Common Marketing Strategies for a Podcast
- Create a Website. Your podcast should have its own website where people can go to learn more about the show. Your...
- Build an Email List. An email list can be used to promote new episodes of your podcast and drive traffic to your...
- Use Social Media. You can use social media to promote your podcast by sharing links to...
How to market with a podcast?
With a YouTube version, you get a handful of benefits:
- Video to share on social media
- Closed captioning and transcripts automatically from YouTube (great for accessibility if you’re not going to transcribe)
- SEO benefits
How to market my podcast?
Quick Podcast Promotion Tips
- Release Several Episodes on Launch Day. If you’re at the beginning of your podcast journey, it’s a great idea to create at least 3 episodes before you launch.
- Publish Your Podcast At Strategic Times. Another tip for before you launch is to check out other podcasters and see when they publish their content.
- Submit to Podcast Aggregators. ...
How to create a great marketing strategy?
That’s where the 4 categories of content marketing metrics come in:
- Consumption metrics: This is one of the best and easiest places to start. ...
- Sharing metrics: How resonant is this piece of content, and how often is it shared with others?
- Lead generation metrics: The ultimate goal for most organizations; How many leads came from a piece of content?
- Sales metrics: Did we make any money on this piece of content?
What makes a great marketing strategy?
10 Marketing Strategies to Fuel Your Business Growth
- Use social media. You can't ignore social media. That's where all the so-called magic is happening. Some businesses have been built solely on the backs of social media.
- Create video tutorials. One of the most effective ways to get the word out on your business is to create video tutorials. Teach people something useful.
- Start blogging now. Sure, you could start a blog. If you don't have a blog for your business, then you need to start one immediately.
What is podcast marketing strategy?
Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand's story, build authority, and encourage word-of-mouth marketing.
How do I increase the audience of my podcast?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
Why is my podcast not growing?
So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.
How to make podcast marketing effective?
Every business’s main target is creating a results-generating marketing strategy to ensure your business’s success. With an effective way to promote a podcast as a part of your campaign, you’ll successfully reach your audience and obtain desirable outcomes.
What is podcast marketing?
A podcast is a series of content marketing in audio form that focuses on specific topics or themes. Therefore, as a business, you can look at podcast marketing as a series of audio files that can help you connect to your audience. Podcasts are uniquely effective and can give you a bigger chance to grow your business.
Why is it important to have a viral podcast?
And as you might have noted, a viral podcast improves your ranking, which then provides you with an opportunity to gain new listeners and recruit them as a part of your blog post and podcast followers. That said, it’s clear that optimizing your podcasts for social media marketing is critical in discovering new fans.
Why are podcasts important?
Podcasts are uniquely effective and can give you a bigger chance to grow your business. This facilitates a more substantial podcast audience connection through the use of voice. It’s a personal way to get to new listeners, podcast guests and share your information accurately.
Can you merge podcasts on your website?
Even better, you can merge the related posts and podcasts in your website for a mightier audience approach.
Is podcast good?
At times, the issue isn’t that the podcast isn’t good, rather that people can’t find it. To avoid this make sure that your podcast is easy to find on directories like Google play music, iTunes, and Stitcher. Also, your podcast should have a catchy description, design, and even reviews.
Do podcast titles have to be unique?
Therefore, your titles must be unique for each podcast episode to avoid such encounters. Note that keywords are the basis of SEO. Hence, for you to attain the top position on search results pages, make sure that you use effective keywords in your titles.
What is podcast marketing?
The term podcast marketing refers to the strategies a podcaster employs in order to advertize and raise awareness of their podcast. Put another way, podcast promotion can help enhance discoverability as well as increase a podcast’s reach and the number of potential listeners.
What is a podcast?
In other words, a podcast is an audio program, a series of audio alongside talks that examine a specific topic. The topic or theme of a podcast can be as varied as the podcaster wants it to be.
Why is audience involvement important in podcasts?
Also, audience involvement is a great way of giving back to your audience and showing that, without them, your content would have been different, thus making them feel that they’re included in the process of making the podcast; that their participation matters.
How to improve email outreach?
P.S. Here’s a few topics I can cover: 1 How email outreach can help you transform your expand your network and establish relationships 2 The importance of link building when it comes to increasing your organic visibility and organic traffic 3 Why improving your domain authority matters when it comes to becoming more competitive on the SERPs (and how email outreach can help you achieve it)
How to promote podcasts?
After you've published new episodes, you can repurpose that content to promote your episodes across social media platforms. We've already talked about audiograms but there are several other ways you can repurpose your content: 1 Create a blog post to accompany your podcast episodes 2 Create graphics using the best quotes from your episodes 3 Condense the main points of your episode into an infographic 4 Turn your podcast episodes into YouTube videos
How to have a successful podcast?
You absolutely have to engage your listeners if you want to have a successful podcast. Include calls to action for your listeners so they know what action to take after listening to your podcast.
How many podcasts will be there in 2020?
And there are lots of podcasts to choose from. As of January 2020, there are more than 850,000 podcasts with more than 30 million podcast episodes (Podcast Insights, 2020).
What is the best way to share podcast episodes?
Social media is a great way to share your podcast episodes and generate more interest in your podcast. But you can't just pop in, share a link to your latest episode, and leave. Social media is social, after all. That means that you need to actively engage on the platforms where your target audience hangs out.
What is influencer marketing?
