Here are the top 10, according to Buzzsprout’s podcast statistics:
| Listening Provider | May 2021 (%) | October 2021 (%) | April 2022 (%) |
| Spotify | 29.4 | 31.2 | 26.8 |
| Apple Podcasts | 29.8 | 31.1 | 37.4 |
| Web Browser | 2.6 | 2.6 | 2.9 |
| Google Podcasts | 2.7 | 2.4 | 2.4 |
How to find the number of listeners to a podcast?
- In 2019 over 32% of Americans have listened to podcasts regularly every month, which is 90 million people. ...
- People regularly listening every week in 2019 were 22% of the population in 2019. ...
- It is also crucial to notice that once a consumer becomes a podcasts listener, podcasting becomes their primary source of audio consumption.
Who listens to podcasts demographics?
- Men have historically listened to more podcasts on a monthly basis than women. But growth in both groups is comparably fast.
- In 2013, 15% of men and 9% of women listened to podcasts regularly on a monthly basis. ...
- In 2019, 34% of men and 29% of women listen to podcasts regularly on a monthly basis. We predict the growth in both groups will continue. ...
How to increase podcast listenership?
- Lots of links to things you talk about in the show, including advertisements
- Bullet points
- Explain inside jokes
- Times and topics- list the topics covered in the podcast and add what time in the show you talk about them
- Pictures
- Introduction of people on the show
How to get accurate iTunes statistics for your podcast?
iTunes does not provide statistics. If you host your podcast on server which provides statistics, or you are able to apply the method outlined in this Apple Tech Note you would be able to track access to episodes and the feed: note that the number of times the feed is accessed is pretty meaningless since subscribers' copy of iTunes will check it periodically.
How many listeners does a podcast have?
These are large numbers considering Insider Intelligence estimates that only around 424 million people are podcast listeners worldwide.
How do I find out how many subscribers a podcast has?
Backtracks Switchboard, a free podcast analytics service, lists the number of subscribers to your podcast. Switchboard calculates your podcast subscriber counts across listening services and apps in shows you the subscriber count in your analytics dashboard.
What are good podcast statistics?
A podcast episode that has been live approximately 30 days averages 141 downloads. If you have over 3400 downloads you are in the top 10%. If you have over 9000 downloads you are in the top 5%. Lastly, if you have over 50,000 downloads per episode (again after having it live for 30 days) you are in the top 1%.
What is the #1 podcast in the world?
Top podcastsPodcast Industry RankingTop 20 PodcastsRankPodcastPublisher1The DailyThe New York Times2MorbidWondery20 more rows
Do podcasters make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
What is considered a successful podcast?
How many downloads makes a successful podcast? The most successful podcast episode had around 50,000 downloads in only 30 days. An episode with 9,000 downloads earns a place in the top 5% of podcasts, and 3,400 downloads puts you in the top 10%. The average podcast racks up 141 downloads in the first 30 days.
How many listeners do you need to monetize a podcast?
You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.
How are podcast listeners measured?
8 methods for how to measure podcast successNumber of listeners. ... Number of downloads per episode. ... Sponsors and advertisements. ... Audience and critic reviews. ... Website and social media traffic. ... Engagement with promotional materials. ... Networking and referrals. ... Recycled content.
1. There are over 2 million podcasts
Currently, there are more than two million active podcasts, according to Podcast Insights 2021. Three years ago, there were only about a quarter of that. With regards to the number of podcast episodes specifically, as of April 2021 there were over 48 million episodes.
9. Eight Podcasts Are Listened to Per Week On Average
According to The Infinite Dial 2021, US weekly podcast listeners averaged eight podcasts in the last week. Only 11% of US podcast listeners older than 12 listened to only one podcast in the last week. Most (21%) listened to about five, while 19% listened to anything from six to 10 podcasts per week.
10. Average Time Spent Listening to Online Audio Was Down in 2020
Surprisingly, according to The Infinite Dial, the average time spent listening to online audio was down in 2020. In 2019, online audio listeners older than 12 spent an average of 16 hours and 43 minutes per week. In 2020, it was only 15 hours and 12 minutes – more than an hour less.
11. Podcast Listening Peaks in the Morning
According to The MIDAS Survey, the listening peak for podcasts is between 08:15 and 08:30 a.m. Other popular times include between 11:00 and 11:15 a.m. and again at 5:30 p.m.
12. Radio Is the Most Popular Audio Source While Driving
When it comes to audio sources in the car, AM/FM radio still outperformed podcasts in 2020. According to The Infinite Dial, only 28% used podcasts as an audio source in the car, compared to 81% that tuned into radio stations.
13. Mobile Phones Are the Preferred Device
The car stereo system might not be the preferred source for podcast listening, but the mobile phone definitely is. Mobile phones account for 79% of the podcast listening hours! The second most-used device is laptops (15%) with tablets (6%) in third spot.
14. More Men Listen to Podcasts
In the UK, podcasting is slightly more popular among men. The MIDAS Survey found that in 2020 54% of men compared to 46% of women listen to podcasts.
How much does podcast listening go up?
