to the listener’s preferred listening platform.
What is the header of an email?
The email header is a great way to start your email, both from a design aspect as well as for brand recognition. The header can simply be your podcast logo or artwork for that specific newsletter topic.
What is email campaign?
Your email campaign is a blank canvas to fill with content that’s valuable for readers and nurtures relationships. Episode reminders are an example of valuable email content, but there are many more topics you can talk about within your email campaign.
What is MailerLite email?
When you use MailerLite, text-only emails are created with the rich-text editor. Text-based emails put all the focus on the storytelling and tend to feel more personal. However, the design options are very limited.
Do podcasts monetize?
Many podcast hosts work with sponsors and advertisers to monetize their podcast. When you insert a message from an advertiser into your newsletter, make sure readers can easily spot the difference between your organic and paid content. This helps to maintain your authenticity and trustworthiness.
What to do when emailing a podcast?
When you’re emailing the podcast, you want to do a minimum amount of research. That means you’ve identified: The podcast’s name. The host/contact person’s name. The name and topic of a recent episode of the podcast (ideally, an episode relevant to what you’re pitching) That’s the minimum you need to research and identify about the podcast.
Why do people appear on podcasts?
Appearing as a guest on podcasts helps you build your reputation as an expert, get more traffic for your business, attract more leads, and convert more customers. However, there are a lot of elements that go into appearing on a podcast: Researching your audience, to identify the best types of podcasts to focus on.
What does it mean to be a guest on a podcast?
On top of that, when you’re a guest on a podcast, you add to your library of marketing assets. The podcast episode, like an article in a magazine or a white paper, becomes something that you can share with your audience, cementing your status as an expert in their mind. Podcasting lets you develop your authority and expertise.
How to promote podcast to email list?
There are two critical metrics you should worry about to promote your podcast to your email list. 1. Open rate: The percentage of people who open a particular email. Your subscribers only have two pieces of information to evaluate whether they will open an email: Your “from” name and your subject line.
What is a soft promotional podcast?
This is the kind of content that adds value to your subscribers’ lives without directly promoting your podcast episodes. For instance, you might send emails that: Releases behind the scenes footage or audio.
Why is email marketing important?
They’re devoted followers who specifically want to hear from you. Email marketing is powerful because it’s a deeply personal connection with your followers. Plus it’s one of the few channels you own. No one can take your email list away from you, unlike your Facebook page or online community.
Why is it important to send a teaser email?
Teasers are valuable because they get your audience thinking about you long before you publishing.
Can you take your email list away from you?
No one can take your email list away from you, unlike your Facebook page or online community. Most importantly, email marketing is 40x better at acquiring new customers compared to Twitter and Facebook. That’s why we put together seven proven email marketing strategies you can use to promote your podcast.