Influencer marketing is the practice of using influencers to market your podcast to new, related audiences. Look for an influencer with an audience that overlaps your target audience and reach out to them. You can also reach out to other brands for collaborations and partnerships.
Does a podcast get a huge following?
Even the best podcast doesn't get a huge following overnight. And it definitely doesn't get a huge following at any time without lots of promotion. If you've never promoted a podcast before, you might not know where to start. That's where we come in.
Can you invite people to your podcast?
No matter how sparkling your personality, your listeners are probably going to want to hear from other experts, too. If it makes sense for your podcast, you can invite guests onto your podcast. This not only builds trust and social proof but potentially gives you access to the guest's audience if they share the episode with their audience. As your podcast gains attention, you'll be able to invite bigger names onto your podcast, giving your audience access to their expertise and giving your guest access to your audience.
What is podcasting for business?
Podcasting for your business is a marketing strategy and as with any other, should be aligned with the specific goals of your company. Start by identifying exactly what it is that you want to achieve with podcasting.
What is a podcast?
A podcast then is a series of audio files on a particular theme or topic produced on a regular basis and designed for playback on a computer or any portable digital audio player . Podcasts can be accessed online through a computer, smartphone or tablet.
How long does a podcast last?
It can also last from a few minutes to more hours. There are no set rules; the length and frequency depend on the podcaster (the person who makes the podcast). You can create podcasts with a computer and internet access. You can also produce one professionally in a studio with sophisticated sound equipment.
What is the purpose of podcasts?
Podcasts give you the opportunity to recreate content that can be repurposed for other mediums. Prepared, used and unused podcast content can be leveraged into video, images, text and commercials. The versatility and sheer power of podcasts for informatory purposes make it a powerful marketing tool.
How often do people listen to podcasts?
Podcasts are becoming increasingly popular. A recent survey shows that tens of millions of people listen to podcasts at least once every month. Using podcasts is a great way to increase brand awareness and generally generate more traffic – both to your business’s website and to your business itself.
Why are podcasts important?
Podcasts are great for business content marketing strategy. If your business is lacking a long-term content marketing strategy, creating podcasts will invariably give you one. You’ll be forced to develop and deliver engaging content that relates to your business when you include podcasts as a marketing tool.
Why do podcasts need to be hosted on multiple platforms?
By hosting your podcasts on multiple hosting platforms, you increase your brand visibility online many times over. This is because your business name is in more places online. Having an audio product or content you can showcase online is a fantastic way to improve and augment your marketing strategy. 7.
Podcast Strategy: The Ultimate Guide
This article will provide you the ultimate guide to the best podcast strategy.
The Best Podcast Strategy
Let's get started and uncover the best podcast strategy your brand needs to reach the set goals.
Conclusion
Creating a podcast, just like all other content marketing campaigns, doesn't have to be overwhelming, but at the same time, it does require a reasonable investment in time and resources to make things right.
What happens if there is no market for podcasts?
If there is no market for your podcast, it won’t grow—regardless of how good your content is. Therefore, you need to find your ideal listener and learn how to serve them better than anyone else. Here are some strategies to help you get started:
How to introduce a podcast to new people?
Use Social Media. One of the fastest ways to connect with your audience and introduce your podcast to new people is through social media. That being said, it's not something that happens automatically. You can spend hours of time posting, commenting, and tagging with nothing to show for it.
What is social media?
“Social media is a great place to gather reviews. Have a genuine appreciation for listener reviews and read them on the show or share them on social. This makes that reviewer feel appreciated and inspires a listener who loves a pat on the back to go ahead and take that time to write their own review.”#N#- Rob, Major League Eventing Podcast
Why is editing important for podcasts?
“Editing is so important to becoming a successful podcast because if you can hear mistakes so can everyone else. Be a perfectionist and make sure everything sounds right before releasing it to the world.”# N#- Brian, Let’s Talk About Chef
Is social media a good place to gather feedback?
People are always willing to share an opinion. Be open, listen to all the feedback, but only take out the parts you think will help you .”#N#- Beau, Fashion in Transition
Is being interviewed on other podcasts more effective than any other strategy?
“Being interviewed on other podcasts that have large audiences has been more effective than any other strategy. I've also worked very diligently for years to ensure my show consistently delivers high-quality content, with high-quality audio, every single Monday morning. Consistency, quality, and exposure to larger audiences will always help grow any show.”#N#- Jeff, The 5 AM Miracle With Jeff Sanders
What is the second component of a podcast?
The second component of your podcast marketing plan should be deets on the audience your show is targeting. The content of your show should be molded around your ideal listener.
What is the purpose of the cover art on a podcast?
The cover art conveys the vibe or personality of your show. As people search for new podcasts in their preferred podcast player, they judge each result by the name and the cover art. Make sure your cover art appeals to your ideal buyer and stands out among other similar shows.
What is the first part of an ABM strategy?
The first part of your ABM strategy as it relates to your podcast is to come up with an initial target list. Now, if you’ve been taking an ABM approach for any time at all, you probably have a list of your target accounts. This list can also be used for your podcast marketing plan.
Why is it important to write out your target demographics?
The more specific you get within your podcast episodes, the better. Writing out your target demographics helps to flesh out the topics you cover in your show. Keep in mind that the target demographics in your podcast marketing plan might differ a little from your company’s overall target demographics.
Can you name your podcast after yourself?
Just like with a real human baby, what you name your podcast is essential to its success. Although, while you can name your kid after you, you do NOT want to name your show after yourself or even your company.