Podcast listening on a computer went up from 29% to 31%. 19% of listeners increase the speed. 65% of monthly podcast listeners have been listening for less than 3 years. Comedy, education, and news are the most popular podcasting genres.
Is Australia listening to podcasts?
87% of the Australian population is familiar with the term “podcasting”. 30% of the Australian population has listened to a podcast. 25% listened to a podcast in the last month. 17% listened to a podcast in the last week.
What age group listens to podcasts the most?
The 12 – 34 age group is the most active monthly podcast listeners with a median increase of 7% points between 2017 to 2020. The 35 – 54 age group listen to podcasts most often at 40% compared to 37% for 12 – 34 year-olds and 23% for the 55+ set. Source: Edison Research.
What is the demographic of podcasts?
The demographic profile for a podcast consumer is young, educated, and employed with a full-time job. The age groups associated with podcast consumption corresponds to the ages of those born in the late ‘70s and early ‘80s, the early adopters to the audio format when it first came out in 2004.
How many podcast listeners will there be in 2020?
Podcast listeners grew 16% YoY in 2020, surpassing 100 million listeners. There are 30 million podcast episodes from 850,000 active podcasts globally. NPR is the leading podcast publisher in the US with a unique monthly listener audience ...
What percentage of podcasts are on social media?
94% of podcast consumers are active on at least one social media platform. Podcast consumers are likely to subscribe to a streaming service such as Netflix or Amazon Prime. 43% of US podcast consumers listen to podcasts on Spotify. Apple Podcast is the preferred podcast provider of 41% of adults in the US.
How many podcasts will be available in 2020?
There is a higher likelihood of subscribing to streaming services. US podcast consumers averaged 6 podcasts a week in 2020, a 16.67% decrease from the previous year. 49% of US podcast consumers aged 12 – 34 listen to at least one podcast a month.
How much is podcast ad revenue in 2021?
By 2021, podcast ad revenue is expected to exceed $1 billion. Ad slots can cost $10 – $50 with some charging premium fees for spots on podcasts with higher listener stats.
Which is the preferred podcast provider?
Apple Podcast is the preferred podcast provider of 41% of adults in the US. US podcast consumers have no preferences over podcast length. 65% of US podcast consumers prefer to use a smartphone or tablet to listen to a podcast. 36% of podcast consumers in the US listen to podcasts at work.
How many people listen to podcasts in the UK?
25% of adults in the UK are regular podcast listeners. Weekly listening was only at 14% in 2019, and 18% in 2020, according to Rajar's Spring 2020 data, so this shows really good growth in UK listening numbers.
How many podcasts are there in 2021?
There are 3,990,000 total podcasts registered, around the world. podcastindex.com – June 2021. Interestingly, there's a trend towards podcasts not being listed on Apple Podcasts, even though they were long the primary podcast directory.
How much has Spotify dropped in 2021?
Overcast 1.2%. Interesting that Apple Podcasts dropped nearly 3% over only 6 months (from 32.3% in Dec 2020 to 30.5% in March 2021 to 29.8% in June 2021), while Spotify climbed nearly 4% in the same time, from 25.5% in Dec to 28.1% in March to 29.4% in June 2021.
What is the Infinite Dial survey?
The Infinite Dial report, a survey conducted by Edison Research and Triton Digital, is probably the most popular databank and survey on the state of Podcast industry statistics in the United States , especially audio. The Rajar Midas survey is the equivalent in the UK.
Is podcast listenership growing?
The biggest takeaway for advertisers is certainly that podcast listenership is growing steadily, and is not showing signs of plateauing; in fact, within some demographics, it is clearly accelerating. And those that aren't, might be readily explained through effects of the Pandemic in 2020.
Is Spotify a podcast?
Spotify is Creating New Podcast Listeners. The next biggest takeaway is that Spotify is still a serious boon for listenership. Spotify's market share continues to grow, and current stats via Buzzsprout suggest that it will probably overtake Apple during 2021.
General Podcast Statistics
Due to the increase in listeners, podcasts ads' income is expected to hit $2 billion in 2023. This is also because marketers are advertising more using podcasts.
Podcast Demography
According to Nielsen, 53% of beer households are podcast listeners. 54% of milk and cereal households are also podcast lovers.
Podcast Income Generation Statistics
Before the smartphone became a popular device, it was expensive to have one and connect to the internet to listen to podcasts. It was even more expensive in many developing countries. The average income collected from the statistics points to the fact that many podcast listeners are rich guys and could afford to listen to podcasts.
Conclusion
These statistics show that the numbers are increasing irregularly, and the use of podcasts for other purposes like seminars and workshops has skyrocketed. Content sellers and marketers have also reported having profited from the population and diversity of the audience.
How many podcasts do UK adults listen to?
In other words, 12% of UK adults listen to at least one podcast per week. They are the most popular among millennials (21%). Only 5% of Baby Boomers have caught the podcast bug.
How many people are aware of podcasts?
To put it another way, 70% of Americans are aware that podcasts exist, according to the latest podcast audience statistics. This doesn’t necessarily mean that they listen to them, it just means they are familiar with the concept.
What percentage of podcasts are on mobile devices?
20. 65% of podcast consumers are most likely to listen to episodes on a mobile device. Edison Research data shows that smartphones are the most popular devices for listening to podcasts. About 65% of podcast fans would rather listen to podcasts on mobile devices, while 25% prefer to listen on computers.
How many podcasts are there in 2019?
32% of Americans listen to podcasts at least once a month. There were 750,000 active podcasts in 2019. On average, 45% of podcast listeners have an annual household income of more than $250,000. 2 million podcasts are registered by Google. 54% of podcast consumers say they think about buying advertised products.
What are podcasts good for?
You can listen to podcasts about politics, business, cooking, and even knitting. The options are endless. Whether you are interested in Asian, Hindu, Texan, Jewish, or African American podcasts, you will surely find plenty. To learn more about which genres are the most popular, check out the podcast statistics at Music Oomph.
What social media do podcast listeners use?
They are also more likely to follow their favorite brands on social media channels such as Facebook, Instagram, Pinterest, and YouTube .
Where do people listen to podcasts?
In most scenarios, however, podcast consumers prefer to listen to podcasts at home. Other popular locations among Americans include in the car or truck (64%), at the gym (43%) or at work (37%). 49% of podcast users listen to a podcast while walking, according to podcast statistics for 2019. 30.
US podcast audience statistics
Podcast listener numbers will see significant growth this year as demand for on-demand audio has increased. In 2021, the number of monthly US podcast listeners will increase by 10.1% year-over-year (YoY) to 117.8 million.
Growth of the podcasting industry
The podcast industry is in a particular moment of creative and innovative renaissance, from content creation by publishers and hosts, to listener discovery. And while podcasts have been around for nearly two decades, the format has only just entered the mainstream.
Podcast market projection statistics
Podcasts have been around for nearly two decades, but the format has come into its own over the last five years. As more and more podcasts have popped up, listenership has climbed.
Podcast advertising
The podcast audience is not only large and growing, but attractive: Listeners tend to be young, affluent, and educated, and generally open to advertising in podcasting.
How many people listen to podcasts in 2019?
Currently, in 2019 roughly 40% of people in this age group listen to podcasts regularly, on a monthly basis, which is more than 1 of 3 Americans. We predict a high growth trend will continue and in 2022 to reach c.a. 59% of the population age 12-24 which will mean every 6 of 10 Americans listening to podcasts.
What percentage of podcast listeners are affluent?
While among monthly podcasts listeners those affluent households are contributing to 41% of all listeners.
What age group listens to podcasts the most?
In the age group of people between 12 and 24 listenership is growing the fastest. In 2013 only 11% of people listened to a podcast, which is every 1 of 10 Americans. This has tripled in 2018 and quadrupled in 2019. Currently, in 2019 roughly 40% of people in this age group listen to podcasts regularly, on a monthly basis, ...
How much money do podcasts make?
Their consumption of podcasts rises regularly for more than a decade now. Podcast advertising revenue in the U.S. will reach $513 million in 2019 and will grow to more than $650 million by 2020.
How long are podcasts?
The largest group of people on average listens to episodes lasting 30 to 40 minutes. However, people are also listening to a similar extent the episodes lasting between 15 and 30 minutes as well as between 40 and 50 minutes. Having a correct length of an episode is extremely important for keeping your audience engaged.
Do men listen to podcasts more than women?
Men have historically listened to more podcasts on a monthly basis than women. But growth in both groups is comparably fast. In 2013, 15% of men and 9% of women listened to podcasts regularly on a monthly basis. This was also the year with the biggest disproportion when podcasting audience was 63% men and 37% women.
Podcast Statistics to Know
Podcast Consumer Demographics Statistics
- The demographic profile for a podcast consumer is young, educated, and employed with a full-time job. The age groups associated with podcast consumption corresponds to the ages of those born in the late ‘70s and early ‘80s, the early adopters to the audio format when it first came out in 2004. The Us is still a huge untapped market with only an estimated third of the population tunin…
Podcast Consumer Behavior Statistics
- Podcast consumers are comfortable with technology. They have high awareness levels of media devices although actual ownership values are lower. Despite the rise in smart speaker ownership—Amazon Alexa is the preferred brand—the majority of podcast consumers listen on their smartphones. Podcast consumers listen to podcasts at home, playing it on the backgroun…
Podcast Revenue Statistics
- Podcasting is lucrative, attracting celebrities, sports heroes, and CEOs to the medium. Ad revenue is forecast to grow 28% from 2019’s $515 million. Another positive that will work in the podcast industry’s growth is the positive reactions of podcast consumers towards ads. 1. Over half of podcast consumers say they would consider buying a product or brand they heard advertised o…
Podcasting Trends
- Podcast awareness will continue to grow with the podcast industry projected to generate $1 billion in ads by 2021. Edison Research places current podcast awareness rates of 75%, estimated at 155 million listeners for 2020. Projections from Business Insider Intelligence are more conservative. Podcast consumers are expected to exceed 100 million in 2020 and reach 136 mil…